Sie sind auf Seite 1von 8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

About

Advertising

SignInorRegister
Search...

ARTICLES

UXAWARDS

EVENTS

122084
followers

33930
readers

90486
page likes

14527
subscribers

UXJOBS

UXMAGAZINE

ARTICLENO.1386FEBRUARY5,2015

Bridging the Narrowing Gap between


Digital and Physical Experiences

A look at our evolving relationship with technology from


the DfE awards
by JoshTyson|UXMagazine

Thetrajectoryhasbeenset,andsomewhereonthehorizonmaybeadistantone,
http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

1/8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

maybecloserthanwethinkhumansandtechnologywillcoexistonacellular
level.Whatstartswithwristbandscheckingourpulseandknowingifweresleepingwellwilloneday
becomearmiesofnanobotsjoiningourownwhitebloodcellsonsearchanddestroymissionsto
eradicatecancerouscellsfromourbodies.
Withtherapidpaceatwhichnewtechnologiesemergeandarebuiltupon,itsanyonesguesswhat
ourrelationshipwithcomputersandthewebwillbelikeinevenfiveshortyears.Microchipsare
increasinglycheaperandsmaller,sensorsareeverywhere,andmoreandmoreofourexperiences
withphysicalobjectsandenvironmentsrelyonintegraldigitalcomponents.
Ithasbecomemucheasiertodesigndigitalsystemsthatcanbeinteractedwithusingphysical
devicesfardifferentfromthetraditionalmouse,keyboard,ortouchscreenperhapspointingtoa
momentwhentheinterfacewilltrulydisappearandwellinteractdirectlywithtechnologyinmuchthe
samewaywenowinteractwithoneanother.
Forthatreasonalone,itsworthinvestigatinghowtechnologycanalterourrelationshipwiththeworld
onasensorylevel,somethingthatDesignforExperienceawardwinnerLorenzPotthasthasdone
withhisDeceleratorHelmet.

TheDeceleratorHelmetAslowmotionforReal
Life
fromLorenzPotthast

03:10

AGermandesignerbasedinDurban,SouthAfrica,PotthastwontheBridgingDigitalandPhysical
Experiencescategorywithanintriguingbitofheadgearthatallowsuserstoslowdowntheworld
aroundthemandexperiencelifeatadifferentpace.
Insidehisgiantballbearingofahelmet,usersdigestavideoandaudiostreamofwhateverisgoing
oninfrontofthem.Usingahandheldremote,theycanreducethespeedofthevideofeed,
effectivelyslowingdowntheworldaroundthem.Amonitorontheoutsideofthehelmetshowsothers
http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

2/8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

thissloweddownversionofrealitysimultaneously.

Ourincreasinglyhectic,overstimulated,andrestlessenvironmentcallsfordeceleration,Potthast
says.TheDeceleratorHelmetoffersanexperimentalapproachtoanessentialsubjectofour
globalizedworld.Thetechnicalreproduciblesensesareconsignedtoanapparatusthatallowsthe
useraperceptionoftheworldinslowmotion.

Technologyenablesustodomore,butitisalsotheenablerinanaddictive
relationship@DfExp
tweetthis
WhilePotthastsworkdoesntgetusanyclosertoinvisibleinterfacesornanotechnology,itdoes
remindusthat,whiletechnologyhasimprovedmanyaspectsofourdailylives,ithasalsothrownus
intoabitofatailspinwhenitcomestospendingqualitytimeinthemoment.Toooftenweundermine
interactionswithlovedonesbyfiddlingwithoursmartphones.Wecelebratetechnologysabilityto
helpuscompletetasksmoreefficientlybyfillingourfreedupmomentswithmoretasks.Technology
enablesustodomore,butitisalsotheenablerinanaddictiverelationship.

http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

3/8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

Apartfromitssocialandculturalrelevance,thedeceleratorhelmetraisesthegeneralquestionof
howtechnologywillshapeoursensesinthefuture,Potthastsays.Nomatterifyouthinkaboutitin
ashorttermview(GoogleGlass)oramorelongrange,futuristicone(cyberneticorganisms)an
increasinginfluenceoftechnologyinourperceptionisalmostinevitable."
"Inthesamemovementwheretechnologyisincreasinglydissolvingintooureverydaysurroundings,
digitalenhancementswillcomecloserto[beingpartof]ourbodiesandourperception.
ThefinalistsintheBridgingDigitalandPhysicalExperiencescategoryalsosubmittedimpressive
work.Infor|Hook&Loopcraftedanapplicationthatestablishesarelationshipbetweenmachines
andemployeesinafactorysetting,effectivegivingthemachinesvoices.ZibaDesigncreatedaretail
displaycasethatletsusersexamineAdidasfootwearwithheighteneddetailusingatouchscreen.
InteractiveSoftwareEngineerCharlesYusthelpedcreateadigitalexperienceforvisitorstothe
KennedySpaceCenterthatmimicstherealexperienceofsittinginsideaSpaceShuttle.

The2014DfEawardsarenowacceptingapplications.Ifyouvebeenapartof
creatinganexperiencethatmakesadifference,applytoday!Ifyouknowofany
productsorservicesthatdeserveDfErecognition,makearecommendationnow
usingtheformintherighthandsidebar(oratthebottomofthepageifyou'reona
mobiledevice).Foralimitedtime,anyonewhomakesavalidrecommendationwill
getafreebookdownloadformoursponsor,RosenfeldMedia.
Comments(0)

Print

http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

4/8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

Like

101

Tweet

160

Share

47

ABOUT THE AUTHOR(S)


JoshTyson|UXMagazine
JoshTysonistheManagingEditorofUXMagazine.Heuseslotsofstuff.He
showsnosignsofslowingdown.

Add new comment


Yourname*

Login
via:

Email*
Thecontentofthisfieldiskeptprivateandwillnotbeshownpublicly.

Comment*
Paragraph

Switchtoplaintexteditor
Becauseofproblemswithspamcomments,HTMLincommentsisnotpermitted.URLsareallowed,butthey
willnotberenderedasclickablelinks.
Bysubmittingthisform,youaccepttheMollomprivacypolicy.
Submit

Comments

Related Articles
No Bottom Line? No Experience
http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

5/8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

TheresultsoftheBottomLineImpactcategoryoftheDesignfor
Experienceawardshighlighttheimportanceofbalancingbusinessneeds
anduserneeds.
UXMAGAZINESTAFF NO.1,306

About the Design for Experience Awards


Thisyear'sDesignforExperience(DfE)awardsprogramcelebratesthebestofexperiencedesign,research,
strategy,andtechnologyin2014.TheDfEawardsrecognizepeople,teams,andcompaniesthathave
achievedsuccessinthedesignofuserandcustomercenteredproductsorservices.ThepurposeoftheDfE
awardsisntjusttorecognizeexcellenceforitsownsake,buttoalsodrawvaluablelessonsfromleading
examplesofmasteryinUXandrelatedfields.
YoucanreadmoreabouttheprogramontheDesignforExperienceawardswebsite,aswellasviewagallery
oflastyear'swinnersandfinalists.Ifyouknowofanycompanies,individuals,projects,orproductsthat
deserverecognition,orifyou'reinvolvedwithsomethingcoolyourself,letusknowbysubmittinga
recommendationbelow!

Get Email Updates About the DfE Awards


Provideyouremailaddressbelowtoreceiveupdatesaboutimportantawardsprogramnews,deadlines,and
events.
emailaddress

Subscribe

Recommend Someone for an Award


ThanksforrecommendingsomeoneforaDesignforExperienceaward!Allfieldsexceptthefirstoneare
optionaljustgiveusasmuchinformationasyouhaveavailableandwe'lltakeitfromthere.Youcansubmit
unlimitedrecommendations,includingonesforyourownwork,team,ororganization.
Recommendedcompany,organization,team,individual,product,orservice

Optional Fields
Reasonforrecommendation

Firstnameofthepersonweshouldcontact
http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

6/8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

Lastnameofthepersonweshouldcontact

Yourname

Youremail

Submit
Reset

Related Articles
No Bottom Line? No Experience
UXMAGAZINESTAFF NO.1,306

Recommend Someone for an Award


ThanksforrecommendingsomeoneforaDesignforExperienceaward!Allfieldsexceptthefirstoneare
optionaljustgiveusasmuchinformationasyouhaveavailableandwe'lltakeitfromthere.Youcansubmit
unlimitedrecommendations,includingonesforyourownwork,team,ororganization.
Recommendedcompany,organization,team,individual,product,orservice

Optional Fields
Reasonforrecommendation

Firstnameofthepersonweshouldcontact

Lastnameofthepersonweshouldcontact

Yourname

http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

7/8

8/2/2015

BridgingtheNarrowingGapbetweenDigitalandPhysicalExperiences:AlookatourevolvingrelationshipwithtechnologyfromtheDfEawards|UXMag

Youremail

Submit
Reset

ARTICLES

EVENTS

RESOURCES

UX JOBS

Browse Topics

Conferences

Books

Browse Jobs

Most Popular

Meet-Ups

Papers

Post A Job For Free

Reviews

Classes

Presentations

Subscribe To Updates

Short News

Talks

Software

SEMINARS

The Business Of UX

Workshops

Submit A Resource

Contribute A Seminar

Submit An Event

UX MAGAZINE
Awards
ISSN: 2168 5681
Contributors
How To Contribute
Advertise
Contact
Privacy Policy
Terms Of Service

2015UXMagazine,AllRightsReserved.ReproductionofthiscontentoutsideUXMagazineisprohibitedexceptasguidedbystandardsoffair
use.

http://uxmag.com/articles/bridgingthenarrowinggapbetweendigitalandphysicalexperiences

8/8

Das könnte Ihnen auch gefallen