Youtube - Helping Agencies and Advertisers To Build Brands in Portugal

A NEW Normal
Google Condential and Proprietary
Generation C
Google Condential and Proprietary
Curation
Connection
Creation
Community
Google&Conden+al&and&Proprietary&
They want to
PARTICIPATE
& CHOOSE
Video remains the most potent

way to engage audiences at scale
What Makes Video

the most Powerful
form of
Advertising?
The power of
Google Condential and
Proprietary
The power of
sound,
Proprietary
The power of
sound, sight,
Proprietary
The power of
sound, sight,
and
motion
Proprietary
10
Moves people
YouTube moves people

Move people to choose your brand

Through
Audience
Connect
Engagement
Audience
Generation C in Portugal
Generation C in Portugal is slightly younger, online daily and

more active than non-users
44%
are between
18 and 34 years old
79%
are online daily

use a smartphone
54%
share or re-share links

63%
45%
Source: YouTube Global Audience Study, IPSOS 2013
post a comment or review on a

blog, forum or message board
Google Condential
and Proprietary
Google Condential
and Proprietary
14
Gen C users are valuable consumers

8.0x
3.1x
more likely to buy / download digital

music, movies, or books
4.4x
more likely to buy apps for their

smartphone or tablet
2.8x
more likely to watch movies

in theaters
1.6x
more likely to buy electronics,

gadgets, or other devices
more likely to dine out in restaurants
Google Condential
and Proprietary
Google Condential
and Proprietary
15
YouTube is the first place most users go to watch videos
75% say that YouTube is the 1st place to go for online videos
42% say that YouTube is place for high quality channels
TOP REASONS FOR USING YOUTUBE
Entertainment
94%
Social / Sharing
67%
Learn / Keep up-to-date
66%
Google Condential
and Proprietary
Google Condential
and Proprietary
16
Connect
Express your
brand in the most
compelling way
Create & upload a

video ad
Choose the format

of your ad
Reach your
audience & only
pay for real views
Get valuable
reports & data
Google Condential
and Proprietary
Google Condential
and Proprietary
18
The Trueview Family

TRUEVIEW IN-STREAM
TRUEVIEW IN SEARCH
TRUEVIEW IN-DISPLAY
The Trueview Family

TRUEVIEW IN-STREAM
TRUEVIEW IN SEARCH
TRUEVIEW IN-DISPLAY
Half the money I spend on

advertising is wasted; the
trouble is, I dont know which
half.
John Wanamaker
Almost half of all ads are not watched

63%
of TV impressions
are ignored
53%
of Video ads
are abandoned
YouTube Confidential and Proprietary
Source: Yume & IPG media lab 2011 (US data), Doubleclick 2011 (UK data)
Watched((
Not(watched((
Paid(
Revolutionising video advertising
People choose which ads they want to see.

If they are not interested, they can simply skip it.
And you are only charged for what they choose to watch.
Watched((
and(paid(
Not(watched((
and(not(paid(
TrueView ads have an impact, even on users who

choose to skip the ad
PAID
FREE
81%
59%
21%
Control
Group
TrueView Pre Roll

- Skipped -
Standard and
TrueView Pre Roll
- Not Skipped -
Advertising recognition
All respondens n=1,638
Q8a. Do you remember seeing this ad when you watched the TV show on the DVD or the clips on YouTube?
YouTube Confidential and Proprietary
The Trueview Family

TRUEVIEW IN-STREAM
TRUEVIEW IN SEARCH
TRUEVIEW IN-DISPLAY
81%
of&our&daily&internet&consump+on&starts&with&a&search&
&
N 1 Search engine
N 2 Search Engine
TrueView In-Search The Power of Search brought to Video

Overview
People see your ad as they are searching
for relevant videos and can choose to

click on it and watch it.
Increases video view count, improves
organic placement of videos

Remarketing available
Creative assets
Video, no max length
Placement
YouTube Search Page
Pricing Model
Auction (CPC Cost per click)
Google Condential
and Proprietary
Google Condential
and Proprietary31
The Trueview Family

TRUEVIEW IN-STREAM
TRUEVIEW IN SEARCH
TRUEVIEW IN-DISPLAY
TrueView In-Display Reach your audience while they

discover new content
Overview
People see your ad as they are navigating
through YouTube or the GDN looking for

content related to their passions
Increases video view count, improves
organic placement of videos

Remarketing available
Creative assets
Video, no max length
Placement
YouTube Watch Page, Homepage and
GDN
Pricing Model
Auction (CPC Cost per click)

Google Condential
and Proprietary
Google Condential
and Proprietary
33
Promote once , promote everywhere
Engagement
Deepen connections
through participation
Video in TV vs. Internet
Which user do you think is more
engaged?
YouTube offers a more engaged environment

X higher
Intensity (attention)
attention
levels
YouTube
TV
Time Sec
Source: OTX GM/Motorola Study, Biometrics data measured: Heart rate, Physical movement, Respiratory rate, Skin conductance
TV respondents were watching In Plain Sight a US FBI drama. Web respondents were surfing on YouTube
Google Condential
and Proprietary
Google Condential
and Proprietary
37
Amplify your message through advocates and

inuencers
SUCCESS STRATEGY: Campofro
SUCCESS STRATEGY: pisos.com

34% View-Through Rate
Higher than average retention
rates
+2000 conversions
Lower Cost per Conversion than
traditional Search campaigns
Build a direct relationship with your fans
Casi todas las semanas

encontramos un vdeo en YouTube
que nos hace reparar en una
nueva posibilidad que no se nos
haba ocurrido.
Stephen Baumer, GoPro CTO
SUCCESS STRATEGY:
Understand how your audience really respond
In&just&seven&years&YouTube&has&
become&the&most&rapidly&growing&
force&in&human&history.&
January&2012&
THANKS

Youtube - Helping Agencies and Advertisers To Build Brands in Portugal

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Youtube - Helping Agencies and Advertisers To Build Brands in Portugal

Hochgeladen von

Copyright:

Verfügbare Formate

A NEW Normal

Google Condential and Proprietary

Google Condential and Proprietary

Video remains the most potent

What Makes Video

YouTube moves people

Move people to choose your brand

Generation C in Portugal is slightly younger, online daily and

are online daily

share or re-share links

post a comment or review on a

Gen C users are valuable consumers

more likely to buy / download digital

more likely to buy apps for their

more likely to watch movies

more likely to buy electronics,

more likely to dine out in restaurants

YouTube is the first place most users go to watch videos

Source: YouTube Global Audience Study, IPSOS 2013

Learn / Keep up-to-date

Create & upload a

Choose the format

The Trueview Family

The Trueview Family

Half the money I spend on

Almost half of all ads are not watched

YouTube Confidential and Proprietary

Revolutionising video advertising

People choose which ads they want to see.

TrueView ads have an impact, even on users who

TrueView Pre Roll

YouTube Confidential and Proprietary

The Trueview Family

TrueView In-Search The Power of Search brought to Video

for relevant videos and can choose to

Increases video view count, improves

organic placement of videos

Video, no max length

YouTube Search Page

Auction (CPC Cost per click)

The Trueview Family

TrueView In-Display Reach your audience while they

through YouTube or the GDN looking for

Increases video view count, improves

organic placement of videos

Video, no max length

YouTube Watch Page, Homepage and

Auction (CPC Cost per click)

Promote once , promote everywhere

Video in TV vs. Internet

Which user do you think is more

YouTube offers a more engaged environment

Amplify your message through advocates and

SUCCESS STRATEGY: Campofro

SUCCESS STRATEGY: pisos.com

Build a direct relationship with your fans

Casi todas las semanas

Understand how your audience really respond

Das könnte Ihnen auch gefallen