ELIZABETH MUCCILLO

Milford, OH 45150 * 513-410-2666 * bmuccillo@cinci.rr.com

ACCOUNT MANAGER/SALES EXECUTIVE

I am a seasoned account manager with over 25 years of developing business in the corporate retail
market and managing existing accounts. I have extensive experience calling on key decision-makers,
creating sales plan strategies, identifying growth opportunities, developing solution-based business
practices, and building a high degree of credibility and integrity in a competitive marketplace. My
experience has given me in-depth vertical knowledge of the Grocery and Drug retail space.

SALES EXPERIENCE & ACHIEVEMENTS

SENIOR ACCOUNT EXECUTIVE / National Accounts IN Marketing Services: Kroger Discoveries Team;
Cincinnati, OH
(February 2013 to October 2014)
The Kroger Discoveries Team of IN Marketing Services is the experiential marketing division of Advantage
Sales & Marketing. Kroger Discoveries is a sales/marketing/merchandising platform centered on instore sampling of Consumer Product Manufacturers (CPG) brands, including Kroger banner brands.
My accounts consisted of CPGs in HBC, Drug, General Merchandise, Naturals, Perishables and Grocery.
Developed new business with P&G, Unilever, Pharmavite, Hallmark, Diamond Foods, White Wave Foods,
Nestle, Hershey, Mondelez, Pepperidge Farms, Kimberly Clark, J & J, SC Johnson, and others.

YTD 2014 individual sales of over $20mm.

2014 led sales team in booking 82% of lobby event platform.
2014 led sales team in booking over $20k in incremental training.
Key stakeholder in launching the sales/marketing/merchandising platform for Kroger Discoveries
in May 2013. Sales of 30mm+ for initial eight month launch. 188% over budget.
Created and maintained strong relationships with top CPGs at Kroger.
Built experiential sampling programs for the shopper grounded in Kroger and CPGs sales and
brand strategies.
Drove in-store and special event partnerships to increase the shopper basket.
Collaborated and built strong relationships with Kroger Category Management in the
aforementioned brand categories.
Managed all sales reporting, process training and liaison between sales and operations for the
entire sales team. Developed sales training for new hires to the sales team.

CUSTOMER BUSINESS MANAGER / National Accounts - Aspire Brands/The Bonne Bell Company,
Westlake, OH
(1997 to 2012)
Aspire Brands is the number one teen/tween cosmetic manufacturer in the US-selling to mass, drug and
food retailers. Aspire Brands has a National sales division in Australia, Canada, Europe and Asia.

Accounts consisted of Grocery and Drug retailers; calling on Health & Beauty, Cosmetic and Skin Care
category managers/buyers.

Sales Person of the Year Award 2001 (final year award was given).
Opened Kroger as a new account in 2002. Grew business to over $1.7M over 10 years. Gained
full distribution in 15/16 banners in 2012. Increased profitability by 22%.
Led the Kroger sales team of six
Opened two dollar store chains with a combined first year of over $500K.
Increased sales in distributor account 396% over the last 15 years.
Increased promotional sales in Supervalu and all banners 39% since acquiring the account in
2009.
Gained distribution of new skin care line in 6/9 accounts in 2011.
Despite diminished sales company-wide by 50% over the last seven years, maintained
consistent or increased territory sales year-over-year. Will achieved $350K over budget in 2012.

SALES REPRESENTATIVE - The Seybold Company, Loveland, OH (1994 to 1997)

Responsible for sales and maintenance of over 200 accounts in designated territory selling
janitorial supplies, chemicals, paper and packaging supplies and equipments.
Prospected and developed new business.
Led the sales force in opening the most new accounts in 1994 and 1995.
Rookie of the Year Award, 1994.

SALES MANAGER - Winegardner & Hammons, Inc., Cincinnati, OH (1993 to 1994)

Responsibilities included corporate negotiations, maintenance of top accounts and prospecting

new business.
Prepared and implemented yearly marketing plan and budget.
Handled advertising and promotions.

DIRECTOR OF SALES/SALES MANAGER - Brylin Inc., Cincinnati, OH (1990 to 1993)

Started as Sales Manager at Hamiltonian Hotel, Cincinnati, OH in October 1990. Promoted to

Director of Sales at Ohio University Inn, Athens, OH in August 1991. Promoted to Director of
Sales at The Great Southern Hotel in Columbus, OH in August 1992.
Responsibilities included corporate negotiations, maintenance of top accounts and prospecting
new business. Prepared and implemented yearly marketing plan and budget.
At last two positions, oversaw the entire sales force and the banquet manager.
Certified Hospitality Supervisor, an American Hotel & Motel Association designation.

SALES REPRESENTATIVE - Phoneland Inc., Cincinnati, OH (1989 to 1990)

EDUCATION
Indiana University, Bloomington, IN
Bachelor of Arts Degree
Major - Telecommunications with concentration in advertising, promotions and public relations
Minor Marketing

SALES SKILLS & COMPETENCIES

New Business Development & Growth * Territory Development * Negotiation * Client Services &
Allegiance * Strategic Long-Range Planning * Data Analysis * Projections & Forecasting * Budgeting Sales
Plans * Advertising & Promotions

ACTIVITIES/AWARDS

Ohio Alleycat Resource - Fundraising Coordinator 2000-2012 / Received Lifetime Achievement

Award February 2012 / Raised over $200,000 from fundraising events
Boy Scouts of America Chair of Popcorn Fundraiser Pack 280 August 2011-present / Pack was
th
st
5 in sales in council of 380 packs / Pack was 1 in per boys sales
St. Andrew-St. Elizabeth Ann Seton School - PTO August 2010-2013 / Chair of Family Pizza Night
/ Chair of Restaurant Night monthly fundraisers / Solicitor for Grand Event and festival
Kappa Delta Sorority - Alumni Association member