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Please ensure you have covered everything in your thesis

Title (something catchy and accurate)

Abstract (concise 250 words to explain study): containing each:

What is the problem?

Why does it matter?

How do you address it?

What did you find?

How does this change practice (what people in business do), and how does it change research
(existing or future)?

Keywords (4-8 keywords that capture the contents of the study)

Introduction (2-4 pages)

What is the problem and why does it matter? And what have others done to try to address this

problem? (1-2 paragraphs)

What is your DV(s) and what is the context you are studying it in? Also briefly define the DV(s). (1-2

How does studying this DV(s) in this context (also relevance to the Industry that you selected)

adequately address the problem? (1-2 paragraphs)

What existing theory/theories do you leverage, if any, to pursue this study, and why are these

appropriate? (1-2 paragraphs)

Briefly discuss the primary significance/contributions of this study without discussing exact


How is the rest of the study organized? (1 paragraph)

Lit review (leading to hypothesis)

Fully define your variable(s) and summarize how it has been studied in existing literature within

your broader context.

If you are basing your model on an existing theory/model, use this next space to explain that theory

(1 page) and then explain how you have adapted that theory to your study.
If you are not basing your model on an existing theory/model, then use this next space to explain

how existing literature in your field has tried to predict your variables
Explain what other constructs you suspect will help predict your DV(s) and why. Inclusion of a

construct should have good logical/theoretical and/or literature support. For example, we are including
construct xyz because the theory we are basing our model on includes xyz. Or, we are including construct
xyz because the following logic (abc) constrains us to include this variable lest we be careless.
Briefly discuss control variables and why they are being included.

Theory section (take what space you need, but try to be parsimonious)

Briefly summarize your conceptual model and show it with the Hypotheses labeled (if possible).

Begin supporting H1 then state H1 formally. Support should include strong logic and literature.

H2, H3, etc. If you have sub-hypotheses, list them as H1a, H1b, H2a, H2b, etc.

Expected signs table: Variable1 Variable 2 and rich literature to support the hypothesis.

Explanation of study design (e.g., pretest, pilot, and online survey)

Explanation of sample (some descriptive statistics, like demographics, sample size, computer
experience, etc.), don`t forget to discuss response rate (number of responses as a percentage of number of
people invited to do the study).

Method for testing hypotheses (e.g., structural equation modeling in AMOS). If you conducted multigroup moderation, mediation, and/or interaction, explain how you kept them all straight and how you went
about analyzing them. For example, if you did mediation, what approach did you take (Baron and Kenny,
Sobel test, Bootstrapping, or all three)? Were there multiple models tested, or did you keep all the variables
in for all analyses? If you did interaction, did you add that in afterward, or was it in from the beginning?

Analysis (1-3 pages)

Data Screening

Cronbach`s alphas

CFA (mention that you did it and bring up any issues you found) mention any items dropped
during CFA. Report model fit for the final measurement model. Indicate the dropped questions by a * in the
questionnaire attached with your thesis.

Mention Common Method Bias approach and results and actions taken if any.

Report the correlation matrix, CR and AVE (you can include MSV and ASV if you want), and briefly
discuss any issues with validity and reliability if any. (Bonus marks. link attached)

Report the final structural model(s) (include R-squares and betas) and the model fit for the
Findings (1-2 pages)

Report the results for each hypothesis (supported or not, with evidence).

Point out any unsupported or counter-supported (opposite direction) hypotheses.

Provide table(s) that concisely summarizes your findings.

Discussion (2-5 pages)

Summarize briefly the study and its intent and findings (one paragraph).

What insights did we gain from the study that we could not have gained without doing the study?

How do these insights change the way practitioners do their work?

How do these insights shed light on existing literature and shape future research in this area?
Compare your findings with literature

What limitations is our study subject to (e.g., surveying students, just survey rather than
experiment, statistical limitations like CMB etc.)?

Conclusion (1-2 paragraphs)

What are some opportunities for future research based on the insights of this study?

Summarize the insights gained from this study and how they address existing gaps or problems.

Explain the primary contribution of the study.

Express your vision for moving forward or how you hope this work will affect the world.
References (Please make sure that all intext are in the bibliography and viseversa. Also provide softcopies

of these articles indicating the articles from where you selected the operational definitions and your base article)

Appendices (Any additional information, like the instrument and measurement model stuff)