Paul Joffe

Los Angeles, CA, 90038 323-547-1198 pbjoffe@gmail.com

VP INTERACTIVE MEDIA | DIGITAL | GAMES

Production Operations Marketing

Versatile, highly productive interactive VP with a focus on creating new businesses and products in the digital
media, e-learning and games space in order to expand company growth. Results driven mindset that has
produced hundreds of millions of dollars in revenue for the largest media companies in the world, including
Disney, Universal, BBC, and Nickelodeon. Keen understanding of brands and how to grow revenue.
Successful creation of new intellectual property from concept to launch. Start-up experience in mobile
companies combining best-in-class product and technology. Proven ability in bringing together senior
executives and inspire new businesses powered by technology, entrepreneurial vision and innovation.

Strategic Planning
P&L Responsibility
Budgeting / Forecasting
Opportunity Analysis
Profitability Improvement

Product Innovation
Rapid Prototyping
Production Optimization
Franchise Building
Team Management & Leadership

Analytics
Live Operations
User Acquisition
Performance Marketing
Strategic Partnerships

SELECT ACCOMPLISHMENTS
Increased revenues 66% YOY, reduced costs 40%, turned unit profitable (BBC Worldwide)

Included tens of millions of downloads and the most downloaded commercial app in BBC
history (Top Gear)

Outperformed original forecast by over 400% (Disney Interactive)

The fastest selling game in Disney history and Top 10 in video game holiday sales (Club
Penguin)

62% increase in unit sales in 3 years (Disney Consumer Products/Disney Interactive)

Over 30 million Disney\Pixar licensed products sold.

Successful delivery of products and services for massive global brands, including:

Jurassic Park, Top Gear, Toy Story, Cars, SpongeBob SquarePants, Doctor Who, Hannah
Montana, Mickey Mouse, Imaginext, Planet Earth, Disney Princess, Dancing with the Stars,
Finding Nemo, Walking with Dinosaurs

Played key role in the securing of VC funding

Successful spin off of Knowledge Adventure from Vivendi Universal.

PROFESSIONAL HISTORY
SILICON BEACH MEDIA, COO, Marina Del Rey, Feb 2014 current
In charge of delivering business results and running day-to-day operations of mobile game and technology
start-up, including: business modeling, product planning, market analysis, budgeting, analytics, marketing.

Established a live operations and publishing capability for F2P.

Devised Marketing and User Acquisition strategy
Grew team to 25 people.
Installed best practices of game development, launch planning and sustained support.

KID AWESOME, CO-FOUNDER, Marketing & Operations Los Angeles, Nov 2013 current
Devised strategy, wrote business plan, recruited first members and supervised execution of a series of
original educational apps. Currently advising on marketing, business development and funding.

Paul Joffe

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Los Angeles, CA, 90038 323-547-1198 pbjoffe@gmail.com LinkedIn

BBC WORLDWIDE, VP, Digital Entertainment|Games, Los Angeles, Apr 2010 Nov 2013
Built an international team and business from the ground up to produce interactive media. Led all aspects of
department, including direct responsibility for the global P&L. Reported into the Chief Digital Officer.
Launched strategy across brands that had never existed in the game or digital space.
Implemented best practice production and operations from concept through release of 40 products,
including: green light, due diligence, documentation, scheduling, budget, milestones, QA and sign-off.
Revamped analytics and operations that improved KPI for retention, monetization and acquisition.
Built P&Ls across all platforms and business models, including premium digital, freemium and retail.
Budgeted, forecasted and guided five year outlook for specific franchises as well as divisional growth.
THE WALT DISNEY COMPANY, Product Development, Glendale, CA, Oct 2006 Apr 2010
Recruited and assembled a team with expertise in childrens entertainment and play patterns and delivered
tens of millions of unit sales in handheld games. Reported into VP, Franchise Production.
Brought Club Penguin into the console game space and released top ten holiday hit.
Drove the application of new technology and transmedia experiences by initiating cross divisional
partnerships, creating visualizations, producing prototypes, and fostering industry relationships.
Collaborated closely with DCP and key partners to release two new Disney branded Toy-TV platforms.
THQ, Project Management, Agoura Hills, CA, Aug 2005 Oct 2006
Strategized and executed external production of console and handheld games for the fifth largest game
publisher in the world. Reported into SVP, Worldwide Development.
Headed game production for the Nickelodeon partnership, a $100 million+ revenue product line.
Spearheaded product planning, ideation, selection of game developers, milestone approvals.
Identified and resolved production issues to assure delivery on time, budget and quality.
VIVENDI UNIVERSAL/KNOWLEDGE ADVENTURE, Production, Los Angeles, 1997 2005
Managed all phases of internal production for titles from concept through gold release, including art,
programming, design, music, budgeting, scheduling, usability and QA. Reported into Head of Studio.
Created Curious George Downtown Adventure, named best of the decade by review magazine CSR.
Pioneered JP3: Scan Command, an innovative smart toy with scanner technology.
Designed a blend of filmed Jim Henson puppets with animated world for Bear in the Blue House.

TECHNICAL SUMMARY AND FURTHER ACHIEVEMENTS

Part-Time Faculty, Professor of Interactive Media, Loyola Marymount University
Developed\Published\Operated across numerous platforms, including: PC, iOS, Android, Browser,
Facebook, PS3/2/1, Xbox, Wii, DS, GBA.
Highly proficient in MS Office, including Excel, Word and Power Point
Story Development, Film Production Management, Non-linear Editing, Teaching and Writing.

EDUCATION
Loyola Marymount University, M.F.A. School of Film and Television
University of Pennsylvania, Double B.A. in Philosophy and Psychology