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Jan 2015

Volume: 2 Issue: 1








The Sankara Educational Institutions sponsored by the Coimbatore Educational and Cultural
Foundation Trust, founded by Kalvi Chemmal Sri T.K. Pattabhiraman with the blessing of
his holiness Paramachariar and the foundation stone was laid by late Raja Sir Muthiah
Chettiar, Pro-chancellor, Annamalai University in August, 1982. Sankara Institute of
Management Science (SIMS) has ventured into management education in the year 2000
with the blend of enrichment, challenges and success stories. We are committed to provide
quality education of global standards. At SIMS, every student will learn, achieve and

Page 2


Chief Editor: Prof.L.GandhiHOD

Editors: Prof.K.Thirugnana Sambanthan

Dear Readers,
New Year Greetings from SIMS!!! We welcome readers to the first issue under
volume II of SIMSCRIPT. SIMS has successfully completed the launch of four issues under
volume 1 with the support and efforts of the faculty, students and management. The
editorial committee, faculty and the students have recorded major accomplishments
during this quarter that have enabled the success in producing this edition of SIMSCRIPT.
The newsletter is a mirror view of all the events, programmes and achievements at SIMS
and showcases the caliber and enthusiasm of our students and faculty. We hope this
edition will give readers the joy of continuity and gainful knowledge sharing of our
Have a pleasant reading!

Hard work never brings fatigue. It brings satisfaction

Narendra Modi


Page 3

Working in a Start Up.

SIMS organized its Get Invigorated II session on 19.11.14 with a panel discussion on
the topic Working in a Start Up.
The speakers of the panel discussion were
1. Mr. Anil, Co-founder, mypromovideos
2. Mr. Sivaprasad, Founder, Realwork and
3. Mr. Vasudev Uppili, Founder, Haritham Technologies
The three speakers geared the enthusiasm of the audience by probing thought
provoking questions to get started. The questions were What are their expectations
after MBA? Will they work free of cost? Will they start a business? And what are their
expectations from the session? These triggered the students attitude towards
learning and the panel discussion was done in an interactive manner where all the
three speakers shared their experiences as young entrepreneurs.

Some of the important lessons taught were:

1. Failures are experiences that teach beautiful lessons for success.
2. Successful business startups require huge courage, self confidence and
3. Idea generation is the key to success of any sustained business model.
4. Networking is todays key word to build business image.
5. Conventions do not always stay true for successful business practices, especially in
6. Startups are initiations taken to solve day to day problems with innovative
The panel discussion was very informative and interactive. The students actively
participated and benefitted from the same.

Management is efficiency in climbing the ladder of success;

Strive notdetermines
to be a success,
but rather
be of value.
is leaning against the
- Albert Einstein
right wall." Stephen R. Covey


Page 4

Investor Awareness Lecture

Sankara Institute of Management Science organized Investor Awareness
Lecture in association with NSE India Ltd., on 8th January 2015. The


started with the welcome address by Sajan K Viswanth, I MBA. Mr.R.Senthil

Murugan, Assistant Manager from National Stock Exchange of India Limited was

resource person for the day. During the programme, Mr. R. Senthil Murugan

emphasized upon the basics of investments, investment options available, the

benefits of investing in security market, rights and obligations of an investor on
security market and awareness on the products available in the security market. He
also stressed upon the possible risks to be faced by the investor in the making
investments. He gave an overall picture on the operation part of NSE. He also shared
his information on the certificate courses offered by NSE and SEBI. He requested the
students to take up different modules and get certified which in turn will help them
out in their careers.

The lecture was followed by an interactive session in which

maximum students participated and clarified their doubts.

This event was

coordinated by Prof.D.Nithya.

"A desk is a dangerous place from which to view the world."

Strive not to be a success, but rather to be of value.

- Albert
Le Car


Page 5

The I MBA students of SIMS visited The Hindu printing unit at Singanallur on 5.1.2015. The
students were accompanied by two faculty members, Mr. Balakrishnan and Mrs. Nithya. They
received a warm welcome by the employees and technicians of the Hindu. All the process of printing
the newspaper in English and Tamil was explained by the technicians. First the students were divided
into two groups and taken into the unit by two different technicians. The students along with the
faulty members had a very great experience. The entire system of printing is mechanized and
consumes only low labour for printing. They use only 7 labours per shift and the remaining process is
taken care by the machines. First, they mentioned about the system based work and the process
involved in it. The designing part of the paper is taken due care by the head office at Chennai and the
work of printing the same is carried out with the help of the system and there is no manual process in
the Coimbatore unit. They use 4 major colours for printing, that is red, blue, black and yellow and the
other colours are derived from the base colours. All the decisions are made by the editor and the
information is stored in a PDF format and the same is delivered from Chennai. Once the PDF format is
available the same is printed in four set of aluminium plates. They use the same layout from the
beginning till the end of the newspaper. They print 60000 copies per hour and 140000 copies are
printed every day. Per day they use 15 rolls of paper and they have stock for 3 months and these
papers were imported from different countries like Germany, US etc. Once the papers are printed
they were bundled with the help of machines and circulated to all parts of the country.

Time is what we want most, but what we use worst.

-William Penn


Page 6

Sankara Institute of Management Science organized an Industrial Visit on 20th January 2015
to KMC Aluminium Re-Rolling mills, located at Kuniamuthur, Coimbatore. The students started from the
campus by 11.00 a.m and reached the factory by 12.00 p.m. The students were accompanied by two
faculty members, Prof.D.Nithya and Prof.S.Shiny . Mr.Agnish Jayaraman, the Managing

Director of the

factory along with his team members welcomed the students. The manager of the factory took the
students on a visit to the various sections of the factory. The students were showed how Aluminium
utensils were manufactured, the raw materials used, aluminium wastages and other activities of the
entire routine manufacturing. There were practical demo sessions of making various aluminium utensils.
Five types of items were used as raw materials including all wastages which contain Aluminium particles.
Channel wires, used utensils and vessels, perfume bottles were used for recycling.

The factory had

about 150 employees. The factory exported some of their light weighted items to Africa. They
produced 150 products in a day in their daily routine. The students had greater clarity on functioning of a
factory and how each processes were planned for successful production. The IV was an eye opener to the
students to learn the processes of making Aluminium items.

We do not need ACTS but Action.

-Narendra Modi


Page 7


Prof. K.P. Radhika participated in the four-day second PAN-IIM world

conference on

globalizing management thought organized by IIM-Kozhikode from November 5 8; 2014.

Prof. L. Gandhi, Head of the Department Participated in the 11th Edition of Regional Summit on
Quality in Education organized by CII from 14 - 15 November 2014.

Prof. K.P. Radhika participated in the one day seminar on Quality Education for all in lieu of
The International Students Day observed on 17th November

organized by Avinashilingam

University for Women.

Prof. K.P. Radhika and Prof. S. Shiny participated and presented papers at Yukthi national
conference on management organized by Department of Management Studies, Karpagam
Engineering College, Coimbatore.

Prof. K. Thirugnana Sambanthan participated in One-day Faculty Development Programme on

Multi-Dimensional Scaling on Friday, the 21st of

November, 2014 conducted by SNMV Institute

of Management

Prof. S. Shiny participated in the HR summit at Krishna College on 12.12.2014

Prof.Dr.P.Murugesan Dean Academic Sims has attended the Doctoral Committee Meeting at
Sree Saraswathi Thyagaraja College, Pollachi as Bharathiar University Vice Chancellors Nominee

Prof.Dr.P.Murugeasn, Dean Academic Sims conducted Ph.D Viva-Voce Examination in V.V.V

College for women affiliated to Madurai Kamaraj University

Prof.Dr.P.Murugesan, Dean Academic Sims

acted as a Resource

Person in the Refresher

Course in Madurai Kamaraj University UGC sponsored refresher course .

Prof. K. Thirugnana Sambanthan and Prof.D.Nithya were awarded the Best Faculty of the
Month (January 2015).

Desire +Stability = Resolution, Resolution +Hard work=success

Narendra Modi


Page 8

Successful and young Joint Secretary, Shri. T. R. Kalyanaraman recognizes that his
employees have a life outside job and is vital.
Employees engage with employers and brands when theyre treated as humans worthy
of respect. As the saying goes, SIMS has initiated the concept of Rejuvenation Holiday
for its faculty members. This would be a one day holiday granted to the employees,
which on a rotation basis would be offered with a sponsor of Rs. 1000 from the
organization. The faculty could take the day off to visit spas, hotels with family, theme
parks, shopping at malls, or a chill out with families. This concept has really come as a
New Year Bonanza to the faculty of SIMS, who expressed their gratitude to the
management for this generous act.

Prof. L. Gandhi, Head of the Department opined that Rejuvenation Holiday would
trigger sense of pride of belonging to this institution and increase productivity among the
faculty. The initiation of this concept was well begun at SIMS, when Prof. K. Thirugnana
Sambanthan was granted the Rejuvenation Holiday on 2.1.2015. Prof. K. Thirugnana

enjoyed the day with his family at Fun City in the Brookfields Mall,

Coimbatore. Prof. K. Thirugnana Sambanthan expressed his gratitude to the organization

said that this holiday has rejuvenated his day amidst busy schedules and has given him
sense of celebration of his identity and work by the management.

"The conventional definition of management is getting work

done through people, but real management is developing people
through work." Agha Hasan Abedi

Page 9



Sankara Institute of Management Science organized a one day Faculty
Development Programme on Dynamics of Teaching Pedagogy to impart an Effective
Teaching Pedagogy to faculty members on 30.10.2014. The programme concentrated
the following core areas like Course & lesson planning, Class room management, Life
& Connectivity in Teaching and Enduring technologies and latest aids in teaching.
Prof. S. Balasubramanian, Director, GRG SMS in his eye opening session stressed on
the concept of lesson plan, prepare methodology to deliver. According to Prof. Bala
pedagogy is planning and practice of teaching. Mr. Wonder Joky, South India Business
Head, Ranstad highlighted that effective classroom management is by engaging
students in the classroom and avoiding monotonous lectures. He brought out the fact
that classroom should have more practical learning tools and faculty should create a







demonstrated the use of technology for effective teaching. Mr. Natraj also highlighted
that more games can be conducted to trigger the thought process. Students should be
motivated to use technological tools as far as possible. Around 60 Participants
representing various B- Schools, Engineering Colleges and Arts and Science Colleges
from Coimbatore, Erode and Salem participated in the programme. Participants were
highly benefitted from the FDP. Certificates were distributed by Mr. Natraj, CEO Prof. Balakrishnan, Senior Professor, SIMS proposed the vote of
thanks. This event was

coordinated by Prof.S.Shiny and Prof.Venkata Lakshmi.

The greatest day in your life and mine is when we take total
Strive not to be
a success,
but ratherThat's
to be ofthe
our attitudes.
day we truly grow
- Albert Einstein
up." John.C.Maxwell


Page 10

Sankara Institute of Management celebrated the birth of Lord Jesus Christ in the
campus on 24th December 2014. The students of SIMS played a proactive role in
organizing the show. A crib demonstrating the birth of Christ and the Xmas tree was
decorated with stars, gifts, balloons, dolls and sweets. Prof. Bernard, Head, Department
of Catering, Sankara College of Science and Commerce delivered the Christmas
message. Santa Claus wished everyone in the gathering and distributed gifts he had
carried with him and he also visited SPC and SANSAC. Christmas Carols were sung by
students of SIMS. The faculty of SIMS, SPC and SANSAC prepared the Christmas cake.
Dr. P. Murugesan, Dean Academic, Prof. L. Gandhi, Head of the Department and staff
joined the celebrations. Students and faculty from SPC and SANSAC enjoyed the
occasion. The celebration ended with distribution of cakes and sweets.
coordinated by Prof.D.Nithya and Prof.K.P.Radhika.

For those who dare to dream,

There is a whole world to win! - Dhirubhai-Ambani

This event was

Page 11


SIMS organized INDOOR GAMES (Table Tennis & Carrom) on 23th December
2014 in Student lounge. The event started by 10.00 am for the students of Sankara
college of Science and Commerce with a keen intention to bring out their talent.
A total of 180 students participated in this event. The winners were awarded a cash
prize of Rs.1000/-.

The Runners were awarded a cash prize of Rs.750/-.

Prof L.Gandhi, Head of the Department, & Dr.P.Murugesan, Dean Academic, SIMS
distributed the cash awards for the winners of the tournament.








Prof.S.Senthil Kumar.

Strive not to be a success, but rather to be of value.

Strive not to be a success, but rather to be of value.
- Albert Einstein
- Albert Einstein

Page 12


Sankara institute of Management Science organized the first alumni meet on
25.1.2015. Alumni from 2010 to 2013 batches were present at the occasion.
Prof. L. Gandhi, Head of the Department welcomed the gathering. The office bearers
of the alumni association were selected by Prof. K.P. Radhika. Mr. Reni Ebi of 2012-14
batch was elected the President of the association, Mr. Muralidharan 2012-14 batch
was elected the Vice President and the Treasurer is Mr. Stephen was elected the










Mr. Muthukumar, Mr. Subbukumar, Mr. Sasikumar and Mr. Balamurugan. The alumni










Prof.K.P.Radhika and Prof.S.Shiny.

Coming together is a beginning; Keeping together is progress;

Strive not to be a success, but rather to be of value.

Working together is success. - Henry Ford
- Albert Einstein


Page 13

2002-04 Sims batch Global Alumni meet in Dubai

Knowledge is a treasure but practice is the key to it.

Strive not to be a success, but rather to be of value.

- Albert Einstein

Page 14


Placement at SIMS

On 9.1.2015 Airtel on campus drive was organized in which 17 students were

offered placements for the post of Business Development Officer.

On 8.1.2015 Prakash Electricals organized an on campus drive and offered

placements to 4 students of SIMS.

On 23.12.2014 Input Solutions on campus drive was conducted and 14 students

got placed in various positions of HR, systems and marketing.

On 23.12.2014 Peter England organized an on campus drive in which two students

were selected for the post of business development executives.

Gold medals aren't really made of gold. They're made of sweat,

Strive not to be a success, but rather to be of value.
determination, and a hard-to-find alloy called guts. - Dan Gable
- Albert Einstein

Page 15



SIMS inaugurated a First Aid Room, an area earmarked and facilitated with
amenities of First Aid such as a bed, First Aid box, and First Aid instructions are
provided. The formal inauguration was done on 31.12.2014 by Dr. P. Murugesan,
Dean Academics, SIMS Faculty, students, and the administrative staff of the college
were present during the inauguration. The importance of First Aid centre was
emphasized and communicated to all the students present, so that they can
effectively make use of the facility. The facility will be kept open on all the working
days of the college

between 9.30 a.m. and 5.00 p.m.


Buzz room the unique concept of SIMS was inaugurated on 31.12.2014 at SIMS
block by Dr. Natrajan, Principal, SANSAC. The buzz room paves a room for mentoring
and counseling and free interaction among students and faculty.














Ramachandran, Secretary, Sankara Educational Institutions along with Smt. Sandhya

Ramachandran, Joint Secretary, Sankara Educational Institutions .

If you
is but
get a boss. He doesn't
not your
to be teacher
a success,
be of you
have tenure. - BILL GATES
- Albert Einstein


Page 16

Republic Day Celebrations

Sankara Institute of Management Science observed Indias Republic day in the
campus. The celebration started off with the flag hoist by Mr. Karthikeyan. G. II MBA
and the flag salute. The republic day speech as delivered by Miss. Dharani. G. I MBA.
The students, faculty and the staff gave the flag salute and sweets and cakes were
distributed. The students were played the movie Mary Kom, depicting real patriotism.
Students actively participated in the events and took oath to preserve the integrity
and unity of the nation.

is what
to but
busy making other
not to happens
be a success,
to be
of value.
plans. John Lennon
- Albert Einstein


Page 17

Sir Isaac Newtons Birthday Celebration

Sankara Institute of Management Science (SIMS) observed Sir Isaac Newtons
Birthday which falls on January 4th of every year. The students explored the life of this
great scientist and made presentations on his life history, his inventions the work and
thought behind, that led to the famous law of gravity. Students also took resolution
with New Year to think and be inquisitive like Sir Isaac Newton to build more creativity
and empower the nation. Dr. P. Murugesan, Dean Academic SIMS motivated the
students on being aware of the works of such great scientists. Prof. Balakrishnan,
Senior Professor, SIMS thanked the students for their earnest endeavour to study the
life and inventions of Sir Isaac Newton. The students cherished the celebration as it
taught them the life and works of the great scientist of the world. The faculties of
SIMS were also present during the presentation.

Badaga Ethai Amma Festival

You can never cross the ocean until you have the courage to lose
not to
be a success,
but rather
to be of value.
of the

- Albert Einstein


Page 18


Women empowerment, safety, dignity are jargons bellowed in agony across the world. Youth of
this nation will create change realizing the need to empower and bring about gender equality, viewed
Smt. Sandhya Ramachandran, Joint Secretary, Sankara Institute of Management Science, Coimbatore.
Realizing the vision of the joint secretary it was decided to observe a week at SIMS exclusively for
Womens Safety, Dignity and Empowerment. The attempt was well received by the students, who with all
zeal made the campaign a great event of honor at SIMS from 25th January to February 4th 2015.

Students and staff displayed quotes on Women safety and empowerment every day, showing the
need and responsibility of every citizen to safeguard womens rights. Innovation was considered as an
aid to help safeguard women in this technological era and students and staff brainstormed on few
innovative ideas for women's safety. An idea generation contest was organized with the theme "innovate
to safeguard women" in lieu of observing women's safety week at SIMS. Students and faculty
participated actively and many unique technological ideologies were floated.

Prof. K. Thirugnana Sambanthan initiated the idea of a mobile application, which would be an
aid that if a student is in danger, the student can use the app to alert students in nearby colleges. Also
the app can be used to communicate between students to come together for a social cause or
demanding for justice in cases such as rapes. A team of students from I MBA came up with the idea of
an eyewear

camera that enables visualizing live similar to video calling and helping parents watch live

through Bluetooth and mobile technology in cases of dangers and risky situations. Offender will also be
hesitant to indulge in illicit activity as his image will be captured.

SIMS organizes recurring self defense sessions on women safety teaching various martial arts,
karate and other self defense mechanisms with trainers equipped for the same. Prof. L. Gandhi, Head
of the Department advised the girl students to also be precautious and use various preventive methods
both indigenous and technological like carrying of pepper spray on travelling alone, and to be aware of
telephone numbers of various agencies that would help them on remote travels or places of risk. The
week long observation was a huge learning to both male and female students on the various methods by
which women were harassed across the globe. The sessions also imbibed in the students the need to
empower women for wholesome development of a nation. Displaying of the movie MaryKom was an
eye opener that showed the students that women are equal to men on all aspects and can achieve on
par with man.

Start where you are. Use what you have. Do what you can.
Strive not to be a success, but rather to be of value.
Arthur Ashe

- Albert Einstein


Page 19

You become what you believe.

Strive not to be a success, butOprah
rather toWinfrey
be of value.

- Albert Einstein


Page 20


Sankara Institute of Management Science conducted Donation Day on 28.11.2014.

The two most important days in your life are the day you are born
and the day you find out why. Mark Twain


Page 21


Sankara institute of management science has been celebrating Bhoomi Matha day 31st July
Students are always encouraged to devote themselves towards the attitude of community service
and be charitable at Sankara Educational Institutions Coimbatore. Organizing a blood donation
camp is just another footstep in this course. Keeping this practice alive, Sankara Institute of
Management Science, in association with Indian Medial Association (IMA) organized a Blood
donation Camp in the college premises on 7th January 2015. About 150 people registered for blood
donation, out of which, 125 candidates were able to donate blood as the donors went through a
series of medical checkups before donating blood. Donors were given refreshments and a
certificate of appreciation for this service to humanity. A DONOR's card was also provided to the
Donors to help them with an extraordinary service of getting blood units any blood group whenever
required for their

immediate family members from the IMA in near future. The Management of

Sankara Educational Institutions strongly believes that everyone should donate blood as it
replicates human values and social responsibility

towards our society. "Blood can't be

manufactured as other things can, it can only be given to save the lives Dr. Krithika from IMA
appraised the gathering stating that donating blood is a life saving challenge. "You don't lose
anything if you donate blood as human body has a regenerating mechanism". Blood Donation Camp
was well planned. The Management appreciated the students for their highly enthusiastic
contribution in organizing this camp and making it a success. Sankara Educational Institutions
believes that organizing blood donation camps on a regular basis is very important. It believes that
all sections should contribute towards the society and save lives. This event was coordinated by

" Let us think about zero-defect and zero effect. Zero defect in
production with no adverse effect on the environment."
Narendra Modi


Page 22


Sankara Educational Institutions, Coimbatore has organized World Cup support campaign at Fun Mall
on 10/1/2014 to support Indian cricket team with the motto-

Bring back the world cup home.

Mr.T.P.Ramachandran and Mrs.Sandhya Ramachandran, Secretaries of Sankara

Institutions inaugurated the Campaign by giving their best wishes and


spearheading the

campaign by their support messages and signature on the huge banner which was exclusively
placed in the first floor of Fun Mall. Students, Faculty of Sankara Educational Institutions and general
public in the mall have enthusiastically participated in the campaign and penned their wishes to the
Indian cricket team. 15 Students of Sankara Institute of Management Science wore masks of
each player of the 15 members squad of the Indian world cup team. Press reporters also
took part with great excitement and wrote their wishes to the Indian cricket team.
Prof.K.Thirugnana Sambanthan, Professor of Sankara Institute of Management Science felt
that Indian team has gone through a tough phase in the last 18 months, hence its all the
more important that we show more support than ever. Prof. K.Thirugnana Sambanthan is an
ardent follower of

MS-Dhoni and has been performing special poojas at home so that it will

bring in some luck for Dhoni and his boys to bleed blue and clinch the title.
Campaign was grand success and it brought out the real feelings and

The Support

enthusiasm of the

cricket lovers. The General public and students of Sankara thanked the management for
providing them an opportunity to show their support to the Indian team. The Signed Banner
was sent to BCCI. This event was coordinated by Prof.D.Nithya and Prof.S.Senthil Kumar.

The best revenge is massive success.

Frank Sinatra


Page 23

Dengue Awareness Campaign

Sankara Institute of Management Science in association with the Coimbatore
Corporation Health Department (WHO Wing) inspired by Pradhan Manthiri Modiji's











Rathinapuri, Ward 48, Coimbatore on 21.1.2015. The students of Sankara Educational

Institutions realized that it is their duty to take part in this noble mission, said Smt.
Sandhya Ramachandran, Joint Secretary, Sankara Educational Institutions and took
pledge to do their part in making India Clean.

Students also stressed that cleanliness

leads to better quality of life and a city free of

diseases. The cleaning program

initiated by the students had a massive reach when the households in the area
accepted to maintain their area in a clean and hygienic manner. The Coimbatore
Corporation Commissioner Dr. Vijaya Bhaskar had initiated the Dengue Awareness
Campaign at Nalvar Nagar, Rathinapuri with the help of sanitary inspectors. The
students of Sankara Educational Institutions numbering 250 visited every household in
the area and created awareness of the growth of aegis mosquito that causes dengue
and methods to be adopted to prevent it. The campaign successfully demonstrated the
realization among the youth to promote Clean and prosperous India in the future. The
campaign lasted for about two hours and the institution has decided do work on this
mission on a recurring basis to take part in such societal endeavors. This event was
coordinated by Prof.K.P.Radhika and Prof.S.Senthil Kumar.

Excellence is not a skill. It is an attitude.

-Ralph Marston


Page 24


Sankara Institute of Management Science organized the Swaach Bharath
Campaign at Rathinapuri, Ward 48, Coimbatore on 21.1.2015. The students of
Sankara Educational Institutions realized that it is their duty to take part in this
noble mission, said Smt. Sandhya

Ramachandran, Joint Secretary, Sankara

Educational Institutions and took pledge to do their part in making India Clean.
As part of the Swaach Bharath program, the students had worked on the streets
of Nalvar layouts in Rathinapuri area cleaning and

creating awareness on the

need for being clean. The students also took up the initiative to clean the government
school campus at Rathinapuri, which was highly appreciated by the school authorities.

The campaign successfully demonstrated the realization among the youth to

promote Clean and prosperous India in the future. This event was coordinated by
Prof.K.P.Radhika and Prof.S.Senthil Kumar.

Once we decide we have to do something, we can go miles ahead.

Narendra Modi


Page 25

Phone: 04224313502, 4313501

"It is important how we view the youth of our nation. To simply
consider them as new age voters will be a big mistake. They are
the new age power." Narendra Modi