INTRODUCTION

Radio

broadcasting is

a one-way wireless transmission

over radio

waves intended to reach a wide audience. Stations can be linked in radio to

broadcast

common radio

format,

either

in broadcast

syndication or simulcast or both. Audio broadcasting also can be done

via cable radio, local wire television networks, satellite radio, and internet
radio via streaming

media on

the Internet.

The

signal

types

can

be

either analog audio or digital audio. Radio is the transmission of signals by

modulation of electromagnetic waves with frequencies below those of visible
light.

Amplitude Modulation (AM) is a way of broadcasting radio signals. It

transmits the information in the form of electromagnetic waves. AM works by
modulating (varying) the amplitude of the signal or carrier transmitted
according to the information being sent, while the frequency remains
constant.

The Radio Broadcasting Industry in the Philippines has gone through

several changes throughout its nearly eight decades of history. From its fetal
stages of pure entertainment, to its adoption of its role as a tool for
information in the late 40s.

In the present time, Davao City has five AM Radio Stations: 576 AMBombo Radyo Davao, 621 AM- RMN Davao, 1125 AM- Super Radyo Davao,
1296 AM- Radyo Patrol Davao, 1404 AM- Kingdom Radio.

DESIGN BACKGROUND

The to be established AM station, DXJC 1287 kHz, is a news/talk radio

station serving mainly in Bo. Obrero, Davao City with a power of 2500 watts.
The station's studio, as well as the transmitter, will be assembled in the fifth
floor of the College of Engineering building in the University of Southeastern
Philippines. DXJC will operate 20 hours a day, from 4 oclock in the morning
until midnight, 7 days a week.

DESIGN CONCEPT

a.)

Frequency
For the project, a frequency of 1287 kHz is used. A channel at the high
end of the mediumwave band (526.5 - 1606.5 kHz) is selected because the
antennas needed are smaller than at lower frequencies, and the night time
range enhancement is greater.

b.)

Type of Module
Since the coverage area is relatively small, DXJC will broadcast in mono
where typically there is only one microphone, one loudspeaker, or (in the
case of headphones and multiple loudspeakers) channels are fed from a
common signal path. In the case of multiple microphones the paths are
mixed into a single signal path at some stage. Aside from mono being less
expensive for recording and reproduction, recording is easy and only requires
basic equipment.

c.)

Station Location
The station, as well as the transmitter, will be located at the fifth floor
of the College of Engineering building in the University of Southeastern
Philippines.

The area of coverage will be mainly Bo. Obrero, Davao City with a land
area of approximately 800,000 square meters.
Below are the topographical map of Davao City and the elevation
profile of Obrero, Davao City.

Topographical Map of Davao City

Elevation Profile of Bo. Obrero, Davao City

System of Designing
i.

ii.
iii.
iv.
v.

Equipment Configuration

Transmitted Power:2.5 kWatts

Mono type Audio
Coverage: 20 km radius
Field Strength: 1.2 mV/m

STUDIO DESIGN

MARKETING, ADVERTISING AND PROMOTIONS

Radio Advertising Rates:

a.) 4:30 AM to 6:00 AM 2,000 per 60 seconds
b.) 6:00 AM to 10:00 AM 5, 000 per 60 seconds
c.) 10:00 AM to 3:00 PM 2, 000 per 60 seconds
d.) 3:00 PM to 7:00 PM 3, 000 per 60 seconds
e.) 7:00 AM to 12:00 AM 2, 500 per 60 seconds

COSTS AND BUDGETING

Listed in the table are the components used in the installation process
which also includes the System Commissioning and Labor Cost. The total
landed cost is inclusive of the Value Added Tax (VAT).
ITE
M
NO.

DESCRIPTION

UNIT

QUAN
TITY

PRICE

AMOUNT

30,5
80.00

SSTRAN AMT5000 AM Transmitter Kit

pcs

HELIAX LDF4-50 Series 1/2 inch 50 Ohm

Foam Dielectric Coaxial Cable

feet

125

LMR-400-75 type N male plugs and

grounding

pcs

6,6
00.00

3,200.00

Behringer Ultramizer Audio Processor

pcs

4,4
00.00

4,400.00

4,3
56.00

8,712.00

2,3
50.00

2,350.00

5
6
7
8

SHURE SM57

pcs

Altec Lansing VS2621 Speakers

Techno Tamashi TH-1049
ALTO Equalizer 31 band mono

pcs
pcs
pcs

2
1

MICKLE MT7-USB Mixing Console

pcs

10

MARTI STL 20M

pcs

11

BLDG Rent

mont
h

20.00

mont
h

5,000.00

5
99.00

1,198.00

4,5
00.00

4,500.00

4,9
99.00
72,5
00.00
5,0
00.00

TOTAL

Labor and Maintenance

0,580.00

16,2
43.90

4,999.00
2,500.00

5,000.00
16
2,439.00
1
6,243.90

178,
682.90

TOTAL COST
SUMMARY
1

TOTAL INVESTMENT

DESIGN, TERMINATION AND ACTIVATION

OVERALL INVESTMENT

RETURN ON INVESTMENT

178,
682.90
10,
000.00
188,
682.90

I, Overall Investment = Php 188 682.90

G, Gain from investment:
Average gain from radio advertising approximately = t*a
Where: t = advertising airtime in s
a= average radio advertising rate
G=t*a = 5hrs(3600s/hr) * 800/60s
G = 240 000
ROI=(G-I)/I
= (240 000 188 682.90)/188 682.90
= 0.2719
= 27.19% on daily basis
ROI=(G-I)/I
= (240 000*30 188 682.90)/188 682.90
= 37.16 monthly basis

Republic of the Philippines

University of Southeastern Philippines
COLLEGE OF ENGINEERING
Obrero Campus, Davao City

BROADCAST ENGINEERING AND APPLIED ACOUSTICS

DXJC 1287kHz

Submitted to:
Engr. Joey Dela Cruz

Submitted By:
Cedric D. Conol
Joannacel A. Paraiso