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Introduction:
The first company to introduce the concept of UVs to the Indian market in 1947 with
their icocnic Willly Jeeps.
Today has grown on to be a 11.1 Billion USD multi-national corporation with its
presence across the globe.
Top notch automobile company in the country, with its wide range of vehicles
catering to different sections of the economy and people, e.g.: 2 wheelers, tractors,
SUVs, Jeeps etc.
Strengths
1. Very strong brand reputation among its customers.
2. Presence of Mahindra finance to provide credit to the consumers a strategy
that gave them an edge over their competitors.
3. Initially being a rural indias company, has now moved overseas with its
assembly lines in Paraguay, acquisition of Sang Yong Motor company, export
of Scorpio to USA and so on.
4. Global subsidiaries: Mahindra Europe Srl, Mahindra Inc USA, Mahindra China,
etc
Opportunities:
1. Shift in focus to Joint ventures and foreign competition: business
strategies.
2. Products that redefined market.
3. Strong market base in urban and semi urban areas.
4. Improvement in the road infrastructures and the standard of living of the
Indians, the target market.
Weaknesses:
Inability to make the lowest costing jeep though it was able to make
comparatively cheaper jeep compared to most of them, Tata jeep being one
of them.
Challenges:
1. In the pursuit of growing fast, the company had to formulate its export policy.
It tried to explore new markets for itself and found Australia, Denmark, Italy,
Norway and Sweden could be the potential markets. Though, it was confident
of meeting the demands in Australia but M& M jeeps faced tough competition
from Japanese companies in Australia in lower segment of the market as