Subject: Business Ethics principles and Practices

By:Daniel Albuquerque
Instructor; DR. AIJAZ KHOSO

Table of Contents
Part 1 Managers and Morals: Setting Ethical Standards
1 Ethics: Meaning, Definition, and Scope

Ethics and Morals

Evolution of Ethics
Classification of Ethics
Application
Business Ethics
Nature of Ethics as Moral Value
Law versus Ethics
Case Study: A Matter of Principle

2 Eastern and Western Ethical Thought and Business Practices

Universal Norms and Geographically Different Cultures

Suitability of Eastern Values to Western Business
Do Indian Values Hinder Business
Progressive Business Dharma
Case Study: Tipping Point of Ethics on the Glazier

3 Doctrines, Dogmas, and Business Management

Pragmatism and Ethics

Criticism of Socialism
Social Market Economy
Philosophy of Business
Case Study: Nandigram Massacre-Symbol of People's Resistance against
Acquisition of Property

4 Decision Making: Moral Reasoning and Its Application

Understanding Decision Making

Essence of Decision Making
Decision-making Process
Classification of Decision Making
Case Study: Kohlberg's Research Case

Part 2 Managers and Management Areas Application of Ethical Standards to

Business Disciplines
5 Manufacturing: Consumer, the Ultimate Stakeholder 107

Duties of the Manufacturer

Consumer Rights
Informed Consumer
Consumer Politics
Problems of Politics and Economics
Consumer Privacy
Ethical Consumption
Classification of Unethical Consumer Behaviour
Building Ethical Consumer Communities
Legal Business versus Moral Business
Case Study: The Giant Nano-Making History at Birth

6 In the Marketplace

Product Positioning and Competing

Packaging, Labelling, and Launching
Pricing and Its Consequences
Brand Management Imperatives
Business as Usual
Unusual Strategies: Integral Marketing Paradigm
Case Study: Lifebuoy-The Story of a Soap

7 On the Billboard

Advertising and Communication Decisions

Exploitative Nature of Advertising
Culture and Ad-Culture
Lessons from Nature
Serious Problems in Contemporary Advertising
Case Study: The Story of an Adman

8 Finance and Value 192

Early History of Financial Scams
Financial Accounting

Financial Standards
Responsibility of Financial Institutions
Capital Market and Its Regulator
Case Study: Satyameva Jayate-Truth Shall Prevail

Part 3 Managers and Workplaces: Managing People in the Organization

9 Workers and Morals

Rights and Duties of Employees

Personnel Policies and Procedures
Just Wages
Trade Unions
Case Study: Cool Dudes Bunking Work

10 The Workplace and the Individual

Need for Workplace Ethics

Professional versus Personal
Morality of Informed Consent
Workplace Surveillance versus Privacy
Health and Safety Hazards
Case Study: Consensual SEZ

11 The Contemporary Worker

Conflict of Interest
Whistleblowing
Abuse of Official Position
Bribe
Case Study: Dubey's Dream

12 On-the-Job Problems

Discrimination
Affirmative Action or Job Reservation
Sexual Harassment
Manners and Managers
Case Study: Vishaka

Part 4 Managers and Corporations: Corporate Citizens: Organizations in the

World

13 Corporate Governance

Corporation as a Moral Person

Corporate Governance
Corporate Governance Theories
Good Corporate Governance
Case Study: Trial of Warren Hastings

14 Institutionalization of Ethical Governance for Corporations

Emergence of Corporate Governance Code

Development of Indian Corporate Governance
Assumption of Best Practices
Failure of Corporate Governance
Case Study: Riddle of Reliance

15 Corporate Social Responsibility

Understanding
Moral Arguments for CSR
Issues in CSR
Development of Corporate Conscience as Moral Principle of CSR
Case Study: Wealth for the People

16 Corporations in the Geopolitical World

The Global Picture

Economic Justice
Failure to Provide Economic Services to Poor
Corporations as Service Organizations in a Globalized World Order
Case Study: The Shrinking Feeling

Part 5 Managers and the International Community: Challenges of the New

Age World

17 Challenges of Environment
Principles of Environmental Ethics
Environmental Challenges as Business Opportunities
Role of the Government
Multi-stakeholdership
Case Study: Goa

18 Challenges of Cyber Age

Information Technology and Its Moral Significance to Business

Data Identity and Security

Crime and Punishment
Intellectual Property Rights
Case Study: Indernet

19 Challenges of Violence

Understanding Global Business

Multinationals and Militaries
Business and Terrorism
Multinational Corporations and Multinational Responsibilities
Case Study: The Game

20 Challenges of Unsolved Problems

Food, Shelter, and Clothing Rights

Gender Rights
Human Rights
Animal Rights
Case Study: Fowl Industry
Select References
index 594