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 Name: Lei Lei

 Gender: Female
 Nationality: Canadian
 Home Phone: ++1 (905) 488 4043
 Cell Phone: ++1 (416) 731 0952
 Email address:


 Nine years of working experiences in sales/marketing functional areas; excellent business flow knowledge
 Provable project management skills - sales/marketing functional area implementation experiences
 Computer skills: MS office advanced user; ERP system: SAP, Axapta; familiar with SQL, and Oracle
 Obtained analytical, organizational, problematical and time manageable skills
 Ability to work both independently and in a team environment


 Seeking a job position in Singapour


Pricing/Promo & Systems Specialist 2007.06-Current

Robert Bosch Inc. Mississauga, Ontario, Canada
Report Directly to: Supply Chain Manager
Job duties:
 Manage all aspects of pricing and promotion in SAP, including process improvement
 Proactively and aggressively partner with Marketing Brand Managers in the development of pricing,
promotions and programs as it relates to the feasibility/functionality/testing of the SAP operation system
 SAP SD, BW super user - internal system supporter, and trainer; familiar APO for business forecasting
 Distribute daily sales report, monthly product segment report, and monthly customer sales tracking report
 Responsible to continually improve customer satisfaction and program system intelligence

• Improved pricing systematic issues, and internal processing flow. Speeded up order processing time,
and improved customer satisfaction. Achieved accurate pricing set up in SAP to support pricing
harmonization strategy implementation in RBCA.
• Provide reports to support senior management decision making, so that business adjustments can be
made quickly to response the dynamic North America market changes

Data/System Analyst 2006.10-2007.06

Robert Bosch Inc. Mississauga, Ontario, Canada
Report Directly to: Vice President
Job duties:
 Created, implemented and managed sustainable and effective business processes in order to efficiently
transition from existing AS400 to SAP
 Evaluated the sales/marketing activities in AS400 system, and implemented into new SAP system
 Set sales/marketing standards and KPI measurements that reflect the needs of the business in order to
sustain a best in class service in the industry
 Created quantitative data that provides pertinent information for the Managers and Leaders of the business

• Organized project related activities, and documented all requirements. Supported IT requirements
gathering, and joined SAP full implementation life cycle – implementation successfully went live on time
Sales Back Office Manager 2005.06-2006.06
Bosch Power Tools (China) Co. Ltd. Hangzhou, Zhejiang, China
Report Directly to: Asia Pacific Sales Director
Job duties:
 Ran the Sales Back office unit to support daily sales (team members: 7) – order taking (whole country)
 Collected raw data from ERP system for analysis purposes, and also performed customer satisfaction
survey to obtain customer feedback promptly to make improvement suggestions in management meeting
 Liaised well with logistics and finance to provide fast and cost-saved services
 Established customer call center

• Customer behavior/complain analysis - suggested internal improvements or changes
• Understood both sales/marketing functional area and IT knowledge, and saved the time out of the
misunderstanding within sales/marketing and IT departments, to build excellent company image through
fast and efficient top class level services to the customers

• Axapta ERP system establishment project (Business functional leader/tester) 2005.06-12

• Country Sales Management – Business in China (information collective project) 2006.05-06

Senior Marketing / Sales Executive 1997.07-2002.04

C. Melchers GmbH (Shanghai) Ltd. Shanghai, China
Report Directly to: Marketing Manager (Hong Kong)/ Regional Sales Manager (Shanghai)
Job duties:
 Preformed marketing activities in seven regions of mainland China (East China)
 Brand awareness: organized trade shows/exhibitions (booth design, product display/demo, promotion),
dealer events (central topic, budgeting, location and time selection, booking, member invitation), company
events/advertisements (show, billboard, door-head, POS, booklet, leaflet), media, and newspapers
 Market research and new product launch - pre-market analysis, target groups, product packages, pre-
launch coordination, regional forecasting, launch follow up, and after market analysis
 Research projects with out-sourced marketing agencies to support customers achieving their goals
 Budgeted the marketing expenses and maximize the result
 Sales report provider – customer sales, product segment, country China sales combination reports

• Achieved 20% sales increase; observed customer needs and supported them to promote company
products, close relationship with customers especially during the new product launch time frame;
continuously provided detail competitive product information to increase the dealer selling
• Built excellent brand awareness during these years, and promotional planning to keep business growing,
and expanded brand market share

• Sun system and Scalar system implementation (Business functional project leader)
System implementation, upgrading - Sun 1997.07, 1999.02


Database Application Developer May 2005

(Post Diploma - Graduate Certificate) Seneca College, Toronto, Canada
- Database design, Data Warehousing, Data Connection: Used with CRM, ERP, e-Commerce, Financial
Analysis, Sales Analysis to be an essential business tool for making informed decisions.
Technical Skills (Academic Level):
• Internet: HTML, Java Servlets, XML, XHTML, PHP
• Database Related: MS SQL Server, MS Access, Oracle9i, SQL, PL/SQL,
• Applications: MS SQL Server Analysis Services, Oracle Forms Developer,
Oracle JDeveloper, Rational Rose, MS Visual Studio .NET, iSeries (AS/400), MS Project, MS

Bachelor of Administrative Management Jul 1997

(B.A. Degree) Fu Dan University, Shanghai, China
- Administrative management; Micro-economics; Macro-economics; Marketing; Public relationship


SAP (SD functional configuration) 2008-2009

(Course program) NECC College – SAP Training Center, Toronto, Ontario, Canada

SAP (SD-Pricing, BW-Sales) training 2008

(Company internal training) Robert BOSCH North America, Chicago, U.S.A

Management (LeaD) training 2005-2006

(Company internal training) Bosch Power Tools (China) Co. Ltd., Hangzhou, China

Applied Professional Communications 2004

(Course Grade A+) Seneca College, Toronto, Canada

Business Communication 2002

(TOEIC Certificate) University of Toronto, Toronto, Canada


Skill Name Years of experience Skill level

Database related Database Design 5 years / course grade A+, work exp. Advanced
Data Warehousing 5 years / course grade A+, work exp. Advanced
Project Mgmnt/Impl. 4 years / course grade A, work exp. Advanced
MS Access 10 years / work exp. Advanced
SQL,PL/SQL 3 years / course grade B+, work exp. Intermediate
MS SQL Server 2 years / course grade A Intermediate
Oracle9i 2 years / course grade A+ Intermediate
MS Word, Excel, Outlook 11 years / work exp. Advanced
Power Point 8 years / work exp. Advanced
Project, Visio 4 years / work exp. Intermediate
Programming Java, C, C++ 2 years / course grade A Entry level


• Professional volleyball athlete – 11 years as a team leader

Awards: National Second-grade athlete
National Volleyball Technique Assessment: Silver medal
Volunteer: Coach Assistant - University of Toronto, Cougar Sports Club
• Sketching, Traveling, and Music


 Mandarin, English
 Dialect – Shanghainese, Cantonese

References Available Upon Request