Chapter-1

PROFILE OF THE COMPANY

1.1 Introduction of the Company

Ginni International Ltd. (GIL) is a public limited company engaged in the production of
high-quality textile products. It established a composite textile unit in 1996 with a stateof-the-art manufacturing unit at RIICO Industrial Area, Neemrana, Distt. Alwar,
Rajasthan (on Delhi-Jaipur Highway 120 kms. from Delhi). Ginni International
Limited is an established textile manufacturing company with a reputation of being a
trusted supplier of cotton yarn, woven fabric and denim fabric in India and overseas. The
company realizes more than 30% of its turnover from exports and rest from domestic
market. The export market of the company comprises Hongkong, Taiwan, Korea,
Philippines, Mauritius, Brazil, Cambodia, Peru, Egypt Bangladesh, lima, Ecuador, United
Kingdom, Srilanka, etc. and domestic market of the company comprises Bangalore,
Delhi, Ahmadabad, Mumbai, Calcutta, etc.
CORPORATE/HEAD OFFICE

REGISTERED OFFICE & WORKS

2nd Floor, Shanti Chamber, 11/6B,

RIICO Industrial Area, Neemrana,

PusaRoad, New Delhi-110 005.

District Alwar, Rajasthan.

Phone: +91-11-40088000

Phone: + 91-246116, 01494-246117

Fax: +91-11-25863157 / 25863255

Fax: 01494-246070

E-mail: plant@ginniint.com

www.ginniint.com

1.2 Nature of the Organization

India is the one of the world's largest producers of textiles and garments. Abundant
availability of raw materials such as cotton, wool, silk and jute as well as skilled
workforce have made the country a sourcing hub. It is the world's second largest producer
of textiles and garments. The Indian textiles industry accounts for about 24 per cent of the
worlds spindle capacity and 8 per cent of global rotor capacity. The potential size of the
Indian textiles and apparel industry is expected to reach US$ 223 billion by 2021,
according to a report by Technopak Advisors.

The sector contributes about 14 per cent to industrial production, 4 per cent to the gross
domestic product (GDP), and 27 per cent to the country's foreign exchange inflows. It
provides direct employment to over 45 million people. The textiles sector is the second
largest provider of employment after agriculture. Thus, the growth and all round
development of this industry has a direct bearing on the improvement of the Indias
economy.

The textiles sector has witnessed a spurt in investment during the last five years. The
industry (including dyed and printed) attracted foreign direct investment (FDI) worth Rs
6,710.94crore (US$ 1.11 billion) during April 2000 to February 2014. The Government of
India has promoted a number of export promotion policies for the textiles sector. Some of
initiatives taken by the government to promote the industry such as by make textiles
processing units more environment-friendly and globally competitive, plans to set up Rs
100 cr. venture capital fund in order to encourage innovative ideas, etc.

The fundamental strength of this industry flows from its strong production base of wide
range of fibers / yarns from natural fibers like cotton, jute, silk and wool to synthetic
/man-made fibers like polyester, viscose, nylon and acrylic. We can just track the strong
multi-fiber strong base by highlighting the following important positions reckon by this
industry across globe are:

1.21

Man Made Fibers: This includes manufacturing of clothes using fiber or

filament synthetic yarns. It is produced in the large power loom factories. They account
for the largest sector of the textile production in India. This sector has a share of 62% of
the India's total production and provides employment to about 4.8 million people.

1.22

The Cotton Sector: It is the second most developed sector in the Indian Textile

industries. It provides employment to huge amount of people but its productions and
employment is seasonal depending upon the seasonal nature of the production.

1.23

The Woolen Sector: India is the 7th largest producer of the wool in the
world.

India also produces 1.8% of the world's total wool.

1.24

The Jute Sector: The jute or the golden fiber in India is mainly produced in the

Eastern states of India like Assam and West Bengal. India is the largest producer of jute
in the world.

Ginni is today a leading integrated textile company. Ginni International Limited is an

established textile manufacturing company with a reputation of being a trusted supplier of
cotton yarn, woven fabric and denim fabric in India and overseas. The company started
its commercial production in 1996 with a state-of-the-art manufacturing unit at RIICO
Industrial Area, Neemrana, Distt. Alwar, Rajasthan (on Delhi-Jaipur Highway 120 kms.
from Delhi).

Figure No.1: Company Profile

This was the time when the Indian economy had begun to liberalize, and investment in
technology was being encouraged as Quality became the prime concern for the various
industry sectors. The company established itself as a successful textile manufacturer
within a short period of time and received ISO 9000:2008 certification in
the year 1997.

Ginni has come a long way since its inception. The company banks upon its core strength
that lies in its unmatched quality, modern manufacturing technology and commitment to
customer satisfaction. With consistent growth and a remarkable improvement in the
quality and durability of its products, Ginni was also awarded the OEKO Tex certificate
in the year 2009. Ginni is a certified manufacturer of Organic Cotton yarn, Woven fabric
and Denim fabric.

Quality assurance Ginni, have a continuous commitment to consistent quality across

product ranges. They have adapted best in industry practices, norms and technologies to
deliver on our commitment. Ginni has implemented a policy of 100% testing of all raw
materials including raw cotton, yarns, dyes and chemicals. The company has an
integrated ERP system with complete traceability of raw materials and processes

They have using the most modern technologies and processes to ensure quality. The
company is equipped with a dedicated spinning lab, fabric physical lab, chemical lab,
dyeing lab, washing lab. Ginni is a market leader in innovation, developing close to 100
products a month with different yarns, shades and weaves. There is a dedicated product
development cell with experienced technicians equipped with sampling, warping, dyeing,
sizing and loom facilities.

The company has a network of consultants around the globe, who are working in coordination with the product development cell to deliver continuously innovative products
to the market. Ginni International currently has a capacity to produce 12 million meters
of denim per annum. Ginni International Ltd is one of the prime exporters and
manufacturers of fabrics and yarns such as denim fabrics, cotton and blended greige
fabric and 100% cotton yarns. Since last 5 years which speaks volumes about the quality
of our products and processes. Present annual production in Ring Spinning is nearly
11,000 tones, while the output for greige and denim fabric is 8.5 and 10 million meters
respectively, by May 2010 denim Production will be 17 million meters.
Other group verticals of company:

i.

Power

Ginni Global Limited is an independent power producer, engaged in the production of

renewable and non-renewable energy. In a short time, the company has established itself
as an important player in small hydro projects. The company commissioned a 5 MW
small hydro power station in Himachal Pradesh in 2007. Presently, the company is
implementing another 5 MW hydro power project in Himachal Pradesh, which is likely to
be commissioned by August 2010. Besides, the company also operates a 6 MW furnace
oil based plant in Rajasthan. The company has a vision of growing into a diversified
renewable energy power producer in the coming years.

ii.

Education

Jaipuria legacy of education began in 1945 with the establishment of the Jaipuria College
in Kolkata. Today, 67 years after its inception, the House of Jaipuria has been delivering
superior quality education consistently. It is this unique heritage spanning 7 decades and
4 generations that sets us apart from other educational institutes.
This ongoing quest for ensuring academic excellence led to set up the first Jaipuria
Institute of Management in Lucknow in 1995. Today the institute is one of the largest
groups in northern and central India to offer AICTE approved PGDM programmes at four
world class campuses in Lucknow, Noida, Jaipur and Indore.
It is but a testament of Jaipurias commitment to provide transformational education and
the quality that it assures year after year, that the National Assessment and Accreditation
Council (NAAC) has accredited Jaipuria Lucknow and Noida with the prestigious A-

GRADE rating. Jaipuria Jaipur has been rated the best B-school in Rajasthan by the
Business Today. Jaipuria Indore is the first institute in south-east Asia to offer a PGDM
which integrates management of digital and new age businesses in its PGDM curriculum.

1.3 Companys Vision and Mission

1.31 Mission
To attain industry leadership through the creation of sustainable economic value for our
customers by an unflinching focus on creativity and quality in all our products.

1.32 Vision

Creativity and Innovation

High Degree of Integrity

Customer Mindedness

Team Orientation

Consistency in Quality and Service

Environmental and Social Awareness

1.4 Product Range of the Company

The product range of Ginni International is as follows:

1.41 YARN
With a capacity of 40,000 spindles, Ginni is a manufacturer of high quality yarn. The
yarn is sold in major export markets across the world. Each and every bale of cotton is
tested and categorized with unique bale management software for homogenous mixing.
This ensures that the yarns are of stable and outstanding quality. Online dataflow and
analysis systems are used in order to follow up quality and efficiency of machinery.

1.42

WOVEN FABRICS

Ginni is high quality producer of woven fabric with specialization in heavy canvas
fabrics. Each lot of yarn is tested before taking into production to ensure consistent
quality. A dedicated product development cell is equipped with sample loom to expedite
the sampling process. There is an emphasis on continuous innovation in weaves and
structured fabrics.

1.43

DENIM FABRIC

Ginni is high quality producer of innovative denim fabric. The entire manufacturing
process follows stringent stage-wise quality controls methods with complete traceability
from yarn to finished fabrics. The facility is equipped with a R&D lab for yarn
inspection, a dyeing lab with online control of dyeing shed, and a physical lab for testing
finished fabrics.
Ginni is a market leader in innovation, developing close to 100 products a month with
different yarns, shades and weaves. There is a dedicated product development cell with

experienced technicians equipped with sampling, warping, dyeing, sizing and loom
facilities. The company has a network of consultants around the globe, who are working
in co-ordination with the product development cell to deliver continuously innovative
products to the market.

1.44

COATED FABRIC
Coated fabric is of different technique in which fabric are converted
into other forms of fabric. These can be done with various forms:

1.44.1 The Leather Effect

Leather touch on Denim is not a very new concept, but soft handle and feel along with
leather effect is something which is quiet interesting. Also the self shiny effect means
more you wear the denim the more it will be shiny. Still maintains the dignity and
decency of Denim.

1.44.2 Metallic Effect

Metallic effect along with soft handle and retention after washing is also an innovative
concept. Both on Denim and RFD, the effect with full covering dominates over the
characteristics of fabric beneath.

1.44.3 Oil - Finish Washbur Tag

Permanent wax effect or oily touch on Denim takes control of overall fabric surface
characteristics and gives waxy or oily touch to feel. The effect is permanent after enzyme
wash which further adds value without exaggerating.

1.44.4 Coloured Finish

An innovative chemical, which plays with coating paste characteristics so meticulously,
can give pigment coating effect when mixed with pigment without affecting the handle of
fabric. It can be over-dyed with direct dyes without tinting surface which is pigment
coated to give bi-colour effect. All this effect can be achieved in simple enzyme wash for
30 to 45 min. Tinting with direct dyes can also be combined in same enzyme wash
followed by salt addition as in exhaust dyeing.

1.44.5 Bleach Effect

An innovative chemical resin having properties to discharge colour and gives coloured
bleached effect as evident in scanned photographs. Whole concept is without chlorine
means the same effect can be achieved in just 60 degree Celsius rinse wash for 30 min
with soap. Can be an interesting concept in coloured denims.

1.44.6 Tex Acid Concept

Just specialty resin application on RFD fabric through coating. Coating surface has
affinity for Acid dyes and uncoated surface has affinity for direct dyes. Two tone affect
and used on raw look effect can be achieved just maintaining load of washing machine.
1.44.7 BI-Colour Finish
Both side pigment coat with such precision that it will not give see through or back
staining effect even on fine poplin fabric. After wash, handle is just like jacket fabric with
dry feel on surface. Single side coating + Overdyeing in garment form with direct dyes
can also offer two tones affect same as double coating. Chalk finish combined with over
dyeing direct dye will also give chalked effect as evident from the photograph.

1.44.8 Metallic Effect on Poplin

Metallic effect along with soft handle and retention after washing is also an innovative
concept. Both on Denim and RFD, the effect with full covering dominates over the
characteristics of fabric beneath.

1.5 Size of the Organisation

In Terms of Turnover:
Ginni International Limited is an established textile manufacturing company with an
annual total turnover of 512 cr. in 2013-14.

In Terms Of Manpower:
Ginni international has total of 2105 efficient and technically skilled employees which
provide their valued services to the organization, which includes 1500 Working workers,
250 contract workers and 335 staff workers.

1.6 Organisational Structure of the Company

Chairman & Managing Director

President

FH Spinning

SH QA & MR

Asst MR

FH HR

FH Weaving

FH Denim

FH
Engineering

FH
Commercial

FH Fabric
Marketing

FH Fabric
Marketing

Figure No.1: Organizational Structure of Ginni International Ltd.

1.7 Market Position of the Company in the Industry

List of Denim Mills In India with Location and Capacity

S.No
Denim Mill
.

Location

Capacity*

1
2
3
4

AarVee Denims and Exports Limited

Arvind Mills
Ashima Group

Ahmedabad, Gujarat
Ahmedabad, Gujarat
Ahmedabad, Gujarat
Dist. Raisen, Madhya

Bhaskar Industries Ltd.

5
6
7
8
9
10
11
12
13
14
15
16
17
18

Blue Blends (India) Ltd.

Century Denims
Etco Spinners Pvt. Ltd.
Ginni International Ltd.
Jindal Worldwide Limited
K G Denim
K G Fabriks
Kanchan India Ltd.
LNJ Denim
Mafatlal Denim Limited
Malwa Group
Modern Denim
Nahar
Nandan Exim (Division of Chiripal

19
20
21
22
23
24
25
26

Group)
Partap Spintex Ltd.
Rainbow Denim
Raymond UCO Denim
Sangam (India) Limited
Shri Lakshmi Cotsyn Ltd.
Soma Textiles and Industries Limited
Suryalakshmi Cotton Mills Limited
Vinod Denim

60
110
10
40

Pradesh
Ahmedabad, Gujarat
Satrati, Madhya Pradesh

18
20

Neemrana, Rajasthan
Ahmedabad, Gujarat
Coimbatore, Tamil Nadu
Coimbatore, Tamil Nadu

12
20
19
12

Banswara, Rajasthan
Navsari, Gujarat
Ludhiana, Punjab
Ahmedabad, Gujarat
Mohali, Punjab

27
20
20
20
25

Ahmedabad, Gujarat

30

Haryana
Mohali, Punjab
Yavatmal, Maharashtra
Bhilwara, Rajasthan
Fatehpur, Uttar Pradesh
Ahmedabad, Gujarat
Ramtek, Maharashtra
Ahmedabad, Gujarat

18
40
8
18
18
40
9

* Capacity in Million Meters per Annum

Among all 26 companies Ginni International is at 19th position with the capacity of 12
million meteres per annum.
1.8 People Interacted During the Summer Training

Mr. Yogesh Bhatt - Vice President Marketing (Woven and Denim Fabric)
Mr. Sushil Yadav Senior Manager Marketing

1.9 Source of Data Collection

The above data which has been provided above has been drawn from
various sources so that we are able to complete the report with collect
information. The information has been drawn from various sources as:

1.91

Primary Sources:

a) Questionnaire
b) Observations
c) Surveys

1.92

Secondary Sources:

We have taken the help of Companys brochure, Companys annual

report etc. We have also taken the help of companys employee and
companys website to arrange the information.