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Fast food retains its position as the largest and the fastest-growing category
in the Philippine consumer foodservice industry. During 2012, this category
reported total foodservice revenue of Ps121.9 billion, taking 30% of total
value sales in consumer foodservice. Growth in terms of outlets, transactions
and value sales remains vibrant. Outlet openings have been supported by the
increasing number of shopping centres and small community supermarkets in
Metro Manila and key cities nationwide. Outlet growth was estimated to be at
8% in 2012 while transactions and value sales ballooned by 9% and 11%
respectively.
The food is great, the service fabulous and the restaurant is busier than ever
- but are you wondering why the bottom line isn't all it should be?
Check your FOOD COST. A vital ratio - key to the success of any restaurant
as it directly impacts profitability. A profitable restaurant typically generates a
28%-35% food cost. Coupled with labor costs, these expenses consume 50%75% of total sales. Because of the impact food cost makes on an operation,
food cost is one of the first things we examine at a troubled property. Beyond
the bottom line, food cost also reflects an operation's food quality, value
provided to the customer, and management skill level.
Despite its importance, we find many restaurant managers do not calculate
food cost correctly, or if they do, they do not fully understand the process. To
be useful, food cost percentages must be determined accurately. Then the
ratio can be compared to industry averages and previous performance. With
an accurate food cost, steps can be taken to improve the operation and
ultimately help your savings and improve the bottom line. The following is a
step-by-step method for calculating food cost including an example and a
worksheet to figure your own food cost.
10 Restaurant Marketing Tips for 2014...
Get More Customers!