EXECUTIVE SUMMARY

Bonanza is a financial advising and stock broking company and Established in the
year 1994, Bonanza developed into one of the largest financial services and broking
house in India within a short span of time. Today, Bonanza is the fastest growing
financial service with 5 mega group companies under it. With diligent effort,
acknowledged industry leadership and experience, Bonanza has spread its trustworthy
expertise all over the country with pan-India presence across more than 1632 outlets
spread across 521 cities. It is the Asias number no one specific firm in 3rd volume
based in BSE and number 4 in terms of size.Bonanza is affiliated with the best in the
industry right from the NSE, BSE MCX, and MCX-SX to CDSL, NSDL, ICEX and
USE etc. These affiliations prove our worth in the market and make Bonanza a name
to reckon with.
I am the student of MBA III semester considered to undergo project on organization
study and collected information regarding the departments of the organization as a
whole and studied about the company background their vision and milestones and
studied in detail about the stock exchanges and the roles of regulators in the stock
markets to protect the interests of the investors and to control the stock market. Here
in the organization they use ODIN client integrated software to trade on stocks in the
electronic form and the employee gives a suggestions to their investors to invest in the
good stocks which would give a good returns to their investments and they prepare a
portfolio for their clients according to the customer specifications.
I studied the basic concepts of the stock market and studied the SWOT Analysis and
their importance which is helpful to determine the internal and external condition of
the organization.
There should be more awareness made about the portfolio management services by
giving more advertisement. Should organize some events to build its brand image in
the minds of people towards PMS.
As per customers point of view, they feel that bonanza portfolio limited should open
more branches for the convenience of people.
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Organization Study and Its Importance

Organizational studies is "the examination of how individuals construct organizational
structures, processes, and practices and how these, in turn, shape social relations and
create institutions that ultimately influence people" organizational studies comprise
different areas that deal with the different aspects of the organizations, many of the
approaches are functionalist but critical research also provide alternative frame for
understanding in the field.

Needs and wants of organization study

To understand the working system involved in the organization.

To know the functional areas of the organization.
To analyze the study of organization as whole.
To examine how individuals takes their responsibilities and manage their work
structure.

Why MBA Colleges made a mandatory on study of organization study?

To know the working condition of each department as whole and study how
individuals handle their work structure. To understand the functional areas involved in
the organization. To have a clear idea on the working conditions involved in the
organization
What is the thing which consists of organization study?

Functional departmental study

Areas of study

1. INDUSTRY PROFILE

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The Bombay Stock Exchange (BSE) is a stock exchange located on Dalal Street,
Mumbai and is the oldest stock exchange in Asia. The equity market capitalization of
the companies listed on the BSE wasUS$1 trillion as of December2011, making it the
6th largest stock exchange in Asia and the 14th largest in the world. The BSE has the
largest number of listed companies in the world. As of December 2011, there are over
5,112 listed Indian companies and over 8,196 scrips on the stock exchange,[3] the
Bombay Stock Exchange has a significant trading volume. This stock exchange,
Mumbai, popularly known as BSE was established in 1875 as The Native share
and stock brokers association, as a voluntary non- profit making association. It has
an evolved over the years into its present status as the premiere stock exchange in the
country. It may be noted that the stock exchanges the oldest one in Asia, even older
than the Tokyo Stock Exchange, which was founded in 1878. The exchange, while
providing an efficient and transparent market for trading in securities, upholds the
interests of the investors and ensures redressed of their grievances, whether against
the companies or its own member brokers. It also strives to educate and enlighten the
investors by making available necessary informative inputs and conducting investor
education programs.
BSE INDICES: In order to enable the market participants, analysts etc., to track the
various ups and downs in the Indian stock market, the Exchange has introduced in
1986 an equity stock index called BSE-SENSEX that subsequently became the
barometer of the moments of the share prices in the Indian Stock market. It is a
Market capitalization weighted index of 30 component stocks representing a sample
of large, well-established and leading companies. The base year of Sensex is 1978-79.
The Sensex is widely reported in both domestic and international markets through
print as well as electronic media. Sensex is calculated using a market capitalization
weighted method. As per this methodology, the level of the index reflects the total
market value of all 30-componentstocks from different industries related to particular
base period. The total market value of a company is determined by multiplying the
price of its stock by the number of shares outstanding. Statisticians call an index of a
set of combined variables (such as price and number of shares) a composite Index. An
Indexed number is used to represent the results of this calculation in order to make the
value easier to work with and track over a time. It is much easier to graph a chart
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based on Indexed values than one based on actual values world over majority of the
well-known indices are constructed using Market capitalization weighted method.
In practice, the daily calculation of SENSEX is done by dividing the aggregate market
value of the 30 companies in the Index by a number called the Index Divisor. The
Divisor is the only link to the original base period value of the SENSEX. The Divisor
keeps the Index comparable over a period of time and if the reference point for the
entire Index maintenance adjustments. SENSEX is widely used to describe the mood
in the Indian Stock markets. Base year average is changed as per the formula new
base year average = old base year average*(new marker value/old market value)
NATIONAL STOCK EXCHANGE :
NSE was set up with the objectives of:
1. Establishing a nationwide trading facility for all type of securities.
2. Ensuring equal access to investors all over the country through an appropriate
communication network.
3. Providing a fair, efficient and transparent securities market using electronic trading
system. The NSE was incorporated in Now 1992 with an equity capital of Rs 25
crores.
The International securities consultancy (ISC) of Hong Kong has helped in setting up
NSE.ISE has prepared the detailed business plans and installation of hardware and
software system. It has been set up to strengthen the move towards professionalization
of the capital market as well as provide nationwide securities trading facilities to
investors.NSE is not an exchange in the traditional sense where brokers own and
manage the exchange. The National Stock Exchange (NSE) is Indias leading stock
exchange covering various cities and towns across the country. NSE was set up by
leading institutions to provide a modern, fully automated screen-based trading system
with national reach. The
Exchange has brought about unparalleled transparency, speed & efficiency, safety
and market integrity. It has set up facilities that serve as a model for the securities
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industry in terms of systems, practices and procedures.NSE has played a catalytic role
in reforming the Indian securities market in terms of microstructure, market practices
and trading volumes. The market today uses state-of-art information technology to
provide an efficient and transparent trading, clearing and settlement mechanism, and
has witnessed several innovations in products & services viz. demutualization of stock
exchange governance, screen based trading, compression of settlement cycles,
dematerialization and electronic transfer of securities, securities lending and
borrowing, professionalization of trading members, fine-tuned risk management
systems, emergence of clearing corporations to assume counterpart risks, market of
debt and derivative instruments and intensive use of information technology. NSENIFTY: The NSE on April 22, 1996 launched a new equity Index. The NSE-50. The
new index, which replaces the existing NSE-100 index, is expected to serve as an
appropriate Index for the new segment of futures and Nifty means National Index
for Fifty Stocks. The NSE-50 comprises 50 companies that represent 20 broad
Industry groups with an aggregate market capitalization of around Rs. 1, 70,000 crs.
All companies included in the Index have a market capitalization in excess of Rs 500
crs each and should have traded for 85% of trading days at an impact cost of less than
1.5%.The base period for the index is the close of prices on Nov 3, 1995, which
makes one year of completion of operation of NSEs capital market segment. The
base value of the index has been set at 1000.
The NSE madcap Index or the Junior Nifty
NSE-MIDCAP INDEX: comprises 50 stocks that represents 21aboard Industry
groups and will provide proper representation of the madcap segment of the Indian
capital Market. All stocks in the index should have market capitalization of greater
than Rs.200 crores and should have traded 85% of the trading. The base period for the
index is days at an impact cost of less 2.5%. Nov 4, 1996, which signifies two years
forcompletion of operations of the capital market segment of the operations? The base
value of the Index has been set at 1000. Average daily turnover of the present
scenario258212 (Laces) and number of averages daily trades 2160(Laces).

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2. COMPANY PROFILE
A financial powerhouse! Thats what Bonanza is for you! Established in the year
1994, Bonanza developed into one of the largest financial services and broking house
in India within a short span of time. Today, Bonanza is the fastest growing financial
service with 5 mega group companies under it. With diligent effort, acknowledged
industry leadership and experience, Bonanza has spread its trustworthy expertise all
over the country with pan-India presence across more than 1632 outlets spread across
521 cities.
With a smorgasbord of services across all verticals in finance, Bonanzas offers you
the perfect blend of financial services right from Equity Broking, Advisory Services
that cover Portfolio Management Services, Mutual Fund Investments, and Insurance
to exceptional Depository Services.
Bonanza believes in being technologically advanced so that we can offer you our
tech-savvy customers - an integrated and innovative platform to trade online as well
as offline. Besides, we also have one of the finest and most dedicated research teams
with experts who have in-depth, unsurpassed knowledge of the market place. All this
and more makes Bonanza the perfect place for you to take your first step in the
direction of financial success.
Bonanza is affiliated with the best in the industry right from the NSE, BSE MCX,
and MCX-SX to CDSL, NSDL, ICEX and USE etc. These affiliations prove our
worth in the market and make Bonanza a name to reckon with.
With various titles and achievements under our belt, Bonanza looks forward to
tougher challenges and newer milestones to conquer, so that you our customer can
get nothing less than the BEST!
So come join the Bonanza family. We look forward to helping you grow financially.

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2.1. VISION AND VALUES

VISION

To be one of the most trusted and globally reputed financial distribution

companies.
VALUES

At Bonanza, customers come first. And their satisfaction is not just our top
priority but also the driving force for us, every single day.

Honesty is our forte. We believe in dealing on thoroughly ethical grounds,

being fair and transparent with our customers.

We recognize and appreciate efforts put in by our employees. And we, as a

matter of fact, reward and distinguish each one of them, ceaselessly.

We believe in sharing a forthright and respectful relationship with our business

partners and employees. We consider them both as our team associates, who
work together. Succeed together.

PRODUCTS

PMS
Share broking
Commodity Broking
E-broking
Currency
Derivatives
Mutual Funds
Insurance
Depository Services
IPO
Investment Banking
Real estate Broking
Training and Development

2.2. GROWTH AND DEVELOPMENT OF THE ORGANIZATION

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I t p r o v i d e s a n e x t e n s i v e s m o r g a s b o r d o f s e r v i c e s i n e q u i t y,c o m m o
d i t i e s , c u r r e n c y derivatives, wealth management, distribution of third party
products etc. Keeping in par with the modern tech-savvy world , Bonanza
makes an integrated and innovative use of technology; it also enables its
clients to trade online as well as offline and the strategic tie-ups with the
latest technology partners has earned Bonanza this prestigious place in
one of the top brokerage houses in the country. Client -focused
philosophy backed by memberships of all principal Indian Stock and
Commodity Exchanges makes Bonanza stand apart from its competitors and
a preferred service provider in the industry for value- based services. To add to our
ever-growing achievements, a study by Dun and Bradstreet has rated
Bonanza as the SIXTH largest broking house in terms of equity terminal listings in
the country. If this is not enough, Bonanza Portfolio Ltd was recently nominated
amongst the Top 3 Retail Financial Advisors of the country in an event
conducted by CNBC-TV18 and Opt mix Financial Advisor Awards 2008. Also
Bonanza has been awarded by BSE the "Major Volume driver for the year 2004-2005,
2006-2007 and 2008-2009".

ACHIEVEMENTS
1. Top Equity Broking House in terms of branch expansion for 2008*.
2. 3rd in terms of Number of Trading Accounts for 2008*.
3. 6th in terms of trading terminals in for two consecutive years
2007- 2008*.
4.9th in terms of Sub Brokers for 2007*
5. Awarded by BSE 'Major Volume Driver 04-05, 06-07, 07-08.
6 . N o m i n a t e d a m o n g t h e Top 3 f o r t h e " B e s t F i n a n c i a l A d v i s o r
Awa r d s ' 0 8 " i n t h e category of National Distributors - Retail instituted by
CNBC-TV18 and OptiMix.*

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2.3. CORPORATE TIE UPS

The company has Corporate Tie ups with Birla Sunlife, Bajaj Allianz, ICICI
Prudential, SBI, Aviva, Kotak Mahindra and Reliance for Life Insurance and General
Insurance.I n G e n e r a l I n s u r a n c e , B o n a n z a p r o v i d e s I n s u r a n c e f
o r M o t o r , H e a l t h , T r a v e l , Housekeeper, Shopkeeper, Marine, Personal and
Group Insurance.
PRESENT STATUS OF THE ORGANIZATION
There are certain benefits which defines the status of the BONANZA
1. Secure Order by Voice Tool Dial-n-Trade.
2. Automated Portfolio to keep track of the value of your actual purchases.
3. 24x7 Voice Tool access to your trading account.
4 Personalized Price and Account Alerts delivered instantly to your cell
phone & email address.
5. Special Personal Inbox for order and trade confirmations.
6. On-line customer service via web chat.
7. Anytime Ordering

3. INTRODUCTION TO THE STOCK MARKET

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Stock markets refer to a market place where investors can buy and sell stocks. The
price at which each buying and selling transaction takes is determined by the market
forces (i.e. demand and supply for a particular stock).
In earlier times, buyers and sellers used to assemble at stock exchanges to make a
transaction but now with the dawn of IT, most of the operations are done
electronically and the stock markets have become almost paperless. Now investors
dont have to gather at the Exchanges, and can trade freely from their home or office
over the phone or through Internet.
Indian stock exchange allows a member broker to perform following activities:
1. Act as an agent,
2. Buy and sell securities for his clients and charge commission for the same,
3. Act as a trader or dealer as a principal,
4. Buy and sell securities on his own account and risk.
Indian Stock Exchanges allow trading of securities of only those public limited
companies that are listed on the Exchange(s). They are divided into two categories:

Specified securities (forward list):Equity shares of company are dividend

paying, growth-oriented companies, Paid-up capital at least Rs 100 million,

Has more than 20000 shareholders

Non specified securities (cash list):Equity shares of companies not covered in
specified securities

Transactions in Indian stock exchanges

Spot delivery transaction: Includes the transaction that requires delivery and
payments within stipulated time period at the time of entering into the
contract. This period shall be more than 14 days following the date of

contract.
Forward transaction: Transactions in which delivery and payment can be
extended by further period of 14 days each. The overall period should not
exceed more than 90 days from the date of contract. Transactions permitted
only in specified shares.

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3.1. BSE AND NSE

Bombay stock exchange
The Bombay Stock Exchange (BSE) is a stock exchange located on Dalal
Street, Mumbai and is the oldest stock exchange in Asia. The equity market
capitalization of the companies listed on the BSE was US$1 trillion as of December
2011; making it the 6th largest stock exchange in Asia and the 14th largest in the
world. The BSE has the largest number of listed companies in the world.
As of March 2012, there are over 5,133 listed Indian companies and over
8,196 scrips on the stock exchange, the Bombay Stock Exchange has a significant
trading volume. The BSE SENSEX, also called "BSE 30", is a widely used market
index in India and Asia. Though many other exchanges exist, BSE and the National
Stock Exchange of India account for the majority of the equity trading in India. While
both have similar total market capitalization (about USD 1.6 trillion), share volume in
NSE is typically two times that of BSE.

Evolution of BSE
The Bombay Stock Exchange is the oldest exchange in Asia. It traces its history to the
1850s, when four Gujarati and one Parsi stockbroker would gather under banyan trees
in front of Mumbai's Town Hall. The location of these meetings changed many times,
as the number of brokers constantly increased. The group eventually moved to Dalal
Street in 1874 and in 1875 became an official organization known as 'The Native
Share & Stock Brokers Association'.
In 1956, the BSE became the first stock exchange to be recognized by the Indian
Government under the Securities Contracts Regulation Act. The Bombay Stock
Exchange developed the BSE SENSEX in 1986, giving the BSE a means to measure
overall performance of the exchange. In 2000 the BSE used this index to open its
derivatives market, trading SENSEX futures contracts. The development of SENSEX
options along with equity derivatives followed in 2001 and 2002, expanding the
BSE's trading platform.
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Historically an open outcry floor trading exchange, the Bombay Stock Exchange
switched to an electronic trading system in 1995. It took the exchange only fifty days
to make this transition.
This automated, screen-based trading platform called BSE On-line trading (BOLT)
currently has a capacity of 8 million orders per day. The BSE has also introduced the
world's first centralized exchange-based internet trading system, BSEWEBx.co.in to
enable investors anywhere in the world to trade on the BSE platform. The BSE is
currently housed in Phiroze Jeejeebhoy Towers at Dalal Street, Fort area.
BSE Functionality and Role
BSE has pioneered various innovations into the Indian capital market. The BSE Index
called the SENSEX is considered the pulse of the Indian capital system and
industry. In addition to the main index the Sensex BSE also offers several subindices and sectoral indices. BSE has also introduced ETF (An Exchange Traded
Fund) in collaboration with Hong Kong based Barclays Global Investors. The ETF
enables foreign investors to invest in the Indian stock market.
BSE has been at the forefront of introducing transparency and successfulinvestors/title=investor >investor friendliness in the trading of various instruments
such as stocks, derivatives and debt instruments. It is a global pioneer in achieving the
coveted ISO 9001:2000 certification, and the introduction of BOLT BSE Online
Trading System. BOLT is currently available to thousands of traders across the
country, and provides access to markets from the computer screens. BSEWEBX, a
service introduced in 2001, was first of its kind in the world and enabled investors
to deal in shares and stocks from the comfort of their computers.
In addition to the equity market, BSE is also taking important steps to develop the
retail debt market. This step will help the common investors to gain access to an
alternative investment option, and provide greater diversification opportunities.
BSE is also involved in a number of initiatives to educate the investors, monitor the
markets and provide training and education on various aspects related to the Indian
capital markets.
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NATIONAL STOCK EXCHANGE

The National Stock Exchange (NSE) is a stock exchange located at Mumbai, India. It
is the 16th largest stock exchange in the world by market capitalization and largest in
India by daily turnover and number of trades, for both equities and derivative
trading.NSE has a market capitalization of aroundUS$985 billion and over 1,646
listings as of December 2011. Though a number of other exchanges exist, NSE and
the Bombay Stock Exchange are the two most significant stock exchanges in India,
and between them are responsible for the vast majority of share transactions. The
NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY (National Stock
Exchange Fifty), an index of fifty major stocks weighted by market capitalization.
NSE is mutually owned by a set of leading financial institutions, banks, insurance
companies and other financial intermediaries in India but its ownership and
management operate as separate entities. There are at least 2 foreign investors NYSE
Euro next and Goldman who have taken a stake in the NSE.As of 2006, the
NSE VSAT terminals, 2799 in total, cover more than 1500 cities across India. In 2011,
NSE was the third largest stock exchange in the world in terms of the number of
contracts (1221 million) traded in equity derivatives. It is the second fastest
growing stock exchange in the world with a recorded growth of 16.6%

Origins
The National Stock Exchange of India was set up by Government of India on the
recommendation of Pherwani Committee in 1991.Promoted by leading financial
institutions essentially led by IDBI at the behest of the Government of India; it was
incorporated in November 1992 as a tax-paying company. In April 1993, it was
recognized as a stock exchange under the [Securities Contracts (Regulation) Act],
1956. NSE commenced operations in the Wholesale Debt Market (WDM) segment in
June 1994. The Capital market (Equities) segment of the NSE commenced operations
in November 1994, while operations in the Derivatives segment commenced in June
2000.

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Markets
Currently, NSE has the following major segments of the capital market:

Equity

Futures and options

Retail debt market

Wholesale debt market

Currency futures

Mutual fund

Stocks lending and borrowing

In August 2008 currency derivatives were introduced in India with the launch of
Currency Futures in USD INR by NSE. Currently it has also launched currency
futures in Euros, pounds and yen. Interest Rate Futures were introduced for the first
time in India by NSE on 31 August 2009, exactly one year after the launch of
Currency Futures.
NSE became the first stock exchange to get approval for interest rate futures, As
recommended by SEBI-RBI committee, on 31 August 2009, a futures contract based
on 7% 10 Year Government of India (Notional) was launched with quarterly
maturities

Nifty
S&P CNX Nifty is a well diversified 50 stock index accounting for 21 sectors of the
economy. It is used for a variety of purposes such as benchmarking fund portfolios,
index based derivatives and index funds.
S&P CNX Nifty is owned and managed by India Index Services and Products Ltd.
(IISL), which is a joint venture between NSE and CRISIL. IISL is India's first
specialized company focused upon the index as a core product. IISL has Marketing
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and licensing agreement with standard & Poor's (S&P), who world leaders are in
index services.
the traded value for the last six months of all Nifty stocks is approximately 44.89%
of the traded value of all stocks on the NSE
Nifty stocks represent about 58.64% of the total market capitalization as on March
31, 2008.
Impact cost of the S&P CNX Nifty for a portfolio size of Rs.2 crore is 0.15%
S&P CNX Nifty is professionally maintained and is ideal for
derivatives trading
SENSEX
The launch of SENSEX in 1986 was later followed up in January 1989 by
introduction of BSE National Index (Base: 1983-84 = 100). It comprised 100 stocks
listed at five major stock exchanges in India
- Mumbai, Calcutta, Delhi, Ahmedabad and Madras. The BSE National Index was
renamed BSE-100 Index from October 14, 1996 and since then, it is being calculated
taking into consideration only the prices of stocks listed at BSE. BSE launched the
dollar-linked version of BSE-100 index on May 22, 2006. BSE launched two new
index series on 27 May 1994: The 'BSE-200' and the 'DOLLEX-200'. BSE-500 Index
and 5 sectoral indices were launched in 1999. In 2001, BSE launched BSE-PSU
Index, DOLLEX-30 and the country's first free-float based index - the BSE TECk
Index. Over the years, BSE shifted all its indices to the free-float methodology
(except BSE-PSU index). BSE disseminates information on the Price-Earnings Ratio,
the Price to Book Value Ratio and the Dividend Yield Percentage on day-to-day basis
of all its major indices. The values of all BSE indices are updated on real time basis
during market hours and displayed through the BOLT system, BSE website and news
wire agencies. All BSE Indices are reviewed periodically by the BSE Index
Committee. This Committee which comprises eminent independent finance
professionals frames the broad policy guidelines for the development and
maintenance of all BSE indices. The BSE Index Cell carries out the day-to-day
maintenance of all indices and conducts research on development of new indices.

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3.2. SEBI and Its Function

The Securities and Exchange Board of India (frequently
abbreviated SEBI) is the regulator for the securities market in
India.
History
It was formed officially by the Government of India in 1992 with SEBI Act 1992
being passed by the Indian Parliament. SEBI is headquartered in the business district
of Bandra Kurla Complex complex in Mumbai, and has Northern, Eastern, Southern
and Western regional offices in New Delhi, Kolkata, Chennai and Ahmedabad.
Controller of Capital Issues was the regulatory authority before SEBI came into
existence; it derived authority from the Capital Issues (Control) Act, 1947.
Initially SEBI was a non statutory body without any statutory power. However in
1995, the SEBI was given additional statutory power by the Government of India
through an amendment to the Securities and Exchange Board of India Act 1992. In
April, 1998 the SEBI was constituted as the regulator of capital markets in India
under a resolution of the Government of India.
The SEBI is managed by six members, i.e. by the chairman who is nominated by
central government & two members, i.e. officers of central ministry, one member
from the RBI & the remaining two are nominated by the central government. The
office of SEBI is situated at Mumbai with its regional offices at Kolkata, Delhi &
Chennai.

FUNCTIONS OF SEBI

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SEBI has to be responsive to the needs of three groups, which constitute the market:

the issuers of securities

the investors

the market intermediaries.

SEBI has three functions rolled into one body: quasi-legislative, quasi-judicial and
quasi-executive. It drafts regulations in its legislative capacity, it conducts
investigation and enforcement action in its executive function and it passes rulings
and orders in its judicial capacity. Though this makes it very powerful, there is an
appeals process to create accountability. There is a Securities Appellate Tribunal
which is a three-member tribunal and is presently headed by a former Chief Justice of
a High court - Mr. Justice NK Sodhi. A second appeal lies directly to the Supreme
Court.
SEBI has enjoyed success as a regulator by pushing systemic reforms aggressively
and successively (e.g. the quick movement towards making the markets electronic and
paperless rolling settlement on T+2 bases). SEBI has been active in setting up the
regulations as required under law.
SEBI has also been instrumental in taking quick and effective steps in light of the
global meltdown and the Satyam fiasco. It had increased the extent and quantity of
disclosures to be made by Indian corporate promoters. More recently, in light of the
global meltdown,it liberalised the takeover code to facilitate investments by removing
regulatory structures. In one such move, SEBI has increased the application limit for
retail investors to Rs 2 lakh, from Rs 1 lakh at present

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Powers of Regulator
For the discharge of its functions efficiently, SEBI has been invested with the
necessary powers which are:
1. To approve bylaws of stock exchanges.
2. To require the stock exchange to amend their bylaws.
3. Inspect the books of accounts and call for periodical returns from recognized
stock exchanges.
4. Inspect the books of accounts of financial intermediaries.
5. Compel certain companies to list their shares in one or more stock exchanges.
6. Levy fees and other charges on the intermediaries for performing its functions.
7. Grant license to any person for the purpose of dealing in certain areas.
8. Delegate powers exercisable by it.
9. Prosecute and judge directly the violation of certain provisions of the
companies Act.

Regulations of SEBI
Under the SEBI Act, 1992, the SEBI has been empowered to conduct inspection of
stock exchanges. The SEBI has been inspecting the stock exchanges once
every year since1995-96. During these inspections, a review of the market
operations, organizational structure and administrative control of the exchange is
made to ascertain whether:
The exchange provides a fair, equitable and growing market to investors.

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The exchange's organization, systems and practices are in accordance

with the Securities Contracts (Regulation) Act (SC(R) Act), 1956 and
rules framed there under:The exchange has implemented the directions, guidelines and instructions
issued by the SEBI from time to time

SEBI Committees
1. Technical Advisory Committee
2. Committee for review of structure of market infrastructure institutions
3. Members of the Advisory Committee for the SEBI Investor Protection and
Education Fund
4. Takeover Regulations Advisory Committee
5. Primary Market Advisory Committee (PMAC)
6. Secondary Market Advisory Committee (SMAC)
7. Mutual Fund Advisory Committee
8. Corporate Bonds & Securitization Advisory Committee
9. Takeover Panel
10.SEBI Committee on Disclosures and Accounting Standards (SCODA)
11.High Powered Advisory Committee on consent orders and compounding of
offences
12.Derivatives Market Review Committee
13.Committee on Infrastructure Funds

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GROWTH AND PRESENT STATUS OF THE INDIAN STOCK MARKET

The financial services sector contributed 15 per cent to India's GDP in
FY09, and is the second-largest component after trade, hotels, transport and
communication all combined together, as per the Banking & Finance Journal,
released by an industry body in August2010.Financial services, banking,
insurance and real estate sectors rose by 8 per cent during the quarter ended march
2011.There are a total of 1,732 foreign funds registered with the Securities &
Exchange Board of India (SEBI).Overseas funds infused US$ 4.78 billion in the
capital market in November 2010, taking t h e ye a r - t o - d a t e t o t a l
U S $ 3 9 b i l l i o n . T h e t o t a l i n f l o w s o f f o r e i g n i n s t i t u t i o n a l investors
(FIIs) as on December 2, 2010 have crossed the record US$ 38.76 billion mark.
According to data available with SEBI, FIIs have made investments
worthUS$4.11billion in equities and invested US$ 667.71 million into the debt
market. As on November 26, 2010, India's foreign exchange reserves totaled US$
293.9 billion, according to the Reserve Bank of India's (RBI) Weekly Statistical
Supplement. According to Venture Intelligence, a research firm, private
equity investment in India totaled US$ 6.57 billion in the first three quarters of
2010, which is more than double the US$ 2.5 billion invested during the same period
last year. As of December 7, 2010, as many as 114 private equity
investments have come from domestic funds compared to 126 foreign ones,
according to data available with Venture Intelligence. In terms of value, PE
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firms promoted by Indians invested US$ 1,751 million s o f a r t h i s ye a r, a s

a g a i n s t US$ 4,377 million p u t i n b y f o r e i g n f u n d i n v e s t m e n t s ,
according to Venture Intelligence. The study said the main market for PF in
2009 was the domestic Indian market, which raised US$ 30 billion, accounting
for 21.5 per cent of the global PF market. This was up from US$ 19 billion in
2008.O v e r t h e r e c e n t ye a r s ; t h e r e h a s b e e n a c o n s i d e r a b l e g r o w t h i n
I n d i a n m a r k e t which has led to high Gross Domestic Product (GDP) with an
average annual growth of around 6 to 7%. In the financial year 2008-09, the factor
cost of the GDP was around 6.7%. To keep up this favorable growth, the
government is also taking steps. The present Indian Prime Minister,
Dr Manmohan Singh, has stressed that the government is taking various
steps to make the yearly economic growth go up to 9 %. In fact, the World Bank too
has projected that the market growth rate of India will reach around 8 % in the year
2010.
FUTURE OF THE INDIAN STOCK MARKET
Now people are busy searching about 2011 Indian Stock Market Outlook, Sensex and
Nifty Prediction for 2011, Economic Outlook for 2011, Best Sectors for 2011, etc.
Predictions for 2012: India will lead with 9% GDP growth.

Stock markets in India is likely to stabilize and will remain at current level for
the next 2 3 months. Before end of 2011 markets are likely to reach new

highs. BSE Index will reach around 22000 before end of 2011.
This year India has received good monsoons which will help India to achieve

9 %GDP growth this year.

FIIs are bullish on Indian and Chinese economy. They consider India

as one of the most favorite destinations.

In near future market may remain flat or may correct by around 800 1000

points (on Sensex).

Small investors should hold investments at current level.
Currently, the capital market in witnessing volatility and process are edging
down on account of fears of impending interest rates hikes due to
global commodity supply shock induced spiraling inflation and this might

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have a negative impact on stock prices as high input costs would erode
corporate profit margins. However, further declines would improve

valuations and make equity buying attractive

Infrastructure and cement, engineering and metal stocks are likely to remain

FIIs and DIIs hot favorites.

Falling prices may not be good for traders, but in stock
m a r k e t o n e ' s l o s s i s somebody else's profit. Fallen down prices opens up

opportunity for Investors to

Look out
for the good, top and best sectors to invest in 20112 0 1 2 w h i c h complements the growing Indian Economy.

3.3. IPO:
Shares are issued for the first time. So when a company is getting listed for the first
time at the stock exchange and issuing shares this process is undertaken at the
primary market. That means the process of the Initial Public Offering or IPO and the
debentures are controlled at the primary stock market.
Procedure of IPO

When a company wants to go public, the first thing it does is hire an

investment bank, which does the underwriting. Underwriting is the process of

raising money by either debt or equity (in this case we are referring to equity).
. The company and the investment bank will first meet to negotiate the deal.
Items usually discussed include the amount of money a company will raise,
the type of securities to be issued and all the details in the underwriting
agreement. The deal can be structured in a variety of ways. For example, in a
firm commitment, the underwriter guarantees that a certain amount will be

raised by buying the entire offer and then reselling to the public.
In a best efforts agreement, however, the underwriter sells securities for the
company but doesn't guarantee the amount raised. Also, investment banks are
hesitant to shoulder all the risk of an offering. Instead, they form a syndicate
of underwriters.

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One underwriter leads the syndicate and the others sell a part of the issue.
Once all sides agree to a deal, the investment bank puts together an offer
document to be filed with the SEBI. This document contains information
about the offering as well as company info such as financial statements,
management background, any legal problems, where the money is to be used

and insider holdings.

The SEBI then requires a cooling off period, in which they investigate and
make sure all material information has been disclosed. Once the SEBI
approves the offering, a date (the effective date) is set when the stock will be
offered to the public

Benefits of IPO
For Company:

They can raise capital for their business. They can use to fund their expansion
& growth.
For Investor:

Ideally speaking, the stock of any fundamentally sound company would go up

after being listed in an exchange. Hence the IPO is the only place where you can get
the stock at the lowest possible price. Hence if they buy stocks in an IPO, they can
sell it off at a higher price and make a profit

3.4. Primary market and Secondary market

Primary market
Primarily there are two types of stock markets the primary market and the secondary
market. This is true for the Indian stock markets as well. Basically the primary market
is the place where the shares are issued for the first time.
Some of the important features of Primary Markets are as follows:

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It is the market that deals with new long-term securities, not the
existing ones. That is, the securities are sold for the first time in the Primary

Market.
Here, the securities are sold by the company directly to the investors.

However, it is not so in the Secondary Market.

New security certificates are issued to the investors once the

company receives money from them.

The funds from selling the securities are used by companies

f o r s t a r t i n g n e w business or expanding the existing ones.

It facilitates capital building in the economy. Thus, affecting the economic

sector to a great extent.

It doesn't include other new long-term external finance sources,

like loans from financial institutions.

Only the original holder of the securities has the authority to
redeem the sold securities or issues. The main source of any updates about
the upcoming shares is the Primary Market. In Primary Market, the securities

can be issued through any of the following methods:

Rights issue (for existing companies): It refers to a special form of shelf
offeringo r s h e l f r e g i s t r a t i o n . U n d e r t h e s e r i g h t s , t h e e x i s t i n g
s h a r e h o l d e r s e n j o y t h e freedom to buy a specified number of new

shares from the firm at a particular 2

Price and time. It is the opposite of Initial public offering where shares are

issued to the general public through stock exchange.

Preferential issue: Issue of shares
k e p t a s i d e f o r t h e d e s i g n a t e d b u y e r s . F o r example, the employees

of the issuing company.

The investment banks play key role in Primary Market. They decide
the starting price range for a particular security and then direct its sale to
investors

Secondary market
Secondary market is the stock market where existing stocks are bought and sold by
the retail investors through the brokers. It is the secondary market that controls the
price of the stocks. Generally when we speak about investing or trading at the stock
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market we mean trading at the secondary stock market. It is the secondary market
where we can invest and trade in the stocks to get the profit from our stock market
investment.

3.5. Brokers
A stockbroker is a regulated professional broker who buys and
sells shares and other securities through market makers or
Agency Only Firms.
Roles and functions
Roles
Though stock brokers develop their own clients and contacts,
most work as part of larger or smaller brokerage firms.
Traditionally, all firms were full-service, meaning a client simply
described their goals and the firm created and executed a strategy
to meet those goals. Understandably, the commissions charged
for doing so were quite high. With the explosion of the internet
and electronic trading, discount brokerage firms have filled the
niche of low-commission execution-only brokers, though most
do offer client-specific research or advice for additional cost.

Functions
The essential purpose of a stock broker is to buy and sell stocks, and usually also
bonds, futures, mutual funds and other investments, which they usually do on behalf
of clients. Because of their experience and expertise, however, stock brokers may be
in the position to give investment advice, and others may be given permission by their
clients to act on their behalf at their own discretion.

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Various exchange in india

Ahmedabad Stock Exchange

Bangalore Stock Exchange

Bhubaneshwar Stock Exchange

Calcutta Stock Exchange

Cochin Stock Exchange

Coimbatore Stock Exchange

Delhi Stock Exchange

Guwahati Stock Exchange

Hyderabad Stock Exchange

Jaipur Stock Exchange

Ludhiana Stock Exchange

Madhya Pradesh Stock Exchange

Madras Stock Exchange

Magadh Stock Exchange

Mangalore Stock Exchange

Meerut Stock Exchange

OTC Exchange Of India

Pune Stock Exchange

Saurashtra Kutch Stock Exchange

Uttar Pradesh Stock Exchange

Vadodara Stock Exchange

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Depository participants
Depository participant is an agent of the depository through which it interface with
the investor and provides depository services.public financial institutions , scheduled
commercial banks , foreign banks operating in india with the approval of RBI, State
financial corporation, NBFC and registrar to an issue of share transfer agent
complying with the requirements prescribed by SEBI can be registered as DP.
Banking services can be availed through a branch where as depository services can be
availed trough a DP.
NSDL
Although India had a vibrant capital market which is more than a century old, the
paper-based settlement of trades caused substantial problems like bad delivery and
delayed transfer of title till recently. The enactment of Depositories Act in August
1996 paved the way for establishment of NSDL, the first depository in India. This
depository promoted by institutions of national stature responsible for economic
development of the country has since established a national infrastructure of
international standards that handles most of the securities held and settled in
dematerialised form in the Indian capital market.
Using innovative and flexible technology systems, NSDL works to support the
investors and brokers in the capital market of the country. NSDL aims at ensuring the
safety and soundness of Indian marketplaces by developing settlement solutions that
increase efficiency, minimise risk and reduce costs. At NSDL, we play a quiet but
central role in developing products and services that will continue to nurture the
growing needs of the financial services industry.
In the depository system, securities are held in depository accounts, which is more or
less similar to holding funds in bank accounts. Transfer of ownership of securities is
done through simple account transfers. This method does away with all the risks and
hassles normally associated with paperwork. Consequently, the cost of transacting in a
depository environment is considerably lower as compared to transacting in
certificates.

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CDSL
Central Depository Services Limited (CDSL) is the second Indian central securities
depository based in Mumbai. Its main function is the holding securities either in
certificated or uncertificated (dematerialized) form, to enable book entry transfer of
securities.
Roles and functions of NSDL and CDSL

Enable surrender and withdrawal of securities to and from the depository.

Maintain investor holding in the electronic form.
Effect settlement of trades not done on the stock exchanges i.e. off market

trades.
Co-ordination of benefits occurring in the depositor accounts of investors

Types of stock analysis

Fundamental analysis
A method of evaluating a security that entails attempting to measure its intrinsic value
by examining related economic, financial and other qualitative and quantitative
factors. Fundamental analysts attempt to study everything that can affect the security's
value, including macroeconomic factors (like the overall economy and industry
conditions) and company-specific factors (like financial condition and management).
The end goal of performing fundamental analysis is to produce a value that an
investor can compare with the security's current price, with the aim of figuring out
what sort of position to take with that security (underpriced = buy, overpriced = sell or
short).
This method of security analysis is considered to be the opposite of technical
analysis.
Economic analysis
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A systematic approach to determining the optimum use of scarce resources, involving

comparison of two or more alternatives in achieving a specific objective under the
given assumptions and constraints.
Economic analysis takes into account the opportunity costs of resources employed
and attempts to measure in monetary terms the private and social costs and benefits of
a project to the community or economy.
Industrial analysis
A market assessment tool designed to provide a business with an idea of the
complexity of a particular industry. Industry analysis involves reviewing the
economic, political and market factors that influence the way the industry develops.
Major factors can include the power wielded by suppliers and buyers, the condition of
competitors, and the likelihood of new market entrants.

Company analysis
Company analysis, or corporate analysis, refers to actions undertaken for an in-depth
evaluation and to gain an understanding of a particular company's past performance
and future prospects. A thorough company analysis will focus on all aspects of the
corporate entity, including management structure and expertise, finances, growth
prospects, profitability, market share and intangible factors such as goodwill in the
market and brand image. Results of the analysis are used in reaching business
decisions by external parties, such as whether or not to invest in or go into a
partnership with the analyzed company.
Technical analysis
A method of evaluating securities by analyzing statistics generated by market activity,
such as past prices and volume. Technical analysts do not attempt to measure a
security's intrinsic value, but instead use charts and other tools to identify patterns that
can suggest future activity.
Charting & Charting Styles

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'Charting' is essentially the most basic expression of technical analysis. There are
many different charting styles and methods. We will cover three of the basics: line
charts, bar charts, and candlestick charts.
Line Charts
A line chart is a simple visual representation of data. It generally plots the closing
price of a given period and over the course of time connects the dots.
Bar Charts
Bar charts are one of the most popular types of trading charts. A Bar Chart displays a
price's open, high, low and closing prices. As shown in the following image the top of
the bar chart represents the highest price of the period, and the bottom of the bar
represents the lowest price of the period. The opening price of the bar is shown by a
short horizontal line on the left hand side of the bar. The closing price is shown by the
same short horizontal line on the right hand side of the bar.
Candlestick Charts
Candlestick charting is widely believed to have first appeared sometime after 1850.
Much of the credit for candlestick development and charting goes to a legendary rice
trader named Homma from the town of Sakata.
The candlestick is comprised of a "body" and an upper and lower "wick". The body of
the candle is typically a dark color when the close is at a lower price than was the
open (a bearish candle). Conversely, if the close is at a higher price than was the open
the candle will be hollow or a light color (a bullish candle). The wick of the candle
represents the entire range of price for that period. The top of wick of course
represents the price at its highest point, while the bottom of the wick represents the
price at its lowest point.
Support and Resistance
Support and resistance represent key junctures where the forces of supply and demand
meet.
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Support is the price level at which demand is thought to be strong enough to prevent
prices from declining further. Support levels are usually below the current price,
though it is not uncommon for prices to dip below support briefly. Support does not
always hold and a break below support levels signals that the bears (sellers) have won
out over the bulls (buyers). A decline below a support level indicates a new
willingness to sell and/or a lack of incentive to buy. Once a support level has been
broken, another support level will be established at a lower level.
Resistance is the price level at which demand is thought to be strong enough to
prevent prices from rising further. Resistance levels are usually above the current
price, though it is not uncommon for prices to rise above resistance briefly. Resistance
does not always hold and a break above resistance levels signals that the bulls
(buyers) have won out over the bears (sellers). A raise above resistance levels
indicates a new willingness to buy and/or a lack of incentive to sell. Once a new
resistance level has been broken, another resistance level will be established at a
higher level
Breakout
A price movement through an identified level of support or resistance, which is
usually followed by heavy volume and increased volatility. Traders will buy the
underlying asset when the price breaks above a level of resistance and sell when it
breaks below support.
Trading
A basic economic concept that involves multiple parties participating in the voluntary
negotiation and then the exchange of one's goods and services for desired goods and
services that someone else possesses. The advent of money as a medium of exchange
has allowed trade to be conducted in a manner that is much simpler and effective
compared to earlier forms of trade, such as bartering.
In financial markets, trading also can mean performing a transaction that involves the
selling and purchasing of a security.

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Average true range

A measure of volatility introduced by Welles Wilder in his book: New Concepts in
Technical Trading Systems.
The true range indicator is the greatest of the following:
-current high less the current low.
-the absolute value of the current high less the previous close.
-the absolute value of the current low less the previous close.
The average true range is a moving average (generally 14-days) of the true ranges.
Chart pattern
Chart pattern is a pattern that is formed within a chart when prices are graphed. In
stock and commodity markets trading, chart pattern studies play a large role
during technical analysis. When data is plotted there is usually a pattern which
naturally occurs and repeats over a period. Chart patterns are used as either reversal or
continuation signals.
Dead cat bounce
A temporary recovery from a prolonged decline or bear market, followed by the
continuation of the downtrend. A dead cat bounce is a small, short-lived recovery in
the price of a declining security, such as a stock. Frequently, downtrends are
interrupted by brief periods of recovery - or small rallies - where prices temporarily
rise. This can be a result of traders or investors closing out short positions or buying
on the assumption that the security has reached a bottom. A dead cat bounce is a price
pattern that is usually identified in hindsight. Analysts may attempt to predict that the
recovery will be only temporary by using certain technical and fundamental analysis
tools.
Momentum
The rate of acceleration of a security's price or volume. The idea of momentum in
securities is that their price is more likely to keep moving in the same direction than to
change directions. In technical analysis, momentum is considered an oscillator and is
used to help identify trend lines.

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4. Organization chart

BONANZA PORTFOLIO LTD

EQUITY

R
E
P
O
R
T

BONANZA
COMMODITI
ES
BROKERS

CURRENCY

DISTRIBUTI
ON

V.P

V.P

V.P

V.P

A.V.P

A.V.P

A.V.P

A.V.P

R
T.M
T.M
T.M
R
R
R
E
E
E
E
P
P
P
P
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MANAGEMENT AND RESEARCH HUBLI
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O
O
O
O
R B.M
B.M
B.M
B.M
R
R
M.E
R.M
S.R.M
S.M
S.M
S.R.M
R.M
M.E
S.M
S.R.M
R.M
M.E
S.M
S.R.M
R.M
M.E
R
T
T
T
T
T.M

NSEL

V.P

A.V.P

T.M

B.M

S.M

S.R.M

R.M

M.E

5. Department study
5.1 Functional department
Territory manager
Territory manager has to manage the business and achieve sell target in the given
territory which is assigned to him by the Management. Secondly, he has to perform
and monitor different Promotional activities to increase the sell. He should develop
healthy environment amongst the team members. He should develop strong relation
with the company's direct customers (Distributors) as well as try to keep in touch with
the end user so that he can understand the customer demand and if there is something
wrong happening in the market then he can solve it.
Branch manager
A branch manager is in charge of a particular branch office of a brokerage firm,
supervising all personnel therein, especially the financial advisors. A branch manager
has responsibility for all aspects of a branch offices operations. Of particular concern
is the settling of client complaints that have escalated beyond the financial advisor,

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and in adjudicating disputes between financial advisors, especially in situations when

multiple financial advisors attempt to prospect the same potential client.
Sales manager
The sales manager has an important job: to promote a good work environment where
other employees below him will be provided with the greatest opportunity to prosper.
A sales manager plays a key role in the success and failure of an organization. He is
the one who plays a pivotal role in achieving the sales targets and eventually
generates revenue for the organization.
Sales regional manager
Regional sales managers' primary responsibilities include but are not limited to:
planning a company's sales campaigns, developing the skills of the sales team,
smoothly implementing technological changes, consulting and collaborating with
company executives, and proactively reviewing the outcomes of the company's sales
efforts.

Regional manager
The major responsibility of Regional Manager is to look and direct different branch
offices of commercial banks. He is responsible for guiding different loan and business
officers in order to have the best growth and development of the bank. His
responsibility is to report the work done by him to the higher authorities which
includes regional vice president and branch administration manager.

Marketing executive
Establish effective and strong network of channel-of-sales in both local and
international market.
Promote and raise the brand awareness/ popularity of products.
Implement effective strategies to acquire biggest market share in the categories that
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products are competing, with the ultimate goal of establishing products in the leading
position.
Set up periodic sales quotas and performance mile stones for various sales and
marketing activities to drive the company's revenue and growth up.
Identify new business opportunities and threats to the company.

6. METHODOLOGY
Objectives of study

The objective behind this exercise is to get an in depth knowledge of the financial
sector. This proposal is prepared with some objectives which are stated below:

To study the overall functional department in the organization.

To get an exposure of the real working environment in the corporate sector.

To have a better understanding of the investment options available.

To learn and understand the behaviour exhibited by individual

consumer in the course of making an investment.

6.1. Research methodology

Primary data

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The primary or the first hand data was collected with the help of notes made to
find out the details for organization study in the Bonanza Portfolio Ltd.

Secondary data
The major source of secondary or supporting data was internet , the
information collected from the employees and profile of Bonanza Portfolio
Ltd, Hubli.
Benefits to the candidate
The project has helped me to have an sight of the functional departments used
in the Bonanza Portfolio Ltd, Hubli. It was a live project and, I was able to
understand different aspects with regards to Bonanza Portfolio Ltd, Hubli.

Benefits to the company

With the help of this report company can find out and work out on their
weakness and threats and improve it by making it better in the future at
Bonanza Portfolio Ltd.

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7. ORGANIZATIONAL ANALYSIS
7.1. SWOT ANALYSIS
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to
evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved
in a project or in a business venture. It involves specifying the objective of the
business venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieve that objective. The technique is credited
to Albert Humphrey, who led a convention at the Stanford Research Institute
(now SRI International) in the 1960s and 1970s using data from Fortune
500companies.
Setting the objective should be done after the SWOT analysis has been performed.
This would allow achievable goals or objectives to be set for the organization.

Strengths: characteristics of the business, or project team that give it an

advantage over others

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Weaknesses (or Limitations): are characteristics that place the team at a

disadvantage relative to others

Opportunities: external chances to improve performance (e.g. make

greater profits) in the environment

Threats: external elements in the environment that could cause trouble for
the business or project

Strength of Bonanza Portfolio Ltd

Quality service provider

They provide a good service to their clients and give suggestions to invest in
some stocks

Advisory service
They give a proper advice to their clients and guide them

Qualified employee
The employees are very knowledgeable as they are capable to answer the
questions put in front of them regarding the stock market.

Good training faculty

The trainers give their valuable time for the trainee and are free to explain
what you ask them regarding the markets and about the scrips available in the
stock market

Customized service
They provide the services to the clients to according to the customers
specifications

Wide product range

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It is strength to the organization where they have a wide product range

Portfolio management service

It is a grouping of the assets of the investors who like to invest in the particular
sector according to his interest
Knowledgeable departments
They are good in their working departments and have knowledge in that to
understand the necessity to perform

Weakness of Bonanza Portfolio Ltd

Less no of RMs and M.Es

It is very difficult to handle their wide product range because of less staff and
cause some problems which can put a huge impact on the firm

Technology
We are using old version (ODIN) software, the other competitors can take lead
and acquire market share

Promotional activities
The other stock broker companies are involved more as compared to bonanza

Opportunity of Bonanza Portfolio Ltd

Top equity broking house is branch expansion

Being the Indias 3rd biggest broking firm, if they can increase its size to more
to 2 to 10

Service
As the customers are getting attracted to their service, they can increase their
market share

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Qualified employee
It is good for any organization if they have well qualified employees who are
able to handle their clients and provide good service at the best possible in
time

Threats of Bonanza Portfolio Ltd

More strong competition in sector

Many companies have entered into the sector and providing a huge
competition in the market

Fastest growing firms in this sector

Newly fast growing firm can take over the business and gain a market share
which can some huge problem

Similar strategy used by competitors to increase business

Some firm uses the similar kind of strategy to gain the market share

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