CUTTINGEDGE

Jennifer Lee, Max Muscle Franchisee

The Fuel
You Need

To Get Up and Go

Max Muscle's EnduroMax and Vit-Acell

Energy will give you the boost you crave
and help you go the distance.

ental toughness is a pre-requisite for

success at any level in sport. Weve all
witnessed extraordinary moments when an
athlete excels to a level most of us thought
impossible, and many of us have pushed ourselves
towards an accomplishment we didnt know we were
capable of. A strong mind can push the body to new
limits. So, what happens when the desire to push
is there but our body isnt responding? When this
happens, much of the time it can be traced back to
improper nutrition. Max Muscles EnduroMax and
Vit-Acell Energy were designed to provide your body
with the fuel it needs to propel you toward reaching
for higher levels in your sport, keeping both your mind
and body in sync and ready to show everyone just how
tough you are.
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Why You Gotta Have It

The benefits you will experience

by using EnduroMax include the
following:
Improve aerobic/anaerobic
performance
Minimize muscle damage
Boost immune system
Reduce inflammation
Fight fatigue
Utilization of fat for energy
Spare muscle glycogen
Proper hydration

Lou Scharpf, 58, Sacramento

Shops at Max Muscle Natomas, CA
I have been using EnduroMax since
September 2011. I first started
incorporating EnduroMax for motorcycle
riding. My lap times got faster and I had
more energy. It was unbelievable. I also felt
like I was more focused. For cycling, I add
a scoop of Emerge for that extra kick and
feel great. Recently, I tried EnduroMax for
snow skiing and had unbelievable energy.
I was able to ski all day whereas before
I would peter out about midday. I know it
sounds cheesy, but I really love this stuff!

EnduroMax is based on strong

scientific evidence and modeled after
the newest American College of Sports
Medicine (ACSM) guidelines for fluid
and electrolyte replacement during
exercise. EnduroMax will provide the
fluid, fuel, electrolytes, amino acids,
metabolic cofactors and antioxidants
your body needs during exercise to
support optimal performance.
Excessive exercise stresses the
body. With the proper nutrients taken
during exercise, it is possible to
reduce some of this stress, speeding
the recovery process. EnduroMax
should be used during exercise lasting
more than one hour or an intense
training.

Key Ingredients
Found in EnduroMax
Carbohydrate: Carbohydrate

increases endurance, spares muscle

glycogen and prevents muscle
damage caused by excessive exercise.
The combination of carbohydrate
and protein has shown to stimulate
insulin at a greater level than the
consumption of carbohydrate alone.
Insulin suppresses cortisol, a hormone
that causes muscle damage and leads
to a suppressed immune system.

Protein: Per serving, EnduroMax

contains an 11 g blend of whey

isolate and whey concentrate protein.
Whey protein is easily digested and
when taken during exercise will help
to prevent muscle breakdown. With
training that lasts several hours, it is
important to consume some protein to
prevent muscle loss and to optimize
muscle recovery.

Caffeine: Caffeine enhances

performance during exercise. It

stimulates the central nervous system
and causes the release of adrenaline,
which increases speed, power and
endurance. Caffeine also enhances
free fatty acids in the blood and helps
our body to utilize fat as energy
during exercise.

Quercetin: A flavanoid that provides

antioxidant and anti-inflammatory

benefits, quercetin acts as an antiinflammatory inhibiting the release
of histamine and other allergens.
Quercetin has been shown in studies
to enhance the benefits we get
from caffeine on the central nervous
system during exercise. A recent study
showed that quercetin increased both
VO2Max and endurance capacity in
untrained individuals.

L-Carnitine: Studies have shown

that L-carnitine improves energy

producing enzyme levels in long
distance runners. L-carnitine also
functions as an anti-fatigue formula
for endurance athletes because it
increases the utilization of fatty acids
during exercise, prolonging endurance
and increasing energy.

Glutamine: Glutamine is the most

abundant amino acid in the body and

is the amino acid most responsible
for keeping the muscles in a positive
nitrogen balance. Glutamine is
heavily depleted during exercise and
when supplemented will help reduce
muscle damage and promote protein
synthesis.

BCAAs: Like glutamine, branched

chain amino acids (BCAAs) are heavily

depleted during exercise. Leucine
plays a major role in protein synthesis
and is provided in EnduroMax in

a dose of 1.5 grams per serving.

Isoleucine and Valine are a direct
source of energy for our muscles and
can delay fatigue and speed recovery
when taken during exercise.

Antioxidants, Electrolytes and

Cofactors: Vitamin C, vitamin E,

coenzyme Q10 and alpha lipoic acid

provide the antioxidant protection
from free radicals produced
during prolonged exercise and are
key cofactors for mitochondrial
function. Electrolytes are provided
in the appropriate levels for proper
hydration.

Get Your
Boost On!

Vit-Acell Energy is abundant in the

nutrients your body craves and needs
to help with everything from immune
support to anti-aging, from energy
support to exercise recovery. It is not
a synthetically designed, cheap one
a day, it is the gold standard of multivitamins and will help your body meet
its daily needs to live your life to the
fullest.

Key Ingredients Found

in Vit-Acell Energy
Vitamins, Minerals and Herbs:

Vitamins and minerals play essential

roles in most metabolic processes in
our bodies. They act as antioxidants,
co-enzymes and catalysts playing roles
in a number of chemical reactions.
Vit-Acell Energy is a natural liquid
nutrition supplement that provides
100 percent or more of 13 essential
vitamins and essential minerals. It
also contains a natural juice blend
complete with antioxidants, 100 mg
of colloidal minerals and energizing
herbal extracts such as green tea,
ginkgo biloba, grape seed extract,
ginseng, citrus bioflavonoid extract,
rutin powder and herperidin extract.

Caffeine: Vit-Acell Energy also
contains a natural kick, a caffeine
blend, making it a perfect choice for
your morning multivitamin. It provides
100 mg of caffeine coming from green
coffee bean extract, guarana extract,
yerba mate extract and kola extract.
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Caroll Mortensen, 47,

Sacramento
Shops at Max Muscle
Natomas, CA

Ive been using EnduroMax for the

past three years. I use it in regular
conjunction with MaxPro protein, Max
Glutamine, Max ARM and Xtinguisher.
This combination, together with a
healthy diet and smart training, has
greatly increased my performance.
About four years ago, I switched
from running on the road to trails and
fell in love with it. Being on the trails,
running mile after mile in solitude over
challenging, ever-changing terrain
has reenergized me. I learned quickly
that trail running is VERY different than
running on the road. Often my long
training runs are totally self-supported.
No drinking fountains or supermarkets
to swing by if you run out of food and
water so having the right nutrition and
hydration is critical.
I started with the traditional running
drinks, then tried some that were
formulated for ultra running. I also
carried a variety of gels and bars
to get me through those runs that
sometimes took 7 to 8 hours. After
many trials, my nutrition coach (and
my son!), Kris Nord, recommended
EnduroMax. Wow what a difference!
On the first training run of 6
hours in the hot and hilly terrain, I
noticed immediate results. My overall
endurance was improved and, even
better, cramping and nausea that often
happen toward the end of a hard
effort were gone! As time went on,
I discovered I can carry fewer bars
and gels and still have the energy and
power to finish strong.
Thanks to Max Muscle for their great
products!

Eric Halverson, 44, Las Vegas

Shops at Max Muscle Las Vegas, NV

I use Vit-Acell Energy on my work days. I take it just

before my shift and it gives me the boost I need.
I feel so energized because of it and it helps me
maintain focus for the entire shift. No crash and it
keeps my immune system strong. I never get sick
(knock on wood). I use EnduroMax on days I play
hockey. It is an awesome way to stay hydrated in
between shifts. I sweat so much playing hockey
and EnduroMax helps me skate hard the entire
game. I also use it during long bike rides and high
altitude hikes. I used to get headaches when I only
had water, but EnduroMax put an end to that.

Antioxidants: Anti-oxidants

and polyphenols such as grape

seed extract, green tea extract,
orange juice concentrate, apple
juice concentrate, white grape
juice concentrate, pineapple
juice concentrate, passion fruit
concentrate, mango juice concentrate
and citrus bioflavonoids are included
in Vit-Acell Energy. It also supplies
vitamins C and E, two vitamins that
offer powerful anti-oxidant protection.
These anti-oxidants provide
protection for our bodies, offering
many health benefits, including:
Neutralizing the negative effects of
free radicals
Enhancing energy
Providing anti-aging benefits
Assisting in detoxification processes
Promoting immune system health
Improving cardiovascular function
Fighting inflammation after
strenuous exercise

Glycine: Vit-acell Energy contains 2 g

of the amino acid glycine. In studies,
glycine has been shown to increase
levels of human growth
hormone and is also
one of the amino acids
involved detoxification.
Ginkgo Biloba and
Korean Ginseng are
included to energize
the mind and body.

B Vitamins:

B vitamins are
involved in many
metabolic functions.
The B vitamins
involved in energy
metabolism are
thiamin (B1,)
riboflavin (B2,)
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JULY 2013

niacin (B3,) pantothenic acid (B5,)

pyridoxine (B6,) and biotin. The B
vitamins folic acid, cobalamin (B12,)
pyridoxine (B6,) and pantothenic acid
(B5,) are involved in hematopoiesis
(the formation of red blood cells).
Each of the B vitamins is important
for maintaining high energy levels
and is delivered in liquid form for fast
and optimal absorption. Because B
vitamins are water soluble, they are
lost through sweat and other bodily
functions and must be replenished
frequently.

Glucosamine: Vit-Acell Energy

contains 500 mg of glucosamine.

In addition to its structural role in
connective tissue, glucosamine sulfate
supports the youthful elasticity of
skin, arteries, veins and heart valves.
Oral supplementation of glucosamine
is highly recommended for damaged
connective tissue.

Healthier joints, stronger immune

system, faster muscle recovery,
increased fat burning, better
endurance: EnduroMax and Vit-Acell
Energy will energize your body and
mind. MS&F

Why You Gotta Have It

Taking a liquid vitamin offers a
slew of benefits including the
following:
Better Absorption
Super Concentrated Formula
Easier to Swallow
Better Utilization