Unpaid bills and defaulting customers are globally costing mobile operators around $26 billion a year with around 5% of total billings being written off annually, a survey of operators around the world has revealed. This is one of the main findings of research Talgentra has conducted in conjunction with telecom analysts, Analysys, into customer revenue management and debt collection at mobile operators around the world. The report, Customer Revenue Management and Debt Coliection: a global survey of telecom operators, also showed that operators would benefit from the development and use of country-specific databases of defaulting customers. This would enable operators to identify persistent "won't pay" defaulters who know that taking legal action would cost the operators more in legal costs than the amount due. One of the key reasons identified for the high write-off figures is that the collection of monies due on unpaid bills often falls between the responsibilities of different departments within an operator - which indicates that a cohesive revenue management strategy is not in place. This uncoordinated approach is directly affecting the bottom lines of operators. A spokesman for Analysys, explained: "Traditionally the telecoms industry has tried to recover monies owed by relying on traditional mail and phone techniques followed by contract cancellation and disconnection. This approach is becoming untenable. In deregulated markets and with mobile phones often replacing fixed lines, the threat of disconnection is no longer as strong as it was. It is easier than ever before for customers to switch between providers, leaving a trail of debt in their wake." Brian Dewis, CEO of Talgentra, commented: "It is surprising how many operators are still using obsolete credit management systems. It seems that revenue management and collection strategies invariably play second fiddle to the billing process. However, operators who implement specialist customer revenue management and collection systems report significantly improved cash flow, reduced debt write-off, improved productivity and stronger customer relations - with ROI typically achieved in less than 12 months."
Call for more consumer credit education
With personal debt problems reaching an all time high, R3 has called on the government to address the problem through the education system. R3 says that while a start has been made by introducing finances as an element on the National Curriculum, it