Tech Influencer:

RESEARCH PRESENTED BY

Technology Buying Trends Related to the Network

To view sample slides of the research, visit networkworldmediakit.com/research.html

DIFFERENT PURCHASE PROCESS STAGES LED BY

DIFFERENT GROUPS WITHIN THE IT ORGANIZATION
Determine the
Business Need

Determine
Technical
Requirements

89%
84%

88%

93%

Evaluate
Products/
Services
89%
87%

Recommend or
Select Vendors

Sell
Internally

Approve or
Authorize
Purchase

93%
84% 86%
77%

76%

70%
62%

62%

57%
51%

49%
41%

38%
32%

29%
20%

Mid-Level IT

IT Professional

MAJOR PURCHASES
INVOLVE COST, TIME
& MANY STAKEHOLDERS
$$ $

The average dollar

amount for a
major technology
purchase is

$64,874

HIGH PURCHASE INVOLVEMENT

ACROSS TECH AREAS

98%

have purchase
involvement or influence.

Clients

77%

LANs

76%
73%

Operating Systems

73%

Software

66%

Storage

On average, respondents
are involved in purchasing
of 6 network/data center
solutions.

65%

Servers

60%

Virltualization

58%

WANs

33%

5.6 months
for major tech
purchases.*

NEXT GEN

SDN

The average
purchase cycle is

involved in major
tech purchases
at enterprise
organizations.*

SECURITY

Average of

17 people

19%

Business Management

NETWORK/
DATA CENTER

Exec IT

16%

85%

have purchase
involvement or influence.
On average, respondents
are involved in purchasing
of 3 next gen solutions.

79%

have purchase
involvement or influence.
On average, respondents
are involved in purchasing
of 4 security solutions.

71%

Wireless

54%

Cloud
Consumer Technologies
(BYOD/Mobile, Social)

53%
47%

Mobility Management
Big Data/Analytics/Data
Management

Network
Security & Vulnerability

34%

68%

0 10 20 30 40 50 56%
60 70 80
55%

Endpoint/Messaging/Web
Identity & Access
Management
Other Security

50%
44%

0 10 20 30 40 50 60 70 80

For more information about the Network World Technology Influence Study, contact a Network World sales executive
(www.networkworldmediakit.com/contacts.html) or Digital Sales at 201.634.2313..
Source: Network World Technology Influence Study, 2014. / *Role and Influence of the Technology Decision-Maker, IDG Enterprise, 2014