A

PROJECT REPORT
ON

Marketing-Strategies
AT

Session: 2012-2015
Towards partial fulfillment of requirement for
Bachelor of Business Administration (Marketing)
SUBMITTED TO:
JIWAJI UNIVERSITY, GWALIOR

GUIDED BY:SUBMITTED BY:Mr. J.S. Jadon Sir

H.O.D.

Munendra Singh
Roll No. 1281980
BBA 5th Sem.

Vikrant Institute of Technology & Management,

Gwalior (M.P.)
DECLARATION

I, Munendra Singh, hereby declare that the summer training project entitled
Marketing-Strategies has been written and undertaken by me and is original
work. The empirical findings of this project are based on the information collected
by me.
This report is submitted for the partial fulfillment of the degree of Bachelor of
Business Administration to the Jiwaji University, Gwalior (M.P.). I have not
submitted this report to any other university for any other degree/diploma program.

Munendra Singh

GUIDE CERTIFICATE

It is certified that the summer training report entitled, Marketing-Strategies

is submitted by Mr. Munendra Singh for partial fulfillment for the award of the
degree of Bachelor of Business Administration of VITM, Gwalior (M.P.). It is
record of candidates own work carried out at LG Pvt. Ltd.

Prof. Rajeshwari Mam

Dept. of Management

ACKNOWLEDGEMENT

This is to certify that I, Munendra Singh , a student of BBA course from Vikrant
Institute of Technology & Management, Gwalior affiliated to Jiwaji University,
Gwalior has done his 45 days duration summer internship from LG Pvt. Ltd.
I am greatly thankful to Prof. Manjari Bhadoria who assisted me throughout my
project.
I am heartily thankful to Mr. Jadon Sir the head of Department (HOD) and
Ms.Rajeshwari Mam, Co-ordinator BBA. who throughout the project gave me
moral support.
Finally, acknowledgements to all the employees of L.G. Pvt. Ltd. Who throughout
the project helped me out to nurture my skills.
To all Id like to express my most sincere thanks.

Munendra Singh

PREFACE
Management course is a professional degree that cannot be completed without
experiencing its practical concepts. Practical study is essential for any professional
curriculum otherwise it will merely be in leap of darkness. Apart from classroom
study it is very necessary to be acquainted with day to day working of an
organization.
To fulfill the above objective every individual who is undergoing any management
course has to undertake a project involving practical work before he/she can
consider himself/herself fully qualified as potential managers.

I got opportunity to do the project at LG Pvt. Ltd. I learned all the major aspects of
Inventory Management.

CONTENT
Chapter

Topic

1.

Company profile

2.

Theoretical aspects of topic

3.

Practical aspects of topic

4.

Marketing Strategies

5.

Analysis and graphical representation

6.

Conclusion and suggestions

Bibliography

Page
no.