GLAM

SOCIAL MEDIA

MANAGING EDITOR

FASHION EDITOR

SUB EDITOR

SENIOR CORRESPONDENTS

PHOTOGRAPHER

SINDHU NAIR
DEBRINA ALIYAH
SHELLY KNIPE
ABIGAIL MATHIAS
AYSWARYA MURTHY
ROB ALTAMIRANO

SENIOR ART DIRECTOR

VENKAT REDDY

DEPUTY ART DIRECTOR

HANAN ABU SIAM

AYUSH INDRAJITH
MAHESHWAR REDDY B

ASSISTANT ART DIRECTOR

SENIOR GRAPHIC DESIGNER

SENIOR MANAGER MARKETING

MANAGER MARKETING

ASSISTANT MANAGER MARKETING

SENIOR MEDIA CONSULTANTS

FREDRICK ALPHONSO
SAKALA A. DEBRASS
MATHEWS CHERIAN
HASAN REKKAB

PRATAP CHANDRAN
BIKRAM SHRESTHA

DISTRIBUTION SUPPORT ARJUN TIMILSINA

BHIMAL RAI

BASANTHA. P

SENIOR ACCOUNTANT

SENIOR DISTRIBUTION EXECUTIVE

PUBLISHER AND EDITORINCHIEF

YOUSUF JASSEM AL DARWISH

CHIEF EXECUTIVE SANDEEP SEHGAL
EXECUTIVE VICE PRESIDENT ALPANA ROY
VICE PRESIDENT RAVI RAMAN

Prada asked, What are the signs of a

changing world? And what situations can we
envision? And the three winners of the Prada
Journal Prada Feltrinelli Prize 2014
answered in stories depicting their own
perspectives. The writings of the winners,
Viola Bellini, Miguel Ferrando and Anabel
Graff are now available in English as part of
the Prada Journal 2014 Signs of a Changing
World anthology, which can be downloaded
from www.prada.com/journal

EVENTS OF THE MONTH

Doha Jewellery and Watches Exhibition 2015
February 24 28
Qatar National Convention Center
Over five hundred jewellery and watch
brands will be part of the regions most
important luxury retail event. The 2015 DJWE,
themed Timeless Elegance, will also be a
launching pad for fine jewellerys distinctive
names including David Webb. DJWE has been
the feature project of Qatar Tourism Authority
since its inception, held under the patronage
of H.E Sheikh Abdullah bin Nasser bin
Khalifa Al-Thani, the Prime Minister of the
State of Qatar, with Qatar National Bank
as its official sponsor.

COMING UP

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CALL US: +974 44550983, 44672139, 44671178, 44667584 FAX: +974 44550982

The first official fashion season for 2015 will

be starting off in March and we cannot wait to
share the seasons biggest collections and
trends that will be defining our wardrobes for
spring. We will breaking down the good, the
bag, and the must-buys in our SS2015
collection guide special.

G Talk

ou know whats been putting a spring into our step this month? All those
surprise performances by international superstars at the 2015 Handball World
Championship. Though we wish that announcements were made earlier so that
we could have prepared concert-worthy wardrobes to meet the likes of Pharrell
Williams and Jason Derulo, it is, one of the best things that could have happened
to kick start 2015 (Read: sporting spirit and free concerts). The local fashion scene got its spotlight
too, with Gwen Stefani taking the stage in creations by homegrown label The Kayys. The popstar
had even styled the pieces to modesty with her signature twist, and earned admiration from her
fans here.
The feel-good vibes have channeled through as we begin to see the return of temperate weather
and the first signs of spring. February is always a time of calm as we sit back and reflect on our
wardrobes before the rush of fashion month begins. In the celebration of love, Chantelle dishes
out a simple guide to choosing the right lingerie while special spa treatments and love-inspired
products are aplenty.
For this in-between season, weve put together a little black book of fun and quirky items that will
add some zest to your daily outfits, including a bright neon bicycle from Coach! Fashion finds its
place in real life, and real life finds its place in fashion so it is only fair we have a cute bicycle to
match. And in the same spirit, we would like to share the story of Sarahs Bag, a luxury handbag label
that gives new opportunities to underprivileged women and female prisoners.
The subject of female empowerment continues in the inspiration for Fatema Al-Fardans debut
collection, in which, she references the post-war decades of 50s and 60s. Women began joining
the workforce and the notion of female dressing evolved, pioneering the rise of menswear details
in womenswear.
What a difference a pair of pants made.

EDITORS PICK
LA PERLA RECEIVED AN
UNOFFICIAL, ONE-OFF
ADDITION TO THE PARIS
HAUTE COUTURE CALENDAR
THIS SEASON, AND CREATIVE
DIRECTOR EMILIANO RINALDI
UNVEILED A SOPHISTICATED
PEEK-A-BOO COLLECTION
THAT CHANNELED SEXY,
SPORTY SILHOUETTES FOR
THE ATHLETIC WOMAN. THE
LOOKS INCLUDED BUSTIERS
AND BODYSUITS, LACE
ZIPPERED BASEBALL JERSEYS,
SHORTS, SATIN HOODIES
AND FLOWING SHEER SKIRTS
FEATURING RIBBED SILK AND
TULLE. IT WAS PRESENTED AS
LA PERLA ATELIER.

20 \ TRENDS
4

SAVE

VS

SPLURGE

EXTRA
FRILLS

An easy way to spruce up your wardrobe during these

in-between season months is to place emphasis on
accessories. Draw attention with jewellery, shoes and
bags that will give a revived look to your outfits. A pair
of jeans and a t-shirt can translate into very different
looks just with a mix and match of extra frills. Bring
out the costume jewellery pieces for visual impact,
or lend an elegant allure to your get-up with dainty
precious gold selections. The knapsack-inspired
satchel that is all the rave this season works well for
both day and night, while flat boots will put some
spunk in your step.

DEBRINA ALIYAH

SPLURGE
SAVE

1 14-karat gold, diamond and enamel

1 Multi-coloured trio ring, QR30

2 Angular cuff, QR34

3 Beaded rope necklace, QR43

4 Trio-pendant necklace, QR56

5 Bucket satchel, QR107

6 Metallic-panel loafers, QR129

7 Tassel flat boots, QR150

3 Two-flower cord necklace, Marni,

All items available from H&M stores

in Villaggio and Landmark Mall.

ring, Alison Lou, QR8,203, Net-A-Porter.

2 14-karat gold earrings, Wendy Nichol,

QR2,455, Net-A-Porter.

QR2,402, Saks Fifth Avenue.

4 Drawstring satchel, QR3,057, Emporio

Armani, Porto Arabia.

5 Mardi patent textured boots, QR2,470,

Jimmy Choo, Villaggio Mall.

6 Neon slip-on loafers, QR491, Coach.

7 Angel ring, Messika Paris, QR59,500,

Ali bin Ali Watches & Jewellery.

GLAM / ON OUR

RADAR

FEBRUARY 2015

AN EDIT OF THINGS THAT ARE HOT NOW

PUMA FAAS 600 V2

DOLCE & GABBANA
X NET-A-PORTER
The Italian powerhouse duo Dolce
& Gabbana goes on a Mediterranean
holiday for their first ever dedicated
capsule collection, exclusively for
Net-A-Porter. The one-off Resort 2015
collection of eight pieces was inspired
by the Mediterranean summer and
features floral and lace, two of the
houses signature romantic aesthetics.
Feminine shapes define this collection
which includes some of the brands
classic silhouettes: square-and-roundneck fitted dresses, fitted ruffled
skirts, tailored shorts and tops with
mini patchwork detailing. Joyful and
romantic, it represents the true essence
of the Italian brand. Prices start from
QR3,765 and it is now available.

Running shoes that look equally fun

for the streets? The PUMA Faas 600
V2 is an update on the original sneaker
with an improved upper fit and brand
new tooling, featuring a full-length
transitional groove to mimic the natural
running pattern. With a heel crash
pad and deep lateral release, the flex
grooves create a smooth heel-to-toe
transition to allow for faster running
and harder training. PUMA has also
included a few innovative features for
fitness enthusiasts, the Evertrack a
high abrasion-resistant rubber utilised
in high wear areas for added durability
and the Ortholite Sockliner a
breathable and anti-microbial sock
liner that provides step-in comfort. The
bright colours have us set to fit these
shoes into our athleisure wardrobes.

23
ALDO X MISHA NONOO
New York-based fashion label Misha Nonoo
is collaborating with shoe giant Aldo on
a special Aldo Rise collection that will be
launched as part of the shoe brands Spring
Summer 2015 collection. The shoes had
their debut as part of Nonoos runway
show at New York Fashion Week and are
designed to go from desk to dinner. The
collection will include a ballerina style flat,
a foldover clutch bag and a high-heeled
sandal. For this collection, I was inspired
by the romantic tension illustrated in Dustin
Yellins three dimensional psycho-geography
glass collage series, explains Nonoo. For
this stiletto silhouette, we used multiple fine
straps that overlap and wrap around the foot
to showcase a controlled chaos. Aldo Rise
was conceived by the Montreal-based brand
as a way to support emerging design talent
via a series of capsule collections. The pieces
will hit selected Aldo stockists globally from
March onwards.

TOPAZ ME
Our very own localised online fashion
destination has finally arrived.
Founded by Doha-based expat Iman
Ghandour, Topaz ME aims to gather
the best of Arab designers creations
and make them available for online
shoppers living in the region. The
multi-brand retail platform will
offer contemporary fashion, abayas,
kaftans, jewellery, and home
accessories, all exclusively made by
regional designers. I am a big fan of
Arab designers. Theyre incredibly
talented, creative and passionate

about their work, not to mention that

they always have something new to
offer. However, many have limited
resources at the beginning of their
career which prevents them from
owning their standalone boutiques
and optimising their exposure. So,
I decided to establish an online
platform that gathers, promotes
and highlights regional designers
while enabling them to show their
incredible talents and sell their
creations, Iman says. Topaz ME is
now live at www.topaz-me.co

24 \ TRENDS

WHAT IS LUXURY?
The Victoria and Albert Museum asks
What is Luxury? through an exhibition
examining the meaning and the history
of luxury, via a series of rare objects.
Key pieces in the exhibition include the
Space Travellers Watch, an entirely
handcrafted mechanical timepiece by
renowned British watchmaker George
Daniels, a laser-cut haute couture dress
by Dutch fashion designer Iris van
Herpen, and a Bubble Bath necklace by
Nora Fok, made from more than 1,000
hand-knitted nylon bubbles. More

conceptual pieces include American

artist Gabriel Barcia-Colombos DNA
Vending Machine which contains prepackaged DNA and questions whether
in the future owning your own DNA will
be a luxury. As its title suggests, the
exhibition questions the very idea of
luxury today, explains V&A curator of
Contemporary Furniture Jana Scholze,
who co-curated the exhibition with
visiting research fellow Leanne Wierzba.
It will be held in the museums Porter
Gallery from April 25 to September 27.

FARFETCH GOES MID EAST

Farfetch has extended its
Middle Eastern partnership
with two more boutiques,
the regions beloved
AlOthman and Al Ostoura,
after collaborating with
DNA Riyadh last year.
The introduction of a
boutique in this region has
generated a significant
surge in the demand for
luxury fashion from here,
especially with the highly
stylised buying of the DNA

concept. We are now able

to bring more diverse and
exciting fashions from the
Middle East to the world,
says Jos Neves, CEO
and Founder of Farfetch.
AlOthman in Kuwait was
founded nearly half a
century ago with a niche in
the Kuwaiti market, while
Al Ostoura, also in Kuwait,
has a network of more than
45 luxury stores across
10,000 square feet.

28

For her debut performance in Doha,

Gwen Stefani had specifically
sought out to wear a homegrown
label and found The Kayys designed by sisters, Hend, Ghada
and Maha Al-Subaey. The label
worked with Gwen to merge the
singers aesthetics with the regions
culture. They created two looks - a
heavily embroidered white and pink
ensemble and a mini dress in Alice
Blue with gold motifs, which Gwen

styled with a pair of jeans and a

striped polo top. Gwens entourage
wore looks from the SS!4 and Resort
15 collections, including the
monochrome striped outfits that
feature The Kayys signature Dream
on Dreamer slogan in Arabic. Gwen
performed for the 24th Mens
Handball World Championship.
Read our in-depth feature with the
Qatari label in our January 2015
issue, at www.issuu.com/oryxmags

Photographed by Abigail Mathias

THE KAYYS TAKES

THE SPOTLIGHT WITH GWEN STEFANI

32

RESORT

2015S
BLACK
BOOK
THE DEFINITIVE STYLE GUIDE FOR KEY
SEASONAL ITEMS AND CLASSIC PIECES THAT
WILL TAKE YOU INTO SPRING.

TRENDS / 33

Lariat style
necklace, Mikimoto,
Ali bin Ali Jewellery.

Ghirlanda violet
ring, Pasquale
Bruni, courtesy 51
East.

Double crystal heart

bracelet, Anton Heunis,
courtesy Etoile Boutique.

14-karat gold diamond

earrings, Wendy Nichol.

Pendant from
Silhouette Collection,
Mouawad.

The Glitterati Crowd

Love ring in rose
gold, Repossi.

Double-hearted Gancio
wrap-around bracelet,
Salvatore Ferragamo.

Arceau Petite Lune

diamonds watch, Herms.

Prices are quoted where available, for others, available on request in stores.

Shangri-La Necklace,
David Webb, exclusively at
Doha Jewellery & Watches
Exhibition 2015.

34

Ear beanie, QR56, Cubus.

Love cartoons lunch
boxes, Asos.

Fun, Flirty And

Cross signature leather

bracelet, QR660, Swarovski.

Glitter phone case, QR175,

Diane Von Furstenberg.

Half-rim sunglasses,
Call It Spring.

Eclipse fine lurex scarf,

QR673, Maje.

Wide-brimmed sun visor in natural

raffia, QR1,274, Emilio Pucci.

TRENDS / 35
Vintage-inspired
drop earrings,
QR66, Aldo.

Valet scarf in silk,

QR522, Gant.

Brown splice Montanna

hat, Lack of Colour.

Le Pliage Hritage
luxe leather
gloves, QR1,045,
Longchamp.

Functional

Glo lime bike,

QR3,094, Coach.

Nappa gloves,
Bottega Veneta.

Chain phone case,

River Island.

Prices are quoted where available, for others, available on request in stores.

Reflective bead charm,

QR195, Pandora.

36

Neon pink mini duffle

and Glo lime saddle
duffle, QR1,001 and
QR1,547, Coach.

Microintrecciato Rialto
bag and silk scarf,
Bottega Veneta.

Statement Clutches
Ribbon print
cotton-canvas
knapsack,
QR4,023,
Emilio Pucci.

Metal trunk shoulder bag,

QR6,625, Marni.

Small Amazona in python, QR14,383, Loewe.

Bejewelled lace
clutch, QR3,258,
Dolce &
Gabbana.

TRENDS / 37
Piata pouch, QR4,710,
Charlotte Olympia.

Snakeskin
top-handle bag,
Emporio Armani.

And Sturdy Totes

Evil eye crystal clutch, QR 1,813,

Diane Von Furstenberg.

Calf leather clutch,

Giorgio Armani.

Canvas and leather clutch,

QR2,396, Balenciaga.
Floral clutch, on the
runway, Dries Van Noten,
courtesy 51 East.

Prices are quoted where available, for others, available on request in stores

Calavera clutch, QR5,806,

Charlotte Olympia.

38

Jacquard gown
with 3D sequined
embroidered
flowers, QR24,570,
Andrew GN,
courtesy Per Lei
Couture.

Drop sleeve tunic,

QR3,445, VICTORIA
Victoria Beckham.

Graphic
shimmering
dress, Mary
Katrantzou,
courtesy Etoile
Boutique.
Black brush stroke print kaftan,
Issa, courtesy Etoile Boutique.

Dresses To Covet And

Loose crew neck

jumper, QR3,135,
Alexander McQueen.

Jacquard lurex dress,

QR1,984, M Missoni.

Robot motif culotte, Asos.

Pink cady dress with

gold velvet jacquard
sleeve, Alessandra Rich,
courtesy 51 East.

TRENDS / 39

Swan print top and

silk skirt, QR3,078
and QR3,496, Giles,
courtesy Per Lei
Couture.

Contrast corset knit, half

circle mini dress, QR6,656,
Alexander McQueen.

Rayure paneled deep

v-Neck fit and flare dress,
QR1,511, Maje.

Print bikini, QR2,002,

Emilio Pucci,

Athena tie top with

scallopped cropped
bottom, QR3,378, Osman,
courtesy Per Lei Couture.

Multicolour crochet
dress, QR3,307,
M Missoni.

Oriental print
palazzo trousers,
QR192, River Island.

Prices are quoted where available, for others, available on request in stores

Separates To Play In

40

Mixed-material trainers,
QR2,721, Balenciaga.

Glitter Mary
Jane pumps,
Bottega Veneta.

Sneaker Heads Rule And

Weave-effect
court shoes,
QR1,911,
Emporio Armani.

Mexico colour-block leather

dOrsay pumps, QR3,112,
Sergio Rossi.

Satin heel pump, QR2,639,

Giorgio Armani.

Cutout diamante heel, Le Silla,

courtesy 51 East.
Satin tiger print sandal,
QR3,303, Sophia Webster,
courtesy Per Lei Couture.

TRENDS / 41

Double strap sneakers,

QR2,112, Marni.

Calf Tessuto Rete

sneakers, Bottega Veneta.

Retro Makes A Comeback

Corafront heels, QR2,894,

Christian Louboutin.

Bejeweled flat leather sandals,

QR2,457, Dolce & Gabbana.

Mariachi heels, QR3,986,

Charlotte Olympia.

Espadrilles, Emilio Pucci.

Prices are quoted where available, for others, available on request in stores

Neat sandals, QR1,911,

Jimmy Choo.

42

THE RIGHT ONE

FINDING THE
PERFECT LINGERIE
IS NOT ALWAYS
EASY, ESPECIALLY
WHEN THERE ARE
SO MANY VARIETIES
NOT ONLY FOR
ENHANCING
APPEARANCES,
BUT ALSO FOR
PROVIDING
SUPPORT.

he perfect fit will not only lasts you a

lifetime but helps you feel confident
throughout the day. Marie Quiles,
Middle East brand manager for
lingerie brand Chantelle, dishes out some
top tips to consider on your next lingerie
shopping spree.

Where do we start?
It is due diligence that leads to the right
results! You know the brands you love, so
check where they are available for purchase
and arrange for a fitting and consultation
session with a sales advisor in the store.
Equipped with some basic advice, it will be
easier to find a well fitting bra in a style that
you like.

What are the essentials?

The three basic types that we need in our
wardrobe: an invisible T-shirt bra to wear
with your white tops, a nude strapless bra
for your favorite summer dress, and a black
strapless bra for that little black dress.

How to choose?
Be sure to request information and feedback
on the shape that fits you best. Not all bras
suit all body shapes the same. It is easier for
those with rounder breasts as you are able
to fit more styles, but for shallow or smaller
sizes, we would advise push-ups, half-cups
with pads. For larger sizes, the two part bras
are recommended, and bras that push the
volume of the breast upwards.

FOCUS / 43
STEP BY STEP GUIDE
1 Arrange a bra fitting to be clear on

your exact size

2 Select the best cuts according to

your body shape

3 Choose across lingerie lines. Be

sure to include basic pieces for

daily wear and also some colourful
and glamorous pieces too!

4 Dont forget the bottoms. If you

are selecting an invisible bra, pick

corresponding bottoms to ensure
the same, seamless look.

GUIDING GLOSSARY
PUSH UP: This shape recentres breast
volume to the middle. It usually comes with
padded cups and is generally recommended
for smaller sizes.
HALF-CUP: This provides an uplift effect by
pushing breast volume upwards and is good
for shallow breasts.
THE 2 PART: This usually provides a medium
coverage and for support. It is
recommended for D cup sizes and above.
THE MEMORY FORM: This is a soft bra that
is sensitive to body heat and feels like
second skin. It is perfect for all breast types.
THE SPACER: This is made with a light
3-dimensional knitted fabric that allows the
skin to breathe and is perfect for the warm
climate.
T-SHIRT BRA: This is for everyday wear and
as there are no seams, it provides invisibility.
THE MOULDED 3 PART: This is ideal for large
breasts as it provides ample support and
comfort.

44

K-LYNNS TOUCH
The regions beloved lingerie boutique, K-Lynn, has
finally arrived in Qatar in its own concept space within
51 East in Lagoona Mall. K-Lynn is a highly specialised
lingerie retailer that focuses on a unique selection of
products and tailored customer service to help clients
with innerwear solutions. K-Lynn is a destination for
cosmopolitan women, says Christopher Karam, the
brands regional manager. Sami Karam founded a bridal
boutique in Lebanon in the fall of 1988, naming it after
his wife Kaylyn, and the boutique soon found its niche
in the world of lingerie. The eclectic range of innerwear,
sleepwear and shapewear brands includes Spanx, Wacoal,
Chantelle, Simone Perele, Ralph Lauren, Flora Nikrooz,
Betsey Johnson, DKNY, Les Affaires and Oscar de la Renta;
ensuring a fit for different budgets and needs. Theres
also a special emphasis for both larger and smaller sizes,
with styles that minimise and push-up ranges. 51 East also
offers a special experience for clients by offering private
presentations for personal browsing, discreet consultations
and expert advice on any desired piece.

FOCUS / 45

03
01
04
05

02

LOVEINSPIRED

06

What you wear underneath is just as

important as the carefully edited outfits
you present to the world. Not that we ever
need a reason to indulge, but Valentines
Day always seems a good excuse to go on
a lingerie spree, whether for a special date
or just to exude some girl power!

1 Tearose lace bodysuit, QR4,768, La Perla,

Net-A-Porter.

2 Rhapsody metallic lace bodysuit,

QR2,482, I.D. Sarrieri, Net-A-Porter.

3 Love Mood in Rouge Congo, Bra for

QR240 and Shorty for QR125, Passionata.

4 Millie drawing soft-cup triangle bra,

QR265, Stella McCartney, Net-A-Porter.

5 Millie drawing lace and tulle briefs,

07

QR148, Stella McCartney, Net-A-Porter.

6 White Nights in Corbeille, for QR245 and

Shorty for QR145, Passionata.

7 Chiki stretch-lace briefs, QR626, Agent

Provocateur, Net-A-Porter.
8 Confetti Bandeau Slip in Noir, Bra for

QR230 and Tanga for QR100, Passionata.

08

A L W A Y S
&
M O R E
BY DEBRINA ALIYAH

THREE INCARNATIONS OF ONE ICONIC DESIGN GIVES

YOU THE ULTIMATE BAG SOLUTION FROM WORK TO PLAY.

aking its debut on Fendis Fall 2012 runway,

the 2Jours bag (a play on toujours, which is
French for always) comes strikingly as the
best-of hybrid of the houses Peekaboo and
Bag du Jour totes. Designed by Silvia Venturini
Fendi, the 2Jours is classic and understated in
appearance but packs a punch in its versatility and practicality.
From the Peekaboo, the 2Jours shares the enamelled metal bar
detail and from the Bag du Jours, it derives the foldable soft
leather sides. The winning factor lies in the sizing of the bags.
The medium size heightens the bags trapezoidal shape with a
structured interior while the larger size makes extra room for
the on-the-go woman.

The quiet elegance and the utilitarian elements of the 2Jours

have won the hearts of many, prompting the introduction of
its own little family, which now includes the 3Jours and the
Demi Jour. The 3Jours brings us the outward extending sharp
wings that of course translate into even more space, and in
style speak, perhaps lets a little something peek out of your bag
(furry monster bugs, anyone?). The Demi Jour takes all the DNA
of its predecessor and compacts it into a shoulder version that
seems apt for both day and evening. All three incarnations are
presented in an interplay of colours, materials and textures,
though our favourites are the Resort 2015 pieces, with
combinations of zucca body with cow-print ponyskin, crocodile
with calfskin and embroidery with rayskin patchwork.

FASHION / 47

Blogger Karen Nicolet of Clumsy Chic takes the

Fendi 3Jours for a day out. The spacious bag keeps
everything you need for work and more.

The versatile straps allow for the bag to be carried over the shoulder or as a tote.

48

FASHION / 49

WORK OF

A social
project
turned luxury
label tells the
heartwarming
tale of second
chances.

HEART
BY DEBRINA ALIYAH

or every bead, every stitch, and every crochet on the

handmade novelties from Sarahs Bag, theres a human story
that unfolds. Be it a fiance wrongly convicted, or a mother
who sought desperate measures to protect her childs life,
these women found themselves imprisoned, but one creative
venture has given them an opportunity to hone a new skill.
While Sarah Beydoun was researching her thesis on prostitution
in Lebanon, she volunteered with an NGO that worked with
underprivileged women and female prisoners. Her encounters led to
starting a business that would give these women employment and chart
new paths towards financial independence. The label Sarahs Bag, was
conceived with Sarah designing the pieces and then having the bags
handmade by the women that she supported. The bags and accessories
are handcrafted by female prisoners and ex-prisoners from Baabda
prison in Lebanon, she explains. Once these women complete their
sentences, many continue to work for the brand and some even go on to
train other women in their communities. They become heads of little
cottage industries and respected members of the communities, all of
which goes a long way in easing the stigma of being ex-prisoners, Sarah
says. The brand has recently expanded its network and now has about

50

I would say
my designs
are for women
who care about
empowering
other women,
but it is also
for women who
love to have
fun with their
personal style.

two hundred artisans, all of whom were trained and certified by

Sarahs team, which now includes her childhood friend Sarah
Nahouli, its all in the name, she jests.
Though never formally trained in fashion, Sarahs creations are
far from elementary the clutches are vibrant and contemporary
with an eclectic yet precise use of mixed materials and vivid
graphic prints. Strongly rooted in Lebanon, the creative spirit
and dynamism of Beirut remains the core inspiration for the
designer. Despite all the challenges and instability we live with
on a daily basis in Lebanon, the influence of Lebanese designers,
architects and artists reverberates through the region, she says.
Theres a distinct Middle Eastern pop culture vibe to most of
the collections, with the pieces referencing icons like Diva Om

Kalthoum, actor Omar Sharif, Lebanese pop star Sabah and

Syrian poet Nizar Qabbani.
or a touch of quirkiness, there are even two bags
fashioned after the kaakeh and the manousheh,
two types of popular Lebanese bread. From the pop
icons, these are the songs and films and poems that
we grew up with and love. There is so much richness
and beauty in the arts in the Arab world, its a
constant source of inspiration for me and the women
who buy our bags, who love to see their culture reflected back at
them, Sarah comments. With the community and the people in
mind, the brand is also big on collaborations with other creative
ventures and the customisation of special pieces. For the new

FASHION / 51

season, lush tropical greens and birds form the mood board,
drawing on Sarahs travels.
The design and cause behind the brand has caught the
eyes of influential figures including Queen Rania and Amal
Clooney, a point of pride for the artisans who work for the
brand. I would say my designs are for women who care about
empowering other women, but it is also for women who love
to have fun with their personal style, the designer explains.
In the Middle East, it is a vision that resounds loudly with the
community as women are beginning to become increasingly
active in society, politics, business and the arts. The brands
pop culture kitsch, celebrating the identity of the Arab world
is easily embraced by the regions style makers just like their

classic signature pieces. I think we have yet to see the full

potential of Arab women, and this applies to fashion, too. I find
the Arab woman is someone who loves fashion, beauty and is
attached to her own rich culture and heritage, and yet is always
open to whats new and creative around the world, she says.
This year marks the fifteenth anniversary of the brand, a big
leap for a social project to empower women, that turned into
a luxury handbag social enterprise. The venture is special
because of the artisans we work with who give our collections
their handcrafted element, making them unique pieces to
cherish, the designer says. Our artisans are the reason why
we are here today. Sarahs Bag is available at Per Lei Couture
boutique, The Pearl-Qatar.

U A

FASHION / 53

S E N S E
BY DEBRINA ALIYAH

Debut designer Fatema Al Fardan

talks women empowerment from
a fashion perspective.

he call for fashion came early for debut Emirati

designer Fatema Al Fardan. At the age of nine,
she took a pair of scissors to the beautiful curtain
draperies in a Lanesborough Hotel room in London,
wanting to turn it into a dress to surprise her parents.
It became a family vacation to remember, but
one that set the designer on her path into fashion. Returning
to London where it all began, she graduated from Regents
University with a fashion design degree and trained at Tata Naka
and Bora Aksu before launching her own label.
Her maiden collection for SS15 draws inspiration from the 50s
and 60s, an ode to the generation of women who started wearing
midi skirts, jackets and trousers and joining the workforce. The
evolution of the role of women in that era pioneered the rise of
menswear details in womenswear, and Fatema references this
deeply in the collections. Mixing and matching the silhouettes of
both spectrums, floral patterns and soft shades of pink, blue and
beige, gives a final feminine touch to the pieces.

What is the essence of Fatema Al Fardan?

The signature of the brand is a repertoire of clothes that can take
you from nine to five without compromising on your feminine
nature. I focus on jackets, tailored silhouettes, skirts and dresses
that can be transitional but at the same time unique. These are
items that you can mix with both designer items as well as high
street pieces. Ive been working on the launch of the brand for
the past three years and spent a lot of time travelling between
London, Paris, New York and Milan for research as well as fabric
sourcing. I am deeply influenced by nature, art movements,
historical genres, ethnicity and culture.
What is it about the 50s and 60s that caught your attention?
The collection was inspired by three major themes; menswear
and womenswear from the 50s to early 60s and traditional
Persian art. While I was doing research for this collection, I was
inspired by women from that era. They were finally able to take
on important jobs, but the way they dressed in daily life was still

54

The type of woman who

wears my clothes is both
strong and soft.

FASHION / 55

very feminine. I wanted to combine the choices of silhouettes

with a variety of techno fabrics and conventional fabrics such as
laces, silks, and jacquards, that told that story but in a modern
approach that is relevant to our times.
Who is the woman that you are designing for?
The type of woman who wears my clothes is both strong and
soft. I design for the modern woman who wants to be feminine
but still professional, as well as modest. I would say, women like
Amal Alamuddin and Queen Rania.

Whats the design process like?

he pieces are all made in the UAE for the time
being, however, we will be moving our production
to Portugal for the next season. I design and
develop all the samples myself in-house with a
small team of skilled staff. I also develop my own
prints which are handmade and then digitally
printed. I also have strong connections with
established textile mills in Europe which help me source fabrics
that are high quality and exclusive to my brand.
How do you feel you will complement the fashion industry in UAE?
The rising fashion scene in the UAE needs individuals with new
perspectives on contemporary fashion. Fashion has meaning
and it helps individuals to communicate in a nonverbal way
their values, morals and ethics. Our personal style is a reflection
of who we are. The role of a designer is to help facilitate people
in expressing their individuality by projecting their own voice in
the regional as well as the international market.
What is it about the Middle Eastern woman that excites you?
The Middle Eastern woman is a strong woman. She is
ambitious, confident and loves her femininity. She is both
an entrepreneur and a mother, and in her, exists so many
paradoxes and thats what I find inspiring.

VISUAL ART
PRINTEMPS ARTISTIC DIRECTOR TALKS ABOUT THE
JOY OF VISUAL ART BEYOND JUST SHOPPING.

storied French institution,

Printemps is celebrating a
milestone 150th anniversary
this year. As visitors and
locals fondly remember,
Printemps has always been
at the forefront with its window displays
a tradition that goes back to as early as
1910. The art of telling a story through
visual art has remained a creative pulse
for the department store, one that has
developed over time with technology and
modern innovation. As a child, artistic
director for Printemps, Frank Banchet,
used to visit the store with his parents as
part of their family tradition to admire the
festive window displays. And for the past
twenty years, I am proud to say I have been
creating these displays with our team, he

muses.
The festive displays are such integral
projects that work commences up to
eighteen months before the event.
In the last few years, the department
store has collaborated on novel ideas
with luxury brands; Christmas at the
Castle with Lanvin in 2010, Around the
World in 48 Hours with Chanel in 2011,
Parisian Inspirations with Dior in 2012
and Christmas Codes and Humour with
Prada in 2013. To celebrate our 150th
anniversary, the unifying element of all
window displays that has been chosen is
the flower, directly linked to our name
Printemps, which means Spring in French.
Eleven international renowned artists have
been approached to express themselves
around this theme, he explains.

FASHION / 61

62

Why is the art of window display such an

important part of the Printemps story?
In collaboration with different luxury
brands over the years, and especially
during festive seasons, the window
displays of Printemps have become
an annual tradition, celebrating the
festivities and bringing people together
from all over the world. This tradition is
highly anticipated, attracting nearly 10
million visitors at Printemps every year
during the holidays, to be part of the
dream and discover unique displays.
The seventies marked the appearance
of puppets and animated window displays
at Printemps. Jean-Claude Dehix, a
renowned French puppeteer, had the idea
to replace the mechanism of his hand by
a motor, which revolutionised the knowhow of animated window displays. For
the past 40 years, Jean-Claude has been
continuing this tradition at Printemps.
How has this helped strengthened the
Printemps brand?
I have seen a big change during the
period in which Tom Ford was the artistic
director of Gucci and Saint Laurent in
the early nineties. He changed the way
brands exploited and operated their
windows. Retailers started realising
that their windows were part of media,
a true reflection of the brand and its

positioning. Printemps have always paid

importance to creating window displays
that not only highlight the key trends
within the store, but also embody the
values and traditions that reflect our
culture and is part of our DNA.

ell us about the collaborations,

past and present, and how
these ideas were developed?
There are two types of
collaborations: those with
partner brands and artistic
collaborations. In the case of partner
brands, and if we take the festive season
for instance, we should always be able to
surprise our customers and constantly
push ourselves further when it comes to
the innovative designs of our window
displays. We take it to heart and offer our
customers an unforgettable and unique
Printemps experience. This year, we
came up with a very dreamlike creative
concept that appeals to both adults and
kids. Also, the choice to partner with the
renowned British luxury brand, Burberry,
came to us quite naturally, as they
perfectly embody the heritage, values and
innovation that we share - an innovation
that was particularly reflected through
the unique interactive digital window
displays. As for artistic collaborations,
Printemps works with artists to highlight

all kinds of lifestyle and fashion features

with current trends in mind. For example,
we were able to showcase contemporary
dance performances in our windows, a
collaboration that paid homage to fashion,
highlighting the fluidity and femininity
through movement. Each window featured
a renowned brand such as Burberry, Dolce
& Gabbana and Paul & Joe.
What do you think are some key elements to
successful visual marketing?
First of all, it is necessary to mention
the know-how of our teams. I must
point out that Printemps has a complete
visual identity with a coherent tone in all
media: from shopping bags and window
displays to advertising in magazines.
We communicate the same feelings
across all platforms consistently and
nothing should be left to chance, from
gift cards to invitations. All media must
be treated equally so that Printemps
can be expressed in a unified tone. The
purpose of all of this is to engage with
people, make them want to watch, to
stop and enter the department store. And
beyond window displays, there should
be an inviting ambience within the store,
where we develop various animations
so that our customers can enjoy and live
the exceptional Printemps shopping
experience.

MODEL
OF
THE
MONTH
Photo: Rob Altamirano
Hair and Makeup by Blanka Montenegro
Styling by Munira Maricar
Model from Trinity Talent Qatar

EMILIE SKOV DRAGSBAEK

Seventeen-year-old Dane Emilie Skov
Dragsbaek ,moved with her family to Doha
two years ago and decided to give modelling
a try after being encouraged by her friends.
An avid dancer and netball player, Emilie is
brings the best of her fitness hobbies into
the world of modelling.
Whats your personal style like?
I love black, grey and white, and my style
is relaxed and a bit edgy, yet feminine.
I always wear sneakers and prefer my make
up to be as natural as possible
(I normally wear mascara and do my
eyebrows, but thats pretty much it).
However, when I go out, I usually wear a
light pink eye shadow and lipstick.
Who are your favourite fashion influencers?
My favorite models are definitely Cara
Delevingne, Gisele Bndchen and Mathilde
Goehler. They make modeling look so easy
by having complete control over the way
they pose. I must say Karl Lagerfeld is the
king. I also really like Ralph Lauren, Marc
Jacobs and Vera Wang. Their designs are
breathtaking.
How does your family feel about
you modelling at a young age?
My family is amazing. They are so proud
and love to talk about it. They sometimes
cross the line and talk too much about it,
but it only shows that they are supporting
me. They support me in every single way,
even my younger siblings show me pictures
of models and recommend me to try
similar poses next time.
What was your first modelling gig like?
I had to wear an extremely long, black dress
and high heels which was a weird experience
but also very interesting. My friend had done
my make up and she came with me to the
shoot. She was more nervous than I was.
I wasnt nervous at all! I could feel the
butterflies in my stomach but I was just so
excited because I was about to do something
I never thought Id do. It was a weird feeling
but I felt confident and ready.