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New Heritage Doll Company

Financial Management
Group 8

Hathaway Browne is the CFO of Flash Memory, Inc., and needs to plan to finance both existing
product lines and all other new investments approved by the board.
An investment opportunity to develop a new product line came up recently.
There were evaluated three alternatives

Option 1 - Loan Bank


Option 2 - Invest in New Product
Option 3 - Invest in New Product sailing 300,000 shares

The spreadsheet shows the calculation of each one:


Return on equity
Option 1 - Loan Bank
Option 2 - Invest in New Product
Option 3 - Invest in New Product sailing 300,000 shares

2010
14.7%
14.7%
11.7%

2011
14.7%
18.7%
16.2%

2012
12.4%
16.5%
14.8%

After evaluate the three alternatives the best one is to invest in new product (Option 2) since it
will provide the best ROE in the following years for the company.

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