Economic and Trade Office

Embassy of Israel in Hanoi

According to interviews with Vietnamese gamers, many were spending 60,000 to

100,000 VND ($3 - $6) per month on on-line gaming. In one high-end Internet caf, a few
interviewees were spending an average of 500,000 VND ($31) per month. These
consumers are driving the digital entertainment and online games market with virtual item
purchases. Top online games in Vietnam can attract 200,000 users. The Internet cafes
that the researchers visited in Vietnam were consistently crowded with users playing
online games.
Since producing games online is temporarily prohibited by The Vietnamese Ministry of
Information and Communications (MIC), there has been a chance for browser-based
games and social games. As browser-based games and social games are not
considered as game online and also publishing is quite simple and easy, it was
recognised that there were around 60 browser-based games published in 2011. With
This gave birth to a new trend--the operators now co-publish online games, which is
called 'channelling'. Then gamers can enjoy by visiting Business Tycoon Online on
SGame's site, VNG's social network Zing Me, and FPT Online's online gaming portal
Gate.
IBC 2012 The international exhibition to promote Electronic Media and Entertainment
Industry has been taken place in Amsterdam last September and has attracted numerous
of visitors from Vietnam such as Satecom, Thaicom and Mediatec. This reflects the
potentials of Vietnam New Media Market in the recent and coming years.

Sources
1. Country Risks Report 2012 The Economist Intelligence Unit Limited 2012
2. Vietnam Outlook Aug Report 2012 MB Security
3. VCB September Economic Report
4. CIA The World Factbook, Vietnam, https://www.cia.gov/library/publications/the worldfactbook/geos/vm.html
5. Country Report - The Economist Intelligence Unit Limited 2012
6. World Bank Review of Vietnam Report June 2012
7. Macro Update 2012 Viet Capital
8. Vietnam Business Forecast 2012 Business Monitor International Ltd
9. http://www.qdnd.vn/qdndsite/vi-VN/43/Default.aspx
10. Medical Devices Market Vietnam 2012 Espicon Business Intelligence
11. ThePharma Market Vietnam Espicon Intelligence Business
12. BMI Pharmaceuticals & Healthcare 2011 Report Business Monitoring International
13. http://internationalbusiness.wikia.com/wiki/Vietnam_growth_of_private_hospitals
14. http://english.vietnamnet.vn/fms/business/51715/business-in-brief-4-11.html
15. Vietnam Online Game Market 2011 - The Economist
*Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are
products that are sold quickly and at relatively low cost. Examples include non-durable
goods such as soft drinks, toiletries, and grocery items
68 Nguyen Thai Hoc, Hanoi; Tel: +84-4-38433140 (ext. 513, 514)
E-mail: Vietnam@israeltrade.gov.il
Website: http://itrade.gov.il/vietnam
Linkedin: Israel Trade Mission- Vietnam
Facebook: vietnam.israel
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