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OswaldMathiasUngers

Apparently,allthinkingprocesseshappenintwodifferentways.Eachisclaimedtobetheonlywayinwhichthought
processesoccurinscience,artandphilosophy.
The first is commonly known as the empirical way of thinking. It is limited to the study of physical phenomena. The
actual concern is with facts that can be measured and justified. This intellectual concern concentrates on separate
elements and isolated facts, deriving from direct practical experience. Thinking is strictly limited to technical and
practical processes as they are most strongly formulated in the theories and methodologies of pragmatism and
behaviourism.
Theotherwayofthinkingseeksoutphenomenaandexperienceswhichdescribemorethanjustasumofparts,paying
almost no attention to separate elements which would be affected and changed through subjective vision and
comprehensiveimagesanyway.Themajorconcernisnottherealityasitisbutthesearchforanallaroundidea,fora
generalcontent,acoherenthought,oranoverallconceptthattieseverythingtogther.ItisknownasholismorGestlalt
theory and has been most forcefully developed during the age of humanism in the philosophical treatises of the
morphologicalidealism.
Kantpostulatesthatknowledgehasitsoriginintwobasiccomponents:intuitionandthought.AccordingtoKantallour
thinkingisrelatedtoimagination,whichmeansitisrelatedtooursenses,becausetheonlywaytodescribeanobjectis
through imagination. The intellect is incapable of perceiving anything, and the senses cannot think. Only through a
combinationofbothcanknowledgearise.Imaginationhastoprecedeallthinkingprocessessinceitisnothinglessthan

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a synopsis, an overall ordering principle bringing order into diversity. If we accept that thinking is an imaginative
processofahigherorder,then,arguesKant,itmeansallsciencesarebasedonimagination.
In more recent philosophical debates, Herman Friedman replaces Kants concept of imagination thought as the basic
componentsofknowledgewiththeargumentthatthesenseofsightthevisionandthesensoftouchthehaptic
arethetwocompetingpolarities,andthatallintellectualactivityhappenseitherinanopticalorhapticway.Friedman
arguesthatthesenseoftouchisnonproductiveitmeasures,isgeometrical,andactsincongruity.Thesenseofsight,
however, is productive it interpolates, is integral, and acts in similarities. The sens of sight stimulates spontaneous
reactionsofminditismorevividandmorefarreachingthanthesensoftouch.Thesenseoftouchproceedsfromthe
specificconditiontothegeneral,thesenseofvisionfromthegeneraltothespecific.Thevisionaryprocess,whosedata
arebasedonimagination,startsoutwithanidea,lookingatanobjectinthemostgeneralway,tofindanimagefrom
whichtodescendtomorespecificproperties.
Ineveryhumanbeingthereisastrongmetaphysicaldesiretocreaterealitystructuredthroughimagesinwhichobjects
become meaningful through vision and which does not, as Max Planck believed, exist because its measurable. Most of
all, the question of imagination and ideas as an instrument of thinking and analyzing has occupied artists and
philosophers.Onlyinmorerecenthistorythisprocessofthinkinghasbeenundervaluedbecauseofthepredominanceof
quantitativeandmaterialisticcriteria.Itisobvious,however,thatwhatwegenerallycallthinkingisnothingelsethanthe
aplication of imagination and ideas to a given set of facts and not just an abstract process but a visual and sensuous
event.Thewayweexperiencetheworldaroundusdependsonhowweperceiveit.Withoutacomprehensivevisionthe
realitywillappearasamassofunrelatedphenomenaandmeaninglessfacts,inotherwords,totallychaotic.Insucha
worlditwouldbeofequalimportancenothingcouldattractourattentionandtherewouldbenopossibilitytoutilize
themind.
Asthemeaningofawholesentenceisdifferentfromthemeaningofthesumofsinglewords,soisthecreativevisionand
abilitytograspthecharacteristicunityofasetoffacts,andnotjusttoanalysethemassomethingwichisputtogetherby
singleparts.Theconsciousnessthatcatchestherealitythroughsensuousperceptionandimaginationistherealcreative
process because it achieves a higher degree of order than the simplistic method of testing, recording, providing and
controlling. This is why all traditional philosophy is a permanent attempt to create a wellstructured system of ideas in
order to interpret, to perceive, to understand the world, as other sciences have done. There are three basic levels of
comprehending physical phenomena: first, the exploration of pure physical facts second, the psychological impact on
ourinerselfandthird,theimaginativediscoveryandreconstructionofphenomenainordertoconceptualizethem.If
for instance, designing is understood purely technically, then it results in pragmatic functionalism or in mathematical
formulas.Ifdesigningisexclusivelyanexpressionofpsychologicalexperiences,thenonlyemotionalvaluesmatterandit
turnsintoareligioussubstitute.If,however,thephysicalrealityisunderstoodandconceptualizedanananalogytoour
imagination of that reality, then we pursue a morphological design concept, turning it into phenomena which, like all
realconcepts,canbeexpandedorcondensedtheycanbeseenaspolaritiescontradictingorcomplementingeachother,
existingaspureconceptsinthemselveslikeapieceofart.Thereforewemightsay,ifwelookatphysicalphenomenaina
morphologicalsense,likeGestaltenintheirmetamorphosis,wecanmanagetodevelopourknowledgewitoutmachineor
apparatus.Thisimaginativeprocessofthinkingappliesallintellectualandspiritualareasofhumanactivitiesthoughthe
approachesmightbedifferentinvariousfields.Butitisalwaysafundamentalprocessofconceptualizinganunrelated,
diversrealitythroughtheuseofimages,metaphors,analogies,models,signs,symbolsandallegories.

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Source:
O.MUngers,Morphologie:CityMetaphors,Kln,WaltherKnig,2011

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