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MENTORING REPORT ON

Study the scope of the product Virtuoso 3D in the colleges


of North Delhi

Submitted in the Partial Fulfillment for the


Requirement of Post
Graduate Diploma in Management
(PGDM)

Submitted to:

Submitted by:

Mr. Kunal Verma


Deepika Kafaltiya

Student

Name:

RollNo.-75
Batch (2014
2016)

Jagannath International Management School


Kalkaji, New Delhi

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STUDENTS DECLARATION
I hereby declare that the Mentoring Report ON Conducted on

VIRTUOSO 3DE SOFTWARE


Under the guidance of

Mr. Kunal Verma


Submitted in the Partial Fulfillment for the Requirement of Post
Graduate Diploma in Management
(PGDM)
TO

Jagannath International Management School


Kalkaji, New Delhi
is my original work and the same has not been submitted for the award of any other
Degree/Diploma/fellowship or other similar titles or prizes.

Student
s Signature
Place: New Delhi

Name: Deepika
Kafaltiya

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Date:

Roll No:

75

CERTIFICATE

This is to certify that Deepika Kafaltiya, a student of the JIMS KALKAJI, has
prepared her Mentoring Report entitled STUDY ON SCOPE OF VIRTUAL STUDIO IN
SCHOOLS/COLLEGES OF NORTH DELHI, under my guidance. She has fulfilled all
requirements leading to award of the DIPLOMA of PGDM). This report is the record of
bonafide training undertaken by her and no part of it has been submitted to any other
University or Educational Institution for award of any other degree or similar titles or
prizes.

I wish her all success in life.

Signature of Faculty
Ms. SANJEELA MATHUR

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CERTIFICATE

This is to certify that Ms. Deepika Kafaltiya, who is pursuing PGDM Diploma at
JIMS Kalkaji, has undergone Mentoring Programmed for our product under my
guidance.
Her performance during the training period was found to be.

We wish her success for her future endeavors.

Authorized Signatory
Mr. Kunal Verma
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Acknowledgements

I owe my project success to all faculty members, especially our Director Sir, Dr.
Satish Seth for providing us with this wonderful opportunity and guidance. I would
like to extend my special gratitude to Mrs. Sanjeela Mathur for providing
excellent facilitation for the successful completion of this project. This project
provided me a platform to increase my knowledge and empowered me with a better
understanding of concepts in the real world scenario.
I am grateful to Mr. KUNAL VERMA For providing all possible resources and helping
me take the right approach in the Mentoring Programmed regarding the topic.
No task is a single person effort, same is with this project. Thus I would like to
extend my sincere thanks to all those people who helped me in accomplishing my
project.
And last but not the least special thanks to Monarch Innovative Technologies
Pvt. Ltd.. that gave me the opportunity to work and learn with them.

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EXECUTIVE SUMMARY
Project Summary

This project report is prepared to


ascertain the demand in market
for the product Virtuoso 3D
Monarch

of

Innovative

Technologies Pvt. Ltd.


Area Of Interest

Marketing

Background

The

project

prepared

report

towards

is
the

being
Partial

Fulfillment for the Recruitment of


Post-Graduation
Management

Diploma
under

in
the

supervision of Mr. Kunal Verma


(Monarch

Innovative

Technologies Pvt. Ltd.)


Objective

Objective of the project is to study


the scope of the product and the
potential in the colleges of north
delhi as a market for our product.

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Methodology

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The project report was done on
the basis of surveys conducted in
the

potential

market

of

the

product virtuoso3D

Source Of Data

Data for the project report was


collected through market survey
and secondary sources : company
website

Major Findings

Product has good scope in market


but needs more of exposure and
convincing the customers

Recommendation

Extensive marketing should be


done.
Both direct and indirect marketing
in order to create awareness of
the

product

customers.

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among

potential

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CHAPTER-II
Introduction to topic

Virtual environment software is any software, program or system that


implements, manages and controls multiple virtual environment instances.
The software is installed within an organization's existing IT infrastructure
and controlled from within the organization itself. From a central interface the
software creates an interactive and immersive experience for administrators
and users.

Uses
Virtual environment software can be purposed for any use, from advanced
military training in a virtual environment simulator to virtual classrooms.
Many Virtual Environments are being purposed as branding channels for
products and services by enterprise corporations and non-profit groups.
Currently, virtual event and virtual tradeshow have been the early accepted
uses of virtual event services. More recently, virtual environment software
platforms have offered choice to enterprises with the ability to connect
people across the Internet. Virtual Environment Software enables
organizations to extend their market and industry reach while reducing (all
travel-related) costs and time.

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Background
Providers of virtual environments have tended to focus on the early
marketplace
adoption
of
virtual
events.
These
providers
are
typically software as a service (SaaS)-based. Most have evolved from the
streaming media/gaming arena and social networking applications.
This early virtual event marketplace is now moving towards 3D persistent
environments, where enterprises combine e-commerce, social media as core
operating systems, and is evolving into virtual environments for branding,
customer acquisition, and service centers. A Persistent Environment enables
users, visitors and administrators to re-visit a part or parts of the event or
session. Information gathered by attendees and end users is typically stored
in a virtual briefcase typically including contact information and marketing
materials.
Potential advantages
Virtual environment software has the potential to maximize the benefits of
both online and on-premises environments. A flexible platform would allow
companies to deploy the software in both environments while having the
ability to run reports on data in both locations from a centralized interface.
The advent of persistent environments lends itself to a rich integration with
enterprise technology assets which can be solved efficiently through the
implementation of software.[1]
Virtual environment software can be applied to virtual learning
environments (also called Learning Management Systems or LMS). In the US,
Universities, Colleges and similar higher education institutions have adopted
virtual learning environments to economize time, resources and course
effectiveness.[2]
Future
Virtual events, trade shows and environments are not projected to replace
physical events and interactions. Instead they are seen as extensions and
enhancements to these physical events and environments by increasing lead
generation and reaching a wider audience while decreasing expenses.
The virtual environments industry has been projected to reach a market size
in the billions of dollars.[3]
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Market availability
Virtual environment software is an
Companies
known
to
provide
are UBIVENT, InterCall or vcopious.

alternative to bundled
virtual
environment

services.
software

North delhi is full of many colleges and schools and there is a huge
potential market for the company in these institutes.
The product enables creating virtual environment and make a simple setup
look grand. This will enable the institutes record their sessions. They can
capture the expertise of a leaving faculty. They can go online with their
classes and can start online courses.
The institutes can sell CDs of the classes.
This will enable the institutes to broaden their reach and target audience.
Its very helpul for news agencies, property dealers, motivational institutes,
educational institutes etc.
Users can record their sessions that too in a presentable way, keep them for
future ways, or can go online with their stuff.
The objective of the project is to introduce the topic to various coaching
institutes in South Delhi. Introduce the management of the institute. The
company will also provide free demo to the interested institutes. All the
arrangements for the demo will be done by company itself.

ABOUT PRODUCT
Monarch's Virtuoso is a complete trackless Virtual Studio Solution. The
simplicity of the solution belies in its power to deliver sparkling and
sophisticated On Air presentations for various genres of programming, be it
News, Talk Shows, Entertainment, Kids Show, Education shows, Game Shows
and a myriad of other applications. Monarch Virtuoso is fully equipped
with advanced tools to unleash the producer's creativity and deliver superior

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content. With a simple set-up and an intuitive user interface, it is an


extremely powerful and versatile tool in the hands of operator.
Monarch Virtuoso enhances the production and helps deliver a
sophisticated look to the programming. It enables the producer to perform
various virtual motions from a static camera. The producer can create the
illusion of multiple camera setup with just one stationary camera. With its
powerful hardware and comprehensive graphic engine, Monarch Virtuoso
is able to render complex 3D environment in real-time delivering astonishing
photo realistic results.
Monarch Virtuoso enables production in minimal studio space and yet
deliver a perception of a grand studio to the viewers. The solution uses 3D
sets developed in 3D Studio Max this completely eliminates the need of
physical set and its construction cost. The producer can produce multiple
programs in the same studio and ensure optimum use of the studio. The
broadcasters can have multiple set options for production, delivering fresh
look to the programming.

Key Features

Depth of Field
Depth of Field is one of the most important enhancements in Virtuoso 2.0.
This feature exactly emulates the behavior of real optical lenses of the
physical cameras, thus lending a shade of reality in 3D virtual set
environment. This feature improves the depth of the virtual studio enhancing
the production quality.

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Grouping
Virtuoso 3000HD can import multiple animated 3D objects from 3D
Studio Max. With the help of grouping it is possible to group many 3D
objects and apply unified transformation. These objects can be added,
removed or moved as per requirement. The behavior of these objects can
enhance programming.

Realistic Sets
Virtuoso 3000HD delivers more realistic sets through enhanced Motion
DesignerTM. Motion DesignerTM is used for compositing virtual sets and
creating virtual camera motions. Virtuoso 3000HD is capable of real time
replacement of media objects. This helps to re-purpose the sets in real time.
The sets also look more realistic due to behavior of media and 3D objects.

Global Camera
Global Camera is another major feature added in the Motion DesignerTM
software. Field of view provides improved perspective view to the entire
scene. Global camera has enhanced the ability to create motions by
manipulating the position rotation and field of view parameter. It is possible
to manage virtual camera from the existing virtual set with Virtual Camera
add or delete function. An anchor can also be placed anywhere in the set in
real time. This helps to handle last minute changes in the script

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Advance Chroma Key


Virtuoso 3000HD has a new Chroma key algorithm based on a COLOR
MATTE technology. The Chroma Key module is re-designed to deliver a simple
user experience. Correction matte is added to achieve better chroma results
even with unevenly lit backgrounds. The algorithm includes post key color
correction to match the lighting condition.

Redundancy
Virtuoso 3000HD has option of partial redundancy. This feature is
implemented through the tactile keyboard. Two Virtuoso 3000HD
Solutions can be connected to single tactile keyboard. If one system fails,
emergency button on tactile keyboard will allow the user to switch to other
system. Usual operations will be mirrored on both the systems providing
same status and avoid any accidental on operations.

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Features

Advance tools to deliver rich and realistic programming

Depth Of Field

Global camera with Field of View

Animated 3D Objects with Skin Mesh

Instantly Add & Delete Virtual Camera

Grouping of Objects to easily control 3D objects in the set

Advance Chroma keying

Advance algorithm based on COLOR MATTE technology

Correction matte to achieve better results for unevenly lit backgrounds

Algorithm powered with post key color correction to match the lighting
condition

Live & pre-recorded source input & output

Simultaneous Input Streams: Up to 5 inputs in SD & 3 inputs in HD, in a


single virtual set

Pre-recorded media source input in SD & HD formats

Online preview of incoming live video inputs

Media Playlist

Replace media files used in the virtual set and build a playlist of media
to be used during production

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Look ahead preview of the media clip in the playlist

Mark in and mark out to execute last minute edit

Graphics Overlay & Update

Overlay 32 bit images, text & video clips instantly

Graphic overlay with fade effect. Dynamic foreground overlaying


module

Update graphics on-line through client-server solution

Create, edit and display text crawls in multilingual fonts

User friendly GUI for easy operation

Easy-to-use Graphic User Interface

Mouse-over preview of virtual camera

Preview of live & pre-recorded input sources

Monarch Tactile Keyboard

Enables Switching, Media Selection, Playback,Graphic, Text Crawl and


Video Overlay

Enables production through a single switcher panel

Lights on the tactile keyboard help identify the sources and their
availability

System mouse and keyboard are in sync with the tactile keyboard,
status of the mouse or system keyboard reflects on the tactile
keyboard

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Monarch Motion Designer

Enables to import Virtual sets from 3DS Max along with their mesh &
textures

Enables the producer to position the virtual camera and perform virtual
motions in real-time.

Powered with advance features to deliver realistic look to the


programming

Enables the producer to import an animated 3D object in the set

Monarch Image art

Image Art enables the producer to instantly create graphic or text


elements and overlay on virtual set for On-Air graphic display.

Bundled with ready-to-use elegant graphic templates.

Incorporates text in the image with an built-in character generator.

INTERFACE

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Menu Bar

It provides access to the different menus and modules in the Virtuoso


application.

Tool Bar

Tool bar provides instant access to the different tools like Chroma Key, Video
Settings, Input Cropping, Private Media, Reference image, Shadow and
Reflection, Media Play List and Graphics Playlist.

Media Gallery

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Media Gallery organizes and displays the video clips and images stored in
the different directories and hard disks providing instant access to Media
files.

On Air Window

On Air Window provides the preview of the output going on air. It displays
virtual camera movements, media overlays and resource media overlays.

Audio Mixer

Audio Mixer controls the audio levels of inputs connected to the system and
the video clips played from the resource media.

Resource Media

Resource Media enables the producer to incorporate various types of media


into the virtual set. This tool also enables switching between two media and
live sources.

Media Overlay

Media overlay provides the functions of overlaying graphics, video clips and
text crawls on the virtual set.

Preview

Preview window provides the look-ahead preview of the virtual camera


motion, graphic overlay and video overlay. It helps in determining what is
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going to be the next virtual camera position or graphic overlay image or


video overlay before it is put on air.

Virtual Camera Switcher

Virtual Camera Switcher works as switcher as if the producer is using vision


mixer in the studio. The panel has 8 virtual camera position slots, depending
on the virtual camera positions each slot and corresponding buttons are
enabled or disabled.

Input Previews

Input Previews provides preview of the incoming video sources connected to


the system.

COMPARISION CHART

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Standards
Color
Standards
Video Format

/ PAL/NTSC

PAL/NTSC

PAL/NTSC

1080 50i & 1080 50i &


59.94i
59.94i

Aspect Ratio SD
4x3/16x9
mode

4x3/16x9

4x3/16x9

16x9 HD

16x9 HD

Video Sampling 4:2:2

4:2:2

4:2:2

4:2:2

4:2:2

Audio Sampling

48 kHz / 24 48 kHz / 24 48 kHz / 24 48 kHz / 24 48 kHz / 24


bit
bit
bit
bit
bit

Video Inputs
SD SDI (SMPTE
2
259M)

HD SDI (SMPTE
292M)

Video Outputs
SDI

Analog (CVBS)

XLR 2

Audio Inputs
Analog
Balanced
Stereo

Audio Outputs
Analog
Balanced
Stereo

XLR 1

Device Control
RS422
Deck

9 pin
Control

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Port
RS232
Deck
Port

9 pin
Control

Genlock In
Loop Out

&

Tally
Video Bypass on
Power Failure
GPI/O
port

25

pin

Tactile Keyboard Optional

Optional

Optional

Optional

Optional

Virtuoso

Virtuoso

Virtuoso

Virtuoso

Virtuoso

Motion Designer
Optional
(Standalone)

Optional

Optional

Optional

Optional

Image Art Client Optional

Optional

Optional

Optional

Optional

7 Windows
Ultimate

7 Windows
Ultimate

7 Windows
Ultimate

7 Windows
Ultimate

Software
Virtual
Application

Operating
System

Windows
Ultimate

Monarch Virtuoso software is available in English and Chinese


language. Each product is bundled with 25 virtual sets.

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CHAPTER-III
COMPANY PROFILE

Monarch Innovative Technologies Pvt. Ltd. is a leading IT Product


Solutions provider to the following industries:

Broadcast

Video
A continuous focus on satisfying customer's need with simpler, elegant and
cost effective solutions and prompt customer service has helped Monarch
establish itself and remain at the leading position in the market. Monarch
takes it as an honour to be an Indian company developing the hardware and
software solutions indigenously.
Monarch has always led the market by offering innovative solutions to its
customers. This innovativeness has been recognized with many awards,
which also includes nomination in top three positions for Product Innovation
Award 2007 by NASSCOM.
Corporation Bank has awarded Monarch the prestigious CorpExcel 2008
National MSME Excellence Award for Micro Enterprises. The young, talented
and dynamic manpower is the strength of Monarch, which has helped it
achieve its position and sustain it.

MONARCHS VISION & MISSION


Vision
To spread joy and happiness in peoples' lives by creating innovative
technology solutions and evolve as a global leader.

Mission
To develop innovative technology solutions and make a mark as an
innovative Indian company in the world.

Core Values
Customer focus, Personal excellence, Honesty, Team spirit, Achievement
orientation, Risk taking, Passion to create.

TOP MANAGEMENT
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Mr. Viren Satra


( Chairman and Managing Director )

Mr. Viren Satra started his career as a videographer in the 80s. Subsequently
he started trading in Videography editing solutions made by MNCs. Under his
leadership, the Company has brought out some trendsetting products and
has also established itself in the broadcasting industry in a very short time. It
is his passion and vision which have resulted into a commanding position for
the Company in the market. His three decades of efforts have won the
Company numerous prestigious awards. Under his guidance, the Company
has been able to successfully breakthrough into new product segments.

Mr. Vivek Paliwal


( Sr. Vice President )

Vivek is a post graduate diploma holder from the Institute of Productivity and
Management - Ghaziabad with a vast experience of 18+ years of extensive
cross-functional background including sales, marketing and operations within
the fields of Broadcast, IT, consumer electronics and retail. An astute and
accomplished professional and expert in starting up business from scratch
and building successful business verticals.

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Mr. Donagh Sequiera


( Vice President-Broadcast-Technical )

Donagh Sequiera is a well-known figure in the Broadcast Video Industry in


India with 24 years of Broadcast Experience in various capacities. He has
handled most genres of Television and has designed, developed, products,
installed facilities and trained people in this industry. Having started a career
with Sony, he went on to found many start-ups and has contributed
significantly to the Broadcast Industry in India. His responsibilities are to give
direction
to
the
development
o

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8. RESEARCH METHODOLOGY
Objectives of the Study
To study the potential demand of the product in the market. To make
management of various colleges and schools aware of the various features of
the project and cost effectiveness of using the product. To make the potential
customers aware of the long term benefits of the product in this tech-savy
and fast transforming era where IT and technology is replacing everything
else.

Data collection Method:


A survey has been prepared and data collected by means of the
survey.
We went to various colleges in north delhi and showed demo video of
the product to the management of the college thereby we asked them to fill
their feedback on our survey form.

Sample Unit:
The sample universe for this product is the colleges of Delhi . While the
sample unit selected is colleges of North Delhi

Sample Unit: Criteria for selecting a particular college is the no. of


courses being offered by the college and also the mode of providing the
course i.e whether the course is regular or distance learning courses or a
part time time.
This is because distance program need technology and online classes more
that the regular ones.
Another criteria is whether the college is already offering online courses or
not e.g. Universities like ignou already have their shows on gyandarshan
channel and also they provide lectures in CDs. So in order to grab such
institute we need to show them the cost effectiveness of our product.
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Primary Data
Primary data has been collected by means of the survey form and by
showing the demo video of the product VIRTUOSO 3DE.

Secondary Data
Secondary data collected from the website of the company and from other
websites like Wikipedia.

Analysis Technique:
We studied the profile of the colleges in order to select them for this
project.
After that demo of our product was shown to the colleges
administration along with explaining them the various benefits of the
product and offering them for a free demo recording of any of their
class .
A survey was filled by the administration.
Calculated the percentage of people interested in the project and filled
a pie chart.

Limitations:
The colleges are rigid to change their methodology of teaching and
seem to be quite with their existing system.

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9. CHAPTER-III ANALYSIS AND FINDINGS


Analysis:
No. of people who said they are satisfied by their current style of
teaching out of 25 : almost 96%
People who are interested in cost saving measures : almost 100%
People willing to go online at some point of time : 70%
Colleges/universities like ignou, institutes like Akash, TIME etc already
using online classes which they provide to their registered users at
their websites.
Ignou already broadcasts its video lectures in T.V channels like
gyandarshan.

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Almost 96% people are not open to change their ways of functioning and are
reluctant to stay conventional

Analysis of the questionare


(Total questions=7)
1. Are you satisfied with you current teaching pattern?

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All the 20 respondents that we surveyed said that they are satisfied
with their current working pattern.
This shows that people are rigid not to change their system and are in
their comfort zones. Therefore rigorous marketing needs to be done in
order to tap this market
2. Do you have any provision for recording your lectures?

Only 2 out of the 20 respondents were already recording their sessions


or were on Television e.g. Ignou does recording of classes and also
telecast classes on Gyandarshan channel.
3. Do you want to retain the expertise of the leaving faculties?

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75% of respondents ticked a no while others ticked a Yes . Out of the 5


respondents who ticked a Yes, two already have a provision to record
their classes while the other 3 have shown interest for a free demo
recording.
4. Do you Indulge
institute/college?

in

cost

effective

measures

for

you

Almost all respondents filled this field as yes i.e 100% of the
respondents. They were indulging in one or the other cost effective
measure but only a few them were using technology for it.

5. Do you have any


sessions/courses?

palns

of

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going

online

with

your

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Two of the respondents are already providing online classes while


others did not show any interest in going online in the near future.
6. Do you like demo of our product?

100% i.e all 20 of the respondents ticked a Yes in this question. So all
of them did like the demo video of how the product operates.

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7. Would you like free recording of a lecture as a trial of our


product?

Only two of the respondents showed interest in taking a free demo


recording of their session. They have taken our contact information and
will contact us accordingly.

Benefits of using Virtual Studio

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Time saving : First and formost benefit of technology is that its time
saving.
The teacher need not deliver the same lecture again and again. Once
recorded it can be viewed as may time as possible.
Reach larger Audience : By recording their classes the colleges will
be able to overcome the geographical barriers and reach a large no. of
audience at the same time.
Record expertise of leaving/retiring faculty: By recording their
classes, colleges can keep the expertise of their teachers forever.

FINDINGS :
People are using their current methods since years. They are comfortable
and used to with their current system
Almost 90% institutes are considering digitizing their classes and courses or
making them virtual as an overhead and are apprehensive to do the same .
Rigorous marketing needs to be done by the company in order to get people
used understand the need of the hour and the significance of the product in
their business.

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10. RECOMMENDATIONS AND CONCLUSIONS

Recommendations :
Extensive marketing needs to be done in order to take out potential
customers from their comfort zones and make them understand the
utility of the product.
Both direct as well as indirect marketing needs to be done in order to
make the customers aware of the competitive edge they will get by
using this product

Conclusion
Virtual Classroom lets you collaborate in real time during online delivery of
classes and training sessions. With powerful platforms features and range of
useful tools, institutes can:
Increase student engagement with real-time audio-video communication
Record classes and make them virtual on-the-go.
Many of the schools and colleges in north delhi are are still dependent on the
conventional style and methods of teaching and are not yet using using any
platform to record their sessions .
While most of them showed interest in the idea, and are willing to go online
at a point of time but very less are actually willing to try the product.
We have distributed the contact information of Monarch Innovative Technologies
Pvt. Ltd. to all of the institutes and they said they will be contacting us soon
for the demo videos which will be provided to them for free by the company.

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Appendices
QUESTIONNAIRE- VIRTUAL STUDIO

1. Are you satisfied with your current teaching


pattern?
2. Do you have any provision for recording your
lectures?
3. Do you want to retain the expertise of the
leaving faculties?
4. Do you indulge in cost effective measures for
your institute?
5. Do you have any plans of going online with your
lectures and courses in future?

6. Do you like the demo of our product ?

Yes
No

Yes
No

Yes
No

Yes
No

Yes
No

Yes
No

7. Would you like to have a free recording of a


lecture as a trial of our product

Yes
No

SUGGESTIONS/FEEDBACK:

Signature

References
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Websites :
http://www.monarchinnovative.com/
http://en.wikipedia.org/wiki
http://www.esurveyspro.com/article-reporting-survey-results.aspx

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