About Us...

The Golden Tulip Hospitality brands trace their roots back to

the 1960's when six independent hoteliers in the Netherlands
joined forces under the Golden Tulip name.

th
8

Largest
Worldwide

nd
2

Largest
In Europe

1100
40

Properties
Across

Countries

Golden Tulip was acquired by Starwood Capital in 2009 and

joined in an alliance with the Louvre Hotels group to form the
second largest hotel group in Europe & the eighth largest
worldwide.
Golden Tulip Hospitality group entered into a joint venture
with the Leyland group in 2006 to form Golden Tulip,
Southern Asia with the objective of developing, franchising
and managing hotels focusing primarily India, Pakistan,
Bhutan, Bangladesh, Sri Lanka & Maldives.

Golden Tulip Southern Asia aims to establish Golden Tulip

Hotels Suites & Resorts as a leading hotel chain in four and
three star hotels segment in the Indian Sub-continent. It has
developed the necessary infrastructure to provide support to
franchisees and owners.
In India, the first Golden Tulip hotel opened in Jaipur,
Rajasthan in November, 2007 and currently has 5 hotels under
operation with 12 more opening in 2011 at key business and
leisure destinations. The company aims at having at least 50
operational hotels by the end of 2013.

OUR PARTNERS

BRAND POSITIONING
LUXURY SEGMENT

Crillon - A six star brand offering lavish accommodations

while retaining an intimate atmosphere of a private
residence.

Baccarat Hotels and Resorts - A sparkling five star brand

focused on resort .

1 Hotels and Resorts - an eco focused luxury hotel brand

BRAND POSITIONING

BRAND POSITIONING
BUDGET / ECONOMY SEGMENT

Campanile Louvre Hotel Groups leading two star chain.

Premiere Classe rooms are available at a single price for one,

two or three people.

STARWOOD CAPITAL GROUP (SCG)

SCG is the founder of a company now known as: Starwood Hotels & Resorts Worldwide
(Sheraton, Westin, W Hotels, St. Regis)

Successfully invested in all real estate types, office, retail, hotel, industrial, residential and
commercial land, mixed-use and golf courses

A dedicated hotel fund invested USD 2.1 billion since 2005 in addition to USD 5 billion
hotel related investments and USD 3.2 billion acquisition of Groupe Taittinger /Socit du
Louvre (SDL)

SDL: One of Europes largest hotel networks, unique collection of 14 luxury hotels and a
portfolio of 800 budget hotels

Starwood Property Trust recently raised USD 830 million and intends to use the net
proceeds from the offering to originate, finance and invest in commercial mortgage loans
and other commercial real estate-related debt investments

Total current portfolio stand at over USD 15 Billion .

KEY EXECUTIVES

Mr. Vimal J. Singh

Chief Executive Officer

Construction & Design

Sales & Marketing

Mr. Pramod Kaushal

Mr. Kartik Khanna

Senior Vice President

(Projects)

Director
(Sales)

Finance & Legal

Hotel Operations

Mr. Rajeev Malik

Mr. Navendu Sinha

Chief Financial Officer

GM Operations

PRE-OPENING & TECHNICAL SERVICES

A full range of pre-opening and development support is available from the head office in Amersfoort
and regional office in New Delhi India to include but is not limited to :

Review and make recommendations on such areas as architectural plans, interior design, guest
room layouts, lighting, food and beverage outlets, public area layouts, health club & spa
facilities, back of the house areas, front desk etc...

Advise on the specifications, quality and quantity of kitchen equipment, laundry equipment,
electric supply, key systems, other specialized hotel equipment, elevators, escalators, fire
detection and retardation equipment and life safety issues.

Advise on the specifications, quality and quantity of kitchen utensils, china, cutlery, linen,
collateral material, menus, glassware and uniforms.

Advise on briefing and evaluations of all tenders for all supplies and equipment.

Supervise the installation of all equipment, furniture and fixtures in the hotel.

Ensure compliance with all fire and life safety systems as required by law.

Advise and assist the owner/developer on the cost/expense efficiency.

Sales Support from Corporate Office

Our team in NCR(Corporate Team): Gurgaon, Delhi, Noida, Ghaziabad, Sahibabad, Faridabad.

NCR is the biggest feeder market for India hence our team based out of Gurgaon Corporate
office
We have a team of 8 professionals who extensively cover Corporate and Leisure markets for the
entire South Asia region
Team has a broad spectrum of experience headed by professionals who have established
contacts with Travel Agents and Corporate
All our unit sales team cross sell other locations
We have a central reservation center at Gurgaon which is connected via toll free number, emails
Mass emails, campaigns and sales blitz activities are undertaken from corporate team
We attend all travel and trade fairs such as TTF, GITB, SATTE etc
On line presence is managed & monitored from central office
All prominent OTA central contracting is in place. Any new hotel gets introduced and promoted
across all channels(Agoda, Booking, Cleartrip, Desiya, LPTI, Makemytrip, Yatra)
We share excellent rapport with our trade partners such as make my trip, desiya, cleartrip,
booking.com who conduct complimentary promotions
Constant monitoring and revision of BAR
Competition check, ARRs, Occupancy, BOB, Length of stay and lead time analysis in order to
devise promotions and strategies
Social Media marketing like facebook, linkedin is managed from central office

WORLDWIDE SALES AND MARKETING

Positioning

Creating top brand experience

Par excellence international standards

State of the art conference and social events venue

Target and attract market segments by proving excellence in related services

Higher average rooms rates and REV PAR

Stronger occupancies through yield management

Stronger management focus towards guest satisfaction and team building

Promotion

Key focus on Public Relations

Repeated presence in quality publications

Brand building with exclusive events

Circulations of brand awareness collaterals

Co-branded sponsored events

Food and Beverage festivals to target city residents

Open house

Owner receptions and special invite cultural nites.

WORLDWIDE SALES AND MARKETING

Distribution
Access through all major world wide systems
45 global offices of Golden Tulip Hospitality group to build leads and direct sales
Goldres to showcase the hotel, providing real time availability information, rates
and photos to potential world wide guests and bookers.
Each unit exposed to over 500,000 travel agent terminals, 1220 Internet
travel agency portals, 700 partner websites
System integrates seamlessly to third party Internet providers such as Expedia
that provides the hotel with exponential exposure to the travel market

Incentive Houses and Conference Organizers

Golden Tulips Central Meeting Line is a reservation service dedicated to the needs
of companies or individuals booking meeting facilities at hotels
Offers great convenience and efficiency to clients who book multiple meetings.
The criteria and preferences of the clients are stored in an electronic database so
future bookings can be made with minimum efforts for all parties involved.

WORLDWIDE SALES AND MARKETING

E-Commerce

Golden Tulip has a sophisticated Internet strategy based on a network equipped

with real time on-line availability
Booking options in multiple languages
All franchisees are provided with an individual Golden Tulip website available
in up to 17 different languages
Individual real time on-line booking engine connected to Goldres
The www.goldentulip.com site is available in nine languages

Sales and Marketing Offices

Key cities support Sales office in India by 2012. Delhi, Ahmedabad, Bangalore, Chandigarh,
Chennai, Hyderabad, Jaipur, Kolkata and Mumbai
Dedicated Sales team for comprehensive Banquet and conference sales
Parallel support from corporate sales team from head office

 Goldres is the showcase of the hotel, providing real time availability information, rates and
photos of the hotel to millions of potential guests and bookers.
Through Goldres, franchise hotels are exposed to over 500,000 travel agent terminals, 1220
Internet travel agency portals, 700 partner websites and 45 call centers around the world.
Goldres integrates seamlessly to third party Internet providers such as Expedia that provides the
hotel with exponential exposure to the travel world.

Ambassador Club is a unique concept, rewarding the bookers of Golden Tulip Hotels, Inns and
Resorts for their loyalty.
The program is designed to communicate with the real decision makers of the hotel and meeting
room accommodation.
Bookers are rewarded points per stay or meetings booked at any hotel in the chain, which can be
redeemed against gifts, collected for hotel stays or donated to charity.
In addition to enhancing booker loyalty, the program stimulates the cross selling of the hotels in
the chain.

 Golden Tulips Central Meeting Line is a reservation service dedicated to the needs of companies
or individuals booking meeting facilities at hotels.
The Central Meeting Line offers great convenience and efficiency to clients who book multiple
meetings per year.
The criteria and preferences of the clients are stored in an electronic database so future
bookings can be made with minimum efforts for all parties involved.

Golden Tulips Connections combines 17 frequent flyer loyalty programs of worldwide airlines
amongst which are Air France, Alitalia, American Airlines, KLM, Lufthansa, Northwest.
Members of these programs can collect bonus miles when staying at a Golden Tulip hotel or
Tulip Inn.
In addition to creating loyalty among frequent flyers, the program allows Golden Tulip
franchisees to feature special offers in the airlines frequent flyer publications.

 Golden Tulips Leisure Marketing combines packages dedicated to its guests, such as
seasonal offers, weekend breaks and last minute promotions.
Programs are targeted to the booker through Golden Tulips websites, e-newsletters,
printed advertisements and seasonal brochures.
Golden Tulip also targets the group leisure business through a concentrated corporate,
regional and local level marketing aimed at the travel agents specializing in such markets.

Flavours : Customer Loyalty Programs

Golden Tulip enables its portfolio hotels to offer a variety of perks to their
customers, such as membership points, frequent flyer miles, upgrades and
other value-added promotions.

Points can be redeemed for hotel stays or exchanged for frequent flyer miles of
partner airlines and gifts through the Flavours gift shop

GOLDEN TULIP SERVICES

Full spectrum of Technical Services

Pre-opening strategies

Development of annual business and marketing plans

Annual operating budgets

Sales & Marketing Plan and Support

Reservation Centre and Support

Create Restaurant & Lounge Concepts

Develop menus and recipes for the outlets

Internal Financial Controls

Quality assurance and compliance with Golden Tulips corporate identity

Why Golden Tulip?

Your hotel will be a part of one of the worlds largest hotel chains

Golden Tulip will undertake aggressive sales and marketing within South Asia and the
major source markets globally through its 45 offices located around the world.

Golden Tulip will provide representation to the hotel at various travel trade shows around
the world such as ITB Berlin and WTM in London.

Golden Tulip South Asia

Head Quarter in Delhi has dedicated technical &
operation professional besides sales and marketing professionals to market the hotels in
India and abroad.

Golden Tulips hotels will participate and benefit from the global reservation system:
GoldRes. This system will become the backbone of the hotel with an adjunct Property
Management System (PMS).

Even at the conservative levels of occupancy and rate, Golden Tulip will provide excellent
returns to owner.

Golden Tulip will undertake a major training program to orient the staff to Golden Tulip
values and systems

Thank you.
For further queries & information
Vimal.singh@goldentulip.com