Beruflich Dokumente
Kultur Dokumente
CBET-02-807E
Business Policy
January 13, 2015
shareholders.
MISSION:
We create a wonderful world for people,
MISSION:
We enable you to create awesome moments in life
OUR VALUES:
We put our customers first.
Our people make the difference.
We act with integrity.
We care like an owner.
OUR VALUES
Be customer inspired
Dream and create
Lead and transform
Win together
Make a difference
Business Policy
January 13, 2015
growth. Organizations use the business excellence framework as a roadmap for their
business excellence journey. It helps them to assess where they are on the journey,
identify gaps, and take actions for improved performance.
7. How do Porters generic strategies differ from his previous model, the five forces model?
Which is more effective?
Five
Forces
Model
Entry
Barriers
Cost Leadership
Generic Strategies
Differentiation
Focus
Buyer
Power
Supplier
Power
Threat of
Substitute
s
Better able to
compete on price.
Rivalry
For me the five forces of Porter is more effective because generic strategies are
not necessarily compatible with one another. If a firm attempts to achieve an advantage
on all fronts, in this attempt it may achieve no advantage at all. For example, if a firm
differentiates itself by supplying very high quality products, it risks undermining that
quality if it seeks to become a cost leader. Even if the quality did not suffer, the firm
would risk projecting a confusing image. For this reason, Michael Porter argued that to be
successful over the long-term, a firm must select only one of these three generic
strategies. Otherwise, with more than one single generic strategy the firm will be "stuck
in the middle" and will not achieve a competitive advantage.