Questionnaire

Section 1 Demographics

1. Name of

Mayur Rana

respondent

2. Address

907 Premium House, Ahmedabad

3. Contact no

30086552
25 30

4. Age

30 40

40 50
*

50 60

> 60

Pl put y in appropriate box

Male

5. Gender
7. Annual

Femal
e

6. Marital status

y
25
Lakhs

5 10
Lakhs

10
15
Lakhs

Household
Income

15 20
Lakhs

20 25
Lakhs

Marri
ed

Single

y
> 25
Lakhs
y

None

8. Vehicle in
possession

Two
wheeler

Four
wheeler

9. Which of the following products have you recently purchased (in last 1
year) product referred for the purpose of this survey (select any one
product of your choice if you have purchased multiple products)
Bed

Sofa

Dining table

10.

Incidence
of purchase of
the selected
product

11.

Requirem

ent

First time
buyer

Repeat buyer
y

New
requirement

Replacement

Additional
unit

12.

While buying this product what was the most important

consideration in your mind (Give rank
1 Most important, 5
Least important)

Exact matching of the product to our requirements / expectations

Remaining within a budget

4
5

Buying the product within the time

The overall experience of buying / shopping should be good

The effort required for searching and deciding the product should be
limited

13.

Please let us know your extent of agreement on following aspects on 5

point scale where 5 is completely agree,3 is neutral and 1 is completely
disagree.
Comple
tely
disagre
e

Somew
hat
disagre
e

Neutr
al

Somewh
at agree

Complet
ely
agree

My knowledge about the product was

adequate to enable me taking a
right decision

My expertise about the product was

adequate to enable me taking a
right decision

I was confident in my ability to

make a good choice when
purchasing the product

Section 3- My shopping experiences and choices

14.

Approximate time between feeling the need of the product and

starting the search for the product
<1
month

1 2
mont
hs

2 3
mont
hs

3-6
mont
hs
y

>6
months

Pl put a tick in appropriate box

15.

Approximate time between starting the search for the product

and buying the product
<1
month

1 2
mont
hs

2 3
mont
hs

3-6
mont
hs
y

>6
months

16.

Importance - Rate the following attributes of a store on

importance for you to visit and buy furniture from (where 1 is
Not at all important and 5 is Of critical importance.)

SR
No

Broad
aspect

Aspects

Not at
all
importa
nt

Of little
importanc
e

Somewh
at
importan
t

Very
import
ant

Of
critical
importan
ce

1 Product

Store should have large

product variety

Product quality should be

good

The products should meet

our requirement

4 Price

Reasonable prices

Payment options

SR
No

Broad
aspect

Aspects

Not at
all
importa
nt

Of little
importanc
e

Somewh
at
importan
t

6 Place

Location quality and

accessibility

Neighbourhood of the stores

should be good

Promoti
8 on

Store image

Recommendation of friends /
prior experience

Salesman support should be

good

10 People

Very
import
ant

Of
critical
importan
ce

SR
No

Broad
aspect

Not at
all
importa
nt

Aspects

1 Product

Store should have large

product variety

Product quality should be

good

SR
No

Broad
aspect

Somewh
at
importan
t

Very
import
ant

5
Of little
importanc
e

Somewh
at
importan
t

Very
import
ant

11

Behaviour and attitude of the

salesperson

Physical
environ
12 ment

Quality of store interiors

13 Services

Quality of facilities like

parking, toilets, etc

14

Warranty and post sales

support

1
2
3

Of
critical
importan
ce

17.
Sto
re
cod
e

Of
critical
importan
ce

Not at
all
importa
nt

Aspects

Of little
importanc
e

Please let us know the stores /sites you visited before deciding
the final outlet / site for the purchase
Stores / website name

Local stores
( specify names)
Furniture brand
stores (like Style
Spa, Home Dcor,
Tangent, etc.)
Internet websites

Dont remember
Stle Spa, Durian, Godrej

na
8

18.

Approximate number of
stores & websites visited for
making this decision

19.

REASONS FOR VISITING -

From the stores you

visited, name top 3 of the stores and select the reasons due to which
you visited the stores Put y in

the top 5 reasons for visiting

each store.
I / we visited the store because we knew /
came to know that 1
2
3
4
5
6
7
8
9
10
11

Store had wide range of products suitable for

our requirement
Store is reputed to have good quality of
products
The store has reasonable / appropriate prices to
suit my budget
The store was easy to access
The neighbourhood of the stores is suitable for
our visit
We were attracted to the store by its ads
The store was recommended to us / we have
shopped before
The salespersons in this store are good
We were attracted to the store by its interiors
The store has good facilities like parking, toilets,
childcare, food courts
Anything else ( please
specify______________________________)

20.

Store 1
Write
name
here
Home
Store

Store 2
Write
name
here

Store 3
Write
name
here

Durain

Godrej

Durian

Godrej

Homestor
e

Homestor
e

@home

Godrej

@home

Godrej

Durian

@home

Godrej

Homestor
e

Godrej

@home

Durian

@home

Godrej

Durian

@home

Durian

@home

Durian

@home

Durian

Homestor
e
Homestor
e
Homestor
e

REASONS FOR NOT BUYING -

From the stores you

visited, rate the following on reasons why you did not buy the product
from.

I / we did not buy from these

stores because
1
2
3
4
5

Comple
tely
disagre
e

Somew
hat
disagre
e

Neut
ral

Product range was inadequate

Somew
hat
agree

Products quality was not good

The products were not suitable

for our requirements
Prices were not suitable
Payment options were not

Comple
tely
agree

y
y
y

suitable
6
7
8
9
10
11
12
13

We did not like the store location

We were not happy with the

image / reputation of the store
Adequate salespersons were not
available / they did not spend
enough time
Salespersons behaviour /
knowledge was not adequate\
We did not like the store interiors

We did not like the store facilities

like parking, toilets, childcare,
food courts etc
We were not confident about
warranty and post sales support
Anything else ( please
specify__________________________
____)

y
y
y

1. Please name of the store you liked the most /

purchased the product from

21.

REASON FOR BUYING

the above store because ... (tick

@home

I / we purchased the product from

the top 3 reasons why you

bought from this store)

Reason for buying
1
2
3
4

Comple
tely
disagre
e

Somew
hat
disagre
e

Neut
ral

Somew
hat
agree

Product range was good

Product quality was good

We got products suitable for our

requirement
The store had suitable prices

y
y

Comple
tely
agree

5
6
7
8
9
10
11
12
10

We got appropriate payment

options

The store location was good

The store has very good

reputation / image
The salesmen spent adequate
time with us
The salesmen gave good
guidance

We liked the store interiors

We liked the store facilities like

parking, toilets, childcare, food
courts etc
Good warranty and post sales
support
Anything else ( please
specify__________________________
____)

y
y

22.

What is the possibility of your making a purchase in future

from this outlet?
Will
definitely not
purchase

May not
purchase

neutral

May
purchase

Will
definitely
purchase

23.

Will you recommend this outlet to your friends /relatives ?

Will
definitely not
recommend

May not
recommend

neutral

May
recommend

Will
definitely
recommend

y
If you are dissatisfied and not likely to recommend or buy from the
store again, please respond to question 24.
If you are happy and likely to buy from this store and / or likely to
recommend the store, please respond to question 25.

Question 24

Question 25

Rank 1,2,3 top 3 reasons for dissatisfaction

reasons for satisfaction
N
o

Put rank
1,2,3 in
top 3
reasons
for
dissatisfac
tion

Rank 1,2,3 top 3

No

Put rank
1,2,3 in
top 3
reasons
for
dissatisfac
tion

The products are not

good

The products are very

good

The prices are

unreasonable

The store has reasonable

prices

The store location is not

very good

The store location is very

good

4
5

The store does not

have reputation / image
The salesmen did not
spend adequate time
with us

The store has very good

reputation / image

The salesmen spent

adequate time with us

The salesmen did not

give good guidance

The salesmen gave good

guidance

We did not like the

store interiors

We liked the store

interiors

9
1
0

We did not like the

store facilities like
parking, toilets,
childcare, food courts
etc
We were not happy
with the post sales
support
Anything else ( please
specify_________________
_____________)

10

We liked the store

facilities like parking,
toilets, childcare, food
courts etc
Good warranty and post
sales support
Anything else ( please
specify___________________
___________)