1. Hootsuite - http://blog.hootsuite.

com/
This competitor doesnt say precisely in their description to whom they address,
but in from their press releases and articles it is obvious that it is a B2B agency. It
offers a social relationship platform and other apps. It has a blog. Their articles are
structured on three categories: Strategy, News and Skills.
In the Strategy segment we can find articles about:
- Hootsuite work, events, apps or success especially how people succeed
using hootsuite (How the USA Science & Engineering Festival Increased
Attendance by 63% using Hootsuite; Bulk Upload and Schedule YouTube
Videos From Hootsuite
- The relationship between the employee and employers (The Secrets to
Turning Your Employees into Social Advocates; 5 Ways to Avoid Useless
Meeting Syndrome; How Employee Collaboration Can Benefit the Customer;
Putting Social to Work for Your Business, Part 4: Engaged Employees Engage
Your Customers)
- Tips and advice in manage your business (Social Network Features You
Need To Stop Ignoring; You Really Need to Know About Social Media Is To
Ignore What You Learned In Kindergarten 4 Secrets To Successful Online
Communities; 3 Tips On How To Discover The Best Time To Tweet; 10
Essential Social Media Tools for Social Media Managers)
- Important people opinion (Guy Kawasaki on the Power of Twitter)
- Rankings (an Holmes in Inc. Top Corporate Twitter Disasters of 2012; Day
5: Best Practices for Facebook Brand Pages ~ 12 Days of Lecture Series )
In the News segment we can find articles about:
-

Employees (Why I Want My Employees to Sleep on the Job

About apps and programs (Everything You Need To Know About Google
Primer, This Week in Social: Ello, Is It The Social Network Youre Looking
For?; Facebook Cracks Down on Click-Bait; This Week in Social: Responding
to User Demand, Vine and Slideshare Release Features; Hootsuite Shows Off
HQ2 in Anticipation of the Latest #HootHire)
Curiosities (Number of Tweets Containing the R-Word: 6,924,200*; Why the
ALS Ice Bucket Challenge Isnt a Waste of Time (or Water)
Contests ([CONTEST] Enter to Win Hootsuite Pro For Life!)
How social media can help others (Social Media Helps Singapore Capitalize
on #F1NightRace)
Rankings, exemples (8 Brands Using Hyperlapse by Instagram)
Tips, advices (The Dos and Donts of How to Use Hashtags; Top 10
International Twitter Trends of the Week, Volume 42)

In the Skills segment we can find articles about:

-

Develop your business through apps (Get More B2B Leads with These New
LinkedIn Features; Bring Social Listening to Your Contact Management With
Hootsuite and Contactzilla; Facebook Page vs Facebook Profile: Do You
Know The Difference?)
External context (How the Insurance Industry can Safely Integrate Social
Media
How to (Financial Services: How to Become a Socially Focused
Organization; How to Use the New Twitter Analytics for Business)
Tips, advices (9 New Ways To Get More Leads from Twitter, LinkedIn, and
Facebook; Social Network Features You Need To Stop Ignoring; A Social
Media Managers Guide To Social Media Reporting; 7 Hootsuite Features You
Need To Know)
Studies (Unmasking Cyberbullies with Social Media Listening)
Develop your business through skills (Online Reputation Management:
Extremely Important and Surprisingly Easy; Why Your Business Needs Social
Media Education)

2. Conversocial - http://www.conversocial.com/blog
From the section called Customer I can conclude that this agency address to
companies, so its a B2B company. It has a blog. Their articles are structured on three
categories: Coversocial, Best practices, Social News, Social Service Reviews,
Conferences and Events.
In the Conversocial category we can find articles about:
-

How to (How to Handle Negative PR on Social Media)

Social customer services (Corporate Perspective on Social Customer Service
from Beyond the Rack , Social customer service: How does your energy
provider perform?, Social Customer Service for Financial Institutions: New
Guidelines Released by the FFIEC)
Retailers (A Social Cyber Monday: How Far Have Retailers Come?; Twitter
Complaints about Retailers Expected to Surge After Thanksgiving)
Conversocial (A Snap Shot of Conversocials 2013: What a Year!; Is Walmart
Responding the Right Way on Twitter? Conversocial CEO Discusses on Fox
Business)
Webinars (Webinar Recording: Bringing Social Media into the Call Center,
Free Webinar: The 12 Days of Social Customer Service)
Customers (Tesco Awarded CCAs Most Effective Use of Social Media Award
2013, Client Insight: Laura Smith, Senior Director of Customer Service at
Hertz, on their social media customer service journey)
Updates (Photos in Facebook Private Messages An Update)

In the Best practices category we can find articles about:

Social Customer Service (Lifting The Shackles of Social Customer Service

Finding the Balance; Eight New Years Resolutions for Social Customer
Service , How to Create Social Customer Service Playbook that Actually
Works, How to Level-up from Contact Centre to Social Engagement Hub)
Your team best practice (Preparing Your Team for The Post-Cyber Monday
Surge in Tweets, Best Practice Planning With Odeon Cinemas: How Prepared
Are You to Hand Over Social Media to the Contact Centre? )
Software, apps, programs (The Different Types of Social Media Management
Software, What Facebook Hashtags Mean for Your Brand's Social Customer
Service Strategy (So Far, Not Much))
Retailers (Retail Touch Points: Challenges Facing Retailers And 3 Ways
Social Customer Care Can Help)
Reports (MTV VMAs report: 3 ways to ensure a successful marketing
campaign doesnt disrupt your social customer service team)
Tips (4 Tips to Creating a Fool-proof Crisis Response Plan, Preventing Social
Media Crises: A Quick Guide, Guest Post: 5 Tips for Enforcing Proactive
Customer Service)
Webinars (The Social Barometer: Get Beyond The Tip Of The Iceberg)
Customers (Hertz: Using Twitter to Resolve Customer Complaints, From
'Like' to Love: Haven Holidays On Social)

In the Social news category we can find articles about:

-

How apps can help businesses (With Twitter's IPO Approaching, Which
Brands Are Taking it Seriously as a Customer Service Channel?, Twitter
enables always-visible images: The effect on Social Customer Service;
Customer Buys Promoted Tweets To Get British Airways Attention: To Fly, To
Serve?; Only 18% of California retailers resolve customer issues through
Twitter)
Advices (How US Airways Could Have Avoided This Weeks Social Media
Blunder)
Rankings (Insight from last years Top 10 Tweets at the Social Media for
Customer Service Summit)
Social Customer Services and companies (Tackling Social Response: Do
NFL teams provide Social Customer Service to their fans?)
Institutions, companies (The Government says No to 0870: could a more
social contact centre be the answer?; A Lesson in Social Media Training:
Complaint vs. Compliment - Domino's Pizza Cant Tell The Difference)

In the he Social services reviews category we can find articles about:

-

Case studies (Conversocial Case Study: Go Daddy.com; My eye-opening

customer experience from BT's social team; Hertz' Social Customer Service
Gold: The Insider's Perspective; How Are Americas Leading Restaurants
Filling Our Appetite for Social Customer Service?, The Social Playing Field:

Whole Foods Hits a Homerun, RyanAirs Neglect Proves Social Customer

Service Is No Longer an Option)
Apps world (All The Small Things: Why First Great Western Turned to
Twitter for Customer Feedback)
Conversocial (The Co-operative Food Brings Joy to the Conversocial Office)

In the he Conferences and events category we can find articles about:

-

Tips (6 Expert Tips to Help Your Brand Provide Better Customer Service Over
Social
Events (Conversocial and Cirrus one step closer to unified queue, The Social
Media Customer Care Summit: Will We See You There?; Free Webinar: Social
Customer Service, You Know the Why, Here's the How; Social Media Week:
Delivering Effective Social Customer Service Roundup! #smwcustserv)
Rankings (Insight from last years Top 10 Tweets at the Social Media for
Customer Service Summit)

3. Social Volt - http://socialvolt.com/

This competitor doesnt have a blog. SocialVolt delivers enterprise social media
management solutions for businesses and agencies, so it is a B2B company. Their
clients domains of activity are financial services, insurance, healthcare, agencies and
retail & customer brand. Their marketing strategy consists only in presenting their
products, services, resources, solutions and company, without relating them with other
aspects and creating come articles.
4. Vitrue - http://www.oracle.com/us/solutions/social/vitrue/index.html
Vitrue, now part of Oracle, has been integrated into the Oracle Social Relationship
Management (SRM) Suite. Oracle marketing strategy it is not based on articles posted
on the blog. There is no such thing as a blog. They only present objectively their
products and services without any flourishes.

5. Postheads - http://blog.postheads.com/page/3/
This competitor mentions in the section About us that they are a B2B company: to
create a social media ecosystem that businesses like yours. They have a blog.
Customers can find here articles contained in seven categories: Community, Getting
Started, How-To, New Features, PostHeads Basics, Sneak Peek and Users.
In the Community category we can find one article named 3 features to look forward
to in PostHeads.

In the Getting Started category we can find articles about

- Their activity (PostHeads is now Open to Everyone!;
- What their clients can do (Get the most out of the content approval process;
Get Your Facebook Projects to Sparkle; Making the Most of Your Social Media
With PostHeads Features; Getting Started: Your First Project in PostHeads)
In the How-to category we can find articles about how clients can make their work
easier (Dont stay late because of a photo album anymore! Schedule it!; Store your ideas in
PostHeads; Switching the post type and exporting from PostHeads; Direct posting to
Facebook under the lens)
In the New Features we can find articles about
- A better user experience (Four small updates for better user experience; Post
to Facebook directly from PostHeads and more!; Improve SM Content
Planning with the PostHeads Calendar)
- Improvements (Details Matter! Seven Improvements to PostHeads).
In the Postheads Basics we can find articles from previous categories that contain
references to Postheads products. In the next category, Sneak-Peak, they included only the
article from the Community category. In the last section, Users, we can find articles about
customers and apps, articles which are included also in previous categories.
6. Spreadfast - https://www.spredfast.com/social-marketing-blog
In the section About us I coul find the fact that this competitor adresses to marketers,
so it is a B2B company: The Spredfast social marketing platform gives marketers the
solutions needed to manage their brand and connect with consumers in an
increasingly social world. They have a blog, but it is not structured. We can find here
articles about:
-

Reports (Report: Which new shows and networks are winning the Fall social
TV battle?)
Real-time marketing data (Real-Time Data: Introducing the RTM Wave; The
Theory of Real-Time Marketing: Why it jst Might Work; Trends, Meet Data:
Announcing Trendology)
Spreadfast (Even More Questions with Spredfast Product Experts; 20
Questions with your Spredfast Trainers; Getting Ready for Game-Day with
Fox Deportes' Robert Rodriguez; redfast Intelligence: The Smartest Way to
Make Sense of Social Data)
Evolution (Productivity Unleash: The Next Evolution of our Social
Relationship Platform)

Marketing (The 3 Rhythms of Social Marketing; The Advertising Industry

Has a Lot on its Mind; Its the content, Silly!; What Influencer Marketing
Really Means Today)
How to (How to Plan Social Program Budgets For 2015; Tips for Staying
Social All Year Long; How to Impact the Zero Moment of Truth)

7. Fanpage Karma - http://blog.fanpagekarma.com/

We have here another B2B company that helps social media managers and agencies to
engage fans better and reach a growing community in the social networks. They have
a blog. They articles are categorized in several sections.
- Social Media Tips ( 5 Tips for more success on Instagram; Easily evaluate
international campaigns; Social Media KPIs explained)
- Top Posts (Belugas with a sense of humor and a special kind of surfing in
Russia Facebook Top Posts; Sad News Facebook Top Posts Week 33; ls
like Youtube Top Posts Week 25)
- Analytics (Tune in and be entertained Television Networks on Social Media;
Precisely evaluate Instagram profiles with Fanpage Karmas Detailed
Analytics; Stay awake & enjoy life Energy Drinks on Facebook)
- Opinions (Panel of Experts: The right selection and application of Indicators
- Karma News (NEW: Our improved Twitter analytics More Specific, More
Details, Simply Better; NEW: Google+ has arrived; New Feature for a better
vista: The Top KPIs for Facebook, Twitter and YouTube 6 more Fanpage
Karma features you might not know (but should))
8. Radian 6 (social listening) + Buddy Media (social publishing) http://www.exacttarget.com/blog/radian6-buddymedia-socialstudio-launch/
There is no blog for these competitors. This union between Radian 6 and Buddy
Media could be found on the site of salesforce. Radian6 Buddy Media Social Studio
Radian6 Buddy Media Social Studio is a single platform for social content marketing,
engagement, publishing and analytics, built for both enterprise scale and consumer.
9. Sprout social - http://sproutsocial.com/insights
This competitor have a blog where the articles are structured on 7 categories:
Advertising, Product Updates, Sprout Engineering, Customer Care, Mobile, Analytics,
Community. Sprout social doesntt specify exactly whom they adress but from their
article we can conclude that the main public are the agencies and brand.
In the Advertising category we can find articles about:
-

Apps (Should Your Business Be on Ello?; Facebook Atlas: Heres What You
Need to Know; 36 Free Tools for Creating Unique Images)

Employees (5 Steps to getting your enployees involved in social media; Social

Lets Insurance Companies Explore Their Lighter Side)

In the Product Updates category we can find articles about Spout improvements
(Sprout Queue Improvements: Sets Post Times at the Profile Level; Sprouts New
Inbox: A better Way to Manage your Social Messages; Introducing Sprout Socials
Trends Report; Reply Smarter with Contextual Replies in Sprout).
In the Sprout Engineering category we can find articles about apps (Our Dear Friend,
MySQL; My Change Control Workflow; The Queue Behind the Curtain).
In the next section, Customer Care, the articles refers to:
-

Tips (#SproutChat Shares Tips for Social Media Agency Challenges; SMW
Field Guide Live!: Expert Insights From TOP Community Managers; Taking
Social Listening Beyond Brand Mentions; How to Deal with n Increasingly
Difficult Customer on Twitter)
Studies (Study: Customers Are Open to Social Media-Base Service; Why
Brands Should Integrate Support and Social; Study Finds Not All Customer
Complaints on Social Media Are Bad)

In the section named Analytics, the articles refers to subjects such as: Pinterest
Analytics: How They Influence More Than Just Pins; 5 Features You Need in the
Right Social Media Monitoring Tool; Experts: Social Data is Key to Measuring
Television Success; Track Sponsored Updates With LinkedIn Analytics for Company
Pages; Google Updates Blogger With a New User Interface.
Next, the Mobile category includes articles which refer to mobile apps and how clients
can use these to succeed: Creative Ways Brands Are Using Snapchat to Engage Fans;
Is Your Brands Social Media Presence Optimized for Mobile?; Facebook Is Working
With Advrtisers to Test Mobile Ad Network.
In the last, but not the least category, Community we can find articles about what you
have to do to enter in the Social Media Community and stay there for a long time as a
marketer: What Community Managers Should Look For In Read-Later Apps; The
Dennys Social Strategy Is Weird, But That Pays Off; 7 Habits of Highly Effective
Social Media Engagement).
10. Sysomos Hearthbeat http://blog.sysomos.com/tag/heartbeat/
As they mention on their site, Sysomos social media and analytics solutions deliver
the insight you need to develop new strategies, uncover opportunities and make

smarter decisions. So, they adresses to business. Only this entities have to take
complex decisions. Their blog isnt structured in categories, but the articles refers to:
- Sysomos (Sysomos Stability and What You Need To Know)
- Curiosities (Feuding Movies Go Social; Millions Talk About The
#ALSIceBucketChallenge While Raising Millions; Can Social Media Work for
Schools?)
- Social Media News (No Stopping the Facebook Juggernaut; Social Media
Sneers at Subway Ads; Just How Popular Is Ello?; Social Media Goes Mad for
the iPhone 6)
- Tips (Four Easy Ways to Improve LinkedIn; Why Timing is Everything With
Social Media)
11. Wildfire - http://wildfireapp.blogspot.ro/
Wildfire adresses to brand marketers (it is a B2B company), this facts result from their
blog. It is not structered but their articles refers to:
- Wildfire (Accelerating our Wildfire Integration; Wildfire goes social all
summer long; Marketers win on Wednesdays with Wildfire ; Wildfire by
Google - Enterprise-class social marketing)
- Infographics (How Large Brands Measure the Value of Social [Google
Infographic] )
- Management (How Enterprise Brands Staff and Budget for Social ; Calling
All Marketers: What Makes You Tick When Youre Off the Clock? )
- Tips (How to Measure Social ROI )
12. Zuum Social - http://www.zuumsocial.com/blog
Their target it is apparent from the phrase How to compare your brand's performance
across all your social media networks, as well as against your competitors. So, Zuum
Social it is a B2B company. The blog it is not structured but the we can find article
about campaign analysis: Social Media Benchmarks for 5 Industries, Luxury Fashion:
3 Social Media Campaigns from September; Social Media Campaign Analysis Cocacolas #shareacoke.
13. Social Media Examiner - http://www.socialmediaexaminer.com/
This competitor helps businesses so it is a B2B company. They have a blog but it is
not clearly structured. We can find here articles about:
- Tips (How to Achieve Content Marketing Success: New Research; How to
Build Powerful Alliances on Google+; How to Increase Your Conversion Rate
With Social Media; Top 10 Ways to Improve Your Social Media Marketing)
- Studies (How One Business Increased Facebook Fans by 200 Percent; Online
Publishing: Lessons From Five Years at Social Media Examiner; Four Ways to
Measure the Impact of Social Media: A Case Study)
- News (Facebook Relaunches Atlas: This Week in Social Media)
14. Quintly - https://www.quintly.com/blog

Quintly it is a B2B agency that help businesses to derive an optimal social media
strategy. On their blog, which is not structured, we can find articles that refers to:
- Infographic ([Infographic] The Average Facebook Page Performance For
September 2014; [Infographic] The Average Facebook Page Performance For
July 2014)
- Analysis (Instagram Analysis: How 10 B2B Brands Use Instagram; Twitter
Hashtag Analysis: Do People Really Use Them?)
- News (Launching Feed Analytics To Analyze Blogs And Websites; Twitter
Link Shortening Analysis Bit.ly Is The Clear Market Leader; Facebook App
Analytics: Hootsuite, Instagram And Buffer Are The Leading Third-Party
Tools)
15. Qwaya - http://www.qwaya.com/blog
Qwaya adresses to advertisers and agencies world wide, so it is a B2B company. Their
blog it is blog about Facebook marketing. It is not structured but we can find articles
about:
-

Infographics (Shining the light on the new premier Facebook ads

[INFOGRAPHIC]; Finding your audience on Facebook [INFOGRAPHIC])
Studies (Highlights from Facebooks multi-device study; Facebook advertising
for Startups [VIDEO])
Lessons (Learn how to get max out of Facebooks Optimized CPM; Facebook
Posts Unpublished, Scheduled, Promoted? (1/2))
Wishes (I just want ads for my website in the Facebook News feed;
Putting a face to your Facebook campaign; Facebook advertising for Startups
[VIDEO]; Why Should People Follow Me On Facebook?)

16. Reddit - http://www.reddit.com/r/socialmedia/

This competitor adresses to businesses, mostly startups. Reddit it is mostly a forum
where people discuss about social media issues. Users ask questions like: How do I
listen effectively using facebook and twitter search?, Talk to/about the competition
in the blog posts? Or How do Facebook Advertisers keep circumventing the 20% text
rule?
They have also a blog (http://www.redditblog.com/) which is not structured but we can
find articles about:
- New apps (The Alien Has Landed; Announcing the official reddit AMA app
- Their team (Welcome John-William, Chris, Adam, Ryan, Jennifer, Nina,
Melissa, Justin, James!!!!)
- Reddit (Hell, It's About Time reddit now supports full-site HTTPS; Every
Man Is Responsible For His Own Soul; Were back for more Extra Life. Come
join us.; Fundraising for reddit)
17. Pagelanes - http://pagelanes.tumblr.com/

This competitor it is a B2B company which helps their customers to create, schedule,
ticketing, assign. It has a blog which is not structured but its articles refer to Clients
Areas and White Labels, their team and how Pagelanes works. If you want to find out
more you need to be a tumblr user. So, this company, on the one hand, it is
exclusive, on the other hand, its promoting tumblr.
18. Social hub - http://blog.socialhub.io/ - n german
SocialHub it is a B2B company. It has a blog and it is structured in 5 categories:
Social Media, Community Management, Contant Marketing, Productivity and
Interviews.
19. MonitoringMatcher - http://www.monitoringmatcher.de/ - n german
This competitor it is a B2B company. There is a blog but it is not strucured into
sections.
20. Go Shiva - http://blog.goshiva.com/
This competitor it is a B2B company. There is a blog but it is not strucured into
sections.
21. Falcon Social - http://www.falconsocial.com/
This competitor works with companies (B2B company). It request using their program
demo to see their detailed information. I can say that it is an exclusive company,
apparently.