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CARRIER WI-FI CONSULTING SERVICES

ISSUE 1

CARRIER WI-FI
CONSULTING
SERVICES

CARRIER WI-FI CONSULTING SERVICES


ISSUE 1

P L AN
ESS
SIN

DEPLO
Y
GO TO MEN
MA T
RK

D
AN T
E

BU

CARRIER WI-FI
CONSULTING
SERVICES

AREAS OF EXPERTISE
AND MODULES
WE OFFER THREE
MODULES WHICH CAN BE
PURCHASED SEPARATELY
TO MEET YOUR NEEDS

V
NET ENDOR AND ON
WORK SELECTI

Carrier Wi-Fi is rapidly becoming

If you plan or would like to assess the

Module 1: Business Plan

We are an independent consulting company

a technology to watch and possibly deploy

opportunity to deploy a Carrier class Wi-Fi

focused on the telecommunications sector

by mobile operators, incumbents and

network we can help you evaluate and size the

We can help you develop an investment

Greenfield operators.

opportunity for deploying a carrier grade and


operator neutral mobile data network utilizing
Wi-Fi.

grade business case based on the


preliminary business plan that take in
consideration the end-to-end CAPEX/OPEX
needed to deploy the network

Maravedis-Rethink is uniquely positioned to

There are many areas of a Carrier grade Wi-Fi

provide you with real life, field tested advice

business plan that is very different from your

on deploying a carrier Wi-Fi and save you

normal mobile carrier or ISP business plan. We

time, money and headaches! What reinvent

have identified the key variables that impacts

the wheel when we have gone through the

your ROI and TCO the most, and will work

end to end evaluation and deployment process

with our clients to optimize and maximize the

and are among the few leaders with an

business plan based on your market and go to

incomparable experience you can benefit from

market strategy.

today!

with specialty in defining strategy, developing


business plans and supporting business case
development including financial (P& L, ROI &
TCO) analysis. In addition, we can make your
business plan more RELIABLE because of our
experience from a real live network and we will
improve your assumptions.

CARRIER WI-FI CONSULTING SERVICES


ISSUE 1

Wi-Fi enabled devices

Carrier grade Wi-Fi


access points

Last mile backhaul

Backbone

Date centre Core IP, IT,


OSS/BSS, DPI

Module 2: Vendor Network Selection

Pressing and practical questions arising to

Module 3: Deployment and go to

With hands-on experience in developing

assess the deployment of carrier Wi-Fi include:

market strategy

go-to-market strategy, conducting

Local regulatory environment

Based on the finalized network plan and

multimillion dollar RFPs, vendor evaluations


and RFQ negotiations, we will deliver an
end-to-end nominal network plan based
on best practices from deployments around
the world.
Using reference prices from our recommended
vendors create an estimated size of the
investment. Based on the size of the

Ability to utilize public infrastructure such as


lamp posts, traffic lights and other physical
Infrastructure that will allow for deployment
of Wi-Fi APs close to the end users
The right mix of outdoor and indoor
coverage.

vendor recommendation we can refine


your current business model(s) and the
unique value propositions. (Free versus paid
service, retail versus wholesale, consumer
versus business, pre-paid versus post-paid)
Based on the competitive landscape and
overall size of the market jointly agree on the

Where and how to deploy to maximize

window of opportunity and, define the go-

investment and funding requirements the

customer utilization in the most cost

to-market strategies, included direct to the

preliminary plan could be divided into

effective way?

consumer and/or business and/or wholesale

deployment phases if so required.


We can provide best in class vendor
recommendations end-to-end as shown in the
graphic above.
The CONSULTANTS will arraign for the
CLIENT and recommended vendors to make
initial contacts and to ensure the vendor
has adequate local presence to support
preliminary plan. Formal RFP/RFQ would be
submitted.

Availability of reliable and stable commercial


electricity
Wired or wireless backhaul? Own or lease
last mile access?
Datacenter and back office. When to stay
local and when and why to consider cloud?
Carrier neutral means you have to build a

mobile data offload.

Cloud services

How to avoid building a network that is not


flexible or scalable
Why real estate (commercial and public) are
your #1 key to success?
What key area of your business to in source
versus outsource?
Which core system to consider running with
a cloud service provider?
Unlimited or limited downloads, speed caps,
content filtering dos and donts
How to prepare your network for integration
with global roaming partners
How to divide your market entry into

We will work with you to review your market

phases to maximize each of the multitude

segmentation, target audience, proposed

of opportunities Wi-Fi can satisfy.

service plans, and forecast to determine the

Finally, as a carrier neutral operator, your

minimum amount of Wi-Fi access points,

market entry will determine if the mobile

backhaul/backbone capacity and Internet

operators will become your friend or foe, we

capacity needed to launch. We will provide

can leverage on real life deployment strategies

a detailed guideline of what pitfalls to avoid

that yielded the best case scenarios.

agnostic, flexible and scalable back office

and how to resolve real concrete problems

that is able to support multiple business

including but not limited to:

model over the network.

Internet

CARRIER WI-FI CONSULTING SERVICES


ISSUE 1

MEET
THE TEAM

Esteban Monturus holds an MSc degree in Telecommunications Engineering


from the University of Zaragoza (Spain) and is following an Executive MBA in
IESE Business School (Barcelona, Spain). He started his professional career at
the R&D Department of Teltronic SAU, one of the leading professional radio
communications equipment manufacturers in the world.
For five years, Esteban developed and tested wireless broadband equipment,
including Bluetooth, WLAN and especially Mobile WiMAX. Skills acquired at
Teltronic allowed him to join Maravedis as market analyst for 4G operators and
backhaul. During this stage, he contributed to 4GCounts service in Europe and
Name
Esteban Monturus

authored several research reports on mobile backhaul. In 2011, Esteban started an

Position
Backhaul Expert

experience, he is now fully focused on mobile backhaul, one of the hottest topics

IT services business targeted at SMEs in Spain. Taking advantage of such a great


in the mobile industry.

Adlane Fellah, founder of Maravedis Inc., is a leader in the Broadband Wireless

Claus is a seasoned consultant with extensive handson experience in

world and authored various landmark reports on LTE, 4G, WiMAX, Broadband

several functional areas related to broadband wireless. He is an experienced

Wireless and Voice over IP (VoIP).

telecommunications industry consultant with specialized skill set within mobile


business & technology strategy.

He is regularly asked to speak at leading wireless events and to contribute


to various influential portals and magazines such as Telephony Magazine,

Active & experienced research consultant working in Denmark and

4G & WiMAX Trends, Fierce Wireless, WiMAX.com, to name a few.

internationally. Claus has developed unique skills in the integration of Wi-Fi into
mobile networks.

Fellah is a member of the Program Advisory Board for the 4G World conference
since 2004 and an active member of the World Communications Association
International (WCAI) and the European Broadband Wireless Association. Prior to
Name
Adlane Fellah
Position
Founder of Maravedis Inc

founding Maravedis, Fellah held various positions at Harris Corporation in charge


of market intelligence and business development.

Name
Claus Hetting
Position
Senior Consultant

Mr. Johansson brings 11 years of senior management operations experience in

Caroline has been analyzing and reporting in the hi-tech industries since 1986

fixed and wireless broadband telecommunications.

and has a huge wealth of experience of technology trends and how they impact
on business models. She started her career as a journalist at VNU Business

Throughout his career at BellSouth (AT&T), Cable and Wireless Caribbean,

Publishing, then Europes largest producer of technology publications and

Digicel Group Caribbean, and Yota del Peru he has utilized his financial, technical,

information services . She was publishing director for the launch of VNUs pan-

and commercial acumen to select the right market opportunities, implementing

European online content services, and then European editorial director.

the most appropriate technology platforms enabling a competitive advantage


while creating unique, sustainable and profitable businesses.

In 2002 co-founded Rethink Technology Research with Peter White. Rethink


specializes in trends and business models for wireless, converged and quad play

Prior to joining Maravedis, Mr. Johansson was General Manager at Yota del Peru.

operators round the world and the technologies that support them. Carolines

His previous experiences include, Group Director of Next Generation Broadband


Name
Magnus Johansson
Position
Senior Consultant

and IP Services at Digicel, and VP of Broadband and IP Services at Cable and


Wireless. He holds a B.A. in Education and B.S. in Graphic Design and Multimedia.

Name
Caroline Gabriel

heads up the wireless side of the business, leading the creation of research,

Position
RAN Expert

models. She has become an authority on 4G systems such as LTE and WiMAX,

newsletters and consulting services focused on mobile platforms and operator


and a prolific speaker at industry events.

CARRIER WI-FI CONSULTING SERVICES


ISSUE 1

ABOUT
US

Maravedis-Rethink is a premier wireless


infrastructure analyst and consulting firm.
Since 2002, Maravedis-Rethink has provided
clients worldwide with strategic insight to help
them achieve key business objectives.
Clients can access Maravedis-Rethink
technology, spectrum and market intelligence
through subscription-based research services
which include disruptive reports, webinars and
online databases, analyst support and briefings
as well as custom consulting engagements.
For any queries, please contact us:
Adlane Fellah
Customer Engagement
Maravedis-Rethink
Email: afellah@maravedis-bwa.com
Tel:

+1 (305) 865 1006