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In the following example, control would be centralized at the Executive Office level and
the programs and services be segmented by some geographic area e.g. county,
community, or region. By choosing this option, an organization could tailor its services
according to the unique opportunities and assets of each county’s communities while
retaining critical mass at the organization level.
Centralized
Executive
Executive
Office
Office
Staff
Staff Line
Functions
Functions Management
County A
Gwinett County B
DeKalb County C
Fayette
County County County
Advantages Disadvantages
In the example below, assuming a geographic model, the autonomous business units
could be divided by county, community, or other geographic boundary. A small cadré of
corporate officers would offer guidance and establish policies and financial goals at the
home office. Each county would be largely autonomous, making their own operational
decisions. This option would work identically when substituting other geographic options
(i.e. communities, regions etc.)
Decentralized
Executive
Executive
Office
Office
County A
Gwinett County
DeKalbB County C
Fayette
County County County
Advantages Disadvantages
The Core Competency Organizational Model is best suited for small- to medium-size
organizations with common or similar products or services. This structure allows the
organization to focus on its core competencies.
In the example below, the organization could concentrate on certain competencies e.g.
Information Management, Community Building, and Campaign/Partnership, while
outsourcing Billing/Audit and Training. By focusing on what it does best, the
organization would not dedicate resources to those functions that could be more
efficiently performed by outside enterprises.
Core Competency
Executive
Billing Training
Office
Information
Gwinett Community
DeKalb Campaign/
Fayette
Management
County Building
County Partnership
County
Advantages Disadvantages
In the example below, the three service groups would be made up of service-specific cross-
functional teams. For example, Community Economic Development would be made up of
CED-dedicated specialists who would be able to perform all of the functions within CED.
The staff functions would not be shared among divisions.
Product/Service
Executive
Executive
Office
Office
Service
Service Civic
Civic CED
CED
Delivery
Delivery Involvement
Involvement
Advantages Disadvantages
• Allows for products and services to be • Focus on products, not customer values
tailored to the needs of customer • Functional expertise divided along
segments product/service lines
• Co-ordination easier due to clear focus • Resources often duplicated
on products and services • Products often in competition
• Greater influence of those concerned • Lose critical mass, specialization by
with products services discipline of function
• Priorities clearly set • Continual replication of structure as new
• Clear accountability to account manager products are developed
• Less sharing of resources across
divisions
Matrixed Organizational Model
In a Matrixed Organizational Model, an organization would share staff and line functions.
Service groups would be responsible for defining, developing, and marketing an
organization’s services. Both a service manager and a functional manager would be held
responsible for project success. This would leverage the strengths of both areas toward
reaching a common goal. This model is most commonly used when an organization wants
both to benefit from the use of teams and to maintain the technical expertise of functional
departments.
In the example below, managers would be focused on meeting one of the four community
outcomes, e.g., strengthening families. Service group team members would report to two
managers: the functional manager and the outcome manager. Accordingly, this structure
would require tremendous coordination among all involved parties.
M atrixed
Reducing
Reducing
Strengthening
Strengthening Substance
Substance
Families
Families Abuse
Abuse
Information
Knowledge
Knowledge
Management
Management
Campaign/
Campaign/
Partnership
Partnership
Community
Community
Building
Building
Advantages Disadvantages
• Makes specialized, functional • Difficulties of working for “two bosses”,
knowledge available to all projects subordinates might play one boss
• Direct contact replaces bureaucracy against another
• Maintains consistency between • Need to work in ever changing teams
departments/projects by forcing • May reward political skills rather than
communication between managers technical skills
• Uses people flexibly (i.e., pools of • Difficult to introduce without a pre-
specialists), thus creating efficiencies existing supportive management climate
• Managers developed through • Without power balancing between
involvement in decision-making product and functional forms, overall
• Collaborative and participative performance lowered
• Complex client needs met • Confusing job tasks and responsibilities
Process (Horizontal) Organizational Model
This structure would use teams to manage most everything, rewarding teams rather than,
or in addition to, individual performance. Process teams would perform all the major
activities within a given process. The model lets customers (e.g., communities) drive
performance, thus maximizing contact with the customers. For each process, the
organization would appoint an internal process owner, create multi-disciplinary teams to
run the process, and set specific performance objectives for the process.
Process (Horizontal)
Community
Communit
Impact
Manage
Scanning Raise
Mobilize Recruit
Enable & Monitor
Report
CB Projects Resources
Resources Volunteers
Assess Public Policy
Feedback
Advantages Disadvantages
• Focuses on the community and • Complex multi-task roles
process outcomes, not tasks -- • Need to be able to operate in teams
providing value to the end-user • Training requirements are high for
• Flattens the hierarchy team members
• Holds process owners accountable • Requires empowered culture
• Minimizes interdepartmental “hand- • Needs managers with expertise across
offs” & maximizes info exchange a range of functions
• Heightens departmental cohesion • Managing groups that are performing
• Allows diversification of skills diverse tasks can be difficult
• Potential for implementing superior
processes
Customer/Industry-Based Organizational Model
This model would also let customers groups drive performance and would maximize
contact with customers. For each stakeholder (i.e., customer) type, the organization would
appoint a manager, create multi-disciplinary teams to serve the customer group, and set
specific performance objectives for their work. Most to all technical capabilities would be
located in the customer/industry groups, and support staff would be shared across
groups.
Customer/Industry Based
Community
Communit
Impact
Buildin
Support
Support Community
Community Corporate
Corporate Individual
Individual
Staff
Staff Members
Members Donors
Donors Donors
Volunteers
Advantages Disadvantages
• Allows for products and services to be • Segments often in competition
tailored to the needs of customer • Resources often duplicated
segments • Lack of learning across customer
• Coordination easier due to clear focus segments
on customer segments • Lose critical mass, specialization by
• Greater influence of those concerned discipline or function
with customer segment needs • Complex multi-task roles
• Priorities clearly set • Employees need to be able to operate
• Holds customer managers in teams
accountable
• Provides unified front to customer
Transitional Organizational Model
Transitional
Executive
Executive
Office
Offices
Community
Community Rest
Restof
of
Building
Building Business
Business
Advantages Disadvantages
• Allows the organization to test new • May promote distrust (“we vs. they”)
modes of operation between the larger and parallel
• Promotes creativity and risk-taking in organization
an uncontaminated environment • Requires staff to think in non-
• Allows organization to enter into new traditional ways
markets without jeopardizing existing • Difficult to control and coordinate the
market bases operations of both organizations
simultaneously
• May be difficult to integrate the
separate unit at a later date