of

2700 BC

862

2700 BC

Egyptians brand
cattle to discourage theft
(still practiced today)

Staffelter Hof

Parliament requires

establishes its brand

bakers to use
a distinctive
mark for the
bread they sold

1266

Telegraph
The telegraph solicits wealthy
Americans with dubious investment offers

1733

1864

1872

1383

Lowenbrau establishes its

Benjamin Franklin
begins to publish

Montgomery Ward
produces the first mail
order catalog, helping
to establish

lion mark

Poor Richards Almanack

Direct Mail
David Ogilvy founds

John Deere releases the first

customer magazine,

The first RADIO advertisement

The Furrow

Gallups Audience Research

Institute
to conduct
market research

1885
1922

1905

The University of
Pennsylvania offers

1931

Audio channel Radio

Neil McElroy establishes

Brand Management at

reaches 55.2% penetration,

enabling efficient political
propaganda and corporate
messaging to mass audiences

P&G

The Marketing of Products

First computer modem

1932

RCA broadcasts President Roosevelts

speech at the Worlds Fair,
prompting early talk of
Televisions power to advertise

1960

1933
1933

1939

1958

1941
First ever televised debate

CompuServe

1969

1971

Nixon vs Kennedy

was the first major US

commercial Internet service
provider, using a technology
known as dial-up

The first television ad appears

The first email

is delivered

The Web

Apples

The Web hits one

million sites and is
a growing space for
marketers

infamous Macintosh Computer Superbowl

commercial airs

1984

1985

1997

AdWords

Twitter

2000

2001

First attempts to monetize the web with

interruption
marketing

Launches & Marketo

is founded

2009

1998

Google introduces pay-per-click Search

Engine Marketing with

AOL opens

The book, Inbound Marketing

is published

Google opens

2007

2004

2003
CAN SPAM

Facebook

Act begins the first regulation of marketing

online.
Linkedin Launches

founded

2011

Social media

Social media

use and social media

marketing on the rise

advertising
reaches
$6.2 billion

Only time will tell!

2013

2015

Clean, protect and enhance your marketing data.

Josh Hill

Marketing Rockstar Guides

Sources:

Free ebook
bit.ly/Marketers-Win

http://en.wikipedia.org/wiki/History_of_marketing
http://www.knowthis.com/what-is-marketing/history-of-marketing
http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx
http://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/
http://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/
http://contentmarketinginstitute.com/2012/02/history-content-marketing-infographic/
http://en.wikipedia.org/wiki/Trademark
http://en.wikipedia.org/wiki/Brand_management
http://en.wikipedia.org/wiki/Guerrilla_marketing
http://en.wikipedia.org/wiki/Direct_marketing
http://en.wikipedia.org/wiki/Lester_Wunderman
http://en.wikipedia.org/wiki/Telemarketing
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html