Diana Faye Sy

Local Store Marketing Coordinator (Katipunan)

Golden Arches Development Corp.
Dear Ms. Diana Faye Sy:
Greetings!
The Ateneo Blue Repertory (blueREP) prides itself with the recognition of being the countrys most
premier college musical theater organization to date. Our recent plays include the Tony-award winning
musical Spring Awakening in 2013, the critically-acclaimed and much anticipated rerun of Bare in 2012,
the comedy-horror musical Little Shop of Horrors in 2011, and the Asian stage premiere of Disneys High
School Musical: LIVE in 2007.
To end the 23rd Season with a bang, the Ateneo Blue Repertory will be producing the Tony Award
winning musical, IN THE HEIGHTS.
IN THE HEIGHTS explores life in the small, Latin-American community of Washington Heights at the tip
of Manhattan Island. Led by bodega-owner, Usnavi, the neighborhood is home to many diverse
characters. Together, they go through the many triumphs and trials that life brings them, from losing
loved ones to winning the lottery. With a revolutionary score by Lin Manuel-Miranda that successfully
fuses hip-hop, and Latin music with the Broadway sound, In The Heights is about community, family, and
what home means to all of us.
The musical will run from February 3 to February 21 at the Rizal Mini Theatre (RMT) with a total
seating capacity of 200 audience members (220 with SRO or Standing Room Only) at the Ateneo de
Manila University, Loyola Heights, Quezon City.
In this regard, we would like to propose a partnership with your company. We believe that a fruitful
partnership can be formed between Golden Arches Development Corp. and our organization.
In light of this, we would like to invite your company to be an Official Partner of the Season Premiere. In
exchange for your investment, we are offering you sponsorship packages for your discernment. Your
company will greatly benefit from a thorough exposure to our wide audiences composed of but not
limited to students, educators, academicians and professionals of the Ateneo community a community
of more than 8,000 people. We are proud to say that from the past years, all our shows have
consistently brought in excited audiences and engaged them in a musical theatre experience like no
other.
Also, we are very excited to let you know that the Ateneo Blue Repertory is partnering with Kythe Ateneo,
an organization whose vision is to uplift the spirits of pediatric patients and their families through hospital
volunteerism. Aside from this, Kythe Ateneo also aims to promote the awareness and advocacy of the
Child Life Program in the Philippines and consequently, form its members into responsible and
compassionate persons. By becoming our commercial partner, Golden Arches Development Corp. will not
just be contributing to making the production happen, but also be taking part in Kythes advocacy: Kids
should be flying kites, not fighting cancer. blueRep will be allotting a maximum of 15% of the amount of
sponsorship we will be receiving from the company to further support the initiatives of the said
organization. Further details regarding the blueRep-Kythe partnership is to follow.

Beyond that, sponsors will also reach an even greater number of people through the extensive and
effective use of promotional material, both traditional (e.g. posters and tarpaulins) and non-traditional
(e.g. viral videos, social media sites, and interactive on-campus activations). These efforts not only aim
to, but succeed in attracting the collegiate demographic. Well make sure to give you the extra mileage
that you deserve. Attached herewith are the different sponsorship packages. We hope to build a fruitful
and lasting partnership with you. We hope to hear from you soon. Thank you very much and more power
to you all!

Sincerely yours,

Beatriz Rosario B. Racoma

Corporate Relations Representative
External Relations Team
+639985437867 || racomabear@gmail.com
Noted By:

Mikhaela Joy T. Alvero

External Relations Head
+63915178033 || mikeealvero@gmail.com

Claudine Flores
Company Manager

Ma. Rica Jemimah C. Publico

External Relations Vice President
+639067674138 || mimahpublico@gmail.com

ARTISTIC TEAM CREDENTIALS

Jules Dacanay

Director:

Musical Director:

Choreographer:

Associate
Choreographer:

He is one of the founding members of the Ateneo Blue Repertory back in 1990.
He performed in our productions of Pippin and Godspell, and directed the
sophomore production of the company, The Wiz. He is an alumnus of the Lee
Strasberg Theater and Film Institute, and today, he is a practicing acting director
for television commercials. Jules Dacanay returns to the Ateneo Blue Repertory
with a joyful, ripened and excited eye for its future.
Ejay Yatco
He recently musically directed three shows for Sandbox Collective's Imaginarium
Festival: Dani Girl, Boy in the Bathroom, and Real Life Fairytales, a song cycle
that featured his original compositions. His critically acclaimed works include the
arrangement and musical direction of Sa Wakas, a rock musical featuring the
songs of the band Sugarfree for which he was nominated in Broadwayworld for
Best Musical Direction. Aside from this, he conceptualized and composed music
and lyrics for Toilet the Musical. Last year, he represented the Philippines in the
World Championship of Performing Arts where he made it to the Final 3
instrumentalists of the world and took home one gold and three silver medals.
Other theatre shows that he musically directed include Spring Awakening,
Company Call: BlueRep at 20, Little Shop of Horrors, Hair, and Edges.
Al Garcia
He is an independent dance artist, choreographer, and performer. He is a
member of the UP Dance Company where he has been featured in productions
such as Pedro Kusinero and Myrna Beltrans Itim Asu. He also choreographed for
the theatre productions Paglipas ng Limang Taon staged by the Sipat Liwan
Ensemble, Dexter Santos Rizal X, Collection, and Ang Nawawalang Kapatid,
staged by Dulaang UP. He was the Philippine delegate to the Taipei Dance Elite
Academy Festival last 2010, and he choreographed his first full length production
entitled Sulog sa Kinabuhi last October 2011. Al Bernard Garcia won first prize at
the Wi-fi Contemporary Dance Festival 2012 New Choreographers Competition
held at the Cultural Center of the Philippines.
Raflesia Chiarra Bravo
She has professional experience in chorale singing, musical theater and
dance. She is currently faculty and member of the Daloy Dance Company. She
was a scholar of the Julie Borromeo School of Performing Arts and later became
its faculty for Hip Hop and Ballet. Also, she was a scholar of the School of
Theater, Arts and Dance. As a professional singer, she is a member of Coro de
Manila and the NAMCYA Champion in year 2004-2005 and Aliw Awardee for Best
Chorale Group, the Ramon Magsaysay Chorale. As an actor, she has essayed
leading roles such as Teresias in Tanghalang Ateneos Break Away Antigone,
and Diwata in Sandosenang Sapatos and as "Mare" in Kleptomaniacs, A Rap
Musical, both directed by Tuxq Rutaquio in Tanghalang Pilipino. Her other
productions include Tanghalang Pilipinos Kleptomaniacs and San Andres B, Tree

House Productions Russian Princess and Sons of Egypt, PETAs Pamana. There
is much to look forward to in Rafs artistic career, as she embarks on honing her
many skills with a range of diverse companies. Her upcoming projects are
College of St. Benilde School of Design and Arts Agyu: Patungo sa Paraiso a
dance theater performance, and Kobalt Works COKE which will tour in
Amsterdam
Trency Caga-anan
Set Designer:

She is a graduate of Literature and Theater Arts from the Ateneo de Manila
University in 2008. Also, she graduated from the Philippine School of Interior
Design with honors. Her experience includes being the designer for blueREPs
Spring Awakening.

SPONSORSHIP PACKAGES
FOR THE SEASON FINALE: In the Heights
GOLD PACKAGES
Package Inclusion

Product Lockout
Sponsor
acknowledgement
before and after the
show and during the
intermission

Co-Presenter

P 60,000

blueREP and
COMPANY
present

Mention of:
Sponsor
Name
Tagline
Sponsor
Details
Option for
Jingle
Playback (30
seconds max)
Display of company
Sponsor logo
logo in promotional
occupying 10%
materials
of total
Streamers & tarpaulins advertisement
Online posters
area (same size
Posters
as the blueREP
Flyers
logo)
Video advertisements
Souvenir program
Display of company
logo in Audience

Photowall during
shows
Display of company
Sponsor logo
logo in blueREP
occupying 8% of
Facebook page and
total
blueREP Website
advertisement
during the months of
area
December, January,
and February
Ad Space on souvenir
Full page and
program (optional)
option for back
cover or center
spread

Major Sponsor

P 50,000

Minor Sponsor

P 35,000

P 20,000

Brought to you
by

Brought to you
by

In partnership
with

Mention of:
Sponsor
Name
Tagline
Option for
Jingle
Playback (30
seconds max)

Mention of:
Sponsor
Name
Tagline

Mention of:
Sponsor
Name

Sponsor logo
occupying 8% of
total
advertisement
area

Sponsor logo
occupying 5% of
total
advertisement
area

Sponsor logo
occupying 4% of
total
advertisement
area

Sponsor logo
occupying 7% of
total
advertisement
area

Sponsor logo
occupying 5% of
total
advertisement
area

Sponsor logo
occupying 4% of
total
advertisement
area

Full page and

back cover

Full page

Half page

Promotion of
Company Ads or
Content on the
blueREP Facebook
Distribution of
company brochures /
promotions
paraphernalia
(optional -- for the
duration of the 15
shows)
Sponsor
advertisement on
Screen in the Front of
House

Once a week for

12 weeks (12
times)

Once every 1 1/5

weeks for 12
weeks (10 times)

Maximum of 300
pieces will be
distributed

blueREP and
COMPANY
present
Includes:
Sponsor
Name
Tagline
Sponsor
Details

Have blueREP to
perform for one
company event
(optional)
Reserved Seats,
Complimentary
Tickets (given 3
working days notice
before the show date)
& Complimentary
Souvenir Programmes
(optional -- must be
claimed by a company
staff/personnel from The
Ateneo de Manila
University)
Company Booth
Outside Theater with
Dry Product Sampling
(optional -- given a
months notice before
the start of shows)

Maximum of 250
pieces will be
distributed

Once every 1 5/7

weeks for 12
weeks
(7 times)
Maximum of 175
pieces will be
distributed

Once every three

weeks for 12
weeks
(4 times)
Maximum of 150
pieces will be
distributed

Brought to you
by

Brought to you
by

In partnership
with

Includes:
Sponsor
Name
Tagline

Includes:
Sponsor
Name
Tagline

Includes:
Sponsor
Name

Maximum of 8

Maximum of 7

10 show dates

5 show dates

Maximum of 5

Maximum of 4