ROHAN KAUL

Phone: 9510284694, 079 40055584 E-mail: kaul.rohan@gmail.com

CAREER OBJECTIVE
Seeking challenging assignments in Digital Marketing, Sales & Business Development in offshore outsourcing
domain with a professional organization
PROFESSIONAL PROFILE

Currently working as Manager (Marketing & Business Development) for Analytix Business Solutions (I) Pvt
Ltd

Over 10 years of experience in B2B Marketing, Customer Service, Direct Sales, B2B Sales, Key Account
Management and Client Servicing

Vast experience in creating and executing Marketing Strategies, Digital Marcomm Plans & Lead
Generation Campaigns to achieve Sales Goals

Hands on experience of working with Marketing Automation Platforms, CRM and proven track record of
implementing Marketing Automation CRM integration

Strong technical background to identify technology tools that can be leveraged to optimize marketing
and sales productivity

Possess excellent communication, negotiation and persuasion skills that aid in sales and new client
acquisition
AREAS OF EXPOSURE

B2B Marketing and Sales

Sales funnel creation

Building lead nurturing & lead qualification programs

Building & implementing progressive profiling

Lead Generation and Client Acquisition Campaigns

Planning and Campaign Management

Cross selling and referral generation

Business Development
Identifying key corporate accounts and strategically secure new profitable business

Reviewing & interpreting the impact of market dynamics and tuning strategies accordingly; with focus
on retaining the existing clients & developing new ones
Generating new initiatives to achieve business goals and accountable for increase in sales growth

People Management
Recruiting Key Sales & Operations personnel for functioning of the organization

Establishing measurable goals/targets for the team, motivating them towards achievement of the same
in desired span of time
Managing the administration of performance management program, including periodic performance
reviews and appraisals for all the team members
Training and enhancing skills and work on their problem areas to enhance productivity

Operations Management
Steering operations with focus on bottom line, by ensuring optimal utilization of resources

Ensuring high standards of service delivery along with compliance with Service Levels committed as per
the SLAs
Designing and Re engineering Operations Processes with a view to ensure high service standards,
compliance with SLAs, optimum utilization of resources and above all ensuring high profit margins

Build SOPs and Training Manuals for training new recruits as well as serve as a employee handbook for
the Operations Team
PROFESSIONAL WORK EXPERIENCE

Since May 11 working with Analytix Business Solutions (I) Pvt Ltd as Manager (Marketing and
Business Development)
Role
Responsible for driving revenues and operations of the Marketing Services Delivery Centre of Analytix based
in India
Forge partnerships with Mid Sized Marketing Agencies in USA to drive the revenues of Delivery Centre
Acquire new clients for outsourced digital marketing services by direct acquisition as well as by cross selling
services to existing clients of the company
Work with the Vertical Head based in USA, to develop strategic and tactical plan for internal and external
campaigns
Developing and executing lead generation campaigns for all the verticals of Analytix
Work with delivery team to ensure delivery of SEO, PPC, Social Media, Email Marketing, Blog Marketing,
Online Advertising, E-newsletter & other Digital Marketing campaigns as per the SLAs defined
Provide creative and content development with strategy briefs to communicate clients brand proposition,
communication strategy and requirements ensuring deliverables are consistent with client needs
Developing reporting formats and metrics for all marketing campaigns
Increase overall efficiency and profitability of the vertical by optimizing processes, defining standard
operation procedures and quality control measures
Apply IT knowledge to identify key processes that can be automated to increase profitability and efficiency
Notable Contribution

Implementation of Acton Marketing Automation Platform to effectively manage Marketing activities

Successfully created a sales funnel by implementing a lead nurturing program

Successfully developed and implemented an Online Media outreach program

Achievements
40% increase in Digital Marketing Consulting service revenues in FY 2013-14
15% increase in lead to client account conversion rate
Increased capacity utilization of the vertical from 75% to 95%
January 06 April 11 working with Synerecis Info Solutions as Senior Manager (Sales and
Marketing)
Role
Responsible for driving sales and acquiring key client accounts for IT Consulting and Software Development
Services Vertical from Indian, European and American Markets
Build a database of prospects & leads through a wide array of sources like Cold Calls, Linkedin, Portals etc
Build and execute marketing campaigns like eNewsletter Distribution, Mass Mails, Online Promotions, Online
Advertising, Online Press Release, Directory Submissions, PPC etc
Supervise and participate actively in all phases of the Client Acquisition right from Lead Initiation to the final
closure

Acted as Key Point of Contact for all Pre Sales, Sales and Post Sales Engagements for Enterprise Accounts
requiring our services to develop Customized Software Solutions for their organization
Responsible for building techno commercial proposals entailing details of technical specifications, solution
architecture, time frame, deliverables, cost estimates, support arrangement etc.
Actively involved in engaging CXO level managers in technical discussions, negotiations, deal closure etc in
order to secure the Enterprise Client Accounts
Responsible for Servicing of all Key and Strategic Client Accounts
Handling a team of Business Development Executives in both Channel and Direct Sales and assisting them
to complete their respective targets pre dominantly in Software Product Sales
Notable Contribution

Envisioned and implemented to make Advertising Agencies as Channel Partners for SMS Products giving us
an edge over competition
Was responsible for Solution Integrator Tie up with Symbol, Sato, Anviz Biometric, Suprema, Alien
Technology for Fingerprint Biometrics and RFID Solutions
Played a pivotal role in building Cellphone based Calling Card Recharge application for Mangotalk
Communications, NJ and resold it to other Small and Medium Sized Calling Card Providers in USA and
Canada

Achievements
Our Web Based Solution designed and developed for Soulcial Solutions Foundation, Colorado was awarded
the best new concept in Charity Domain at the International Christian Retailing Show held in Orlando,
Florida in July 2008.
Worked with TCS as Solution Partner for implementation pilot project of Attendance via Fingerprint
Biometrics in Government Schools of Gujarat
Worked on building Indias first live working demonstration of Passive RFID Tags working in Metal Environment
for SIS Group Company eMall
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June 05- December 05 worked with AMG Business Solutions Pvt Ltd as Team Leader
Role

Responsible for executing Marketing Campaigns for achieving topline growth and increasing brand presence
in UK and USA markets for clients like Heinz, Western Union Money Transfer, Cadbury Trevor Bassett, Nisa,
Booker Premiere etc.
Responsible for Space Selling for Asian Trader Website. Responsible for overall smooth functioning of all
campaigns in the CRM located in Ahmedabad.
Responsible for selecting and training the team for the campaign.
Notable Contribution

Identified the major flaws in the CRMs software and prepared a 105 page report on making the CRM
Operations more effective and efficient.
Built the first training module for the company for training fresh recruits as well as the first
performance monitoring and development program.
Optimized CRM Operations and raised the team productivity by 75%.
Boosted the website traffic by posting Property Buy and Sell Classified Advertisements published in Asian
Trader Magazine on the Website free of cost.

Achievements

Only employee till date to receive a salary hike of 50% within first four months of joining the company.
Worked with Setu Services as Team Leader from July 2004 to May 2005.
Worked with iCall India Ltd (part of Adani Group) as Customer Service Representative from March 2003 to June
2004.

ACADEMIA

Pursuing M.B.A. (Marketing) from Sikkim Manipal University

B.C.A. (Computer Science) from Shri Chimanbhai Patel Institute of Computer Applications, Ahmedabad in
2002.
PERSONAL DOSSIER

Date of Birth
Address
Marital Status
Foreign Visits

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04.06.1982
Uttamnagar West, New Delhi
Married
Singapore, Thailand