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Since the Herbergian1950s, the face of institutionalizedreligion in America changed dramatically(Herberg1960). The post-WorldWarII periodwitnessedthe dissolutionof a Protestant
hegemony,the steadyassimilationof the Catholicghetto,anda dramaticincreasein intermarriage
amongJewish Americans.More thanever before, Americansclaim no affiliationand "other"affiliationsto Easternreligionsor New Age practiceas well as allegianceto a burgeoningnumberof
small sects, cults, and large, "totalistic"nondenominationalchurches(Marleret al. 1997; Kohut
et al. 2000). What it means to be "religious"is clearly not what it once was.
Over the same four decades, the demographicsof Americansociety also changed:families
became smaller and more diverse; larger numbersof parentswork full time; and racial/ethnic
diversity steadily increased throughimmigration,intermarriage,and higher birthrates (Marler
1993). Whatit means to be an "American"is clearly not what it once was.
Socioculturaltrendstowardsdeinstitutionalization,individualization,and globalizationhave
been used by a numberof authors,includingPargament(1999), to explain increasedattentionto
"spirituality"andthe diminishedculturalpresenceof traditionalreligiousinstitutions.Sociologists
of religion, notablyRoof (1993), identify so-called baby boomersas the primarycarriersof a late
modern American religion that is self-reflexive, unabashedlyconsumerist,small-groupbased,
andcreativelysyncretistic.The 1960s are,consequently,viewed as the watermarkof 20th century
religious revitalizationand change: a "thirdDis-establishment,"a "thirdGreatAwakening,"or
even the "second Reformation"(Roof and McKinney 1987; Hammond 1992; Ellwood 1994;
Miller 1997;CiminoandLattin1998; Sweet 1999). An explosion of "spiritualseeking"is seen as
characterizingthe presentmoment-creating what Roof (2000) calls a "spiritualquest"culture.'
Cimino and Lattin(1998) echo this observationand go further,predictingthat the gap between
being religious and being spiritualwill widen.
In traditionalsocial science terminology,"spirituality"appearsto representthe functional,
moreintrinsicdimensionsof religion,whereas"religion"representsthemoresubstantive,extrinsic
ones (Pargament1999). This particularconceptualpairing,ironically,makes the contemporary
290
spiritualityversus religiousness debate prone to the same kinds of ideological tendencies that
Robertson(1971) aptly identifiedin the ongoing secularizationdebate. Proponentsof "implicit
religion,"for example, arguethat as institutionalforms of religion eroded, noninstitutionaland
nontraditionalforms of spiritualityfilled the void. In this case, spiritualityas the search for
meaningis "good"andreligion as a stultifyinginstitutionis "bad,"or at least anachronistic.With
differentmechanismsbut similaroutcomes,rationalchoice theoriststake a substantive,extrinsic
approach.Institutionalreligiousdeclineis downplayedin favorof anemphasison conservativeand
sectarianstrength.Here,fuzzy andindividualisticspiritualityis "bad"or, at best, inconsequential,
and strong,strictreligion is "good."2
This article looks at the role survey methodology plays in this zero-sum approachto the
relationshipbetween being religious and being spiritual.First, we look at two well-publicized
surveys that operationalize"being religious" and "being spiritual"in slightly different ways:
one item from Roof's 1989 survey of Americanbaby boomers (Roof 1993) and anotherfrom a
December 1999 Gallup survey (PrincetonReligion ResearchCenter2000). Then, we compare
these items and their results with a 1995 study by Zinnbaueret al. (1997) that includes a more
comprehensiveversion of a similar survey item and our 1991 survey of AmericanProtestants,
which includeditems on "beingreligious"and "beingspiritual"similarto the Zinnbaueritem in
scope but patternedafterthe Roof item. Next we look at a follow-up study by Roof (2000) and a
replicationof the Zinnbauerquestionsconductedamong a cross-sectionalsample of Americans
in 2000 (Scott 2001) in orderto examine the effects of sampling on survey responses. Finally,
we review qualitativedata on the meaning of "being religious"and "being spiritual"from the
Zinnbauerstudy(1997), Roof's (2000) follow-up interviewsof Americanbaby boomers,andour
own face-to-faceinterviewsof marginalProtestants.
BEING SPIRITUAL(BUT NOT RELIGIOUS?)
RELIGIONOR SPIRITUALITY
291
In the Gallupcase, respondentswere able to choose between being religious, being spiritualbut
not religious, or being neitherspiritualnor religious. However,they were not offered a choice of
being religious but not spiritual,nor of being both religious and spiritual.Even so, 6 percentof
all respondents"volunteered"that they were both. In both the Roof and Gallup surveys,thereis
an implicit assumptionthatbeing religious andbeing spiritualaremutuallyexclusive. Being both
is not expected;respondentsare one or the other,or neither.
BEING RELIGIOUSAND BEING SPIRITUAL
In 1995, Zinnbaueret al. (1997) surveyed348 respondentsin PennsylvaniaandOhio. Participantswere drawnfrom 11 organizations,includingChristianor otherchurch-relatedinstitutions,
mental health or medical professionals,and nursing-homeresidents.This survey asked respondents to "Chooseone statementthatbest defines your religiousnessand spirituality":
*
*
*
*
The most obvious difference between this survey and the two discussed previously is the high
percentage of respondentswho said they were both religious and spiritual.Clearly, allowing
respondentsthis option ratherthan forcing them to choose between being religious or spiritual
producesa quite differentimage of the religiosity and spiritualityof the Americanpublic. The
"spiritualbutnot religious"optionin the Zinnbauerstudyproducesresultsapproximatelyhalfway
betweenRoof andGallup.Roof's initialscreeningquestionaboutbeing religiousis veryinclusive,
"Do you consider yourself to be in any way religious?"and since very few people said "no"
(14 percent), the "spiritualonly" category is necessarily small (only 9 percent). In the Gallup
study,however,the "spiritualonly" categoryis inflatedbecause people who might otherwisesee
themselves as both spiritualand religious were forced to choose between being "religious"and
being "spiritualbut not religious."
In 1991, we surveyeda randomsample of 2,012 Protestantsaged 21 or older drawnproportionately from four states that representedthe religious constituencyof their respective census
regions:Arizona,Connecticut,Georgia,andOhio.3Thatsurveyasked,"Do you consideryourself
to be a religious person?"to which 73.5 percentresponded,"yes."Respondentsalso were asked,
"Do you consider yourself to be a spiritualperson?"To this question, 82.4 percent answered
affirmatively.Cross-tabulationof responses producedthese proportions:64.2 percentboth religious and spiritual,18.5 percentspiritualonly, 8.9 percentreligious only, and 8.4 percentneither
religious nor spiritual.
Like Zinnbaueret al. (1997), we found that the majorityof respondentssee themselves as
religious and spiritual.Both studies also found that about 19 percent of respondentsclaim to
be spiritualbut not religious. However,proportionatelymore respondentsin Zinnbaueret al.'s
smaller institutionalsample claimed to be both religious and spiritualand fewer claimed to be
"religiousonly" or "neither."
AND A NATIONALREPRESENTATIVE
BOOMERS,PROTESTANTS,
SAMPLE
292
TABLE 1
BEING RELIGIOUS AND BEING SPIRITUAL WITH FOUR OPTIONS
Sample
Category
Religious & spiritual
Spiritualonly
Religious only
Neither
N
Boomers
(Roof)
1995-1996
Institutional
(Zinnbauer)
1995
National
(Scott)
2001
Protestants
(Scott)
2001
Protestants
(Marler/Hadaway)
1991
59%
14
15
12
409
74%
19
4
3
346
61%
20
8
11
487
67%
18
9
6
270
64%
18
9
8
1,884
The second studywas a replicationof the Zinnbaueret al. (1997) questionsin a nationaltelephone
and Health (Scott 2001).
poll conductedfor Spir-itluality
Table I shows responsesto these two polls andcomparesthem to Zinnbaueret al. (1997) and
our 1991 survey of Protestants.Comparingthe nationalresults from Scott (2001) conductedin
2000 with the 1995 datafrom Zinnbaueret al. shows the resultof using a nationalsampledrawn
randomlyratherthanconveniencesamplesdrawnfrominstitutionswherepeople were morelikely
to be more religiously active thanthe general Americanpublic. The proportionsaying that they
are bothreligiousand spiritualis muchhigherin the institutionalsamplethanin the nationalpoll.
Conversely,the proportionsaying they are neither religious nor spiritualis much higher in the
nationalsample.
Whenour 1991poll of Protestantsis comparedto the nationalSpir-ituality
and Healthresults,
we also see the effects of a sample that is somewhat more religiously active than the general
Americanpublic. This effect is all the moreclear when a Protestantsubsampleis extractedfrom
the Spiritualityand Healthdata.4ExcludingCatholics,"others,"andpeople who have no religious
preferenceincreasesthe percentagewho are both religious and spiritualfrom 61 to 67 percent
and decreasesthe percentagewho are neitherreligious nor spiritualfrom 11 to 6 percent.People
with no religiouspreferenceare most likely to choose the "neither"option,followed by "others,"
Catholics, and Protestants(in that order).When the Protestant-onlydata in the Spiritualityand
Health poll are comparedto our Protestantdata,it can be seen that the resultsare very similar
despite the fact that differentquestions were used. Still, both methodsallowed the respondenta
full rangeof choice, includingbeing both religious and spiritual.
Interestingly,the surveyof baby boomersconductedby Roof in 1995-1996 (which includes
Catholics, "others,"and "nones"along with Protestants)produces very similar results to the
Spiritualityand Health survey for the religious and spiritualoption and the neither religious
nor spiritualcategory (see Roof 2000:173, 321). It also should be noted that droppingthe more
inclusive screening question, "Do you consider yourself to be in any way religious?"reduces
Roof's "religious"respondentsfrom 86 to 74 percentof his baby boomersample(combiningthe
religiousonly responseandthereligiousandspiritualcategory).Wherethenew Roof surveydiffers
fromall otherpolls thatallow thefull rangeof religious/spiritualoptionsis-oddly enough in the
low percentageof personswho say they are spiritualonly andthe high percentageof personswho
say they are religious only. Is it possible thatbaby boomersare less likely thanotherage groups
to see themselvesas "spiritual"and morelikely to see themselvesas "religious"?Apparentlynot.
Inconsistentwith Roof's 1995-1996 surveyfindingsbutconsistentwith his conclusions,boththe
Spiritlualityand Health poll and our surveyof Protestantsfound thatthe baby boomercohortwas
morelikely to say they were only spiritualand less likely to say they were only religiousthanwas
the generalpopulation.
293
RELIGIONOR SPIRITUALITY
TABLE 2
BEING RELIGIOUS AND BEING SPIRITUAL BY AGE COHORT
Age Cohort
Category
Oldest
66.8%
14.5
11.0
Born 1927-1945
67.1%
16.7
8.9
Baby Boomers
64.9%
19.8
8.0
Baby Busters
54.9%
22.6
8.3
Neither
7.7
7.3
7.2
14.2
310
496
761
288
The majorityof Americansview themselves as both religious and spiritual,and age cohort
data indicates an increasingtendencyto respond"spiritualonly."The question that arises next,
however, is what do persons mean by "being religious" or "being spiritual"?Zinnbaueret al.
(1997) asked respondentsto choose among five statementsthat describe the ways they believe
the concepts of religiousnessand spiritualityrelateto one another.5They included:
* Spirituality is a broader concept than religiousness and includes religiousness38.8 percent.
* Religiousnessis a broaderconceptthanspiritualityandincludesspirituality-1O.2 percent.
* Religiousness and spiritualityare the same concept and overlapcompletely-2.6 percent.
* Religiousness and spiritualityoverlapbut they are not the same concept-41.7 percent.
* Religiousness and spiritualityare differentand do not overlap-6.7 percent.
Of the five statementsthat describe the relationshipbetween religiousness and spirituality,four
overlappedbut differedin some way. Analysis of the associationbetweenthe above items andthe
previouslydiscussedquestionaboutbeing religiousorbeing spiritualshowedthatthe only significant correlationwas betweenbeing "spiritualbut not religious"andrespondingthatreligiousness
and spiritualityare differentand not overlapping.
We also asked respondentsabout the relationshipbetween "being religious" and "being
spiritual."Following the two questions about religiousness and spirituality,our four-statepoll
asked, "Do you think that there is any differencebetween being religious and being spiritual?"
to which 71 percent answeredaffirmatively.Not surprisingly,respondentswho said they were
both religious and spiritualor neitherreligious nor spiritualwere less likely to say there was a
differencebetween the two (66 percentand 57 percent,respectively).On the other hand, those
who said they were only spiritualor only religious were much more likely to say there was a
differencebetween the two concepts (90 percentand 79 percent,respectively).Nevertheless,as
294
much less likely to see themselves as "religiousand spiritual"(46 percent),more likely to see
themselves as "spiritualonly" (25 percent),slightly more likely to see themselves as "religious
only" (10 percent),and more likely to see themselves as "neither"(18 percent).The patternof
response to these items is similar to but more dramaticthan that of the youngest cohort in the
general sample of AmericanProtestants.Overall, marginalProtestantsare much less likely to
see themselves as religious or spiritual(in any way) than more "churched"respondents.Larger
RELIGIONOR SPIRITUALITY
295
proportionsof "spiritualonly" and "religiousonly" are more thanoffset by the lower numbersof
"religiousand spiritual"and highernumbersin the "neitherreligious nor spiritual"category.
In 1993 and 1994, we conducted49, one-to-two hour,face-to-face interviewswith selected
marginalProtestantswhose responsesbest fit the types generatedthroughclusteranalysis. In an
effort to explore the meaning of "beingreligious"or "being spiritual,"intervieweeswere asked
(again)if they consideredthemselvesto be religiousor spiritual(or both) and, further,whatthose
termsmean to them. Contentanalysis of transcribedinterviewsrevealedthe following pattern:
* Being religious/beingspiritualare the same concept-28 percent.
* Being religious/beingspiritualare differentand independentconcepts- 8 percent.
* Being religious/beingspiritualare differentand interdependentconcepts-63 percent.7
The majority(63 percent)see "beingreligious"and "beingspiritual"as differentbut interdependent concepts. Not surprisingly,most of those who talked about the close relationshipbetween
spiritualityand religiousnessalso respondedin the first surveythatthey were "religious,""spiritual,"and thatthereis a "difference"between the two concepts.About a quarter,however,earlier
said they were "spiritual,"not "religious,"and thatthereis a "difference"between the two.
For the main, marginalProtestantstalk about the religious and the spiritual as different
but interdependentconcepts. They recognize the possibility of both a "naked"spiritualityand
an empty or "soul-less"religion. Most of those who see themselves as "spiritualonly" do so
by default; they are less religious ratherthan more spiritual.As with Zinnbaueret al. (1997),
spiritualityis typically conceived as a broaderconcept that includes religiousness. Spirituality
is, above all, about a connection between the individualand some larger,usually supernatural,
reality. Religion is the expression of that connection: it is, in the words of these respondents,
"organizedspirituality,""thepracticeof spirituality,"or "thatpartof spiritualexperiencethat is
institutionalized."
Most marginalProtestantsdescribe "spirituality"as a kind of internalmoral compass that
is directedand strengthenedthroughreligion. An older baby boomer from New Englandwith a
strongmainlinedenominationalheritagetalkedaboutthe relationshipin this way:
Spiritualityis more a personaldirection,a "how you look at life" with a lower-case "1"than a capital "L"[and]
religion can be the clothingfor that.Being a spiritualpersonmakesyou thinkof crystalsand stuff like that. . . [but
it's] not that [for me]. If pressed [I'd say I'm] more spiritual,but I like the trappings.
In the firstcase, religion was the recognized,formative"clothing"for the views of this marginal
Protestantbut active social justice advocate. In the second, there is less clarity about a current
life directionand/orany spiritualattributionfor it. For both women, however,a conviction that
religion enriches spiritualitypersists.
Othermarginalswho see religiousness and spiritualityas differentbut interdependenttalk
aboutspiritualitynot so much as a way of living but moreas an experienceof "beingconnected."
A lumberjackand environmentalistfrom Georgiawith a Quakerbackgroundexplainedthat"Religions are peoples' way of connecting to the Spirit... spiritualityis being in touch with God,
spirit-wise."An artistfrom Connecticutputs it this way, "I believe in a universalspiritand whatever we do, you know,the energyis somehowconnected.[So] the churchis not in itself necessary.
[Still] when you gatherthat much positive energy together,[there]has to be [a] good outcome,
296
and yes, I need a little bit of that power."A young medical technicianin Hartford,Connecticut
observed,"Spiritualityis morelike feedbackfromaboveor divineintervention.[Withspirituality]
you can skip the middle man and go right to the boss [but]you can get spiritualitythroughthe
church,too."
Close to one-thirdof marginalProtestantintervieweeseitherinsisted thatreligiousnessand
spiritualitywere identicalor were simply unableto talk aboutspiritualityseparatefrom religion.
On the earliersurvey,all of these respondentssaidtherewas no diffierencebetweenbeing religious
or being spiritual;40 percent self-identifiedas "religiousand spiritual,"another40 percent as
"neitherreligious or spiritual,"and the remainderresponded,"spiritualonly."Most, however,
admittedthatthey were not familiarwith the term,"spiritual."Interestingly,those who identified
themselvesas "spiritualonly" in the earliersurveywere less likely to say they were "spiritual"in
the face-to-faceinterview.
A retiree living in Arizona answeredour question in this way, "I never consideredit ... I
considermyself religious,just not organizedreligion. I very definitelybelieve in God ... and so,
I feel thatI am religious in spite of the fact thatI say I don't attendchurch."Similarly,a Lutheran
and admittedlyagnostic woman from Ohio said:
I don't know what the definitionof "spiritual"is ... being religious means that you believe in all of this [but] I
always thoughtthatyou could be religiousandbe very good andnot attendchurch,thatit was morean innerguide
for your life ... and then, I personallythink,in termsof religionand Christianity,I still thinkof an ideal or an idea
thatyou carrywith you inside thatmakes you kind to othersand understandingand good.
RELIGIONOR SPIRITUALITY
297
298
be tracedthroughexaminingsuccessive age cohortsor by comparingmorewith less churchedrespondents,the patternis towardless religiousnessand less spirituality.The youngestandthe most
religiouslymarginalaremuchless likely to see themselvesas religiousandspiritual,slightly more
likely to see themselvesas spiritualonly, and much more likely to see themselvesas neitherreligious norspiritual.The net effect is thatamongless churchedandyoungerAmericansthereis less
agreementaboutreligiousnessandspirituality,andchangeis observedmorein the decline of those
Roof (2000) identifiesas "strongbelievers,"the religious and spiritual,andthe increasein "secularists."These findingsare,of course, at odds with currenttheoriesof Americanreligiousvitality.
Are thereotherinterpretivepossibilities?Recent historicalwork emphasizescontinuitybetween the "popularreligion" of the late 20th and that of the late 19th century (Lippy 1994).9
If true, the 1960s may signal more continuity than currenttheories admit. Resurfacinga particularlyAmericanway of being religious, further,is only exacerbatedby social fragmentation
and diversity,a late modernreflexive focus on the self, and an explosion in media availability
and accessibility.The reappearance,then, of popularspiritualitydoes not necessarilyconstitutea
problemfor secularizationtheories.Indeed,Casanova(1994) makes a convincingargumentthat
thereis a growing "publicrole"for religion in structurallydifferentiatedsocieties. Privatization
of religion may occur but is not requiredas a partof largersecularizationprocesses.
The real anomalyin Americanreligious historymight be the periodof unprecedentedinstitutionalizationbetween the WorldWarsratherthanthe dissipationthat occurredafterward.That
being the case, what Finke and Stark(1992) take as a long-termchurchingtrajectorymay be, in
fact, a shorter-termchurchingphenomenon.The 1960s forward,similarly,may be not so muchan
instance of Americabecoming "morespiritual"as a process of becoming "less religious."Both
Beyer (1997) and Hervieu-Leger(2000) make this kind of argumentaboutreligious change. In
Canada,a period of rapiddenominationalizationdid not occur as the free marketmodel would
predictbut rose (and fell) because of other sociodemographicchanges affecting demandmore
thansupply (Beyer 1997). In France,deinstitutionalizationforces produceda breakin the "chain
of memory"thattraditionalreligion established(Hervieu-Leger2000). A change in the individual's demand for religion and the related erosion of the authorityof religious institutionsare
also reflectedin our interviewswith marginalAmericanProtestants(see also Chaves 1994). In
this case, the relationshipbetween "beingreligious"and "beingspiritual"is betterpicturedas an
additiveone.
ACKNOWLEDGMENT
This researchwas fundedby a grantfrom the Lilly Endowment.We also thankBradLandryfor assisting with this
research.
NOTES
1. In his work,Roof extendsthatof Bellah et al. (1985) in Habits of the Heart, findingevidence of a "Sheila"thatis not
her own "church"as much as her own "spiritualdirector."To do so, he dependson AnthonyGiddensfor insight about
identity and late modernityand Ann Swidler for the concept of a "culturaltoolkit"(see also Marlerand Hadaway
1997).
2. In the case of Miller (1997), "new paradigm"churches are both "strict"and "spiritual"and thus the best of both
worlds.
3. This was a 15-minutetelephonepoll conductedusing a set of randomlygeneratedphone numbersand an eight-callback procedure.The samplesize in each statewas based on the nationalproportionof Protestantsin the census region
representedby that state.
4. These data were not reportedin Scott (2001). The editors of Spiritualityand Health graciously provided us with
breakdownsof questionresponsesby religious group.
5. The Spiritualityand Health poll also replicatedthis set of questionsin a nationalpoll. The correspondingpercentages
are:26 percent(spiritualityis broader),8 percent(religiousnessis broader),22 percent(the same), 30 percent(overlap
but different),and 14 percent(different,no overlap).
299
RELIGIONOR SPIRITUALITY
300