1

OBJECTIVE OF THE STUDY:

The aim of this summer internship project is the study of Real Estate Sector in
NCR with reference to Commercial and Residential Projects and what is itsoverall
impact on the changing Indian economy .This project will also put light on a
changing trend and new area developing for realtors in NCR region with their price
components both launching and pre launching price of the propert

To study the current project of Piyush Group

To have an overview of growth prospects of Real Estate Business in NCR.

To study customer preference about selecting the Real Estate Projects.

To study and do the competitive analysis of Piyush Group

SCOPE OF THE STUDY

This

research

is

important

to

prospective

real

estate

investor, students,

entrepreneurs and developers who are having stakes in different small and mid size
project in NCR. This may be of special interest to marketing students who would
like to know more about the practical step- by- step side of marketing world, rather
than only the theoretical aspects taught in business schools

Chapter-1
INTRODUCTION
Real Estate is often inaccurately taken as a profession. However Real Estate is a
business, not a profession. Profession applies science, act or learning to the use of
others, the profit to the professor or person applying it being incidental while
business is engaged in making profit and the profit is to the one who is engaged in
the business.
But whether real estate is a business or a profession has no connection at all with
the body of ethics governing it.
Every business can be conducted upon a plane ethically as high as the ideals of any
profession, and the men who have been conspicuously successful in the real estate
business have attained success because they have applied to their business the
highest ideals of commercial fair dealing. This does not mean that there is any
ethical requirement for the seller or the purchaser to give away anything which
belongs to him, or for either one to disclose to the other his necessity for selling or
his requirements for buying; but the bargain having been made, it is absolutely
necessary that it be lived up to by both parties, according to its intent; and, if there
be any doubt of the intent of the bargain as it is expressed in writing, that the spirit
of the transaction be carried out rather than that the catch words of a written
instrument should govern. Cases are frequent of men who to their own detriment
perform the thing which they have promised to do although not legally obligated,
and the bigger and more successful the man who makes the promise the more
surely will it be carried out. Important obligations are often incurred upon the mere
promise of a well-known man to sell an important piece of property at a definite
price, although no legal and enforceable obligation exist; and the promise is always
redeemed if it is made by a man who knows the business, and it is redeemed not
merely from altruistic motives, but also for purely business reasons.
Divisions of the business.the principal divisions of the real estate business are
investment, operation and agency. These differ from one another according to the
aims of the persons engaging in them and the methods by which those persons
expect to make their gains. To conduct either of the first two divisions of the

3
business, investment or operation, actual money capital is required. The most
important capital in the agency business is the good will of its customers, and that
can be marketed, increased and made very valuable for investment.
Investment is the employment of capital in the acquisition of real estate or interests
therein for permanent ownership or actual use of the person acquiring it. Operation
is the employment of capital in the acquisition or improvement of real estate or
interests therein for commercial operations.
Agency is dealing in or with real estate on behalf of others.
Investment in real estate is generally made for either of two purposes :
(a) To derive an income,
(b) To hold for resale in expectancy of an increase in value.
Investment for income may be for one of two purposes,
(1) The derivation of rentalthat is, the direct return for the use of real property
for definite periods, or
(2) The obtaining of income through others upon money lent on the security of real
property.

Chapter-2
COMPANY PROFILE

4
Piyush group has ventured into a wide range of aspects of Real Estate and construction. In the
Indian real estate state of affairs, Piyush Group is indulged in development of Integrated
Township, Group Housing Projects, and Commercial Mall.
In the world of Piyush Group people get to enjoy the Harmony of Nature, the culture and the
people together.
Piyush Group is a diversified group with a major presence in real estate development,
construction and financial services. This group, has over two decades of experience, a strong
technical base and financial standing was accorded the ISO 9001: 2000 certification. A
recognition of it's focus on international standards. Time bound delivery and top level quality
is synonymous with this group which has a projected turnover of US $ 450 million.
From integrated housing projects to commercial projects to business parks, Piyush group has
ventured into various facets of real estate and construction. In the Indian real estate scenario,
Piyush Group is involved in development of Integrated Township, Group Housing Projects,
Commercial mall cum Multiplexes, Educational Institutions, Corporate and IT Projects.
In Piyush Group, where the vistas are endless, we stands beacon like, leading the way and in
the process make an effort to change the way people dream about their homes and
establishments.
Piyush Group visualizes a project in every major city of the National Capital Region (NCR).
Residential Projects on the anvil include Integrated Townships in Palwal and Bhiwadi and a
world class Group Housing Project (Piyush Heights) is under speed development spread over
17.5 acres (approx.) located at Sec 89, Faridabad. Commercial projects including Upcoming
Business Park & Global i being designed by the renowned architect Hafeez Contractor
located on Mathura Road, Faridabad.
With plenty more in the offering Piyush Group stands for it's motto " To deliver quality
beyond ones expectations.

Core Strength

5
The core strength of Piyush Group is its experience professionals who bring in unique mix
together of business and technology skills that help the group to know business issues and
opportunities and to achieve measurable output. In a very short period Piyush Group has
made a mark. This achievement that Piyush Group has achieved is actually the sources of
inspiration which keeps them going. The motto of their growth is to deliver quality beyond
ones expectations and consider in keeping intact the "essence of life" as growth.
Professionalism and awareness to detail, right from planning to implementation is an in-built
quality of the entire team of qualified professionals that make up the most valuable resource
of Piyush Group. Efficiency and Integrity is the keystone of this organization where energy of
youth rubs shoulders with wealth of experience reflecting the creativity and progressiveness
of the organization.
The main strength of Piyush Group is their highly qualified and seasoned professionals,
experts and advisors. They have an approach to provide real estate solutions sterns from pure
professionalism, through knowledge of market trends, technical knows-how, utilization of
world class construction methods and equipment. Piyush Group wealth is a rich vault of
experience which grows with each new project implemented. Dedicated to details the gtoup
covers every inch from planning to implementation to after sales. And periodically invest in
research and development to keep updating the knowledge of consumer insight, technology
and construction for an unmatched leverage in forecasting and planning for the future with
hallmarked quality projects that meet expectations in designs, amenities and convenience.
The efforts have earned the group recognition for international standards, globally.
Vision & Mission
VISION:
Piyush Group foresees to transform dreams into reality. Its vision is to create residential and
commercial establishments across all stratum of society and eventually facilitate to excel in
the essence of life! The endeavor is to develop the lives and aspirations of people and
enhance their quality of life and work

MISSION:

To regenerate the "essence of life"

To provide to customers' needs of today and to percieve and provide for tomorrow's

needs.
To provide value for money & high returns on investment.
To focus on strategic growth through existing and forthcoming projects.
To stick on to internationally accepted benchmarks in real estate development and
construction

Principles & Guidelines

The Essence of Life: The core fundamental principle that governs our endeavors. And which
simply defined translates into following:

To formulate a cohesive effort in improving and inspiration of people.

To provide to the needs of today to predict and provide for the needs of tomorrow.
To give value for money & high returns on investment.
To support the virtues of transparency in dealings, honesty and integrity.
To build long lasting relationship with business partners, clients and customer.
To generate innovative real estate projects via a unique blend of business acumen,

technology skills.
To deliver the epitome of high quality on a timely basis.
To our customers before our projects and not vice versa.

Piyush Group Projects

Group Housing - Piyush Heights
Commercial Piyush Business Park, Piyush Global I, PiyushMahendra Metropolitan Mall
Group Housing
Group Housing
1) Piyush Heights:
Overview:

7
Envisaged as an amalgam of world class infrastructure and aesthetic environs - this Group
Housing project spread over 17.5 Acres (approx.) located at Sec 89, Faridabad offers a
combination of 1086 apartments.
Facilities like a fully equipped gymnasium, clubhouse, swimming pool, etc. are luxuries that
come with the offering. This residential complex promises peace of mind with its hi-tech
security, power backup and still parking space.
Salient Features

Being designed by leading architect M/S R.K Associates

Green Area
Exotic Landscaping and open area
Provision for visitors Car parking
Surrounded by Prominent Educational and Health Care institutes
Building Design for earthquake resistance
Parking in stills and open

Why to invest

One of the most talked about project in Faridabad.

It is situated in the Heart of Greater Faridabad; only 5 minutes drive from proposed

Noida express way.

Nearly 8 kms from South Delhi
Best of the amenities being provided at a very competitive price
Bank loan facility available
Lot of corporate houses employs have also invested in our project

Bank Loan facility Available from: Can Fin Homes Ltd (sponsored by canara bank),
Duestsche Bank, DHFL

Commercial Projects
1) Piyush Global I
Overview

8
A symbol of dynamism and growth, Globai I is a world-class IT Project at Faridabad. From
an incredible architectural style to the breathtaking views outside, working here in intended
for people who seek to be associated with a vibrant community of like-minded individuals.
Its hi-tech offices exude sophistication and elegance, and provide a fitting ambience for those
who enjoy being in the midst of all the action. Stay ahead of competition. Work better. Meet
deadlines earlier. Make smooth transactions a daily routine. And to its end, Global I offers
varied infrastructure which makes all this easily possible.

Salient Features

Centralised Air conditioning (Bluestar)

12% assured return on investment
Strategically located at the Main NH-2
Total area of 3, 50, 000 sq.ft. (Approx)
Designed by the renowned architect, Hafeez Contractor
Proximity to the upcoming metro station .
Only 20 minutes from the proposed Noida Expressway
25 minutes drive from Delhi*
Hassel-free working environment
Health Club Spa
Cafeteria
Centralised RO water supply
3 level basement parking
Designed on the pattern of environment friendly & green building
NH-2 going to six lane soon
IMT Faridabad is just 5 min drive
Approx. 1km drive from Commercial sector -12
ATM

2) PiyushMahendra Metropolitan Mall (Commercial Project)

Overview
A Joint venture with Sh. MahendraPratap Singh (Cabinet Minister Haryana Govt.)
The world of fashion brands cuisines beckons you, now bigger and better. Piyush group
presents a magnificent investment opportunity in the industrial city of Faridabad,
TheMetropolitanMall.

Designed to be the finest corporate and retail destination, The Metropolitan Mall is perfect for
those who wish to invest in this booming real estate market
Salient Features

Centrally air-conditioned
Electrical Lighting System- Remote Controlled
Heat reflective glass to reduce air conditioning costs
Specifications as per international standards
Designed as per Vaastu& Feng Shui
24X7 security systems with CCTV
Two level basement parking
Fire Detection & protection system.
An ambience of multi specialty Cuisine Food Court .
Piyush Mall is surrounded by artfully landscaped natural green environment.
Situated in heart of Residential area
Very good location as NIT and other residential area is nearyby

3) Piyush Business Park

Overview
A new era in the Business World , Piyush Business Park is being designed by the worldrenowned Architect Hafeez Contractor. Piyush Business Park has architectural marvel in
glass and steel will be spread over an area of 2 lakhs sq. ft (approx.). and will be located on
the Main Mathura Road, NH-2, Faridabad as figured in the road map displayed below. This
business location promises to be the destination of corporate and business houses and will be
an amalgam of serenity and modernity.
Piyush Business Park, a new ultra modern design of architecture consists of eight floors
surrounded by artfully landscaped greenery with common basement two level parking for
nearly three hundred vehicles. It will house MNC's like Insurance, Banking, FMCG,

10
Consutling IT/ITES etc. The platforms and infrastructure supporting services are being
carefully engineered and designed to provide the best quality of service at the highest levels
of availability and in harmony with customer expectations and global standards. Quality
construction material is being used which includes tiled floor finishes, stone countertops
throughout the area. Piyush Business Parks will thus provide the most extensive and
comprehensive portfolio of structured connectivity solutions available in the market today.

Salient Features

Electrical Lighting System- Remote Controlled.

Heat reflective glass to reduce air conditioning costs.
Specifications as per international standards.
Designed as per Vaastu&fengShui .
Hi-Tech commercial arena and world class futuristic amenities.
24X7 security systems with CCTV.
Two level basement parking.
Fire Detection & protection system.
An ambience of multi speciality Cuisine Food Court.
Business Park Surrounded by artfully landscaped natural green environment.
Dedicated space for auto car showroom
Proposed Metro connectivity
NH-2 going to six lane soon

11

Chapter-3
Review of literature

In the field of Real home a few scrutinizes have been led. Among each one of those, a
percentage of the exploration paper's discoveries and proposals are audited here.
Author: Vijay Kumar Vishwakarma, St. Francis Xavier University &Johannes George
Paskelian, University of Houston-Downtown (2012). Rise in the Indian Real Estate
Markets: Identification Using Regime-Switching Methodology, Volume 6, Number 3,
2012.
This paper inspects the speculative air pocket conduct in the land business sector of India.
The creators find that India's economy is developing and can help high-wage level.
Accordingly, the higher Indian land is in the amicability with its quick growing economy. In
any case, there are worries about the variances in the land market. As it were, they attempted
to catch the vicinity of rises in distinctive land markets.
In this paper, the creators have utilized refined administration exchanging speculative air
pocket model created by van Norden and Schaller (1993) alongside other conventional
econometric techniques to test the vicinity of rises in the Indian land advertise 2011 by
examining the CNX Realty Index kept up by the National Stock Exchange (NSE) of India.

12
Vijay Kumar Vishwakarma&ohannes George Paskelian study concentrates on the strategy of
van Norden (1996), and van Norden and Schaller (1999).the study states that proof that the
worldwide financial stoppage had no effect on the Indian land bubble 2007-2008. The Indian
land market developed from the end of 2008 through ahead of schedule 2011.a generally
solid vicinity of air pockets was found in the Indian Reits market.
Specifically, the discoveries proposed that the as the business sector members were eager in
purchasing and holding the advantage feeling that they will have the capacity to exchange the
property at a moderately higher cost in the approaching minute, the quick expand in the
estimation of the property was accomplished which portrayed the rises in the land markets.
Author: Prof. (Dr.) G.s. Popli, Delhi School of Professional Studies & Research, Dr. R.S.
Singh, Delhi School of Professional Studies & Research & Manish Madan, Rukmini Devi
Institute of Advanced Studies (2013). Difficulties of Economic Recession and Investment
Scenario in Real Estate Sector of India, March 20, 2013
This paper inspects the land part of India and the antagonistic impact from the worldwide
retreat. The writers find that for a long time Indian read domain segment was watching a
brilliant period with the property touching new statures. Notwithstanding, the effect and
conclusion of worldwide subsidence inundated the Indian land industry as well. As it were,
they attempted to unravel the inquiry of how unfavorable desires are assuming a part in the
Real Estate Sector of India and to figure out the conceivable answers for defeat this
circumstance. As, The Global Credit Crisis began in 2007, US was the first to succumb and
after that made misery in the other piece of the world including India.
G.s. Popli, R.s. Singh and Manish Madan (2013) dissected information which has been
gathered from shoppers and designers through survey and books, exploration articles, news
papers, web and different covers land.
This paper expressed that the Indian land division began encountering its genuine effect of
monetary meltdown from the last quarter of 2008. In the middle of March 2008 and March
2009, the segment accomplished decay of 62% in incomes, 58% decrease in PBDIT, and 78%
decrease in the benefits. The decay brought about the fall in the property costs in India. The
decrease is unmistakable from the fall popular of different sorts of spaces.
The consequences of the examination uncover that actually when the Indian land is riding on
an uneven street, the current circumstance is still impermanent and the future appears to be
brilliant. The overall financial lull is blurring off the land division over the world. With the
economy hinting at reestablishment, later on it is normal that the land area will take a goliath
jump.
Author: Adam Lind green, Eindhoven University of Technology & Gurvinder Singh
Shergill, Massey University (2003). Client Relationship Management Programs and
their Impact on the Financial Performance of Businesses: A Proposed Model, Massey
University Commerce Working Paper No. 03.05, May 2003.
This paper inspects the applied and hypothetical schema to measure the impact of Customer
relationship administration on an organization execution. There has dependably been a
question about how all organizations ought to give stress on the connections, connections and
systems. This methodology is not at all like the ordinary 4ps i.e., item, value, spot, and

13
advancement advertising methodology. As it were, client relationship administration
methodology is what firms' need which would help them in expanding their piece of the pie
and to acquire more benefits.
The study clarifies that the monetary changes in numerous nations, innovative advancement
particularly web has set a pace for the pattern of Customer Relationship administration. Each
organization needs to be in the great books of the client. They jump at the chance to
manufacture and keep up an information about the clients to stay in front of the opposition.
Adam Lindgreen and Gurvinder Singh Shergill (2003) investigated information which was
gathered through a poll flowed to all New Zealand recorded organizations and all parts of the
Association of New Zealand Advertisers (ANZA). Respondents will be either advertising
directors or promoting chiefs inside their individual associations.
In this paper, the reason for the exploration was to inspect the calculated structure that allows
money related assessment of projects that are vital to client relationship administration. It
additionally outlines out the philosophy to inspect of CRM on the monetary execution of the
organizations.

CHAPTER-4
RESEARCH METHODOLOGY
The methodology which was opted for the project is as follows:
1. Description of the Research
This research on will consist of exploratory research as well as conclusive research.
It begins with a hypothesis, and to arrive at a conclusion, which includes secondary data as
well as information from case data and questionnaire.
2. Data Collection Methods
The Sources of secondary data that are used are

14

Internet Sites

Books, News papers, Magazines & Journal

Trade promotion council & Organization

The method of primary data collection is

Questionnaires

Direct Interviews

3. Field work
The fieldwork in this project consisted of data collection through taking the interviews and
getting the questionnaires filled up.
4. Analysis
Finally interpretation will be drawn from the analysis of the information gathered

Primary Data
Secondary Data
Analysis and Findings of Data

Chapter-5
Secondary Data
Current Scenario of Real Estate Business
The crucial sector of our economy is the real estate sector as it has huge multiplier
effect on the economy and therefore it is known as the big driver for economic
growth. After agriculture, real estate sector is the second largest employment
generating sector. It is growing at a rate of about 20% per annum and this sector

15
has been contributing about 5-6% to Indias GDP. Apart from generating a high
level of direct employment the sector also stimulates the demand in over 250
ancillary industries such as cement, steel, paint, brick, building materials,
consumer durables and so on.
Since 2005, the Indian real estate industry has been on a roller coaster ride. There
has been a boom in investment and developmental activities after the governments
policy of allowing Foreign Direct Investment (FDI) in real estate sector. The sector
has witnessed the entry of many new domestic realty players and also the arrival of
many foreign real estate investment companies including private equity funds,
pension funds and development companies entered the sector lured by the high
returns on investments. The real estate sector has also been through many highs
and lows. The industry achieved new heights during 2007 and early 2008. In
beginning of 2007, there was formidable growth in demand, substantial
development and increased foreign investments. However, by mid 2008, industry
took a U turn due to the global economic slowdown and inflow of FDI into real
estate dropped significantly which at one point of time was seen as one of the most
promising markets for foreign investments experienced a downturn.
Financial Support to the Sector
FDIs attracted by the housing and real estate sector in the Financial Years 2007-08,
2008-09 and 2009-10 are 8.9%, 10.3% and 11% respectively, of the total FDI in
India. However the financial year 2010-11 there was sheer 6% FDI in the sector. In
the year 2010 the Indian real estate sector regained its charm after the darkness and
recessionary pressures experienced in the year of global downturn.
With the aim of focussing on affordable housing the sector has crunched the
financial downturn it has experienced. The sector still has the huge potential to
attract FDI in its various segments. The focus on affordable housing helped the
sector tide over the financial crunch it had witnessed. There is no doubt that the
sector holds huge potential to attract FDI in its various segments. The real estate
sector requires joint support from both industrial sector and the Government to
make further progress. On the one hand, the industry should work towards
increased transparency, clear land titles, improved delivery and project execution

16
while on the other hand the Government must provide fiscal incentives to
developers to build low cost and affordable housing for the masses and also review
the existing FDI guidelines for investment and development in Indian real estate so
that there can be an increase in the flow of foreign capital into the sector.
Challenges faced by the Real Estate Industry
The challenges that are faced by Indian real estate industry are as follows:

Lack of clear land titles,

Absence of title insurance,

Absence of industry status,

Lack of adequate sources of finance,

Shortage of labour,

Rising manpower and material costs,

Approvals and procedural difficulties.

Traditionally Real Estate sector was unorganized nowadays it is slowly evolving

into a more organised one as the sector has started embracing professional
standards and transparency with open arms. The Indian Real Estate sector has both
majorly established domestic players and international players. Some of the
examples of the major established domestic players in the sector are DLF, Unitech,
Hiranandani Constructions, Tata Housing, Godrej Properties, Omaxe, Parsvanath,
Raheja Developers, Ansal Properties and Infrastructure and Mahindra Lifespace
Developers Ltd to name a few. International players like Hines, Tishman Speyer,
Emaar Properties, Ascendas, Capitaland, Portman Holdings and Homex have made
a name for themselves in India.

The Road Ahead

17
Since real estate reaching a point of saturation in developed countries and the
demand and prices falling, global real estate players are looking at emerging
economies such as India for tapping opportunities in real estate. Therefore Indian
Real Estate Sector has a huge potential of consistent FDIs. As India has strong
economic fundamentals and demographic factors so Indian real estate will stay
attractive and also there is a high level of global uncertainty looming over the
developed and developing nations of the world. Developed economies are still
struggling to regain their growth momentum which will allow developing countries
including India and China to grow at a reasonably high rate. The opportunities in
Real Estate sector in coming years will also help to attract global players to India
and hence will assist the industry to mature become more transparent, improve
management and adopt advanced construction techniques (Link 1).

Growth prospect of Real Estate Business in NCR

Real Estate business in NCR which is witnessing a setback these days will regain
its lost momentum with the boost in the economy. Government is taking measures
to capitalize on the capabilities of the real estate and infrastructure sector by
supporting the private public partnership (PPP) model not only to boost the
infrastructural activities in NCR also to bring back growth and to deliver to its

18
citizens. The strategy involves contributions from public and private sector which
will revamp the citys environs.
NCR is seemed popular as an investment destination as the destinations like
Connaught place is emerged as the fourth costliest commercial office market in the
world. Moreover the rental values in central business district (CBD) rose by 20
percent in one year mainly due to lack of availability of quality space, no new
supply prevailing high demand. Commercial activity apart from Delhi CBD is
mainly concentrated in the prominent locations of NCR (mainly in Faridabad,
Noida and Gurgaon) enjoys superiority as a choice of business destinations.
In addition to above, the new and the upcoming corridors along Gurgaon and Noida
like Yamuna Expressway, Noida Expressway, Dwarka Expressway have led to
tremendous increase in the Real Estate Projects both commercial and residential
from all major real estate groups in the past few months and will continue to attract
more players of real estate.
The other major corridors like Faridabad-Noida-Gurgaon (FNG) Expressway,
Southern Peripheral Road and Kundli-Manesar-Palwal Expressway are seeing
prominent real estate projects developments and their popularity will also lead to
more investment in NCR. Capital value of the residential realty market has also
increased due to factors like amenities, travel time to commercial districts,
connectivity to various parts of the city and quality of public transport and
infrastructure.
There has been 14 to 29 percent appreciation in residential property market of
South-East Delhi, South-Central, Gurgaon and Faridabad in a year. Rent is also
showing stability across all markets in the last quarter (Link 2).
Why Faridabad has a Greater Scope for Realty development
Faridabad, an industrial hub of Haryana, is now considered one of the best bets for safe living
in the NCR. With improving infrastructure, Faridabad has transformed into a booming
economic warehouse, and, a recent study has projected this old industrial city as the country's
'city of the decade 2011-21 ' (Link 3).

19

THE MAJOR PLAYERS OF REAL ESTATE IN NCR

Land goliath DLF Universal Ltd is straightforwardly matching with Reliance Industries Ltd
in setting up a 30,000-section of land multiproduct Economic Zone in Gurgaon. As indicated

20
by Haryana State Industrial the private designer has set the business of genuine state for the
seb. In the first place it will must be first acknowledge by the Haryana Industrial Promotion
Board . The extend, that has as of now take consider an "on a fundamental level regard" of
the Indian government, is proposed to be situated up close by and crosswise over (GurgaonJaipur) National Highway 8, bisecting the proposed KundliManesarPalwal (KMP)
Expressway. Indeed, the proposed DLF SEZ likewise dealt with the 25,000-section of land
Reliance-HSIIDC joint wander SEZ prone to come up in Gurgaon and Jhajjar regions. The
proposed DLF SEZ will be look to madeoped in four stages. The principal period of 500
sections of land was finished in 2009 and the last stage will be normal by 2018. The Dlf
anticipates that the SEZ will inspire a venture of Rs 1, 24,000 crore as far as altered as sets
likein all the parts like business mechanical, stock Residential. The yearly fare limit of the sez
has around at $10-12 billion once it is completely finished. These undertaking will be
finished by the utilize an exceptional reason vehicle (SPV) upheld by DLF. The Dlf has
discover property on NH 8 for the task, and has offered to keep any piece of the area
obtained by the haryana government for open reason out of the SEZ venture. The venture
report put together by DLF envisions 5,000-6,000 sections of land of the aggregate task
region being created for modern use in two sections - expansive mechanical zone and little
mechanical zone. The huge modern zone will be produced with plots of 10, 25 and 50
sections of land, while the little mechanical zone will be created with plots of one, two and
five sections of land. The organization likewise proposes to divide a "facilitated commerce
zone" inside the transforming region of the SEZ, which would lay attention on exchanging of
products and wares produced inside the SEZ, their bundling/ repackaging/ presentation and
the administration segment, including Bpos, IT and ITES organizations. The private designer
will save about 2,000 sections of land for a business zone that will incorporate shops and
different strongholds, for example, inns, office edifices and banks. DLF will additionally
create something like 20 million square feet of fabricated up framework, which would
incorporate business focuses, Logistics Park, distribution centers and inns. Very nearly
10,000 sections of land will be produced exclusively as private zone, giving all classifications
of houses to individuals working in the SEZ. DLF will additionally create something like
2,000 to 3,000 sections of land as institutional range, giving instructive, social insurance and
examination foundation. The private engineer will give integration to the 20,000acre SEZ by
making a blood vessel street associating NH 8 and the proposed Kundli-Manesar-Palwal
Expressway amid the first period of improvement. DLF additionally proposes to set up a gasbased hostage force plant of 2,000 MW limits at an expense of Rs 6,000 crore. As per

21
conditional organization gauges, the area cost for the venture will work out to Rs 10,000
crore. The improvement cost has been assessed at Rs 6,142 crore, the expense for promptly
constructed base at Rs 2,625 and the expense of venture administration at Rs 938 crore. Area
Both sides of Gurgaon-Jaipur expressway (NH 8) COST Project cost for
DLF to be Rs 26,000 cr Expected household and outside venture Rs 1,24,000 cr STATUS Has
gotten an on a basic level endorsement from the Center.
PROJECTS OF DLF IN HARYANA
DLF CYBER CITY
The Cyber city assignment is prestigious meander, which hopes to give the world-class office
and recreational space to the assumed affiliations. "DLF Cyber city", spread in abundance of
125 segments of place where there is land on the Northern Edge of DLF City. It is spotted at
the merging of NH-8 and the Sector Road that prompts the DLF Golf and Country Club
situated as seventh greatest Golf Club in Asia
Advanced city will offer in abundance of 15 million sq.ft.of forefront workspace to heading
corporate houses; programming majors and IT engaged organization associations who search
for International assessment establishment. This endeavor other than the standard contrivance
will in like manner fuse work places like lodgings, social occasion centers and multisustenance food court.
DLF CITY GURGAON

DLF Cybercity

DLF Building No. 8- Cyber City

DLF Building No. 9a & 9b Cyber City

DLF Cyber Greens

DLF Ericsson Forum

DLF Infinity Towers

DLF Square

22

DLF Nestle House

DLF Gateway

DLF Atria

DLF Center Court

DLF Plaza Tower

RETAIL REVOLUTION AND DLF

DLF spearheaded the retail transformation in the nation and realized a standard change in the
business by rethinking shopping, diversion and relaxation encounters with the dispatch of
City Center in Gurgaon in 2000. Changing lifestyles and stress on quality amusement and
move in buyer inclination from traditional modes to a wholesome diversion encounter
alongside developing client yearnings, upgraded salary levels and penchant to use have
further set off the development in the retail advertise in the nation, creating India as the fifth
biggest retail goal on the planet. DLF Retail's raid into the energizing coliseum of shopping
center improvement synchronized well with the Group's exercises in multiplexes - DT
Cinemas and excitement Industry. Perceiving the discriminating requirement for client
forethought variables, for example, a captivating feeling, satisfactory and helpful carports,
extensive amusement focuses alongside full security and security go down, DLF has
guaranteed that it matches every single need of its clients. It has likewise had the capacity to
deliberately influence its abilities over the whole scope of shopping center outline,
improvement, execution and support for advertising a solid association over its vast client
base
Going ahead, DLF retail is forcefully focusing on a national development plan to strengthen
and fortify its initiative position in the business. The business capital of the nation Mumbai,
Hyderabad, Chennai, Bangalore, Cochin, Kolkata and the level II urban areas like Ludhiana
and Jallandhar are amongst the other key ends centered by this business division.
With in excess of 17 million sq. ft of progressing retail ventures a work in progress, DLF
Retail is well on its approach to making in excess of 100 shopping centers offering near 500
film screens spread over around 60 urban communities, in the following 4-5 years. All these

23
are in accordance with, the division's determined mission of exhibiting its huge quality as a
lead player in the Indian retail part. The drivers of DLF Retail's development will be guided
through its concentrate on advancement, imagination, innovative fabulousness, upgraded
client esteem and administration.
In Haryana alone DLF are contributing more than 1300 crore worth on distinctive business
and private venture. Gurgaon is seeing significant value trek because of hardened rivalry
between these businesses major. The significant lump of venture is delivering the goods FDI
course consequently the primary concern is about the value system of organization to market
their item well. In spite of the fact that the main significant player in the business sector are
DLF at this moment however other player are developing quick to make up for lost time the
blast.
PROPOSED PROJECT OF DLF IN HARYANA

THE BELAIRE THE SUMMIT THE PINNACLE

(In Gurgaon)

(In Gurgaon)

(In Gurgaon)

The gathering is exploiting developing business sector chances to convey top of the line
offices and activities to its wide base of clients by continually updating its inner abilities and
asset capacities. In accordance with its present extension arranges, the DLF Group has in
excess of 130 million sq. ft. of improvement over its organizations, including created and ongoing activities. This includes in excess of 28 million sq. ft. of undertakings that the gathering
has executed under its home, business locales and shopping center sections.
THE FAMOUS DLF ATTRAIA IN GURGAON

With a blasting retail environment not too far off, this is a real pushed range for the Group
and DLF is eagerly making new shopping and amusement spaces everywhere throughout the
nation. There are in excess of 42 million sq. ft. of value retail space created and a work in

24
progress in metros and other urban objectives the nation over. These incorporate classes of
prime downtown shopping locale, mall and super extravagance shopping centers.
With the development of the Indian economy and the ensuing expand in corporate and
customer salaries, and also remote financing, DLF sees critical open doors for development
in its three essential organizations. DLF's mission is to construct a world-class land
improvement organization with the most astounding gauges of professionalism, morals and
client benefit and to consequently help and profit from the development of the Indian
economy
DLF's office portion is one of the bunch's most respected vertical. About 20 million sq. ft. of
created and additionally on-going undertakings are a critical donor to the development of
office spaces of the most contemporary construction modeling in Gurgaon alone.
Arrangements to create an alternate 110 million sq. ft. over 12 urban communities are
intended to give DLF 15-20% of piece of the overall industry in the business and business
part.
Unitech entered common designing in 1974 with its sights immovably determined to what's
to come. Expanding upon experience and skill Unitech is continually searching for
approaches to fulfill its clients in the best conceivable way. From force transmission lines and
thruways to amusement parks, from steel plants to private advancements, from indoor
stadiums to inns its work is frequently spearheading and continually difficult. Its lucky track
record demonstrates its capability to convey.

Unitech has put resources into all the divisions of land business specifically private, business
and retail & relaxation. It has creatively assembled homes, business locales, shopping centers,
amusement stops, inns and schools in over recent decades.
Homes (Residential)
In private segment Unitech has done hugely well and has been building homes dangerously
fast. The organization has manufactured houses and manors continuing personality the
interest of distinctive classes of individuals. It gives a wide go and mixed bag of houses to
browse. It has constructed innumerable homes. Some of its well known developments in
private segment are Escape, Uniworld Gardens, The Close, Uniworld city, The World Spa,

25
Heritage City, Unitech Heights, Unitech Horizon, Vista Villas, Greenwood City, Rakshak,
The Palms, and so forth.

Global Business Park

Global Business Park epitomizes plan advancement with a striving for fabulousness in quality
and craftsmanship. Arranged straightforwardly on the Mehrauli-Gurgaon Road, it
consolidates the comfort of a focal business area with the points of interest of an
exceptionally unmistakable property, uniquely intended for universal organizations.

Unitech Trade Center

Unitech Trade Center is prepared to handle the difficulties of a quick moving business world.
A completely electronic building administration framework structures the focal sensory
system of the 6-story complex. From security concerns to solace, Unitech Trade Center deals
with all. The synthesis of three in number components: glass, aluminum and stone is
complimented by higher net usable space. A current structural showstopper.

Infocenter
Infocentre is deliberately spotted inside Infocity, a hello tech park arranged by JTC
International of Singapore. With just 33% of the plot developed, the rest is committed to
appealing arranging, stopping region and methodology street. The complex contains two
indistinguishable modules, climbing 4 stories over the ground over the chamber

26

Signature Towers
With a personality that is remarkable, Signature Towers has turned into one of the bestplanned office edifices in India. Numerous heading multinational and Indian organizations,
and Unitech, have decided to work their organizations from Signature Towers, with its ideal
area simply a couple of hundred meters off the National Highway 8 in Gurgaon.

Shopping Malls & Theme parks (Retail & recreation), Hospitality division and Schools
Unitech is going to make tremendous financing in the family excitement focuses and
carnivals in Delhi, Gurgaon and Noida. These would be completely incorporated family
diversion and entertainment edifices with Amusement, shopping, multiplexes and inns. One
of such astounding tasks will be The Great India Place. The Great India Place is retail and
amusement unpredictable as a feature of Entertainment City, a worldwide standard event
congregation. This incorporated blend use terminus additionally persuades with its prime area
close Sector 18, comfortable door of Noida. Spreading over 1,500,000 sq.ft, this will be the
biggest retail advancement in India.

Ansal API has very nearly four many years of spearheading and fruitful track record of land
advancement and improvement, both in private and business fragments and it is well known
name in the Delhi NCR round Ansal API has give new development fortunes. in the land area
Starting with Ansal Plaza, which has introduced the shopping center transformation in the
nation, improvement of well known Satellite Townships and area check skyscraper business

27
properties, the Company has now tackled the mallet of spearheading advancement in
numerous circles separated from level II urban communities. , An ISO 9001:2000
organization, it has picked up distinguishment over the time of time as a chief association in
the field of lodging, institutional, business and modern development. It has spearheaded
numerous purchaser well disposed developments as well. Ansals has initially controlled the
legislature.
Ansals had initially coordinated the middle government about the utilization of area as plot to
assemble the business venture. they began one of the venture in the Delhi alone for the sake
of the Ansal building in 1977 in old Delhi from their Ansals have developed in their wanders
Ansals have promoted their undertaking from 80's the point at which they constructed an
alternate organization for the sake of ansals fabricate well .Their fundamental focus is in the
building of office space more than the business one yet now they have moved towards local
location and manufacture the well knownsushant city in Gurgaon with the normal sticker of
least one crore rupees
LANDMARK OF ANSALS

ANSALS API IN OTHER PART OF HARYANA

Ansal API Sushant City, Panipat
Ansal API in its try to give the best land results and reclassifying lifestyle benchmarks in
Panipat has presented one of its sorts, really Cosmopolitan Township instituted Ansal API
Sushant City. The township arranged close G.t.road will offer its inhabitants the benefit of a
world-class community foundation. This wonderful, independent township will offer a fine
encounter, ultra cutting edge lifestyle in the midst of contamination free, peaceful and greatly
finished surroundings, a long way from the disorder of an unplanned city life. Spread in

28
excess of 250 sections of land of rich greenery, the township will gloat of musical
wellsprings, strolling and running tracks, decently arranged private and business zones,
underground power and water supply framework, e-empowered correspondence system,
overall arranged sewerage framework, wide and well lit streets, downpour water gathering
and round the clock security and vigil framework.
The principal, finest and the first class private township of Panipat, Ansal API Sushant City
swears up and down to its occupants an opportunity to appreciate a comprehensive point of
view of extravagance with this venture. The township will additionally house lovely meal
lobbies, gardens for gatherings, restaurants, swimming pools, spa and sauna, exercise center,
tennis and badminton courts, billiards and so forth. The Ansal API Sushant City, Panipat are
going to make the one of a kind benefit of world class shopping inside the township with
departmental stores and lifestyles boutiques, retail network outlets, multiplex, nourishment
courts and multi-cooking restaurants and administration organizations. Remembering the
learned improvements of the adolescent inhabitants of the Sushant City, Ansal API has
committed space for nursery and elementary school and scholastic foundations. It
additionally incorporates procurements for play area and movement coliseums that
supplement the entire idea of value training with concentrate on the inside and out
improvement of the youngsters. The township will additionally have great medicinal offices
with a state-of-the-craftsmanship therapeutic base for analysis and treatment.
Ansal API Sushant City, Panipat is conceptualized as it were, which would clearly suit
singular inclination. The choices are multitudinous extending from free hold plots, developed
houses, manors to homes. Uncommon accentuation is laid on ideal space use, rich particulars
and the quality development material. Fund office is additionally accessible from heading
money related organizations with simple reimbursement choices.
Ansals are making the best environment to market their item they are guaranteeing bother
free life and giving the continuing milieu to the purchaser of their items
JAIN ESTATE
They are entrenched business land executors in Delhi, India who give their customers suitable
properties in Delhi and NCR district for private space and office premises. The association
has accomplished a different notoriety among the business land executors and property
merchants in India by taking after an arrangement of "Customers' First".
To enable their capability to give full scope of land administrations & to attain the global
specialized ability and exchange drills, they have banded together with ONCOR

29
International. ONCOR International is an association of top-positioned, exclusive business
land organizations which offer a complete choice of corporate & financial specialist related
administration
MARKETING DETAIL MATTER
Individuals pick up a feeling of their surroundings from each subliminal subtle element.
Every thing aides from the general discernment, yet it is the things individuals touch and feel
which have the most effect. They accept that a designer can abuse the natural capability of the
task inside a judicious and mindful fiscal methodology. They have faith in taking an inventive
methodology to the obtainment of point of interest, by authorizing originators who have a
specific sensitivity for each one article. They have to guarantee that every segment is
legitimately executed, capacities well, is tastefully satisfying, and fits inside the entirety. Due
weight must be given to components that are underestimated.
Why JAIN ESTATE take the long haul see in advertising?
They are Property Builders and accept that the long haul see being developed is useful for
business showcasing. Structures have high perceivability and keep going for a long time,
even hundreds of years. They influence the lives of individuals who not possess them or
utilization them. They consequently assume liability for what they are building and watch
over what they abandon. They accept an advancement ought to add something to the group
and enhance nature where conceivable. Structures of value continually expand in quality.
They additionally add to the estimation of the area. Building fabricated with forethought and
quality is less demanding to keep up, less expensive in the long run and less harming to
nature's turf, profiting everybody. By being connected with astounding tasks, managers and
speculators ensure or upgrade their made notoriety. Partnerships are mindful of the estimation
of a name. It could be compelling stake. They think as far as advancements which offer
something over to the group, as individuals exploit the additional offices which the
advancement has made conceivable. This is not inefficient building. It is monetarily and
ecologically the proper thing to do. On the off chance that the venture is focused around
sound rationale, what bodes well for the holder can likewise bode well for the group?

30

MajorPlayers of Real Estate in Faridabad

SRS GROUP

The SRS Group surely can claim to be a class separated, given the astonishing business story
it has, the segments it works in and the legacy it delights in. Furthermore all the more in this
way, for what's in store for it.
A broadened endeavor, the SRS Group delights in an uncommon, synergistic vicinity
crosswise over segments, for example, adornments, silver screens, retail, accommodation and
land, human services and money related administrations. The capability to run such a variety
of boats productively has implied the making of different development motors, which thusly
resolve the future development waves.
What makes it a fascinating substance is the way that it has figured out how to blend multispace operations on one hand and business accomplishment on the other. The SRS Group
today has consolidated turnover of approx USD 780 million, and SRS Ltd. positions 337 in
the most recent assemblage of ET Top 500 organizations (Dec 2012). Add to this a corporate
tower, an IT stop, a shopping center, gathering lodging, free floors, a five star inn, motels and
then some, some of which are finished and others are quick moving towards fruition. This is
notwithstanding its assembling operations that incorporate a medicinal supplies plant.
A gathering with such broad scale need to have a visionary pioneer graphing new skylines.
For SRS, it is Dr Anil Jindal, its originator Chairman, who has fabricated this venture right

31
without any preparation. A refined proficient with a quintessential inspirational mentality, he
is a profoundly learned man who likewise holds the respected D Litt, and is profoundly
dedicated towards CSR activities at the corporate and particular level.
Today, the SRS Group stands firm on a strong establishment. Three of its gathering
organizations, SRS Ltd and SRS Real Infrastructure Ltd and SRS Finance Ltd. are recorded
on the BSE and Two of its gathering organizations the SRS Ltd and SRS Real Infrastructure
Ltd are recorded in NSE. Its land spread touches various urban communities, for example,
Delhi, Mumbai (Karjat), Faridabad, Gurgaon, Ludhiana, Patiala, Moradabad, Gorakhpur,
Kurukshetra, Panchkula, Palwal and the sky is the limit from there.
With its sterling authority, an equipped group and an unshakeable confidence in a fair,
transparent and worth based administration, it is a business house that excitedly anticipates a
magnificent future.
The organization is without further ado occupied with the improvement and development of
over twelve ventures in the private and business kinds. With an area bank of give or take
500sections of land, the land operations are spread crosswise over Faridabad, Greater
Faridabad, Palwal, Rewari, Kurukshetra, Panchkula, Karjat (Mumbai). SRS has immediately
earned a name for itself in the land business, because of its scale, transparent operations,
opportune conveyances and a solid understanding of the needs of the customers..

The organization is in no time occupied with the advancement and development of over
twelve tasks in the private, for example, Townships, Group Housing Plots, Flats, Villas Etc.

RPS GROUP
RPS Group, which was set - up 10 years back, has demonstrated a fantastic expansion in the
Real Estate Sector in Faridabad. A Group which gets by inside the indication on the off
chance that its name - RPS Group. The initial three chief letter sets reflect its uniqueness as
the Reliable, Professional & Sincere Group. The exceptionally well-known RPS Group, a
prominent name in the field of Infrastructure and Real Estate Development has made it
distinguish. RPS Group is one of the heading Real Estate Groups in Faridabad, which has
additionally denoted its recognizable proof in the field of Education & Health Care. From the
commencement, the RPS Group has an acceptable vision towards its target. The endless

32
knowledge of its administration and their farsightedness and aptitude has imbued a wellspring
of eagerness and boost amongst its group. Incontestably, solidarity and lightness to exceed
expectations is the spine of the Group. RPS Group is one of the quickest developing Real
Estate Companies as far as its anticipates, client fulfillment and advancement. The Group was
set up in the year 2005 and from that point forward responsibility and commitment have
ended up synonymous to RPS.
It seeks to reform the land stadium with improvement of its private, business and IT
anticipates. The worldwide gauges with current outlines set separated the look of each
perplexing and each task attempted by the Group.
Mr. Shanti Prakash Gupta, Chairman and Mr. Rakesh Chand Gupta, Managing Director of
RPS Group are the spines of the Group under whose aptitude and direction, the land situation
in Faridabad has touched incredible statures. Their sharp business insight is significantly
consolidated with altruistic exercises, for example, enhancing the work models of the workers
through training, heath forethought and other critical offices.
On Going / New Projects

RPS Auria
Sector 88 Faridabad
Rs. 65.6 Lac to 94.76 Lac
3 BHK, Area: 1565 - 1975 Sq. Ft.
Possession : December 2016

33

RPS Infinia
NH-2 Faridabad
Rs. 20.8 Lac to 47.13 Lac
Area: 320 - 650 Sq. Ft.
Possession : December 2016

BPTP GROUP
BPTP Limited, one of the quickest developing land organizations in India, is occupied with
tasks including incorporated townships, private & business buildings, retail spaces and IT
stops.
Our activities are in nearness to social and physical base existing, arranged or under
execution. The scale and profundity of our play has made BPTP the biggest land
advancement organization in the Gurgaon-Faridabad-NOIDA showcase regarding the amount
of lofts dispatched and sold. We are the third biggest land improvement organization in
Delhi-NCR as far as square feet dispatched and sold.
Our objective is not only to be a standout amongst the best organizations in the segment, yet
to be the most favored accomplice of-decision. To be recognized as the most trusted
BPTP brings to its clients the most glittering background of owning a house, a home. Out of
this world Apartments and lavish green surroundings will guarantee the living knowledge to
be one in a million. Private and Commercials tasks, dispersed all over Delhi and the N.c.r
locale that incorporates, Noida, Faridabad and above all the virgin terrains of Gurgaon. BPTP
Commercial properties are the ones to watch out for, as they guarantee an entire new
measurement to the universe of land business. Private Properties should have the
extravagances of life included in their module of home-building, this is something which

34
makes them remarkable and engaging. The development of BPTP as a Real Estate
Development Company is unmatched, reason being its devoted and legit methodology to the
motivation behind Home-Building and Property-Building.
We give a chance to live in the midst of the most delightful areas we on either-side, with
network at the closest accessibility. Such prime improvements are exactly at the command of
the individuals to wish to live, taking care of business. It is a greater amount of a chance to
pick a life one dependably longs for, refering to the spot one lives at. The undertakings in the
past have been palatable and have satisfied the desires of the purchasers and speculators.
What must be observed is the way that BPTP engineers has constantly met the challenge at
hand to perform on the huge stage, in order to make its clients feel the pride of been
connected with a trusted & solid name in the field of Real Estate.
The most paramount part of wellbeing, is the above all else necessity of the manufacturers
here, in light of the fact that we accept that house is extensively the most secure place on
Earth for every last individual and we guarantee to convey that feeling of the expression
BPTP Developer and Builder make a fair approach towards the entire methodology of
development, to serve the creative energy of the structural engineering. Gurgaon and
Faridabad being the chief most areas of the N.c.r area, have yet not been uncovered the way
they should be, are the epicenter of all our consideration and significance. We make all
revisions to suit to the necessities of Nature likewise, as we solidly have faith in Environment
before Development. Each other individual is just worried about the expanding wellbeing
dangers, yet none do we discover making a move. We wouldn't fret raising the mantle of
enhancing nature's turf, as this is the thing that will serve us later on.
The bliss of serving the general public lay path over the accomplishment of creating
construction modeling. The approaching ventures guarantee to convey quality taking care of
business, as that is our just saying to succeed, and we comply with that.
SWOT ANALYSIS OF PIYUSH GROUP
STRENGTH
Capable of surviving in Long run.
Products are familiar to consumer needs.
Result oriented products
Prominence of investors
Financially sound.

35
Good Diversified Management.
WEAKNESS
Brand recognition
Presence of competitive priced makes market weaker in some areas.
Nation wide same strategy.
No endorser of brand.
OPPORTUNITIES:
Now the diversified strategies should be adopted, as it has been long in adhesives.
No established competitor is the potential advantage.
The niche of the market is the rural area and the plenty of opportunities are lying
there.
THREATS
Due to the presence of the low priced firms the competition is proving to be
tougher.
Aggressive advertising and promotional efforts of competitors are making a shift
in the market share of the company.
The SWOT Analysis is done after going through the current projects of Real Estate Groups in
Faridabad- SRS Group, RPS Infia, BPTP Group as they have their presence majorly in
Faridabad.

36

Chapter-6
Primary Data

1. Are you interested in purchasing any residential or commercial property from

any real estate group in Delhi/NCR ?

37

Yes
No

48
6

86%
7%

Interpretation
The data clearly indicates that 89% people are interested in buying residential or commercial
property in Delhi NCR.

2. If yes, in which area are you interested in buying the property ?

38

Delhi

4%

Noida

25

48%

Faridabad

18

35%

Any other

13%

Interpretation

25% buyers are interested in buying property in Noida, followed by 18% people who are
interested in buying a property in Faridabad. Whereas, only 2% and 7% people are interested
in buying property in Delhi and any other area apart from Noida, Faridabad and Delhi
respectively.

3. Which property are you interested in buying ?

39

Integrated Group Housing

8%

Commercial

31

61%

Residential

16

31%

Any other

0%

Interpretation
The data shows that 31% of people are interested in buying commercial property followed by
16% people are enthusiastic for residential property. Only 4% people are interested in buying
Integrated Group Housing property.

40
4. Which of the following are important to have in your next property ?

Space
1

23

49%

13

28%

4%

13%

6%

20%

Electricity

15

33%

and

13

29%

drainage

11%

facility

7%

Green surroundings

41

13

29%

16%

10

22%

18%

16%

Easy access to markets, hospitals, educational and financial institutions etc.

18

38%

17%

10

21%

15%

9%

42
Parking facility
1

10

22%

13

28%

20%

12

26%

4%

Interpretation

The statistics indicate the most important factor which would affect the next purchase
decision for the buyers is space with 49% people giving it 5th rank and 28% giving it a 4th
rank. The second factor which affects the buying decision is easy access to markets, hospitals,
educational and financial institutions etc with 38% people giving it 5th rank, 17% giving it a
4th rank and 21% giving it 3rd rank. Followed by electricity and drainage facility with 29%
people giving it 5th rank, 16% giving it a 4th rank and 22% giving it 3rd rank. Next in the
line stands parking facility and green surrounding with 22% people giving 5th rank, 28%
giving 4th rank and 20% giving 3 rd rank and 20% people giving 5th rank, 33% giving 4th
rank and 29% giving 3rd rank respectively.

5. What is your purpose of buying the property

43

Investment

12

23%

Living/Working

32

62%

Rent/Lease

10%

Any Other

6%

Interpretation

The data shows that 62% people are buying property for living/ working purpose. 23%
people are buying property for investment purpose. Sailing on the same both is rent /lease and
any other purpose with 10% and 6% respectively.

6. What medium you would prefer to use for searching abouth the real estate projects

44

Internet

17%

Agents/Dealers

24

45%

Friends/Family

16

30%

Surveys

4%

Friends/Relatives

2%

Any other

2%

As per the data, 45% people prefer to be in touch with Agents/ Dealers for getting
information about the real estate projects. Followed by, 30% people relying on friends and
relatives for information on the real estate and minute percentage of people are relying on
internet, surveys and any other with 9%, 2% and 1% respectively.

7. Which factor affects your buying decision the most for buying the property ?

45
Affordability

12

23%

Social Life

25

48%

Surroundings

15%

Basic Aminities

12%

Bank Loan Scheme

2%

Promotional Offers

0%

8. What communication medium you would prefer to buy the property ?

46

Dealers

12

23%

Advertisments

21

40%

Friends/Relatives

14

27%

Radio

6%

Word of Mouth

4%

Any other

0%

Interpretations

The data shows that the most important medium which is preferred by 40%people is
Advertisement, followed by 27% and 23% people preferring friends/ relatives and dealers as
a means of medium. The last but not the least is radio and word of mouth with 3% and 2%
preference.

9. Do Bank Loans affect your buying pattern

Yes

40

78%

No

11

22%

47
Interpretation

The data clearly shows that 40% peoples buying pattern of buyers/ investors are affected by
banks loans schemes does

10. Have you heard of Piyush Group in Real Estate Market in NCR

Yes

30

59%

No

21

41%

48
Interpretation

The data shows that 59% people are aware of Piyush Groups presence and 41% still unaware
of the same.

11. From where did you get to know about PiyushGroup

49
Internet

10

19%

Advertisement

11

20%

Hoardings

17

31%

Exhibitions

10

19%

Friends/Relatives

9%

Word of Mouth

2%

Any Other

0%

Interpretation

The data indicates that Hoardings are the most important medium from where people get to
know about Piyush Group that is 31%. Internet and Exhibitions are the mediums which have
equal importance with 19% respectively whereas Advertisement has a little edge over Internet
and Exhibitions with 20%. The last but not the least is word of mouth with only 2%
preferring it as a mode of information.

12. Have you purchased from Piyush Group

Yes

38

73%

No

14

27%

50

Interpretation

The data clearly shows 73% people have purchased a property froPiyush group and 27%
hasnt.

13. If yes, how are the services you get from PiyushGroup

Excellent

15

31%

Better

31

63%

Poor

6%

51

Interpretation

63% people have rated the services of Piyush Group as better and 31% as excellent. Only a
minute 6% has rated Piyush Groups services as poor.

14. Do you feel that based on prices that similar homes were selling for, that you
received a fair price?

Yes

42

86%

No

14%

52

Interpretation

The data clearly shows that 42% people are satisfied with the pricing offered by Piyush
Group in comparison to the other real estate developers

15. How would you rate your overall experience with The Piyush Group?

53

2%

36

75%

19%

2%

2%

Interpretation

75% people have given Rank 2 to the overall experience they had with Piyush Group and 2%
given Rank 1, followed by 19% giving the overall experience Rank 3 and 2% to Rank 4 and
Rank 5.

54

16. Would you use The Piyush Group again, or refer us to a friend?

Yes

14

27%

No

30

58%

15%

Cant Say

Interpretation

The data indicates that 30% people will recommend Piyush Group to other people. Only 14%
and 8% indicated that they wont refer it to friends.

55

17. What communication medium according to you is best suitable for Real Estate
Groups

Advertising

10

19%

Magzines

17

31%

Radio

17

31%

Journals

13%

Hoardings

0%

Word of Mouth

2%

Any other

4%

56

Interpretation

The findings state that magazines and radio are the most preferred means of communication
as equal number of people voting for the same, 31%. Followed by advertising and journals
with 19% and 13% respectively were the 3th and 4th preferred mediums. Other mediums and
word of mouth was preferred by 2% and 1% people.

18. Who according to you is a major Group in Real Estate Market in Faridabad?

Piyush Group

16

30%

RPS Infinia

13

24%

Jaypee Group

10

19%

DLF Ltd.

15%

Sikka Group

7%

Prateek Group

6%

Other

0%

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Interpretation

The data shows that 30% people consider Piyush Group as one of the major players followed
by RPS Infinia with 24% and Jaypee Group with 10%. DFL, Sikka Group and Prateek Group
were considered as major players by 8%, 4% and 3% people.

Findings and Data Analyses

In light of the report and investigation after key focuses might be closed:
The land business is still on an upward slant. The same might be seen in the aforementioned
essential information and optional information that 86% still wish to purchase a property in
NCR regardless of economy lull. Numerous individuals are intrigued by purchasing the
business property with the expectation of living or either meeting expectations. It provides for
you a thought regarding that individuals don't have much sum for venture reason so as
opposed to trying for speculation that are utilizing their money related assets for living or
working reason.
In today's opportunity, individuals still consider to purchase or to enquire about land ventures
through operators or references from companions/family instead of experiencing print
medium like ads. Customers are taking a gander at different decisions accessible to them in
Developer Apartments and Societies and they are on their prime decision for lodging. This is
because of preferences offered like Green surroundings, power accessibility, seepage office,
stopping office and simple access to market and so on. It is likewise watched that individuals
offer vitality to their social life the most as contrast with moderateness, surroundings,
essential civilities, bank advance plan and special offers in light of the fact that cash is not the
necessity in their purchasing conduct. Also Land Rates are truly high so individuals don't
have much of budgetary assets so in this manner bank credits influence their purchasing
example generally the Builder floors are losing inclination in conservative lodging.
Piyush Group is developing to be a conceivable territory for venture and living/working
regarding business and private undertaking it offers as parcel of individuals in NCR have
purchased and others are mindful of their vicinity in land market and take them as a
significant player in Faridabad. In addition, to survive and extend in the land market Piyush
Groups still need to introspect the administrations they give to their clients. Piyush gatherings

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promoting methodology is more situated towards announcement hoardings and notices
though individuals likes to be mindful about the land gatherings and their tasks through
magazines and Radi

RECOMMENDATIONS
Promotional activities- This is one of the essential things that are needed inside the
organization. Amid my visits to distinctive Company, I ran over that there is no attention to
the organization as blurbs, stands and other related things. One thing that I might want to
propose would be the presentation of more special exercises in order to produce more
incomes for the organization. Organization can present more-

schemes
get together' for channel accomplices
brand distinguish in the business sector
to Keep more inventories
advertisement in Institutional Areas

Centre all the more on "b" and "c" classification Companies - This is additionally one of the
prime things that are needed. With around 80% of the incomes originating from short of what
20% of the Companies, more center ought to be given on "b" and "c" class organizations.' A'
classification executors are said to be the operators who help more than Rs.50000 of incomes
for every month. Organizations ought to center all the more on "b" and "c" class customers
with the goal that a greater amount of these customers could be changed over into "a"
classification.
Co-appointment among diverse channels-With organization office in an alternate building
and no immediate control over the area operations, transparency between distinctive channels
needs. With the arrangement for executives that I have proposed above, there could be more
transparency that can come in the general operations of the NCR area.
Diverse commission pieces for distinctive channels- With commissions being one of the
prime intentions in the deals Executive to work with diverse organizations, more attention
ought to be given on the commissions that are rendered to the operators.

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Extremely restricted corporate tie ups-This ought to be a standout amongst the most critical
thing that ought to be on the plan for the travel classification. A corporate tie-up can without
much of a stretch convey a business of more than 50000 for every month. Other than that, the
agreement is on a long haul premise. This along these lines helps in getting a simple busines
for the organization. Thusly, from my perspective, more stress ought to be given on this
classification of business also.

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CONCLUSION
The Indian land segment proceeds with its enduring advancement with general deals action
going up essentially in the previous six months. What's more the driving element behind the
whole process has been the data innovation (IT) segment which has helped impressively to
the interest side. In addition, the way of interest has likewise experienced a complete
conversion. From little floor plates of 1,000 sqft to 5,000 sqft, the interest has moved to
expansive adjoining floor plates of 6,000 sqft to as high as 20,000 sq ft. This has constrained
developers/engineers to offer substantial floor plates as office space if there should arise an
occurrence of both lease and capital qualities. "In a purchaser's business, merchants will bring
to the table items according to the necessity of purchasers. In this business, just those
manufacturers indulging the need-based interest can succeed,. A large portion of the metros
are today adapting to take care of the demand for expansive floor plates as per the worldwide
pattern. Never again is work station space for every individual constrained to a minor 50-70
sq ft. The majority of these IT organizations are paying special mind to bigger office spaces
to meet their 100-120 sqft for every individual work station need. Partho Gupta, a Mumbaibased programming expert, states that the bottomline is to upgrade the benefit level of staffs
by giving a favorable working mood. "The way of occupation in this division is such that one
needs a specific sort of encompassing for accomplishing an ideal effectiveness level,. As
indicated by a Cushman & Wakefield report, numerous multinationals are survey BandraKurla unpredictable as the favored objective for extensive business space prerequisite as there
are restricted choices for huge bordering spaces of practically identical quality in south, focal
and north Mumbai. "Prior it was the value (capital worth & rental) figure that represented the
migration procedure to an expansive degree. On the other hand, now in the most recent one
year or somewhere in the vicinity, organizations are moving their business locales looking for
extensive floor spaces," opines Mr Ashok Kumar, chief, Brooke International. At no other
time the business had encountered this sort of interest for extensive floor plates for office
spaces. Adding to this interest is the late rise of dotcom new companies. As per an appraisal,
in the previous eight months, one out of four transactions had a place with dotcom or netrelated business. Indeed as the introductory buildup has chilled off impressively, these
dotcom wanders have assumed an enormous part in boosting the interest. AashishVelkar,
executive, Cushman & Wakefield is still exceptionally bullish about the dotcom-driven
interest. "On the positive side, mergers and securing have officially begun in the dotcom
business. This will give solidification to the whole business and help these organizations
maintain in the more drawn out run. As indicated by Velkar, at the end of the day Bangalore is

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rising as the most loved IT terminus if one passes by the transactions that have occurred in
the previous thr

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Bibliography
(1) http://www.ficci.com/sector/59/Project_docs/real-eastate-profile.pdf
(2)http://articles.economictimes.indiatimes.com/2013-0405/news/38306514_1_realty-market-noida-expressway-dwarka-expressway
(3)http://articles.economictimes.indiatimes.com/2012-09-01/news/33535418_1_ncrcities-service-industries-medium-and-large-industries