Beruflich Dokumente
Kultur Dokumente
Age structure
Dependency ratios
Median age
Death rate
Urbanization
Sex ratio
Life expectancy at
birth
Contraceptive
prevalence rate
49% (2004)
HIV/AIDS - adult
prevalence rate
HIV/AIDS - people
living with HIV/AIDS
HIV/AIDS - deaths
improved:
urban: 100% of population
rural: 98.5% of population
total: 99.6% of population
unimproved:
urban: 0% of population
rural: 1.5% of population
total: 0.4% of population (2012 est.)
Sanitation facility
access
improved:
urban: 96.1% of population
rural: 94.6% of population
total: 95.7% of population
unimproved:
urban: 3.9% of population
rural: 5.4% of population
total: 4.3% of population (2012 est.)
Major infectious
diseases
Nationality
noun: Malaysian(s)
adjective: Malaysian
Ethnic groups
Religions
Languages
Literacy
Physicians density
Obesity - adult
prevalence rate
14% (2008
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SWOT Analysis
STRENGTHS
Outstanding Natural Beauty
Multi-Cultural
Good Transport and
Accommodations Accessibility
English Widely Spoken
WEAKNESSES
OPPORTUNITI
ES
Better Access Through Budget
Carrier
Historical Sites
THREATS
Regional Safety
Environmental Degradation
Strength
From the SWOT analysis, its
shown that Strengths of tourism
industry in Malaysia is their
outstanding natural beauty that
you can see in Malaysia. The
outstanding natural beauties that
can be seen consist of Malaysias
tropical rainforest, natural and
manmade lakes, outstanding
Weaknesses
Despite the Strength, Malaysia is
facing their major weakness which
is their low profit margin. Due to
the low price of accommodations,
Malaysia is facing a slow
economic return. Four to five start
hotels is being sold at a low profit
Opportunities
Weaknesses
Weaknesses that Tourism
Malaysia is facing firstly are the
regional safety. Diseases and
natural disaster may affect the
regional safety. Natural disaster
such as the Tsunami may affect
the tourism rate in Malaysia. Not
only that, it will also lead to an
environmental degradation. After
the Tsunami, many houses near
the seas were destroyed and will
lead to pollution.
Objective
Informational
Objective
The objective of this campaign is
to increase awareness and to
improve the countrys image
towards the international tourist.
Motivational
Objective
The objective of this campaign is
also to increase the amount of
international tourist that visits
Malaysia and also extend the
amount of days they spend in
Malaysia.
Target
Audience
Demographics
This campaign is targeted to
general public from the age of 22
to the age of 60. Its also targeted
to families with the average family
income of RM 2500 a month and
targeted to Non Malaysian citizen.
Psychographics
This campaign is targeted to
families, young adults,
honeymooners. The target
Strategy
Improve
Malaysias
international
image
This campaign aims to change the
perception of the international
tourist in regards of Malaysia and
to improve Malaysias international
image.
Increase the
amount of
international
tourist
The campaign also aims to
increase the rate of international
tourist that comes to Malaysia. Its
aim is to attract more international
tourist to visit Malaysia.
Increase the
length of stay
for international
tourist
There are many international
tourists that visit Malaysia every
year and with this campaign,
Tourism Malaysia aims to increase
the length of stay of the tourist
that visits Malaysia.
Tactics
Advertising
An international cooperate
advertising will be done to create
awareness for Malaysia in the
International Tourism industry.
Television advertisement will be
placed in prime time advertising
slots of International Television
Channels to attract visitors. The
television commercial will show
of-tourism-in-malaysia-marketingessay.php#ixzz3Qefq9hHB
A SWOT
analysis of
tourism in
Malaysia
Tourism is one of the highest
contributions to Malaysias
economic sector. Malaysia is one
of the top most tourist travelled
Situation
Analysis
According to New Sabah Times,
Malaysian Tourism Minister Datuk
Seri Dr Ng Yen Yen targets 24
million tourist arrivals for the year
2010. (The New Sabah Times,
2010) There have been several
actions that have been done to
The numbers themselves say a lot. At independence, Malaysia was one of the poorest
countries in the world. ... Today, ..[i]n the global growth league tables, Malaysia is in
the top tier, along with China, Taiwan, South Korea, and Thailand.
Moreover, the benefits of the growth have been shared. Hard-core poverty is set to be
eliminated by 2010... Malaysia has succeeded in markedly reducing the income divides
that separated various ethnic groups, not by bringing the top down, but by bringing
the bottom up...
There were many reasons not to have expected Malaysia to be a success. ... Malaysia
is rich in natural resources. But, with few exceptions, such countries are afflicted
with the so-called "natural resource curse": countries with an abundance of
resources ... actually do worse than countries without such benefits. While natural
resource wealth should make it easier to create a more equalitarian society, countries
with more resources, on average, are marked by greater inequality.
At independence, Malaysia also faced a communist insurgency. The "hearts and minds"
of those in the countryside had to be won, and that meant bringing economic benefits
and minimising "collateral" damage to innocent civilians - an important lesson for the
Bush administration in Iraq, if it would only listen to someone outside its closed
circle.
And Malaysia had a third strike against it: ... the European powers did little to
improve living standards in the countries they ruled. ... The colonial powers' divideand-rule tactics enabled small populations in Europe to rule large numbers outside of
Europe, pillaging natural resources while investing little in the physical, human
capital, and social capital necessary for an economically successful, democratic selfgoverning society. It has taken many of the former colonies decades to overcome this
legacy.
How, then, does an economist account for Malaysia's success? Economically, Malaysia
learned from its neighbours. Too many of the ex-colonies, rejecting their colonial
heritage, turned to Russia and communism. Malaysia wisely took an alternative
course, looking instead to the highly successful countries of east Asia. It invested in
education and technology, pushed a high savings rate, enacted a strong and effective
affirmative action programme, and adopted sound macroeconomic policies.
Malaysia also recognised that success required an active role for government. It
eschewed ideology, following or rejecting outsiders' advice on a pragmatic basis. Most
tellingly, during the financial crisis of 1997, it did not adopt IMF policies - and as a
result had the shortest and shallowest downturn of any of the afflicted countries. ...
This success was, of course, not only a matter of economics: had Malaysia followed
the policies recommended by the IMF, it would have torn apart the social fabric
created over the preceding four decades.
Malaysia's success thus should be studied both by those looking for economic
prosperity and those seeking to understand how our world can live together, not just
with toleration, but also with respect, sharing their common humanity and working
together to achieve common goals.