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Population

30,073,353 (July 2014 est.)

Age structure

0-14 years: 28.8% (male 4,456,033/female 4,206,727)


15-24 years: 16.9% (male 2,580,486/female 2,511,579)
25-54 years: 41.2% (male 6,277,694/female 6,114,312)
55-64 years: 7.6% (male 1,163,861/female 1,122,746)
65 years and over: 5.5% (male 777,338/female 862,577) (2014
est.)

Dependency ratios

total dependency ratio: 45.5 %


youth dependency ratio: 37.4 %
elderly dependency ratio: 8.1 %
potential support ratio: 12.4 (2014 est.)

Median age

total: 27.7 years


male: 27.4 years
female: 27.9 years (2014 est.)

Population growth rate 1.47% (2014 est.)


Birth rate

20.06 births/1,000 population (2014 est.)

Death rate

5 deaths/1,000 population (2014 est.)

Net migration rate

-0.34 migrant(s)/1,000 population


note: does not reflect net flow of an unknown number of illegal
immigrants from other countries in the region (2014 est.)

Urbanization

urban population: 72.8% of total population (2011)


rate of urbanization: 2.49% annual rate of change (2010-15
est.)

Major cities population

KUALA LUMPUR (capital) 1.556 million; Klang 1.19 million;


Johor Bahru 1.045 million (2011)

Sex ratio

at birth: 1.07 male(s)/female


0-14 years: 1.06 male(s)/female
15-24 years: 1.03 male(s)/female
25-54 years: 1.03 male(s)/female
55-64 years: 1.03 male(s)/female
65 years and over: 0.89 male(s)/female
total population: 1.03 male(s)/female (2014 est.)

Infant mortality rate

total: 13.69 deaths/1,000 live births


male: 15.82 deaths/1,000 live births
female: 11.42 deaths/1,000 live births (2014 est.)

Life expectancy at
birth

total population: 74.52 years


male: 71.74 years
female: 77.48 years (2014 est.)

Total fertility rate

2.58 children born/woman (2014 est.)

Contraceptive
prevalence rate

49% (2004)

HIV/AIDS - adult
prevalence rate

0.4% (2012 est.)

HIV/AIDS - people
living with HIV/AIDS

82,000 (2012 est.)

HIV/AIDS - deaths

5,200 (2009 est.)

Drinking water source

improved:
urban: 100% of population
rural: 98.5% of population
total: 99.6% of population
unimproved:
urban: 0% of population
rural: 1.5% of population
total: 0.4% of population (2012 est.)

Sanitation facility
access

improved:
urban: 96.1% of population
rural: 94.6% of population
total: 95.7% of population
unimproved:
urban: 3.9% of population
rural: 5.4% of population
total: 4.3% of population (2012 est.)

Major infectious
diseases

degree of risk: intermediate


food or waterborne diseases: bacterial diarrhea
vectorborne diseases: dengue fever
water contact disease: leptospirosis
note: highly pathogenic H5N1 avian influenza has been
identified in this country; it poses a negligible risk with extremely
rare cases possible among US citizens who have close contact
with birds (2013)

Nationality

noun: Malaysian(s)
adjective: Malaysian

Ethnic groups

Malay 50.1%, Chinese 22.6%, indigenous 11.8%, Indian 6.7%,


other 0.7%, non-citizens 8.2% (2010 est.)

Religions

Muslim (official) 61.3%, Buddhist 19.8%, Christian 9.2%, Hindu


6.3%, Confucianism, Taoism, other traditional Chinese religions
1.3%, other 0.4%, none 0.8%, unspecified 1% (2010 est.)

Languages

Bahasa Malaysia (official), English, Chinese (Cantonese,


Mandarin, Hokkien, Hakka, Hainan, Foochow), Tamil, Telugu,
Malayalam, Panjabi, Thai
note: in East Malaysia there are several indigenous languages;
most widely spoken are Iban and Kadazan

Literacy

definition: age 15 and over can read and write


total population: 93.1%
male: 95.4%
female: 90.7% (2010 est.)

School life expectancy total: 13 years


(primary to tertiary
male: 13 years
education)
female: 13 years (2005)
Education
expenditures

5.9% of GDP (2011)

Maternal mortality rate 29 deaths/100,000 live births (2010)


Children under the age 12.9% (2006)
of 5 years underweight
Health expenditures

3.6% of GDP (2011)

Physicians density

1.2 physicians/1,000 population (2010)

Hospital bed density

1.8 beds/1,000 population (2011)

Obesity - adult
prevalence rate

14% (2008

_____________________________________________________________________________________
_-

SWOT Analysis
STRENGTHS
Outstanding Natural Beauty
Multi-Cultural
Good Transport and
Accommodations Accessibility
English Widely Spoken

WEAKNESSES

Low Profit Margin


Service and Quality

OPPORTUNITI
ES
Better Access Through Budget
Carrier
Historical Sites

THREATS

Regional Safety
Environmental Degradation

Strength
From the SWOT analysis, its
shown that Strengths of tourism
industry in Malaysia is their
outstanding natural beauty that
you can see in Malaysia. The
outstanding natural beauties that
can be seen consist of Malaysias
tropical rainforest, natural and
manmade lakes, outstanding

islands and beaches. Never to


forget, Malaysia is a Multi-Cultural
country which makes Malaysia a
very unique country. Tourist from
different part of Asia can easily get
use to the culture of Malaysia and
yet see unique differences of the
other cultures that Malaysia has to
offer. Malaysia also offers a
modern airport facilities, easily
acquired accommodations and
also first class accommodations
with a low cost. To add on, English
is widely spoken in Malaysia as

this ease tourist means of


communication. Malaysia will be
an ideal tourism location for long
or short term holidays.

Weaknesses
Despite the Strength, Malaysia is
facing their major weakness which
is their low profit margin. Due to
the low price of accommodations,
Malaysia is facing a slow
economic return. Four to five start
hotels is being sold at a low profit

margin which is below USD 100


per night which is below the hotel
rates around the world. This
affects the services and the quality
that is offered. Due to the low
return, not many training can be
conducted for the hotel staffs and
not much refurbishing can be
done to the hotel. The hotels
rather keep the current situation
due to the low profit margin.

Opportunities

The opportunities that can be


found in Malaysia Tourism are the
low cost carrier which is the
budget airline. Malaysias main
budget airlines Air Asia, travels to
most of the international continent.
Now almost anyone can travel to
Malaysia at a budget price due to
the low cost carrier. Malaysia has
many historical sites which tourist
can visit and also learn a little
about Malaysian History. This
historical site has been reserved
to attract tourist attention.

Weaknesses
Weaknesses that Tourism
Malaysia is facing firstly are the
regional safety. Diseases and
natural disaster may affect the
regional safety. Natural disaster
such as the Tsunami may affect
the tourism rate in Malaysia. Not
only that, it will also lead to an
environmental degradation. After
the Tsunami, many houses near
the seas were destroyed and will
lead to pollution.

Objective
Informational
Objective
The objective of this campaign is
to increase awareness and to
improve the countrys image
towards the international tourist.

Motivational
Objective
The objective of this campaign is
also to increase the amount of
international tourist that visits
Malaysia and also extend the
amount of days they spend in
Malaysia.

Target
Audience

Demographics
This campaign is targeted to
general public from the age of 22
to the age of 60. Its also targeted
to families with the average family
income of RM 2500 a month and
targeted to Non Malaysian citizen.

Psychographics
This campaign is targeted to
families, young adults,
honeymooners. The target

audience can experience the


outstanding natural beauties that
Malaysia has to offer. They will
also experience the multi-cultural
environment and learn about the
different traditions and cultures.
They will also get to see the
historical sites and learn about
Malaysian history.

Strategy

Improve
Malaysias
international
image
This campaign aims to change the
perception of the international
tourist in regards of Malaysia and
to improve Malaysias international
image.

Increase the
amount of
international
tourist
The campaign also aims to
increase the rate of international
tourist that comes to Malaysia. Its
aim is to attract more international
tourist to visit Malaysia.

Increase the
length of stay
for international
tourist
There are many international
tourists that visit Malaysia every
year and with this campaign,
Tourism Malaysia aims to increase
the length of stay of the tourist
that visits Malaysia.

Tactics
Advertising
An international cooperate
advertising will be done to create
awareness for Malaysia in the
International Tourism industry.
Television advertisement will be
placed in prime time advertising
slots of International Television
Channels to attract visitors. The
television commercial will show

the outstanding natural beauty of


Malaysia and also show the
different culture of Malaysia. A
print advertisement will be done
and place in most international
tourism magazines and also in
magazines that is placed in
airplanes. This will attract travelers
around the world to visit Malaysia.

Find out more from UK Essays


here: http://www.ukessays.com/es
says/marketing/a-swot-analysis-

of-tourism-in-malaysia-marketingessay.php#ixzz3Qefq9hHB

A SWOT
analysis of
tourism in
Malaysia
Tourism is one of the highest
contributions to Malaysias
economic sector. Malaysia is one
of the top most tourist travelled

country in the South East Asian.


Malaysia is relatively new to
tourism compared to their ASEAN
neighbor such as Singapore,
Thailand and Indonesia. Tourism
Malaysias goal is to increase their
number of foreign visitors to
improve Malaysias economic
sector. We aim to showcase
Malaysia's unique wonders,
attractions and cultures; develop
domestic tourism and enhance
Malaysia's share of the market for
meetings, incentives, conventions

and exhibitions (MICE). (Tourism


Malaysia, 2010)

Situation
Analysis
According to New Sabah Times,
Malaysian Tourism Minister Datuk
Seri Dr Ng Yen Yen targets 24
million tourist arrivals for the year
2010. (The New Sabah Times,
2010) There have been several
actions that have been done to

help boost the tourism rate such


as, holding new international
events while continuing with
existing events. (The New Sabah
Times, 2010) However, a more in
dept public relation strategy can
be done to boost the amount of
international tourist to visit
Malaysia. A SWOT analysis will be
done to analyze the Strength,
Weaknesses, Opportunity and
Threats of Tourism Malaysia.

Find out more from UK Essays


here: http://www.ukessays.com/es
says/marketing/a-swot-analysisof-tourism-in-malaysia-marketingessay.php#ixzz3Qeg3ecZT

Stiglitz: What We Can Learn from Malaysia

What are the keys to Malaysia's unexpected success?:

The Malaysian miracle, by Joseph Stiglitz, Commentary, Project Syndicate: August 31


marked the 50th anniversary of Malaysia's Merdeka: independence after more than
400 years of colonialism. Malaysia's peaceful, non-violent struggle may not have
received the attention that Mahatma Gandhi's did in India, but what Malaysia has
accomplished since then is impressive - and has much to teach the world, both about

economics, and about how to construct a vibrant multiracial, multi-ethnic,


multicultural society.

The numbers themselves say a lot. At independence, Malaysia was one of the poorest
countries in the world. ... Today, ..[i]n the global growth league tables, Malaysia is in
the top tier, along with China, Taiwan, South Korea, and Thailand.

Moreover, the benefits of the growth have been shared. Hard-core poverty is set to be
eliminated by 2010... Malaysia has succeeded in markedly reducing the income divides
that separated various ethnic groups, not by bringing the top down, but by bringing
the bottom up...

There were many reasons not to have expected Malaysia to be a success. ... Malaysia
is rich in natural resources. But, with few exceptions, such countries are afflicted
with the so-called "natural resource curse": countries with an abundance of
resources ... actually do worse than countries without such benefits. While natural

resource wealth should make it easier to create a more equalitarian society, countries
with more resources, on average, are marked by greater inequality.

Moreover, Malaysia's multiracial, multicultural society made it more vulnerable to civil


strife, which has occurred in many other resource-rich countries, as one group tried
to seize the wealth for itself. ...

At independence, Malaysia also faced a communist insurgency. The "hearts and minds"
of those in the countryside had to be won, and that meant bringing economic benefits
and minimising "collateral" damage to innocent civilians - an important lesson for the
Bush administration in Iraq, if it would only listen to someone outside its closed
circle.

And Malaysia had a third strike against it: ... the European powers did little to
improve living standards in the countries they ruled. ... The colonial powers' divideand-rule tactics enabled small populations in Europe to rule large numbers outside of

Europe, pillaging natural resources while investing little in the physical, human
capital, and social capital necessary for an economically successful, democratic selfgoverning society. It has taken many of the former colonies decades to overcome this
legacy.

How, then, does an economist account for Malaysia's success? Economically, Malaysia
learned from its neighbours. Too many of the ex-colonies, rejecting their colonial
heritage, turned to Russia and communism. Malaysia wisely took an alternative
course, looking instead to the highly successful countries of east Asia. It invested in
education and technology, pushed a high savings rate, enacted a strong and effective
affirmative action programme, and adopted sound macroeconomic policies.

Malaysia also recognised that success required an active role for government. It
eschewed ideology, following or rejecting outsiders' advice on a pragmatic basis. Most
tellingly, during the financial crisis of 1997, it did not adopt IMF policies - and as a
result had the shortest and shallowest downturn of any of the afflicted countries. ...

This success was, of course, not only a matter of economics: had Malaysia followed
the policies recommended by the IMF, it would have torn apart the social fabric
created over the preceding four decades.

Malaysia's success thus should be studied both by those looking for economic
prosperity and those seeking to understand how our world can live together, not just
with toleration, but also with respect, sharing their common humanity and working
together to achieve common goals.

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