1. Why do you prefer a particular brand?

Options

No. of respondents

Percentage

Quality

23

46%

Price

10

20%

Advertisement

14%

Goodwill

10

20%

Total

50

100%
Table 1

Figure 1
25

23

20

15
No. of respondents
10

10

10
7

0
Quality

Price

Advertisement

Goodwill

Interpretation
From the above table we can understand that most of the customers
choose a brand because of its quality.

2. What is your reason behind using kitex products?

Options

No. of respondents

Percentage

Quality

26

52%

Price

16

32%

Brand image

16%

Total

50

100%
Table 2

Figure 2
30
26
25
20
16

No. of respondents

15
10

5
0
Quality

Interpretation

Price

Brand image

Out of 50 respondents 52% of people says that the reason behind using kitex
products is quality, 32% says price, 16% says brand image.

3. Which media influenced you to purchase kitex products?

Options

No. of respondents

Percentage

Print

25

50%

Broadcast

13

26%

Outdoor

12

24%

Total

50

100%
Table 3

Figure 3
30
25

25
20

No. of respondents

15

13

10

5
0
Print

Broadcast

outdoor

Interpretation
Out of 50 respondents 50% says print media influenced them, 26% says
broadcast and 24% says outdoor.

4. Sales promotional activities provided by the company?

Options

No. of respondents

Percentage

Direct marketing

11

22%

Advertisement

31

62%

Personal selling

16%

Total

50

100%

Table 4

Figure 4
35
31
30
25
20

No. of respondents

15
11
10

5
0
Direct marketing

Advertisement

Personal selling

Interpretation
Out of 50 respondents 62% says Kitex uses advertisement to promote
their sales, 22% says direct marketing and 16% says personal selling.

5. Are you satisfied with the availability of kitex products?

Options

No. of respondents

Percentage

Highly satisfied

13

26%

Satisfied

35

70%

Dissatisfied

4%

Total

50

100%
Table 5

Figure 5
40
35

35
30
25

No. of respondents

20
15

13

10
5

0
Highly satisfied

Satisfied

Dissatisfied

Interpretation
Out of 50 respondents 70% customers are satisfied about the
availability of kitex products, 26% are highly satisfied, 4% customers are dissatisfied.

6. What is your opinion about the quality of kitex products?

Options

No. of respondents

Percentage

Very good

12

24%

Good

35

70%

Average

6%

Poor

Total

50

100%
Table 6

Figure 6
40
35

35
30
25

No. of respondents

20
15

12

10
5

0
Very good

Good

Average

0
Poor

Interpretation
Out of 50 respondents 24% says kitex products have very good quality,
70% says good, 6% says average.

7. What is your opinion about the pricing strategy adopted by the company?
Options

No. of respondents

Percentage

High

12%

Moderate

34

68%

low

10

20%

Total

50

100%
Table 7

Figure 7
40
34

35
30
25

No. of respondents

20
15
10

10
6

5
0
High

Moderate

Low

Interpretation
Out of 50 respondents 12% customers says pricing strategy of the
company is high, 68% says moderate, 20% says low.

8. What types of after sales services or facilities are provided by the company?
Options

No. of respondents

Percentage

Warranty

12%

Guarantee

40

80%

Money back

8%

Total

50

100%
Table 8

Figure 8
45
40

40
35
30
25

No. of respondents

20
15
10

5
0
Warranty

Interpretation

Guarantee

Money back

Out of 50 respondents 12% says warranty, 80% says guarantee, 85 says

money back. Majority of kitex products are have guarantee.

9. What is your feedback about the after sales services provided by the company?
Options

No. of respondents

Percentage

Very good

14

28%

Good

32

64%

Average

8%

Poor

Total

50

100%
Table 9

Figure 9
35

32

30
25
20

No. of respondents
14

15
10

5
0
Very good

Good

Average

0
Poor

Interpretation
Out of 50 respondents 64% says the after sales services provided by the
company is good, 285 says very good and 8% says average.

10. Do you think that customers are aware about the free gifts with kitex products?
Options

No. of respondents

Percentage

Yes

42

84%

No

16%

Total

50

100%
Table 10

Figure 10
45

42

40
35
30
25

No. of respondents

20
15
10

5
0
Yes

No

Interpretation
Out of 50 respondents 84% customers are aware about the free gifts
with kitex products, 16% says no.

11. Are you satisfied with the companys offers?

Options

No. of respondents

Percentage

Highly satisfied

12

24%

Satisfied

36

72%

Dissatisfied

4%

Total

50

100%
Table 11

Figure 11
40

36

35
30
25
No. of respondents

20
15

12

10
5

0
Highly satisfied

Satisfied

Dissatisfied

Interpretation
Out of 50 respondents 72% customers are satisfied with the offers
provided by the company, 24% are highly satisfied and 4% dissatisfied.

12. What is your impression regarding this brand?

Options

No. of respondents

Percentage

Very good

17

34%

Good

30

60%

Average

6%

Poor

Total

50

100%
Table 12

Figure 12
35
30

30
25
20

No. of respondents

17

15
10
5

0
Very good

Good

Average

0
Poor

Interpretation
Out of 50 respondents 60% customers have good impression regarding
this brand, 34% says very high, 6% says average.

13. Are you satisfied with the behavior of intermediaries?

Options

No. of respondents

Percentage

Highly satisfied

10%

Satisfied

42

84%

Dissatisfied

6%

Total

50

100%
Table 13

Figure 13
45

42

40
35
30
25

No. of respondents

20
15
10
5

0
Highly satisfied

Satisfied

Dissatisfied

Interpretation
Out of 50 respondents 84% customers are satisfied with the behavior of
intermediaries, 10% are highly satisfied, 6% dissatisfied.

14. Are you satisfied with the advertisements of kitex products?

Options

No. of respondents

Percentage

Highly satisfied

27

54%

Satisfied

22

44%

Dissatisfied

2%

Total

50

100%
Table 14

Figure 14
30

27

25

22

20
No. of respondents

15
10
5
1
0
Highly satisfied

Satisfied

Dissatisfied

Interpretation
Out of 50 respondents 54% customers are highly satisfied, 44%
customers are satisfied and 2% dissatisfied.

15. What is your opinion about the products design?

Options

No. of respondents

Percentage

Excellent

15

30%

Good

25

50%

Average

10

20%

Poor

Total

50

100%
Table 15

Figure 15
30
25

25
20
15

15

No. of respondents
10

10
5
0
Highly satisfied

Satisfied

Dissatisfied

0
Poor

Interpretation
Out of 50 respondents 50% are satisfied with the products design, 30%
highly satisfied, 10% average.

16. Are you satisfied with the variety of products available?

Options

No. of respondents

Percentage

Highly satisfied

25

50%

Satisfied

24

48%

Dissatisfied

2%

Total

50

100%
Table 16

Figure 16
30
25

25

24

20
No. of respondents

15
10
5
1
0
Highly satisfied

Satisfied

Dissatisfied

Interpretation
Out of 50 respondents 50% customers are satisfied with the variety of
products available by kitex, 48% satisfied, 2% dissatisfied.

17. What is your opinion about kitex products when compared with the
competitors?
Options

No. of respondents

Percentage

Very good

20

40%

Good

27

54%

Average

6%

Poor

Total

50

100%
Table 17

Figure 17
30

27

25
20

20

No. of respondents

15
10
5

0
Very good

Good

Average

0
Poor

Interpretation
Out of 50 respondents 54% customers have good opinion about kitex
when compared with competitors, 40% says very good, 6% says average.

18. Do you recommend kitex products to others?

Options

No. of respondents

Percentage

Yes

46

92%

No

8%

Total

50

100%
Table 18

Figure 18
50

46

45
40
35
30
No. of respondents

25
20
15
10
4

5
0
Yes

No

Interpretation
Out of 50 respondents 92% customers recommend kitex products to
others, 8% do not recommend.

19. The degree of customers enquiry on brand?

Options

No. of respondents

Percentage

Very high

10

20%

High

22

44%

Average

18

36%

Low

Total

50

100%
Table 19

Figure 19
25
22
20

18

15
No. of respondents
10

10

0
Very high

High

Average

0
Low

Interpretation
Out of 50 respondents 44% customers highly enquired about brand
kitex, 36% average, 20% very high.