Department of Business Management & Entrepreneurship

College of Arts and Sciences

San Beda College

COURSE SYLLABUS
Second Semester, AY 2014-2015

Course Code:
MGTL2
Course Title:
Business Planning
Pre Requisite:
MGT01
Semester offered:
Second Semester
Credit:
Three (3) Units
Name of Course Professor:
Mr. Marc David C. Achacoso, MBA
Email Address:
ckingdavid@gmail.com
Consultation Hours:
MWF 10:30am-11:00am, 2:30pm-3:00pm, T-TH 10:30-11:00
SAN BEDA COLLEGE VISION STATEMENT
San Beda College envisions a community that is fully human, wholly Christian, truly Filipino, globally- competitive.
SAN BEDA COLLEGE MISSION STATEMENT
San Beda College aims to form its members in faith (fides), knowledge (scientia), virtue (virtus) and inculcate in them the Benedictine
core values of prayer and work (ora et labora) that include study, community, pursuit of peace.
Course Essentials:
Business Planning/Entrepreneurial Management is a 3-unit course that focuses on the introduction and practice of Business planning concepts
the enhancement of a students ability to create ideas, bring it to reality and plan execution is the core of this course. The course will expose
students to entrepreneurial thinking, behavior, attitudes and personality tendencies. The course will allow the students to practice Industry
analysis and format towards the creation of marketing, operational and financial strategies.

COURSE GOALS:
1.
2.
3.
4.
5.
6.
7.

Integrate industry, external data and person resources towards identification of business opportunities
Judge business feasibility using economic and socio demographic data, including industry indexes
Evaluate market research data as a contributor to business feasibility
Utilize entrepreneurial mind setting in the formulation of business plan
Presentation of the plan in class, in front of a panel or investors
Assess business interaction towards different cultures
Integrate legislation towards the acceleration of business growth, Entrepreneurial mind setting and financial literacy

COURSE OBJECTIVES:
1. Discuss Entrepreneurial mindset (the rich vs the poor)
2. Evaluate income generating options towards the achievement of organizational or life goals. (employment vs Business or Employment
plus business towards life/organizational goals)
3. Describe and Demonstrate Business Opportunity Identification techniques
4. Justify the business feasibility in class, in front of a panel or prospective investors
5. Develop Business plans to realize income generating avenues
6. Create and Compare functional strategies with continuous demonstration via scenario planning and trial and error
7. Discuss inter cultural ramification of business idea proposed
8. Create legislation to accelerate business growth, entrepreneurial mind setting and Financial literacy

COURSE OUTLINE:
Course Objective
CO 1,2

Time allotment
Learning outcome
1.The students should 2 weeks
be able to distinguish
between real assets vs.
real
liabilities,
furthermore,
they
should be able to
explain what creation of
incremental wealth is
and
illustrate
the
process there in.

Topics
(course introduction,
requirements, grading
rubrics and groupings and
task assignments)
1.Rich dad vs. Poor dad,
Asset vs. Liability
2.Incremental wealth
creation

Teaching strategy
-Lecture/discussion

Assessment
-pen and paper
test
-reflection
paper
-recitation
-reflection
papers

3.Employment vs. business

or business and
employment towards
life/organizational goal
CO 3, 7

1.The
students
should be able to
identify
personal
resources, identify
industry forces and
environmental
variables that will
serve
as
contributing
evidence
to
business
feasibility

2 weeks

1.Inisde-out analysis
2.porters 5 forces
(6hrs3.PEST analysis
suggested to 4.competitors check
hold special
session
so
this can be
lectured
during
the
first
two
weeks
to
allow
the
students
more time to
complete the
output
required.)

CO 4, 6

1.Students should 4 weeks

be able to write a
thoroughly
evaluated
marketing plan

1.Target marketing
2. marketing 4ps
3.target
awareness
and sales conversion
rates
4. market research

-lecture
-presentation in front
of
peers
with
opportunity
to
be
cross examined by
peers

-class
presentation
(see
grading
rubric
using
supporting
details)
-recitations in
form of cross
examination
questions

-lecture
-presentation in front
of
peers
with
opportunity
to
be
cross examined by
peers

-class
presentation
(see
grading
rubric
using
supporting
details)

and market survey

-recitations in
form of cross
examination
questions
-actual written
marketing plan
report
-Task report

Midterm Exam (may be written, panel report, or activity such as product exhibit or actual
selling)
1.Students should 2 weeks
be able to write a
thoroughly
evaluated
organizational and
operations plan.

1.Job descriptions
2.input
process
output
3.Purchasingfeedback framework

-lecture
-presentation in front
of
peers
with
opportunity
to
be
cross examined by
peers

-class
presentation
(see
grading
rubric
using
supporting
details)
-recitations in
form of cross
examination
questions
-actual written
Organization
and operations
plan report
-Task report

CO 5,6

1.Students should 2 weeks

be able to write a
thoroughly
evaluated Financial
projection
and
budget plan

CO 4

1.Students
must 2 weeks
be able to defend
business feasibility
in front of the class
or panel of judges
1.the
students 1 week
must be able to
identify
existing
laws
that
accelerate
business activity,
promote
entrepreneurial

CO 8

-class
presentation
(see
grading
rubric
using
supporting
details)
-recitations in
form of cross
examination
questions
-actual written
Financial
and
budget
plan
report
-Task report
-Business
prepared

-Summary

plan -defense in class or Oral report

panel and the like

-class presentation

-May be treated
as final exam
--class
presentation
(see
grading
rubric
using
supporting
details)

mind-setting and
enhancement
of
financial literacy
2.
Identify
and
Evaluate
factors
that
renders
existing
laws
identified
in
number
1
that
seems inadequate
to
serve
its
purpose
3.
create
new
legislation
or
revise
existing
laws to achieve
the
course
objectives
discussed
Course Requirements:
1. Oral presentations
2. Recitation in form of cross examination questions
3. Written reports for the marketing, organizational and operations, and financial and budget plans
4. Oral defense and law draft or proposed revisions of existing business laws.
Grading system and grading procedure
The grading rubric is as follows:

-recitations in
form of cross
examination
questions
-actual written
draft of a law or
law
revision
report
-Task report

Criteria

Beginning (4049)

Summary
Restates in
students own
words main details
of a text without
opinions

Has no major
supporting details,
plagiarizes(copies
and pastes
information),
includes opinions

Developing(50-59)

Novice (60-71)

Competent(72-86)

Accomplished(87-98)

Has less than 50% of major

supporting ideas, excessive
phrasing from original, no
opinions

Has at least 50% but less

than 70% of major
supporting ideas, attempts
to use own words no
opinions

Has most major supporting

ideas, some phrasing from
original, no opinions

Has all major supporting

ideas entirely in the
students own words, no
opinions

(some = less than 50% of

possible supporting
concepts)

(Most 71%-90% of major

supporting ideas)

91% to At least 96% of

major supporting ideas

The Table below summarizes the major components and most of the supporting details that will be required on the course:

Section: Marketing plan

1. Product Description

2.

Target Market

3. Market Analysis and Market

Research

Questions that must be

Answered include but may
not be limited to the
following:

Required supporting details

include but are not limited
to the following:

What makes your product

different from the products
existing in the market?

Type of innovation, market

need or want satisfied,
comparison with competing
products
Market Demographics,
Psychographics, and Niche
Market specifics.

Who is your target market?

Why them?

Why will Customers buy your

product?
How often will they buy your

Research supporting rationale

for choosing the target market.
Porters 5 forces model
PEST analysis
Market test and survey results

4. Marketing Strategies

Section: Organizational and

management plan

Vision/Mission

product?
Why will they choose you
over other available products?
What is your edge over
competing firms?
What opportunities or threats
did you see in the market and
industry?

Competitor check

Awareness targets?
Sales conversion targets?
Product costing and pricing?
Distribution strategies?
Mark-up

Promotion strategies and

potential level of awareness it
can generate
Sales strategies and sales
targets vs breakeven point and
Cost breakdown, receipts of
supplies, quotations from
suppliers etc.
Pricing comparison with
competitors.

End of period reporting

(templates, rationale,
expectations,
integration to planning)

Required supporting details

include but are not limited to
the following:

How do you see your business

in 5-10 years? What is the
activities line up for its

answers

Strengths and weaknesses

Intellectual property
requirements and
considerations
Legal structure
Management tasks reporting,
meetings, policies and other
standard decision making
processes
Job descriptions and
performance appraisal

Accounting and legal

Insurance
Security

Production and Operations

plan

fulfillment? What
departmental action plans do
you have in place?
What connections, skills
unique resources and other
resources do you have or not
have?
DO you require copyrights,
patents?
What for of business will you
register?
How often will you meet and
transmit reports? What are
your standard operations
procedures
What methods of PA are you
going to implement? What are
the core tasks duties and
responsibilities of all positions
in your business?
Budgets, ledgers, journals,
legal responsibilities and who
will accomplish them?
What type of insurance
Inventory and financial
security systems

End of period reporting

(templates, rationale,

Resources they are based upon

Rationale, type of IPR,

requirements, how much,
affectivity?
Advantages taken advantage
of and action plans to
minimize disadvantagess
Actual templates, rationales
and lists of procedures

Breakdown of Budgets,
ledgers, journals ( explain how
it is used)
Inventory control, policies and
procedure, budget liquidation
etc.
*Required supporting details
include but are not limited to

expectations,
integration to planning)

Product Design and/or

business model

Actual product/business
model

General Input-ProcessOutput Framework

Describe the complete

operations from suppliers to
production, to distribution to
customers and others.

the following
*may have new information
depending on the requirements
of the Operations management
major.
Prototype, complete
description, pictures etc

Flow chart pert cpm

Aggregate planning and

master Scheduling
(Gantt Chart)
Supplies Management
(process plan, Material
requirements, forecasts)

-Gantt and milestone chards

Facility requirements
and location analysis
and layout

Location analysis on the basis

of supplies proximity,
customer proximity among
others
Same

Process plan and

Standard Procedures

Suppliers, purchase schedule,

materials inventory and need
forecast among others

Logistics

Specific tools used with

computations
Specific systems

Quality processes and

Specific systems

Inventory Management

waste management
End of period reporting
(templates, rationale,
expectations,
integration to planning)

Financial Plan
Projected income
statement

Projected Cash Flow

Projected Balance sheet

Break-even point

Financial ratios

Templates, frequency,
rationale, expectations,
contingency creation.

Budget per account,

with specific basis of
the figure and
allocations of such.
Basis for figures
(receipts, quotations,
etc)
Basis for figures
(receipts, quotations,
etc)
Basis for figures
(receipts, quotations,
etc) and break down of
expenses
(If multiple products are
sold, consider the sales
mix in its computation3rd year students)
Computations and
interpretations
(Minimum: Liquidity,
Profitability)

Investment Appraisal
(Minimum) 3rd year
students
-Payback Period
-Net Present Value
Checking accounts for
sales, Inventory
purchases, working
capital and Financial
capital
Pre-operating budget
and projected
expenses.
Journal and Ledgers
All costs and costing
methodology.

Consider the weighted

average cost of capital
based on the proposed
financing scheme
Checking accounts,
promise letter to open.

At least with respect to

the product unit

Course References
Introduction to Entrepreneurship, 8th Edition, By Donald Kuratko, Cengage Learning, Copyright 2009
Managing Small Businesses, an Entrepreneurial Emphasis by Carlos Moore, Cengage Learning, copyright 2010
New Venture Creation, 5th edition by Kathleen Allen Cengage learning, copyright 2010
References:
Essentials of Management, 8th Edition, by Andrew Dubrin, Cengage Learning, Copyright 2009.
Essentials Organizational behavior management by Andrew Dubrin, Cengage Learning, Copyright 2009.
Strategic Management Concepts by Fred David, 11th Edition, 2007, Prentice Hall
Principles of Contemporary Marketing by David Kurtz Cengage learning, 2008
Theory of Strategic Management by Gareth Jones, Cengage learning 2010

Prepared by:
Marc David C. Achacoso. MBA
Faculty
Department of Business Management and Entrepreneurship
Approved by:
Dr. Antonino A. Manahan
Program Chairperson
Department of Business Management and Entrepreneurship
Noted by:
Dr. Jofre M. Alajar, CPA
Associate Vice-Dean, Accountancy and Business Cluster
College of arts and sciences