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The process of stating the basic dilemma and then developing other questions by
progressively breaking down the original question into more specific ones is called the
_____.
A. research question
B. management-research question hierarchy
C. management dilemma
D. management question
2. Minute Maid sees research as the fundamental first step in any business decision, and it
created proprietary methods for conducting research. At what level of the hierarchy of
business decision makers does Minute Maid operate?
A. Top tier
B. Middle tier
C. Base tier
D. Foundation tier
A. a hypothetical construct
B. a conceptual scheme
C. an operational definition
D. a dictionary definition
12. James is entering data on client gender. Because the values entered reflect male or
female, this variable is _____.
A. discrete
B. dichotomous
C. continuous
D. ratio-scaled
13. Which variable in an experiment is the variable expected to be affected by the
manipulation?
A. Dependent variable
B. Extraneous variable
C. Moderating variable
D. Independent variable
14. Qualitative research seeks to _____ theory while quantitative research _____ it.
A. examine; interprets
B. build; tests
C. test; understands
D. apply; builds
15. Which of the following is true of quantitative research?
A. It uses a nonprobability sampling method
B. Results are generalizable
C. Data analysis is ongoing during the project
D. Sample sizes are generally small
16. The use of a control group in experimentation _____.
A. provides for the manipulation of the independent variable
B. serves as a comparison to assess the manipulation
C. minimizes the cost of experimentation
D. allows for discovery of the average effect of the independent variable in different
situations
17. What is the first step in conducting an experiment?
23. The list of elements in a population from which the sample is drawn is known as the
_____.
A. sampling frame
B. population extent
C. database
D. sampling base
24. The process of ensuring the accuracy of data and their conversion from raw form into
classified forms appropriate for analysis is called _____.
A. coding
B. data entry
C. data preparation
D. data measurement
25. _____ involves assigning numbers or other symbols to answers so that the responses
can be grouped into a limited number of categories
A. Editing
B. Data entry
C. Coding
D. Measurement
26. The standard error of the estimate is a type of measure of _____.
A. central tendency
B. accuracy
C. significance
D. standard deviation
27. _____ are summary descriptors of variables of interest in the population
A. Sample statistics
B. Population parameters
C. Systematic estimates
D. Standard errors
28. The measure of deviation from the mean such that cases stretch toward one tail or the
other is called _____.
A. kurtosis
B. platykurtic
C. skewness
D. ku
29. Which of the research questions/hypotheses below is best answered using crosstabulations?
A. What percentage of men and women prefer Brand A over Brand B?
B. What percentage of residents shop at the local grocery store?
C. Is brand loyalty related to brand image?
D. What happens to sales when prices drop?
30. If a difference is not caused only by random sampling fluctuations, it is said to have
_____.
A. resistance
B. statistical significance
C. substantive significance
D. reasonable doubt