Journalism Paper 2014

Section 1
2. Do you think that internet is flattening the cultural differences and synching distinct
cultures on some common grounds? Discuss critically
3. Media do not tell you what to think, but what to think about. This premise signifies the
role of media as an agenda setter. However recent research on agenda setting explores the
media's role in framing the most salient aspects of an issue and let the people think not only
about the issue but also affect thinking process of the viewers. Discuss the distinction about
agenda setting and framing(as a secondary-level agenda setting) theories.
4. Media seems to have limited role in developing people political attitude, rather than
individual attitude and behaviour are greatly shaped by groups they are associated with.
5. It is not socio-economic strata (SES) of the people that creates knowledge gap in asocial
systems advocated by relatively old knowledge-Gap theory But the Digital Divide which
creates information-rich and information-poor groups in a society. critically discuss the two
by making a clear distinction between them..
Section 2
6. Media and media practitioners are naive and are unable to understand the complexity of
social and political problems of a country. Hence, they need to be governed and their affairs
should essentially be regulated. Don't you think this premise is against the canons of
freedom of expression? discuss
7. In election 2013, social media were used as a vehicle as political advertising by the
leading political parties of Pakistan. Do you think that sociAL media had considerable effect
on the election results? support you answer with concrete examples.
8. write short notes on the following topics:
a. non-verbal communication
b. meta communication
c. press note vs press communique
d. The news corporation

Journalism paper CE-2013

Section-I
2. Is communication a reciprocal process? Comment in detail.
3. Describe in detail the educational and news functions of journalism.
4. Have newspapers lost their importance after the fast growth of cable television and social
media in Pakistan? Comment.
5. Critically analyse the watchdog and lapdog role of public and private TV channels in
Pakistan.

Section-II
6. Public relations manipulates the news. Comment in detail.
7. Describe the socail and economic aspects of advertising.
8. Press freedom and responsibility go hand in hand in a democratic society. Comment.
9. Write short notes on the following topics:
(i) Magazine journalism
(ii) Press release
(iii) Editorial
(iv) Non-verbal communication

JOURNALISM Part-I (MCQs) (COMPULSORY)

01. The phrase "the medium is the message" was coined by:
(a)Wilber Schramm
(b)MnNelly
(c)Herbert Marcuse
(d)None of these
02. An advertorail is
(a)A news
(b)An article
(c)An editorial
(d)None of these
03. There is immediate feedback in:
(a) Mass communication
(b)Interpersonal communication
(c)Top-down communicatio
(d)None of these
04. Film is a:
(a)Hot medium
(b)Cool medium
(c)Medium with low definition data
(d)None of these
05. APNS is a:
(a)Newspaper workers
(b)Owners
(c)Newspaper hawkers
(d)None of these
06. A communication message is decoded by:
(a)Sender
(b)Channel
(c)Receiver
(d)None of these
07. Dawn newspaper was founded by:
(a)Faiz Ahmed Faiz
(b)Quaid-i-Azam

(c)Allama Iqbal
(d)None of these
08. Communitarian journalism is:
(a)Civic journalism
(b)Public journalism
(c)Yellow journalism
(d)Both (a) and (b)
09. The originator of phrase "fourth state" describing a press was a:
(a)Journalist
(b)Parliamentarian
(c)Bureaucrat
(d)None of these (Edmund Burke)
10. AP is a news agency of:
(a)France
(b)UK
(c)US
(d)None of these
11. Scoop is:
(a)Exclusive story
(b)Sensational story
(c)Scandal story
(d)None of thse
12. Yellow journalism got its name from a:
(a)Cartoon character
(b)Yellow kid
(c)Both (a) and (b)
(d)None of these
13. Libel is:
(a)Spoken accusation
(b)Written accusation
(c)Spoken defamation
(d)None of these
14. Muckrakin investigates:
(a)Scandals
(b)Murders
(c)Slander
(d)None of these
15. Classified ads are:
(a)Classified information
(b)Brief advertisements
(c)Both (a) and (b)
(d)None of these
16. A banner headline of a newspaper is printed:
(a)In a box

(b)In the middle of a page

(c)Across a whole page
(d)None of these
17. PID is a:
(a)Federal government department
(b)Provincial department
(c)Military department
(d)None of these
18. A newspaper article depicts the opinion of:
(a)Editor
(b)Writer
(c)Government
(d)None of these
19. A brief description of a picture in words is called:
(a)Byline
(b)Obituary
(c)Caption
(d)None of these
20. Tahzibul Akhlaq was launched by:
(a)Maulana Zafar Ali Khan
(b)Maulana Hasrat Mohani
(c)Maulana Abul Kalam Azad
(d)None of these
Answers
1- d
2- d
3- b
4- b
5- b
6- c
7- b
8- b
9- b
10- c
11- b
12- d
13- b
14- d
15- c
16- c
17- a
18- b
19- c
20- d

Part - I

2. what are ethical issues associated with online journalism and also suggest ways to solve
these ethical issues
3. Discuss the importance of ppl's participation in the process of development and
subsequent role of mass media
4.Explain functions of Mass Communication with relevant examples
5. "Todays media has taken centre stage role in the daily life and society".Give your
comments on this statement in the light of media system dependence theory
Part - II
6.In the light of karl marx media theory: analyze the role of at least 3 tv channels with the
special reference of flood disaster. what is national development? and how media can play
role in national development
7.describe the factors that determine character of internal public in newspaper organization
8.explain the historical perspective of journalism in subcontinent
9.suppose u have developed a new diet drink, and are ready to market it..develop a
research study for identifying the elements topics that should be stressed in your
advertisement
Objectives:
a freelancer is also called (stringer, reporter, correspondent,)
inverted pyramid style preferably used in which media (electronic,,print,,,both)
material meant for press/media organizations is (press release, news release,,press
statement,,all of the above)
subject assigned to reporter (beat..)
PBC stands for (pakistan broadcasting corporation)
IRNA stands for (islamic republic news agency)
Hickey gazette launched in (29jan 1780, 29 jan 1792, 29 jan 1760, etc)
SMCR model introduced in (1960)
name of Dawn publishers (Herald)
contribution by editorial staff is called (editorial, article, column,
what is the type of advertising where product is delivered your mailing address (direct
response, personal advertising, direct mail advertising, none of the above)
father of printing press (johann gutenberg)

DEPENDENCY THEORY
History and Orientation
Dependency theory was originally proposed by Sandra Ball-Rokeach and Melvin DeFleur
(1976). This theory merged out of the communication discipline.
Dependency theory integrates several perspectives: first, it combines perspectives from
psychology with ingredients from social categories theory. Second, it integrates systems
perspectives with elements from more causal approaches. Third, it combines elements of
uses and gratifications research with those of media effects traditions, although its primary
focus is less on effects per se than on rationales for why media effects typically are limited.
Finally, a contextualist philosophy is incorporated into the theory, which also features
traditional concerns with the content of media messages and their effects on audiences.
Research generated by this model had tends to be more descriptive than explanatory or
predictive.

Core Assumptions and Statements

Dependency theory proposes an integral relationship among audiences, media and the
larger social system. This theory predicts that you depend on media information to meet
certain needs and achieve certain goals, like uses-and-gratifications theory. But you do not
depend on all media equally. Two factors influence the degree of media dependence. First,
you will become more dependent on media that meet a number of your needs than on
media that provide just a few. The second source of dependency is social stability. When
social change and conflict are high, established institutions, beliefs, and practices are
challenged, forcing you to reevaluate and make new choices. At such times your reliance on
the media for information will increase. At other, more stable times your dependency on
media may go way down.
Ones needs are not always strictly personal but may be shaped by the culture or by various
social conditions. In other words, individualsneeds, motives, and uses of media are
contingent on outside factors that may not be in the individualscontrol. These outside
factors act as constraints on what and how media can be used and on the availability of
other non-media alternatives. Furthermore, the more alternatives and individual had for
gratifying needs, the less dependent he or she will become on any single medium. The
number of functional alternatives, however, is not just a matter of individual choice or even
of psychological traits but is limited also by factors such as availability of certain media.
Marxist Theory
Developed by Karl Marx in 2nd half of the nineteenth century during most volatile period of
social change in Europe
Theory arguing that the hierarchical class system is at the root of all social problems and
must be ended by the revolution of proletariat
Capitalism and class struggle
Robber baron (business men) capitalist for exacerbating social problems because the

maximize personal profit by exploiting workers

The workers would rise against capitalists and demand to an end to exploitation. They would
band together to create a democratic social order.
Capitalist need labor and the workers need wages. System is highly unbalanced
Marxism and media
Marx never study comprehensively the role of media but his work locates the role of mass
media in the context of the operation of the capitalist economy and emphasize the
connection the economic organization of society by a famous passage from his work
Creation of false consciousness
Marx refered to the creation of false consciousness in the minds of the other classes about
the political and social realities of capitalist society
Marx work encourages us to see the media as a means to promote a certain set of views
and ideas off the bourgeois
In other words the images, representations and report we see in the newspapers, see on
our screens or hear on our radio encourage us to see the established social order as natural,
desirable and something that we should support.
This is an evitable outcome of the fact that media are business and are privately owned by
the capitalist class
The media are instruments of social control whose content is manipulated to mislead people
and encourage them to accept their subordinations
Marx believed that class conflict over economic resources would become more acute with
the passing of time
Introduction (mentioned the dates and names of couple of pioneer newspapers ; Hickey
Gazette, 1780..jam e jahan numa 1822,,(MCQs data theft

Major periods/trends of journalism

1. Rebellion
(around 1857...Delhi urdu Akhbar (Molvi Muhammaad Baqir)..Sadiq-ul-Akhbar (Syed Jamil
ud din)..Siraj ul Akhbar (Court Gazette)
2. Reformism
(post revolt....Sir Syed Ahmad khan, his Tehzeeb ul Akhlaq and scientific society journal (i
wish i knew the titles of any hindu journals)
3.Pan Islamism
(around 1910-1920...Maulana Muhammad Ali Jauhar (Comrade, Hamdard), Abu kalam Azad
(al Hilal)..Hasrat Mohani (Urdu e Moalla)...Zafar Ali khan (zameendar)
4. Nationalism & separatism
(polarization of press: pro Congress, vs pro mUslim league.....Pro Congress: ajmal of Delhi,

Madina of bijnore, Roznama hind of calcutta...Pro Muslim League : Inqillab, siasat, Muslim
outlook, arsae jadid)
5. Independence movement (pro pakistan)
(Eastern Times of ferozsons...Dawn..Manshoor..nawa-iwaqt...ehsan..shehbaz...won us
45/46 elections blah blah)

policies of British
ran out of (self)allotted time...so merely one liners about
1. press laws
Act of 1867
Vernacular press act 1878
Press Act 1910
2. confiscation of securities
(example of zamindar...al hilal)
3. imprisonment
(poor hasrat mohani came in handy

Journalism 2011
Part 1
Objective
1. Banner Advertisement is a type of advertising related to:
a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these
2. The Public Relations department which covers the activities of Provincial Government is:
a. PID
b. DGPR
c. ISPR
d. None of these
3. Hamsafar is house journal of:
a. Daewoo
b. Pakistan Railways
c. PIA
d. None of these
4. Sultan Lakhani is the Chief Editor of:
a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these
5. The book "Process and Effects of Mass Communication" was written by:
a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these

6. News appearing before the occurrence of an events is termed as:

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these
7. CPNE is a representative body of:
a. Newspaper employees
b. Newspaper editors
c. Newspaper owners
d. None of these
8. It is a compulsion for media organisations to _____ without changing or amending the
text.
a. Press release
b. Press note
c. Hand out
d. None of these
9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to repeal:
a. PPO
b. EBDO
c. PCO
d. None of these
10. A typical soundtrack which identifies a program is known as:
a. Sound track
b. Music track
c. Signature tune
d. None of these
11. There is limited and delayed feedback in _________ communication.
a. Interpersonal
b. Media
c. Mass
d. None of these
12. Family Magazine belongs to:
a. Jang Group of Publications
b. Nida-e-Millat Group of Publications
c. Century Publications
d. None of these
13. Obituary news relates to:
a. Deaths
b. Births
c. Weather
d. None of these
14. The function of mass media which relates to the provision of news is termed as:
a. Surveillance
b. Transmisiion

c. Correlation
d. None of these
15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were
termedes and conceptualised by:
a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these
16. The name of the First ever Urdu newspaper of the sub-continent which started using
coloured photographs and cartoons was:
a. Jam-eJehan Numa
b. Tehzeeb-ul-Akhlaq
c. Hamdard
d. None of these
17. the advertising which praises the item to be sold with subjective opinions, superlatives
or exaggerations is known as:
a. Puffery
b. Dummy
c. Garbage-in
d. None of these
18. A journalist who is not full time employee of one media organistion is known as:
a. Reporter
b. Stinger
c. Free lancer
d. None of these
19. slander is:
a. Written defamation
b. Verbal defamation
c. Both of these
d. None of these
20. the first editor of "Dawn" was:
a. Faiz Ahmad Faiz
b. Shorish Kashmiri
c. Altaf Hussain
d. None of these
Part II
Section I
Q2: Mass media's dominant educational function relates to informal education, comment
and justify with the help of relevant examples.
Q3: "FM radio channels have revolutionized the broadcast landscape in Pakistani and have
become one of the preferred source of entertainment for youngsters", give your arguments
for or against this statement.
Q4: "Maulana Zafar Ali Khan's 'Zamindar' introduced many new trends in Urdu

journalism".explain in detail.
Q5: Discuss the role of private TV Channels in political and social mobilisation after their
inception in and after 2002 in Pakistan.
Section II
Q6: Critically evaluate socio-economic impact of mobile package advertisements on
Pakistani youth.
Q7: Describe the major types of editorial perform for its readers?What function does an
editorial perform for its readers?
Q8: "Public Relations is deliberate, planned and sustained effort to establish and maintain
mutual understanding between an organization and its public", explain.
Q9: Media laws in Pakistan are hindrance in the way of free media. Give your arguments for
or against the comment keeping in view the current laws and ordinances relating to
electronic media in Pakistan.
JOURNALISM 2011

1. Banner Advertisement is a type of advertising related to:

a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these

2. The Public Relations department which covers the activities of Provincial Government is:
a. PID
b. DGPR
c. ISPR
d. None of these

3. Hamsafar is house journal of:

a. Daewoo
b. Pakistan Railways
c. PIA
d. None of these

4. Sultan Lakhani is the Chief Editor of:

a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these

5. The book "Process and Effects of Mass Communication" was written by:
a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these

6. News appearing before the occurrence of an events is termed as:

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these

7. CPNE is a representative body of:

a. Newspaper employees
b. Newspaper editors
c. Newspaper owners
d. None of these

8. It is a compulsion for media organisations to _____ without changing or amending the

text.
a. Press release
b. Press note
c. Hand out
d. None of these

9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to repeal:
a. PPO
b. EBDO
c. PCO
d. None of these

10. A typical soundtrack which identifies a program is known as:

a. Sound track
b. Music track
c. Signature tune
d. None of these

11. There is limited and delayed feedback in _________ communication.

a. Interpersonal
b. Media
c. Mass
d. None of these

12. Family Magazine belongs to:

a. Jang Group of Publications
b. Nida-e-Millat Group of Publications
c. Century Publications
d. None of these

13. Obituary newa relates to:

a. Deaths
b. Births
c. Weather
d. None of these

14. The fuction of mass media which relates to the provisionof news is termed as:
a. Surveillance
b. Transmisiion
c. Correlation
d. None of these

15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were ternes
and conceptualised by:
a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these

16. The name of the First ever Urdu newspaper of the sub-continent which started using
coloured photographs and cartoons was:
a. Jam-eJehan Numa
b. Tehzeeb-ul-Akhlaq
c. Hamdard
d. None of these

17. the advertising which praises the item to be sold with subjective opinions, superlatives
or exaggerations is known as:
a. Puffery
b. Dummy
c. Garbage-in
d. None of these

18. A journalist who is not full time employee of one media organistion is known as:
a. Reporter
b. Stinger
c. Free lancer
d. None of these

19. Slander is:

a. Written defamation
b. Verbal defamation
c. Both of these
d. None of these

20. the first editor of "Dawn" was:

a. Faiz Ahmad Faiz
b. Shorish Kashmiri
c. Altaf Hussain
d. None of these

Section - I

Q2. Mass communication is considered important in modern age. Discuss the concept and
process of communication.
Q3. Considering that Media are given greater importance, describe the freedom of media.
Q4. Describe news, "which is the real soul of journalism" with examples?
Q5. Critically examine the rold of Muslim press during Pakistan Movement.
Section - II
Q6. What role does magazine journalism play in Pakistan and what are the functions and
scope of magazines in our society.
Q7. How does Advertising influence society? Discuss the latest trends and practices in
society and the principles of successful advertising?
Q8. In modern society what role does public relations and P.R.O play in any organization?
Q9. In a globalized world, discuss and evaluate the concepts of "Free Press" and
"Responsibility" in the developing and developed societies.
1.What is a by line?
a.A railway track
b.Text written on line
c.Reporter's name printed with story
d.None
2.Intra-personal communication is:
a.Communication with personal friend
b.With people
c.With self
d.With family
3.What is ABC?
a.American business circle
b.American business corporation
c.Audit Bureau of circulation
d.None
4.Who was the first editor of daily Nawai e waqt?
a.Majeed nizami
b.Mujeeb nizami
c.Hameed nizami
d.none
5.When television transmission was started in Pakistan?
a.1970

b.1964
c.1990
d.1962
6.The assignment allotted to a newspaper reorter is called:
a.Creed
b.Beat
c.Embargo
d.Feature
7.A journalist who is not attached with any newspaper is called:
a.Retained
b.Correspondent
c.Free lancer
d.Stinger
8.Identification marks written on the top of news story page is called:
a.Credit line
b.Slugline
c.Embargo
d.tip
9.The comminucation based on purchased time of space is called:
a.Publicity
b.Advertising
c.Propaganda
d.None
10.Press and Publication Ordinance was introduced in:
a.1963
b.1965
c.1995
d.none
11.Tabloid newspaper is of small size with:
a.3 columns
b.4 columns
c.5 columns
d.None
12.A brief introduction of a photograph is called:
a.Embargo
b.Outdoor broadcast
c.Caption
d.None

13.Newspaper's masthead is called:

a.Headline
b.Flag
c.Sub-heading
d.Embargo
14.Who was the first editor of daily 'Jang'?
a.Mir Shakeel ur Rehman
b.Altaf Hussain
c.Mir Khalil ur Rehman
d.Nasim hijazi
15.The term global village was coined by:
a.George Gerbener
b.Marshal Mcluhan
c.Wibler Schramm
d.Pamela Shoemaker
16.The inventor of printing press was:
a.Marshal Mcluhan
b.Ts'ai Lun
c.Johannes gutenberg
d.None
17.Pakistan's first official news agency was:
a.UPI
b.IPA
c.APP
d.NNI
18.PEMRA ordinance was implemented in:
a.1997
b.2002
c.1998
d.2004
19.Press note can be issued by:
a.Editor
b.Government official
c.Reporter
d.Sub-editor
20.Stringer is called to:
a.Whole time employee
b.Part-time corespondent paid a column rate

c.Sub-editor
d.None
1.What is a by line?
a.A railway track
b.Text written on line
c.Reporter's name printed with story
d.None
2.Intra-personal communication is:
a.Communication with personal friend
b.With people
c.With self
d.With family
3.What is ABC?
a.American business circle
b.American business corporation
c.Audit Bureau of circulation
d.None
4.Who was the first editor of daily Nawai e waqt?
a.Majeed nizami
b.Mujeeb nizami
c.Hameed nizami
d.none
5.When television transmission was started in Pakistan?
a.1970
b.1964
c.1990
d.1962
6.The assignment allotted to a newspaper reorter is called:
a.Creed
b.Beat
c.Embargo
d.Feature
7.A journalist who is not attached with any newspaper is called:
a.Retained
b.Correspondent
c.Free lancer
d.Stinger
8.Identification marks written on the top of news story page is called:

a.Credit line
b.Slugline
c.Embargo
d.tip (slugline is the right answer)
9.The comminucation based on purchased time of space is called:
a.Publicity
b.Advertising
c.Propaganda
d.None
10.Press and Publication Ordinance was introduced in:
a.1963
b.1965
c.1995
d.none
11.Tabloid newspaper is of small size with:
a.3 columns
b.4 columns
c.5 columns
d.None(two columns)
12.A brief introduction of a photograph is called:
a.Embargo
b.Outdoor broadcast
c.Caption
d.None
13.Newspaper's masthead is called:
a.Headline
b.Flag
c.Sub-heading
d.Embargo
14.Who was the first editor of daily 'Jang'?
a.Mir Shakeel ur Rehman
b.Altaf Hussain
c.Mir Khalil ur Rehman
d.Nasim hijazi
15.The term global village was coined by:
a.George Gerbener
b.Marshal Mcluhan
c.Wibler Schramm
d.Pamela Shoemaker

16.The inventor of printing press was:

a.Marshal Mcluhan
b.Ts'ai Lun
c.Johannes gutenberg
d.None
17.Pakistan's first official news agency was:
a.UPI
b.IPA
c.APP
d.NNI
18.PEMRA ordinance was implemented in:
a.1997
b.2002
c.1998
d.2004
19.Press note can be issued by:
a.Editor
b.Government official
c.Reporter
d.Sub-editor
20.Stringer is called to:
a.Whole time employee
b.Part-time corespondent paid a column rate
c.Sub-editor
d.None

Federal public service commission

Competitive examination for
Recruitment to posts in BPS-17 under
The federal government, 2009
JOURNALISM
TIME ALLOWED Part-I 30 Minutes Maximum Marks 20
Part-II 2 hours & 30 Minutes Maximum marks 80
Part I ( MCQ)
(COMPULSORY)
Q.1 select the best option/answere and fill in the appropriate box on the answere sheet.

1) What is Scope?
(a) Common report (b) Beat news
(c) Exclusive story (d) None of these
2) What is Superhead?
(a) Multi common story (b) Headline of the paper
(C) Sub- heading (d) None of these
3) Stringer is called to,
(a) whole time employee (b) part-time correspondent paid a column rate
(c) Sub-editor (d) None of these
4) Extra personal communication is?
(a) With family (b) self
(C) With more than two persons (d) None of these
5) Newspapers master head is called:
(a) Headline (b) flag
(c) Sub-heading (d) embargo
6) FOLIO is the name of:
(a) Follow up (b) Page number
(C) Date line (d) Cut
7) Who was the first editor of the daily Jhang?
(a) Mir Shakeel ur-Rehman (b) Altaf Hussain
(C) Mir Khalil-ur- rehman (d) Nasim Hijazi
8) Acknowledgement if the source of a picture or a story is called?
(a) Credit line (b) Byline
(c) Courtesy d) Reference
9) Continuation of a story on another page is called?
(a) Reference (b) Follow-up
(C) Jump (d) None of these
10) PEMRA Ordinance was implemented in:
(a) 1997 (b) 2002
(c) 1998 (d) 2004
11) The term Global Village was coined by:
(a) George Gerbener (b) Marshal Mcluhan
(C) Wilber Schramm (d) Pamela Shoemaker
12) Press Note can issue?
(a) Editor (b) Government official
(c) Reporter (d) Sub-editor
13) Registration of Press and Publication Ordinance was introduced in:
(a) 1963 (b) 1971
(C) 1973 (d) 1988
14) The founder of daily Pakistan Times Was:

(a) Mian Iftikhar-ud-din (b) Faiz Ahmed Faiz

(c) Quaid-I-Azam (d) None of these
15) The term Deck is used for:
(a) Headline (b) Part of a headline
(C) Box (d) None of these
16) The term yellow journalism was started from
a) Pakistan b) India
c) Germany d) USA
17) The inventor of the printing press was:
a) Marshal McLuhan b) Tsai Lun
c) Johannes Gutenberg d) Non of these
18) Pakistans first official news agency was
a) UPI b) IPA
c) APP d) NNI
19) Nasim hijazi was Editor of the daily
a) Shaheen b) Kohistan
c) Imroze d) Mashriq
20) CNE stands for
a) Council of newspaper editor b) Chief News Editor
c) Committee of Newspaper Employees d) Non of these
PART II
Attempt ONLY FOUR questions from the Part II Selecting at least Two Questions
from Each Section. All Question Carry Equal marks
SECTION I
Q2) Discuss the concept and barriers if communications. Are these barriers also existing in
this modern information age?
Q3) News have in depth influence in any society. Discuss the effects of different news on
Pakistan Society
Q4) Zimindar played very effective role against British imperialism. Discuss in detail.
Q5) Evaluate critically the performance of private T.V channels in Pakistan
Section II
Q6) how Print Media is so important in Pakistan society after the development of
electronic Media? Argue in detail
Q7) advertising is spinal cord of any media organization. Discuss all aspects.
Q8) what is difference between Public Relation Officer and Personal Assistant? Mention the
role and responsibilities of a good P.R.O

Q9) Describe an ideal Press Code of Ethics for Pakistan Journalists.

1) What is Scope?
(a) Common report (b) Beat news
(c) Exclusive story (d) None of these
2) What is Superhead?
(a) Multi common story (b) Headline of the paper (Doubt)
(C) Sub- heading (d) None of these
3) Stringer is called to,
(a) whole time employee (b) part-time correspondent paid a column rate
(c) Sub-editor (d) None of these
4) Extra personal communication is?
(a) With family (b) self
(C) With more than two persons (d) None of these
5) Newspapers master head is called:
(a) Headline (b) flag (Not 100% sure)(c) Sub-heading (d) embargo
6) FOLIO is the name of:
(a) Follow up (b) Page number
(C) Date line (d) Cut
7) Who was the first editor of the daily Jhang?
(a) Mir Shakeel ur-Rehman (b) Altaf Hussain
(C) Mir Khalil-ur- rehman (d) Nasim Hijazi
8) Acknowledgement if the source of a picture or a story is called?
(a) Credit line (b) Byline
(c) Courtesy d) Reference
9) Continuation of a story on another page is called?
(a) Reference (b) Follow-up
(C) Jump (d) None of these
10) PEMRA Ordinance was implemented in:
(a) 1997 (b) 2002(c) 1998 (d) 2004
11) The term Global Village was coined by:
(a) George Gerbener (b) Marshal Mcluhan
(C) Wilber Schramm (d) Pamela Shoemaker
12) Press Note can issue?

(a) Editor (b) Government official

(c) Reporter (d) Sub-editor
13) Registration of Press and Publication Ordinance was introduced in:
(a) 1963 (b) 1971
(C) 1973 (d) 1988
14) The founder of daily Pakistan Times Was:
(a) Mian Iftikhar-ud-din (b) Faiz Ahmed Faiz
(c) Quaid-I-Azam (d) None of these
15) The term Deck is used for:
(a) Headline (b) Part of a headline
(C) Box (d) None of these
16) The term yellow journalism was started from
a) Pakistan b) India
c) Germany d) USA
17) The inventor of the printing press was:
a) Marshal McLuhan b) Tsai Lun
c) Johannes Gutenberg d) Non of these
18) Pakistans first official news agency was
a) UPI b) IPA (Tuka)
c) APP d) NNI
19) Nasim hijazi was Editor of the daily
a) Shaheen b) Kohistan
c) Imroze (Tuka) d) Mashriq
20) CNE stands for
a) Council of newspaper editor (Tuka) b) Chief News Editor
c) Committee of Newspaper Employees d) Non of these

8) Acknowledgement if the source of a picture or a story is called?

(a) Credit line (b) Byline
(c) Courtesy d) Reference
correct answer is (b) Byline
9) Continuation of a story on another page is called?
(a) Reference (b) Follow-up
(C) Jump (d) None of these
correct answer is (b) Follow-up

FEDERAL PUBLIC SERVICE COMMISSION

COMPETITIVE EXAMINATION FOR
RECRUITMENT TO POSTS IN BPS-17 UNDER
THE FEDERAL GOVERNMENT, 2008
JOURNALISM
TIME ALLOWED:
(PART-I)30 MINUTES....MAXIMUM MARKS:20
(PART-II)2 Hours & 30 Minutes..MAXIMUM MARKS:80
NOTE:
(i) First attempt Part-I (MCQ) on separate Answer Sheet which shall be taken back after 30
Minutes.
(ii) Overwriting/cutting of the options/answers will not be given credit.

PART-I (MCQ)
(COMPULSORY)
Q.1. Select the best option/answer and fill in the appropriate box on the Answer
Sheet. (20)
i. What is Lithography?
a. A method of Printing
b. A system of local bodies
c. Circulation of Newspapers
d. None of these.
ii. What is Dummy?
a. Dead body of an animal
b. Make-up of newspaper
c. Front Page of Newspaper
d. None of these
iii. What is by line?
a. A railway track
b. Text written on lines
c. Reporters name printed with story
d. None of these
iv. Intra-Personal Communication is:
a. Communication with personal friend

b. With Public
c. With self
d. With family
v. What is ABC?
a. American Business Circle
b. American Business Corporation
c. Audit Bureau of Circulation
d. None of these
vi. Who was the first Editor of daily Nwa-e-Waqt?
a. Majeed Nizami
b. Mujeeb Nizami
c. Hameed Nizami
d. None of these
vii. When Television Transmission was started in Pakistan?
a. 1970
b. 1964
c. 1990
d. 1962
viii. The Subject allotted to a newspaper reporter is called:
a. Creed
b. Beat
c. Embargo
d. Feature
ix. A journalist who is not attached with any newspaper is called:
a. Retainer
b. Correspondent
c. Free Lancer
d. Stinger
x. Identification Mark written on the top of news story page is called:
a. Credit Line
b. Slug Line
c. Embargo
d. Tip
xi. Dr. Gobbles is known as father of:
a. Advertising
b. Public Relation
c. Propaganda
d. None of these

xii. The communication based on purchased time or space is called:

a. Publicity
b. Advertising
c. Propaganda
d. None of these
xiii. UPI is the abbreviation of:
a. United Press of Indonesia
b. United Press of India
c. United Press International
d. None of these
xiv. The news that appears two or three days before an event is called:
a. Follow up
b. Lead story
c. Curtain raiser
d. None of these
xv. Press and Publication Ordinance was introduced in:
a. 1963
b. 1965
c. 1995
d. None of these
xvi. Communication without words:
a. Visual communication
b. Non-Verbal communication
c. Mass communication
d. None of these
xvii. Tabloid newspaper is of small size with:
a. 3 columns
b. 4 columns
c. 5 columns
d. None of these
xviii. The reading of the script to check the errors is called:
a. Composing
b. Proof-reading
c. Editing
d. None of these
xix. A brief introduction of a photograph is called:
a. Embargo
b. Credit line

c. Caption
d. None of these
xx. OB stands for:
a. Open Box
b. Outdoor Broadcast
c. Official Beat
d. None of these

PART-II

NOTE:
(i) Part-II is to be attempted on the separate Answer Book.
(ii) Attempt ONLY FOUR questions; selecting TWO questions from EACH SECTION All
questions carry equal marks.
(iii) Extra attempt of any question or any part of the attempted question will not be
considered.

SECTION-I
Q.2. Discuss the concept and process of communication? What is the importance of Mass
Communication in this modern age? (20)
Q.3. News is the real soul of Journalism. What are the major functions and values of news?
Discuss in detail. (20)
Q.4. The present era is considered as the era of development of electronic media in
Pakistan. Critically evaluate the role of present TV Channels in social development? (20)
Q.5. Discuss the role played by the Muslim Press during Pakistan Movement? (20)

SECTION-II

Q.6. Survey the status of Magazine Journalism in Pakistan? What are the functions and
scope of magazines in our society? (20)
Q.7. Define Advertising? What are the principles of successful advertising? Discuss the
latest trends in advertising being practiced in our society? (20)

Q.8. What is the purpose and scope of Public Relation in any organization? Describe the
major responsibilities of a Public Relation Officer? (20)
Q.9. Freedom of Press and Responsibility are two common issues in the filed of
journalism. Discuss and evaluate the case of Pakistan regarding these concepts? (20)

Joseph Goebbels
[Adolf Hitlers propaganda minister in 1933, which gave him power over all German radio,
press, cinema, and theater. Goebbels directed virulent propaganda campaigns against the
Jews and other non-Aryan groups.]
Joseph Goebbels (1897-1945), German propagandist and politician, born in Rheydt, and
educated at the universities of Bonn, Berlin, and Heidelberg. He joined the National Socialist
(Nazi) Party in 1922 and began directing the students who entered the organization. In
1925 Goebbels met the party leader Adolf Hitler. In 1926 he was made Gauleiter, or party
leader, for the region of Berlin, and in 1927 he founded and became editor of the official
National Socialist periodical Der Angriff (The Attack). He was elected to the Reichstag, the
German parliament, in 1928 and a year later was chosen as propaganda leader of the Nazi
Party, in which capacity he became the apostle of unreasoning hatred of the Jews and other
non-Aryan groups such as the Slavs. His work as a propagandist materially aided Hitler's
rise to power in 1933. In that year, Goebbels was appointed Reichsminister for propaganda
and national enlightenment. From then until his death, Goebbels used all media of education
and communications to further Nazi propagandistic aims, instilling in the Germans the
concept of their leader as a veritable god and of their destiny as the rulers of the world. In
1938 he became a member of the Hitler cabinet council. Late in World War II, in 1944,
Hitler placed him in charge of total mobilization. On May 1, 1945, as Soviet troops were
storming Berlin, Goebbels committed suicide. The Goebbels Diary for 1942-43, found among
his papers, was published in English in 1948.
Q.7. Define Advertising? What are the principles of successful advertising?
Discuss the latest trends in advertising being practiced in our society? (20)
Q.8. What is the purpose and scope of Public Relation in any organization?
Describe the major responsibilities of a Public Relation Officer? (20)
Advertising:
Advertising is a paid communication through medium in which the sponsor is identified and
the message is controlled. Variations include publicity, public relations, product placement,
sponsorship, underwriting, and sales.
Most advertising tries to persuade or influence consumer to do. Something though in some
cases it is merely to make consumers aware of product or company.Message is conveyed
through different types of media.Advertising makes message reach large audience of
potential consumers. Advertising is a form of mass communication therefore it is nonpersonal.

successful marketing/advertising campaign:

Not every business qualifies for mass media advertising like TV, radio or major city
newspapers because their market segment does not make that a worthwhile expenditure.
For example, a business that specializes in a small segment of the population and only has
one location in a large Metro market would find usually find it cost-prohibitive to advertise
heavily on TV or in newspaper display ads. This would especially apply to a business with a
small mark-up on their products or one that has many competitors within that market area.
A better choice might be on-site promotion or direct mail to select customers.

Developing Advertising Plan

1.Determine who and where your most likely customers are.

2. Determine the best ways to get your message to your prospects.
3. Determine the most economical ways to transmit that message.
4. Create effective materials for the medium or media that you intend to use.
5. Evaluate the effectiveness of your advertising

PR tools/duties of a pr officer in organization

Public Relation could be defined as, 'It is a deliberate, sustained and planned effort to
establish and maintain mutual understanding between organization and its pubic'.
Public relations and publicity are not synonymous but many PR campaigns include provisions
for publicity. Publicity is the spreading of information to gain public awareness for a product,
person, service, cause or organization, and can be seen as a result of effective PR planning.
Public relation officer can have a strong impact on public awareness at a much lower cost
than advertising. The company does not pay for the space or time in the media. Rather it
pays for a staff to develop and circulate information and to manage events. If the company
develops an interesting story, it could be picked up by several different media, having the
same effect as it is.
Public relation officer have professional use of several tools. Major roles are Officer find or
create favourable news about the company and its products or people. Sometime news
stories occur naturally, and some times its products or peoples relation person can suggest
events or activities that would create news.
Public Relations or (PR) Officers use all forms of media to promote, build and maintain an
organisation's image and reputation. Reputation and image are based on what an
organisation does, what an organization says and what others say about it. PR aims to
manage reputation in order to gain understanding and support, and to influence opinion and
behaviour.
PR officers can work for voluntary organisations, public bodies and businesses any
organisation that has a reputation to manage. PR officers can work in an organisation's inhouse public relations department or in a consultancy where they serve a number of clients.
Public relations overlaps with other fields including corporate communications, public affairs,
investor relations, or media relations so PR officers may be known by various other job titles
depending on the employer.

Programme planning:

analysing problems and opportunities; defining goals; recommending and planning activities
and measuring results; liaising with management and clients throughout.

Writing and editing:

since public relations often involves trying to reach large groups of people, the method most
often used is the printed word. PR officers work on shareholder reports, annual reports,
press releases, articles and features, speeches, booklets, newsletters.

Media relations:

developing and maintaining a good working contact with the media. This involves applying
knowledge of how local and national papers, magazines, radio and television work as well as
the special interests of journalists.

Corporate identity:

developing and maintaining an organisation's identity via corporate advertising, presenting

the company's name and reputation rather than its products.

Speaking:

communicating effectively with individuals and groups at events ranging from small
meetings to presentations, speeches, trade fairs, and other special events.

Production:

brochures, reports, film and multi-media programmes are important means of

communication. PR officers also coordinate studio or location photography.

Special events:

news conferences, exhibitions, facility celebrations, open days, competitions and award
programmes are all used to gain the attention of specific groups. PR officers are often called
on to plan and execute large events for their companies or clients.

Research and evaluation:

the first activity undertaken by a public relations practitioner is usually analysis and fact
gathering. A PR programme should be evaluated as a continuing process and measurement
is used to decide future strategy.
JOURNALISM
TIME ALLOEED: THREE HOURS MAXIMUM MARKS :100
NOTE: (i) Attempt ONLY FIVE questions in all, including QUESTION NO.9 Which is

COMPULSORY. Select TWO questions fromeach SECTION. All questions carry EQUALL marks.
(ii) Extra attempt of any question or any part of the attempted question will not be
Considered.
(iii) Candidate must draw two straight lines(================) at the end to
Separate each question attempted in Answer Book.
SECTION I
Q.1 what are the essentials of effective communication? Support your answer with
argukents?
Q.2 give your evaluation of the role of print journalism in Pakistan?
Q.3 survey the development of electronic media in Pakistan?
Q.4. the mass media in Pakistan are confronting many problems Please comment.
SECTION --- II
Q.5. differentiate news components from news values
Q.6. describe the need and significance of editorial.
Q.7. what is your opinion about the present status of Public Relations Practice in Pakistan
Q8 Survey the development of Advertising in Pakistan
COMPULSORY QUESTION
Q. 9 write only the correct answer in the Answer book. Do not reproduce the question.
1) Calcutta General advertiser is popularly known as:
a) Bengal jopurnal
b) Hicky`s Gazette
c) Calcutta Courier
d) Voice of Bengal
2) The first printed Urdu paper in the Sub-continent was:
a) Delhi urdu Akhbar b) Sadiq-ul-Akhbar c) Jam-e-jahan Numa d) Koh-I-Noor
3) The Pakistan Times was founded by:
a) quaid-e-Azam Mohd Ali Jannah b) Liaqat Ali khan c) Khawaja Nazim-uddin d) Mian
Iftakhruddin
4) The term Artillery of the press was coined by :
a) James reston
b) Qilbur Schramm
c) MM clean
d) Lazarsfeld
5) S M C R model of communication process was produced by:
a) David K berlo
b) M M clean

c) E M Roger
d) C H Gerber
6) the modern version of old hero is .
a) Famous personality
b) Celebrity
c) V I P
d) Powerful personality
7) libel is :
a) Malicious defamatory joke
b) Malicious defamatory written accusation
c) Slander
d) Defamatory speech
8) intra Personal Communication is
a) Communication between two persons
b) Inner monologues-communications within self
c) Communication with more perople
d) Communication with masses
9) the originator of the phrase press is the fourth estate is:
a) Edmund Burke
b) Lord Macaulay
c) North Cliff
d) Rudyard Kipling
10) The Magic Bullet theory of mass communication was evolved by
a) Ball Rokeach
b) Klapper
c) George Gerber
d) None of these
Q 9 (b) Identify the following in Pakistan`s Media perspective.
11) A P N S
12) A P N E C
13) C P N E
14) P B C
15) A B C
16) P I D
17) P F U J
18) A P P
19) P E M R A
20) R P P O
Solved Question No - 9 is herewith.
COMPULSORY QUESTION
Q. 9 write only the correct answer in the Answer book. Do not reproduce the question.
1) Calcutta General advertiser is popularly known as:
b) Hicky`s Gazette

2) The first printed Urdu paper in the Sub-continent was:

a) Delhi urdu Akhbar
3) The Pakistan Times was founded by:
d) Mian Iftakhruddin
4) The term Artillery of the press was coined by :
a) James reston
5) S M C R model of communication process was produced by:
a) David K berlo
6) the modern version of old hero is .
b) Celebrity (Not 100 % Sure)
7) libel is :
c) Slander
8) intra Personal Communication is
b) Inner monologues-communications within self
9) the originator of the phrase press is the fourth estate is:
a) Edmund Burke
10) The Magic Bullet theory of mass communication was evolved by
a) Ball Rokeach
Q 9 (b) Identify the following in Pakistan`s Media perspective.
11)
12)
13)
14)
15)
16)
17)
18)
19)
20)

A P N S (All Pakistan Newspapers Association)

A P N E C (All Pakistan Newspapers Employees Confederation)
C P N E (Council of Pakistan Newspaper Editors )
P B C (Pakistan Broadcasting Corporation)
A B C (associated Press Of Pakistan)
P I D (Press Information Depertment)
P F U J (Pakistan Federal Union of Journalists)
A P P (Associated Press Of Pakistan)
P E M R A (Pakistan Electronic Media Regulatory Authority)
R P P O (Registration of Press and Publications Ordinance)

SECTION-1 (2 questions to be attempted from this section)

Q # 1... What do you know about Mass Communication? Describe its importance in the
present age.
Q # 2... Explain what is news, its functions and values may be explained in detail?
Q # 3... Explain the role of journalists in socio-economic development of the country like
Pakistan.

Q # 4... Explain the difficulties faced by the Muslim Press during the movement of Pakistan.
SECTION-2 (2 questions to be attempted from this section)
Q # 5... "Public Relations is actually Image Building activity". Explain in detail.
Q # 6... Define Public Relations and explain the role of PRO in any organization.
not the two questions, with minor adjustments, the same thing?)

( are

Q # 7... What do you know about advertising. Explain its functions and importance in the
modern age.
Q # 8... Define the three of the following in detail:
(a) Press Release (b) Press Note (c) Press Communique
(d) Press conference (e) Hand Out
Q # 9... COMPULSORY QUESTION
1- What is ABC?
(a) American Business Corporation (b) American Business Circle
(d) Audit bureau of Circulation (d) None of these
2- The First Urdu Newspaper was?
(a) Jam-e-Jahan Numa (b) Koh Noor (c) Riaz Noor
(d) None of these
3- The first issue of the India Gazette published in .......?
(a) November 1780 (b) August 1880 (c) August 1947
(d) None of these
4- What is embargo?
(a) A ship, which often comes late
(b) A ban on publication before a specific date
(c) A story, which has no end
5- Television programmes were started in Pakistan on:
(a) 1964 (b) 1990 (c) 1947 (d) None of these
6- Who was the first editor of daily Nawa-e-Waqt?
(a) Syed Baqir Rizvi (b) Arshad Mir (c) Hamid Nizami
(d) None of these
7- Radio is what type of channel?
(a) Space consuming (b) Time consuming
(c) Space & time consuming (d) None of these
8- What is yellow journalism?
(a) Exploitative sensational (b) Classified telephone directory
(c) A low priced novel (d) None of these

9- What is typography?
(a) is a system of Government
(b) a choice of type to ensure image clariy
(c) a branch of photography
10- What is editorial?
(a) Piece of interview (b) A point of view of the news paper
(c) One-Sided approach of the Govt (d) None of these
11- Press and Publication Ordinance was introduced on:
(a) 1965 (b) 1995 (c) 1963 (d) none of these
12- What is Dummy?
(a) A dead body of an animal (b) make up of newspaper
(c) Front page of the newspaper (d) None of these
13- What is lithography?
(a) A method of printing (b) A system of local bodies
(c) Circulation of newspapers (d) None of these
14- What is by line?
(a) A matter written with lines (b) A track of train
(c) Reporter's name given with printed story (d) none of these
15- Agenda setting is the main objective:
(a) of media person (b) Media has no concern one
(c) is the subject of mass communication (d) None of these
16- PID?
(a) Public intelligent department
(b) Pakistan institution of development
(c) Press information department
(d) None of these
17- Press and Publication ordinance?
(a) was introduced by Liaqat Ali Khan
(b) was presented by Muhammad Khan Junejo
(c) was implemented in 1963 during the Field Marshal Muhammad Ayub Khan's Government
(d) None of these
18- Pakistan's per capita income?
(a) $ 800 (b) $ 480 (c) $ 520 (d) None of these
19- What is considered as father of popular Journalism:
(a) Lord North Cliff (b) Elahu Katz (c) E.M. Rogers (d) None of these
20- News is the description of the event by a book writer:
(a) True (b) False
# 9... COMPULSORY QUESTION
1- What is ABC?

(a) American Business Corporation (b) American Business Circle

(d) Audit bureau of Circulation (d) None of these
2- The First Urdu Newspaper was?
(a) Jam-e-Jahan Numa (b) Koh Noor (c) Riaz Noor
(d) None of these
3- The first issue of the India Gazette published in .......?
(a) November 1780 (b) August 1880 (c) August 1947
(d) None of these
4- What is embargo?
(a) A ship, which often comes late
(b) A ban on publication before a specific date
(c) A story, which has no end
5- Television programmes were started in Pakistan on:
(a) 1964 (b) 1990 (c) 1947 (d) None of these
6- Who was the first editor of daily Nawa-e-Waqt?
(a) Syed Baqir Rizvi (b) Arshad Mir (c) Hamid Nizami
(d) None of these
8- What is yellow journalism?
(a) Exploitative sensational (b) Classified telephone directory
(c) A low priced novel (d) None of these
10- What is editorial?
(a) Piece of interview (b) A point of view of the news paper
(c) One-Sided approach of the Govt (d) None of these
11- Press and Publication Ordinance was introduced on:
(a) 1965 (b) 1995 (c) 1963 (d) none of these
12- What is Dummy?
(a) A dead body of an animal (b) make up of newspaper
(c) Front page of the newspaper (d) None of these
13- What is lithography?
(a) A method of printing (b) A system of local bodies
(c) Circulation of newspapers (d) None of these
14- What is by line?
(a) A matter written with lines (b) A track of train
(c) Reporter's name given with printed story (d) none of these
15- Agenda setting is the main objective:
(a) of media person (b) Media has no concern one
(c) is the subject of mass communication (d) None of these
16- PID?
(a) Public intelligent department

(b) Pakistan institution of development

(c) Press information department
(d) None of these
17- Press and Publication ordinance?
(a) was introduced by Liaqat Ali Khan
(b) was presented by Muhammad Khan Junejo
(c) was implemented in 1963 during the Field Marshal Muhammad Ayub Khan's
Government (d) None of these
18- Pakistan's per capita income?
(a) $ 800 (b) $ 480 (c) $ 520 (d) None of these
19- What is considered as father of popular Journalism:
(a) Lord North Cliff (b) Elahu Katz (c) E.M. Rogers (d) None of these
20- News is the description of the event by a book writer:
(a) True (b) False