Beruflich Dokumente
Kultur Dokumente
7285,60,1)5$6758&785($6$'(7(50,1$172)5(*,21$/
'(9(/230(17
$OHNVDQGHU3DQDVLXN
8QLYHUVLW\RI6]F]HFLQ
7RXULVPLQIUDVWUXFWXUH
7RXULVP LQIUDVWUXFWXUH LV D FRPSRQHQW RI
UHJLRQDOWRXULVWLFSURGXFW,QIUDVWUXFWXUHLVFRPSULVHG
of basic devices, buildings and service institutions,
ZKRVHH[LVWHQFHLVFUXFLDOWRWKHSURSHURSHUDWLQJRI
HFRQRP\DQGVRFLHW\,QIUDVWUXFWXUHLVGLYLGHGLQWR
x technical, including basic devices used in
WUDQVSRUWFRPPXQLFDWLRQJDVKHDWSRZHU
DQGURDGLQGXVWU\HWF
x social, including devices and institutions
FRQQHFWHGZLWKHGXFDWLRQFXOWXUHVFLHQFH
KHDOWKSK\VLFDOFXOWXUHDQGWRXULVPSXEOLF
DGPLQLVWUDWLRQ>@>*DZRUHFNL@
7RXULVWLF YLUWXHV IRUP WKH EDVLV IRU DWWUDFWLQJ
WRXULVWVWKH\DOVRJLYHGLUHFWLRQIRUWRXULVWPRYHPHQW
DQGIRUPLWVVSDWLRWHPSRUDOVWUXFWXUH1HYHUWKHOHVV
DFWLYLWLHV DLPLQJ DW SURWHFWLRQ DQG DGDSWDWLRQ RI
WRXULVWLF YLUWXHV DUH QHFHVVDU\ LQ RUGHU WKH WRXULVWLF
PRYHPHQW FRXOG DSSHDU ZKLOH FRPSOHPHQWDU\
WRXULVWLFJRRGVVHUYHIRUWKLVSXUSRVHDQGDUHGHQHG
DVWRXULVPLQIUDVWUXFWXUH7RXULVPLQIUDVWUXFWXUHLVD
UDQJHRIGHYLFHVDQGLQVWLWXWLRQVFRQVWLWXWLQJPDWHULDO
DQG RUJDQL]DWLRQDO EDVLV IRU WRXULVP GHYHORSPHQW
,W FRPSULVHV IRXU EDVLF HOHPHQWV DFFRPPRGDWLRQ
IDFLOLWLHVIRRGDQGEHYHUDJHIDFLOLWLHVDFFRPSDQ\LQJ
IDFLOLWLHV DQG FRPPXQLFDWLRQ IDFLOLWLHV>@ >3DQDVLXN
$@
7RXULVP LQIUDVWUXFWXUH RI UHJLRQ LQ JHQHUDO
FRPSULVHVIRXUHOHPHQWVDWWKHGHVWLQDWLRQRUUHODWHG
WRWKHGHVWLQDWLRQZKLFKHQDEOHWRXULVWVVWD\LQJDQG
using attractions, like:
x DFFRPPRGDWLRQIDFLOLWLHVKRWHOVORGJHV
DSDUWPHQWVKRVWHOVFDPSLQJV
x JDVWURQRP\ IDFLOLWLHV UHVWDXUDQWV EDUV
FDIHV
x transport at the destination,
x service in the range of active leisure ski
UHVRUWVVDLOLQJVFKRROVJROIFOXEV
x UHWDLOQHWZRUN
x RWKHU VHUYLFHV LQIRUPDWLRQ HTXLSPHQW
UHQWDOFRPSDQLHV
7RH[SODLQWKHVWUXFWXUHRIWRXULVPLQIUDVWUXFWXUH
HQWLUHO\LWVKRXOGEHSUHVHQWHGLQDFFRUGDQFHZLWKWZR
FULWHULDQDPHO\LQWZRDSSURDFKHV
x generic,
RIYLHZPRGHVRIWUDQVSRUWVKRXOGEHWUHDWHGOLNHDQ
HOHPHQW VXSSOHPHQWLQJ WUDQVSRUWDWLRQ HQDEOLQJ WKH
UHDOL]DWLRQRIFRPPXQLFDWLRQDFFHVVLELOLW\IXQFWLRQ
7KHVHFRQG FULWHULRQRI WRXULVP LQIUDVWUXFWXUH
FODVVLFDWLRQUHVXOWVIURPUHFRJQLWLRQRILWVPDQDJHUV
ZKHUHWKHEDVLVLVQDQFLQJRILQIUDVWUXFWXUHFUHDWLRQ
DQG WKH UXOHV RI LWV H[SORLWDWLRQ 7KHUHIRUH WKH
LQIUDVWUXFWXUHLVFODVVLHGLQWR
&RPPHUFLDO
x hotels,
x JDVWURQRP\
x tourist arrivals servicing,
3XEOLF
x road,
x FRPPXQDO
x trails,
0L[HGSXEOLFFRPPHUFLDO
x LQIRUPDWLRQ
x DFFRPSDQ\LQJ
7KHDERYHPHQWLRQHGFULWHULDRIFODVVLFDWLRQ
DOWRJHWKHUSUHVHQWWKHVWUXFWXUHRIWRXULVPLQIUDVWUXFWXUH
7KHOLVWHGHOHPHQWVDUHSDUWVRIUHJLRQDOWRXULVWSURGXFW
7KH\FUHDWHWRXULVWLFEUDQGDQGLQXHQFHWKHOHYHORI
UHJLRQDO HFRQRP\ GHYHORSPHQW ,Q SUDFWLFDO VWXGLHV
FRQQHFWHG ZLWK FUHDWLRQ RI SURJUDPV DQG VWUDWHJLHV
RI WRXULVP GHYHORSPHQW LQ 3RODQG HVSHFLDOO\ LQ
SDUWLFXODU UHJLRQV DQG ORFDO UHJLRQV WKH WHUP EUDQG
WRXULVPLQIUDVWUXFWXUHZDVLPSOHPHQWHG>@WKDQNVWR
WKH 3ROLVK 7RXULVP 'HYHORSPHQW $JHQF\ 0LQGLQJ
WKHSUHVHQWHGDSSURDFKHVFODVVLI\LQJWKHLQIUDVWUXFWXUH
HOHPHQWVWKLVWHUPFRXOGEHDSSURSULDWHIRUHOHPHQWV
RI FRPPHUFLDO LQIUDVWUXFWXUH ZKHUH WKH QDO HIIHFW
(TXLW\FDSLWDO
FUHGLWV
RIVHUYLFLQJRFFXUVHJDFFRPPRGDWLRQVHUYLFHLQD
EUDQGKRWHOQHWZRUN+RZHYHUWKHWHUPVHHPVWREH
XQVXLWDEOHIRUSXEOLFDQGPL[HGLQIUDVWUXFWXUHQDPHO\
RFFXUULQJ LQ WRXULVW UHJLRQV 7KH EUDQG FDWHJRU\ LV
WUHDWHGFROOHFWLYHO\DVDIXQFWLRQRIWRXULVPSURGXFW
LQ VSDWLDO DSSURDFK 2QO\ WRXULVW SURGXFWV RI UHJLRQ
FRXOGEHWRXULVWEUDQGVZKLOHXVLQJDSURSHUWRXULVP
infrastructure.
(QWLWLHVFUHDWLQJWRXULVPLQIUDVWUXFWXUH
7KH VWUXFWXUH RI WRXULVP LQIUDVWUXFWXUH
XQHTXLYRFDOO\ SRLQWV WKH SDUWLFLSDWLRQ RI HQWLWLHV
responsible for its creation.
&RPPHUFLDOHQWLWLHVOLNHKRWHOVRUUHVWDXUDQWV
FUHDWH DQG H[SORLW REMHFWV IRU VHUYLFLQJ WKHLU FOLHQWV
WRXULVWV3XEOLFHQWLWLHVVHOIJRYHUQPHQWXQLWVDQG
VWDWH HQWLWLHV GHYHORS WHFKQRVRFLDO LQIUDVWUXFWXUH
QRWRQO\IRUWRXULVWVVHUYLFLQJEXWDOVRRUUDWKHUUVW
of all, for creation of the conditions for local regions
DQGUHJLRQVGHYHORSPHQWPLQGLQJVRFLHW\LQFOXGLQJ
WRXULVWV DQG HFRQRP\ LQFOXGLQJ WRXULVP HFRQRP\
HQWLWLHV
Attention should be paid to the need or even
QHFHVVLW\ RI FRRSHUDWLRQ EHWZHHQ FRPPHUFLDO DQG
SXEOLF HQWLWLHV ,QYROYHPHQW RI FRPPHUFLDO HQWLWLHV
LQWDNLQJXSSXEOLFQDQFHGDFWLYLWLHVIRUFUHDWLRQRI
LQIUDVWUXFWXUH LV DOVR SRVVLEOH HJ WKURXJK SXEOLF
SULYDWHSDUWQHUVKLS>@>=\VQDUVNL-@
7KXV LW LV QHFHVVDU\ WR SD\ DWWHQWLRQ WR WKH
VRXUFHVRIQDQFLQJWKHWRXULVPLQIUDVWUXFWXUHDQGWR
WKHSDUWLFLSDWLRQRIWRXULVPHFRQRP\HQWLWLHVLQWKLV
QDQFLQJJXUH
&200(5&,$/
(17,7,(6
&RPPHUFLDO
LQIUDVWUXFWXUH
3XEOLFSULYDWH
SDUWQHUVKLS
*RYHUQPHQW
JUDQWVDQG
VXEVLGLHV
3XEOLFLQIUDVWUXFWXUH
38%/,&(17,7,(6
(8IXQGV
7RXULVWLFSURGXFWRI
UHJLRQ
)LJXUH(QWLWLHVQDQFLQJWRXULVPLQIUDVWUXFWXUHGHYHORSPHQWDQGVRXUFHVRIQDQFLQJ
6RXUFHself-composed
7285,67352'8&7
7RXULVWIDFLOLWLHVDQG
GHYLFHV
7RXULVWVHUYLFHV
&RPPHUFLDO
HQWLWLHV
SURYLGLQJ
VHUYLFHV
7RXULVWYLUWXHV
7285,60,1)5$6758&785(
x DFFRPPRGDWLRQV
x JDVWURQRP\
x WUDQVSRUWDWLRQ
x LQIRUPDWLRQ
x FXOWXUDO
x UHFUHDWLRQDO
x VSRUWLQJ
x WUDGLQJ
x ORFDOLQIUDVWUXFWXUH
x +27(/6
x )22' %(9(5$*(
x 02'(62)75$163257
x 75$'( 6(59,&(
&200(5&,$/
38%/,&
x 632576$1'5(&5($7,21
)$&,/,7,(6
x &8/785$/)$&,/,7,(6
x ,1)250$7,21)$&,/,7,(6
x 75$163257$7,216<67(0
x 75$,/6
x &20081$/)$&,/,7,(6
x 6HOIJRYHUQPHQW
XQLWV
x 6WDWH
7285,676
)LJXUH7KHSRVLWLRQRIWRXULVPLQIUDVWUXFWXUHLQWKHVWUXFWXUHRIWRXULVWSURGXFW
6RXUFHself-composed
)LJXUH SUHVHQWV WKH VHTXHQFH RI HOHPHQWV tourist and paratourist services, regional and local
LSVR IDFWR DFWLRQV GHFLVLYH IRU LQXHQFH RI WRXULVP VHOIJRYHUQPHQW XQLWV DQG LQKDELWDQWV DQG WKHUHIRUH
LQIUDVWUXFWXUHRQLQFRPHVRIHQWUHSUHQHXUVSURYLGLQJ RQUHJLRQDOGHYHORSPHQW
6HOIJRYHUQPHQW
&RPPHUFLDO
HQWLWLHV
7RXULVPLQIUDVWUXFWXUH
7RXULVWV
,QFRPH
7RXULVWLFSURGXFW
(QWUHSUHQHXUV
6HOIJRYHUQPHQWXQLWV
5(*,21$/
'(9(/230(17
,QKDELWDQWV
)LJXUH7RXULVPLQIUDVWUXFWXUHDVDGHWHUPLQDQWRIUHJLRQDOGHYHORSPHQW
6RXUFH self-composed
5HIHUHQFHV
*DZRUHFNL : : Turystyka :DUV]DZD
PWE..
3DQDVLXN $Ekonomika turystyki:DUV]DZD
:\GDZQLFWZR1DXNRZH3:1
3. Program rozwoju turystyki w wojewdztwie
zachodniopomorskim na lata 2003-2006
6]F]HFLQ
=\VQDUVNL-Partnerstwo publiczno prywatne.
Teoria i praktyka*GDVN2'L'.
A Panasiuk
7RXULVP,QIUDVWUXFWXUHDVD'HWHUPLQDQWRI5HJLRQDO'HYHORSPHQW
6XPPDU\
7RXULVP LQIUDVWUXFWXUH LV D EDVLF FRPSRQHQW RI
UHJLRQDOWRXULVWSURGXFW,WGHFLGHVWKHDPRXQWDQGVWUXFWXUH
RIWRXULVWPRYHPHQW7KHVWUXFWXUHRIWRXULVPLQIUDVWUXFWXUH
LV IRUPHG E\ SXEOLF HQWLWLHV DV ZHOO DV FRPPHUFLDO RQHV
7KH ORFDO JRYHUQPHQW XQLWV DVVLJQPHQW LV FRRUGLQDWLRQ
RI HPHUJHQFH RI FRPSRQHQWV RI WRXULVP LQIUDVWUXFWXUH
FUHDWHGE\SDUWLFXODUHQWLWLHV,QWKHDUWLFOHWKHFRPSRQHQWV
RIWRXULVPLQIUDVWUXFWXUHZHUHFODVVLHGDQGLWVSRVLWLRQLQ
WKH VWUXFWXUH RI UHJLRQDO WRXULVW SURGXFW ZDV SRLQWHG RXW
%HVLGHVWKHWRXULVWPRYHPHQWDFWLYL]DWLRQLQIUDVWUXFWXUHLV
DGHWHUPLQDQWRIUHJLRQDOGHYHORSPHQW
.H\ ZRUGV (FRQRPLFV RI WRXULVP UHJLRQDO
GHYHORSPHQWWRXULVPLQIUDVWUXFWXUH