JESSICA HUFF

jeshuf88@gmail.com

www.jessicahuff.com

703-206-8234
@jeshuf

EXPERIENCE SENIOR WEB PRODUCER, POLITICO

JAN. 2015 - PRESENT
WASHINGTON, D.C.

Aid web editors in optimizing the look, tone and message of POLITICOs website using Chartbeat and
Omniture, search and social media trends, and personal news judgement. Serve as a point person for
SEO. Represent the web team in all digital growth meetings. Coordinate with digital and social media
directors on new strategies and web products. Lead the web team in the testing and evaluation of
digital products. Continue to aid in operating POLITICOs social media accounts.

MAY 2013 - JAN. 2015 WEB PRODUCER, POLITICO

WASHINGTON, D.C. Prepared and posted content to POLITICO.com and POLITICO Magazine. Created SEO-friendly

headlines and URLs. Worked with a team to operate social media accounts and heighten reader
engagement, gaining over 500,000 followers on Twitter and 100,000 likes on Facebook in less than
a year. Promoted POLITICO events and digital initiatives via social media. Became the point person
on web team to manage the website launch and responsive redesign for POLITICO.com. Took on
a leading role in testing new digital products. Used analytics tools to monitor and discover trends.
Trained new team members. Participated in occasional content creation.

MAY 2012 - MAY 2013

AUSTIN, TX

JAN. - APRIL 2013

AUSTIN, TX
MARCH 2013
AUSTIN, TX
SEPT. - DEC. 2012
WASHINGTON, D.C.

SEPT. 2012
SAN FRANCISCO, CA
JUNE - JULY 2012
AUSTIN, TX
FEB. 2011 - MAY 2012
AUSTIN, TX

SEPT. - DEC. 2011

AUSTIN, TX
SEPT. 2009 - MAY 2010
AUSTIN, TX

NEWS EDITOR, THE HORN

Assigned stories to reporters. Copy edited, wrote headlines and posted stories to the website.
Monitored web traffic and created evaluations of news section of the website. Aided in creating social
media policies. Ensured reader-reporter engagement. Formed and fostered content partnerships.

WEB INTERN, KXAN AUSTIN NEWS

Wrote stories and headlines for the website. Published content to web. Created online photo galleries.
Cut video and posted to web. Gathered data, conducted research for reporters.

SOCIAL INTERN, NOWTHIS NEWS

Helped run an on-the-ground social media campaign using Vine and Twitter to promote a contest
held by NowThis News and Mashable during SXSW.

PRODUCTION INTERN, ANDREA MITCHELL REPORTS, NBC NEWS

Prepared comprehensive background information for major news events such as presidential debates and election night. Pitched news segments. Updated Andrea Mitchells Twitter account.

REPORTER, ONLINE NEWS ASSOCIATION STUDENT NEWSROOM

Chosen to be one of 20 students from more than 400 applicants to provide intensive coverage of the
Online News Association Conference and Awards Banquet.

SOCIAL MEDIA EDITOR, SOCIAL NEWS NETWORK

Participated in a class in which students operated over five social media accounts geared
towards college students for six weeks. Used analytics tools to evaluate reach and engagement.

REPORTER, THE HORN

Covered student government, the Texas Legislature and university budget beats. Helped editors
implement live tweeting. Successfully pitched that all reporters have Twitter handles beneath their
byline to encourage reporter/audience interaction. Recruited to make website redesign suggestions.

DIGITAL INTERN, TEXAS MONTHLY

Used Adobe Photoshop to edit photos for online publication. Proofread and fact checked monthly
dining guides. Created online blog posts. Updated online restaurant reviews and iPhone applications.

REPORTER, KVR NEWS, TEXAS STUDENT TELEVISION

Filmed, produced and edited video packages. Anchored and aided in production of live shows.

SKILLS Basic HTML & CSS. Adobe InDesign and Photoshop. Final Cut Pro. Web production. SEO.

Knowledge of social media best practices. Social media campaign creation and management.
Experience with content scheduling platforms such as SocialFlow and Hootsuite. CMS. Wordpress.
Google Analytics. Omniture. Chartbeat. Copy Editing. AP Style. Microsoft Office. UX knowledge.
Familiar with the Lean Startup methodology and the agile manifesto.

EDUCATION UNIVERSITY OF TEXAS AT AUSTIN

MAY 2013

FALL 2012
WASHINGTON, D.C.

Bachelor of Journalism, Multimedia.

BILL ARCHER FELLOWSHIP PROGRAM

Competitively selected as one of 32 UT System students for a Washington, D.C. internship and
academic fellowship program.