Conrad New Orleans Hotel World Trade Center Proposal

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DAWN PERSPECTIVE FROM CANAL STREET

REDEVELOPMENT OF 2 CANAL STREET
2 CANAL STREET REDEVELOPMENT, LLC PROPOSAL
B. PROJECT DESIGN
Our design proposal illustrates those opportunities that are
The main ballroom for the hotel is located at the fourth floor of the
can be purchased for the trip to the observation level via express
forthcoming soon or have been under discussion for years, such
annex, with generous pre-function areas overlooking Spanish Plaza,
elevator. The observatory will be open in the daytime from mid-
as the conversion of the ferry from vehicular to pedestrian only
English Place, and Convention Center Boulevard. The ballroom will
morning to dusk, and will also be available for special functions in
use, removal of the existing Ferry Terminal Building - both to open
contain 9,000 square feet of meeting space, divisible by operable
the evenings.
up the Canal Street vista to the river while also providing greater
walls into as many as five separate meeting rooms.
connectivity between Spanish Plaza and Woldenberg Park and

improvements to vehicular and pedestrian circulation at the foot of
In addition to the interior renovations, the exterior of the tower
Escalators provide a direct connection from this to the meeting
will be renovated to upgrade the existing landmark building to
room spaces located at the third floor of the existing tower, which
ensure that the building continues to be an iconic structure for
provide an additional 5,300 square feet of space that can be divided
the city of New Orleans. All glazing will be replaced with energy
These initiatives, in concert with the development of a new
into multiple smaller meeting rooms and board rooms. The third
efficient double glazed windows, the exterior skin will be cleaned
Tricentennial Plaza along the riverfront at the WTC site, will create
floor also contains a double height junior ballroom of approximately
and waterproofed and the exterior will be repaired to restore the
a new space of public celebration, while enabling a continuous
2,500 square feet. This meeting rooms can be accessed from the
building to its original beauty. All improvements will be done
public waterfront promenade from Spanish Plaza to the Moonwalk,
ground floor lobby via elevator as well as the existing escalators
in accordance with US Department of Interior Standards for
opening up the entire downtown central riverfront.
original to the tower, which will be refurbished as part of the
Rehabilitation for Historic Structures in order to take advantage of
historic rehabilitation of the building.
existing State and Federal historic tax credits.
of our design proposal, representing a complete renovation and
Hotel administrative spaces and back of house shall be housed
In addition, the adjacent four-story annex building will be discreetly
refurbishment of the current World Trade Center, designed by
on parts of fl oors two and four within the existing tower. The
connected to the existing tower with a minimal corridor at the
Edward Durrell Stone and dedicated in 1968. This iconic building
sixth fl oor will be partially devoted to hotel guestrooms in two
southern wing of the tower. The upper floors of the annex that
was viewed as an enduring symbol of our great City, with a clear
of the four wings of the tower. A day spa and fitness center will
front on Convention Center Boulevard and English Place will be clad
message that while this is a City with a great past, it embodies an
occupy the other two wings and will have direct access to an
in a series of gold-anodized perforated metal panels. These panels
undoubtedly greater future. Our redevelopment of this important
outdoor pool club and grille located on the roof of the annex, with
will vary in perforation from more solid at the bottom to more open
structure is designed to convey the exact same message.
dramatic views of the river and city competing with activities of this
at the top where views from the ballroom pre-function areas will
compelling rooftop amenity.
be maximized and will also provide for natural ventilation at the
Canal and Poydras Streets.
Following this narrative are drawings and architectural renderings
Site development for the project will feature two vehicular arrival
garage.
courts accessed off Convention Center Boulevard providing
Guestrooms totaling 307 keys will occupy floors five through
separate Hotel and Residential entrance arrivals with independent
eighteen. The hotel will include 23 junior suites dispersed
This new annex building will add yet another element at the English
lobbies. The downriver arrival court will serve the hotel, which will
throughout the guest room floors and 18 larger suites of differing
Place terminus of Poydras Street alongside the Hilton Towers,
feature a signature ground level restaurant with stunning views
size and finish on the upper hotel floors. The top guestroom floor
entry to Spanish Plaza and the Riverwalk Outlet Collection, and the
up Canal Street and a hotel bar in the renovated lobby that will
will house an exclusive hotel concierge club lounge of approximately
Hilton Riverside Hotel. This important public space, the terminus of
overlook Convention Center Boulevard. Also included as part of the
3,500 square feet in the downriver wing of the tower.
one of the Citys great commercial boulevards, is visually disjointed
project is an independent public entrance off of a new pedestrian
A 120-unit residence by Conrad will be located on floors twenty
ARCHITECTURAL NARRATIVE
plaza at the foot of Canal Street, which will provide access to the
Our team proposes to redevelop the existing World Trade Center
public observation level at the thirty-third floor. This public plaza
building into a new Conrad New Orleans Hotel and Residences;
will include new landscaping and pedestrian amenities along with
the design presented in the subsequent pages present a unique,
an interactive water feature on axis with the Canal Street corridor.
dynamic, and powerful mixed-use project at the terminus of Canal
An adjacent annex building will be constructed to the south of the
and Poydras Streets.
tower to support the needs of the hotel. This annex will provide
This redevelopment project has the potential to unlock long-standing
7,400 square feet of street level retail space as well as lobby access
civic planning goals by serving as a catalyst to reconnect the City to
for guest/public visitors to the pool club located at the roof.
the river at the confluence of our two primary urban corridors
The annex building will also contain 127 parking spaces, accessible
The entrance to this observatory will be through a separate entrance
Canal and Poydras. While many of these initiatives are outside of
by valet only, on two and a half levels. The garage will be accessed
at the first floor of the tower, accessed from a new pedestrian plaza
the specific scope of the WTC redevelopment, our proposal has
from English Place, adjacent to the loading dock entrance serving
at the foot of Canal Street. A shuttle elevator will take visitors to a
represented those that will be instrumental to opening the riverfront
the tower.
lobby and gift shop at the second floor of the tower, where tickets
through thirty, including 4 penthouse units with unobstructed
and lacks the necessary cohesion or identity commensurate for

such an important civic space.
views of the river and city on the thirtieth floor. The thirty-first floor
By continuing the perforated metal panels of the Conrad annex
will be dedicated to residential amenities, including a private club
around the existing circle at English Place to the Hilton Towers, this
room and lounge, a residential fitness center, and a dining room
dramatic architectural feature will frame a new civic plaza at the
with catered services available to residents for special occasions.
foot of Poydras Street. Our design will incorporate state-of-the-art
At the thirty-third floor, we will create a 7,000 square foot

observatory and interpretive center that is open to the public,
offering unparalleled, 360 degree views of the river and the City.
lighting and kinetic, digital effects to bring drama, life, and a unified
sense of identity to a space that has been sorely lacking same since
its creation. In this manner, our design proposal becomes not only a
fitting terminus to Poydras Street, but a ceremonial gateway to the
Mississippi River and a new Tricentennial Plaza that celebrates our
citys 300th anniversary.
to greater public use as the city celebrates its 300th anniversary.
RE TA I L
RI V ERWA LK OU T L E T
AQUA RI U M O F T HE A MERI CA S
Port of New Orleans Street
EN ERGY SU BS TAT I O N
H I LTO N H OT EL
Ba di
ne S
tre e t
English Place
W TC GA R AGE
Convention Center Boulevard
ra s S
ee
tr
lS
na
Ca
SITE PLAN
tre e
H A RR A HS CA SI N O
Poyd
St r e e t
Badine
50
100 FT
Rendering: By-Encore
SOUTHEAST AERIAL PERSPECTIVE

4
N E W RTA FERRY T ERM I N A L
RES TAUR A N T / RE TA I L
T R I CEN T EN N I A L F O U N TA I N
EN H A N CED P U B L I C P L A Z A
N E W M A SS T R A NSI T S TOP
SPA N ISH PL A Z A
Port of New Orleans Street
RES TAUR A N T / RE TA I L
Ba di
ne S
tre e t
English Place
RE TA I L
AU TO COURT DROP- O FFS
Convention Center Boulevard
I N T ER ACT I V E WAT ER F OU N TA I N
ra s S
ee
tr
lS
na
Ca
SITE PLAN | GROUND FLOOR
tre e
Poyd
St r e e t
Badine
N E W CA N A L S T REE T T ERM I N US
50
100 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
O BSERVAT I O N DECK
RESI DEN T I A L A MEN I T Y L E V EL
FLOOR S 20 -31 RESI DEN T I A L

T Y P I CA L FLOOR PL AT E IS 21,450 GSF
11- 6 FLOOR TO FLOOR
E XCEP T O N L E V EL 30
HOT EL A MEN I T Y L E V EL
FLOOR S 01-18 HOT EL

T Y P I CA L FLOOR PL AT E IS 21,450 GSF
11- 6 FLOOR TO FLOOR
E XCEP T O N L E V EL S 01 & 03
SPA / FI T N ESS L E V EL
OU T DOOR AMEN I T Y LE V EL
MEE T I NG ROOMS / BA L L ROOMS

W I T H PRE- FU N CT I O N
PA RK I NG (127 SPACES)
RE TA I L
PROGRAM DISTRIBUTION
6
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
ENTRY TO OBSERVATION DECK

317 SF
RAMP TO PARKING
1690 SF
KITCHEN
1363 SF
BACK OF HOUSE
3136 SF
OWNER RETREAT
974 SF
BRASSERIE, BAR,
AND PRIVATE DINING
2062 SF
BACK OF HOUSE
2603 SF
LOADING
2168 SF
OWNER RETREAT
883 SF
RECEPTION
310 SF
HOTEL AUTO COURT

6239 SF
CONCIERGE
611 SF
LOBBY LOUNGE
3247 SF
LOBBY BAR
1382 SF
Hotel will feature a grand lobby entrance
RETAIL
7531 SF
RESIDENTIAL AUTO COURT

5497 SF
POOL DECK
LOBBY
520 SF
and adjacent Brasserie & Bar.

Residential Units will benefit from a discrete lobby entrance.
Separate Observation Deck entrance
Separate porte cochere for the hotel and residences
Leased retail space in the Annex Building and
Public Access to Rooftop Pool Bar & Grille
FLOOR PLAN LEVEL 01 | LOBBY AND STREET ACCESS

16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
STOR
360 SF
STOR
367 SF
OFFICES
1414 SF
1
2
OBSERVATION TICKET SALES

4070 SF
FRONT OFFICE SUPPORT

1774 SF
CORRIDOR
2591 SF
12
13
14
15
PARKING
9547 SF
16
OPEN TO BELOW
4986 SF
17
18
8
9
10
11
19
20
21
Downriver Blade will feature Observation

Welcome Area, Ticket Sales, and Gift Shop
Valet parking stalls available in the Annex Building
Hotel Support Areas and Administrative Offices
FLOOR PLAN LEVEL 02 | SUPPORT AREA & OBSERVATION DECK WELCOME CENTER
8
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
JUNIOR BALLROOM
2486 SF
LO BBY
PA RK I NG
SU PP ORT
STOR
106 SF
STOR
106 SF
PREFUNCTION
1278 SF
100
STOR
109 SF
STOR
358 SF
STOR
200 SF
MULTI-FUNCTION ROOM D
1248 SF
BUSINESS
LOUNGE
336 SF
50
STOR
522 SF
99
51
98
52
CORRIDOR
5351 SF
53
STOR
106 SF
STOR
336 SF
STOR
184 SF
CONFERENCE ROOM
520 SF
65
56
MULTI-FUNCTION
ROOM B
1243 SF
STOR
106 SF
MULTI-FUNCTION
ROOM A
1243 SF
59
60
61
94
PARKING
8576 SF
79
78
67
58
STOR
106 SF
95
80
66
57
PREFUNCTION
1278 SF
96
81
64
55
97
82
63
54
MULTI-FUNCTION ROOM C
1248 SF
83
62
92
77
68
69
91
90
76
75
70
89
74
71
93
88
87
Junior Ballroom on the Riverside Blade
86
double height ceilings with river views

85
Lakeside and Downriver Blade each to feature

Multifunction Room divisible into two sections
72
73
84
Connection to Lobby Level achievable via

two points of escalator access
Connection to Ballroom level and Annex Building
achievable via escalator in Downriver Blade
FLOOR PLAN LEVEL 03 | BANQUETING AND BREAK OUT SPACE

16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
STOR
586 SF
PREFUNCTION
9758 SF
EXECUTIVE OFFICES
8887 SF
CORRIDOR
1989 SF
BACK OF HOUSE
667 SF
MECH
88 SF
STOR
355 SF
BALLROOM KITCHEN
2053 SF
SUPPORT
1689 SF
BALLROOM
9368 SF
Ballroom in the Annex Building double height ceilings

Riverside Prefunction space wraps around to face
English Place with floor to ceiling windows
Banquet Support Space in the Main tower
Executive Offices and Storage
FLOOR PLAN LEVEL 04 | BALLROOM

10
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BAY SUITE
1035 SF
RE TA I L
LO BBY
PA RK I NG
DOUBLE
QUEEN
521 SF
SU PP ORT
KING
520 SF
KING
458 SF
KING
458 SF
KING
451 SF
KING
617 SF
DOUBLE
QUEEN
585 SF
KING
515 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
OPEN TO BELOW
3063 SF
DOUBLE
QUEEN
587 SF
KING
605 SF
DOUBLE
QUEEN
587 SF
KING
599 SF
CORRIDOR
3965 SF
MECH
88 SF
KING
595 SF
DOUBLE
QUEEN
583 SF
KING
515 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
452 SF
KING
458 SF
DOUBLE
QUEEN
520 SF
KING
471 SF
ROOF BELOW
6182 SF
MECH
1911 SF
OPEN TO BELOW
9386 SF
KING
457 SF
KING
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
6 Double Queen Bedrooms
Riverside and Lakeside end units are 2-Bay Suites
FLOOR PLAN LEVEL 05 | GUEST ROOMS

16
32 FT
11
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BAY SUITE
1035 SF
RE TA I L
LO BBY
PA RK I NG
DOUBLE
QUEEN
519 SF
SU PP ORT
KING
516 SF
KING
458 SF
KING
462 SF
KING
452 SF
KING
617 SF
DOUBLE
QUEEN
585 SF
KING
452 SF
KING
517 SF
STOR
265 SF
MECH
116 SF
FITNESS CENTER
1513 SF
MECH
204 SF
POOL
2416 SF
CORRIDOR
3330 SF
MECH
92 SF
KING
595 SF
DOUBLE
QUEEN
581 SF
HOUSEKEEPING
361 SF
SUPPORT
326 SF
KING
515 SF
SPA
6515 SF
BAR
287 SF
MEN'S
ROOM
226 SF
WOMEN'S
ROOM
234 SF
13 GUESTROOMS
- 9 King Bedrooms
- 3 Double Queen Bedrooms
REFLECTING POOL
723 SF
- Riverside end unit is a 2-Bay Suite

Fitness Center and Full-Service Spa
Exclusive Hotel & Residences Access
to Annex Building rooftop
Annex Building Roof to house Hotel Pool, Private
Residential Pool, and Pool Bar & Grille
FLOOR PLAN LEVEL 06 | GUEST ROOMS, SPA AND FITNESS CENTER, AND POOL BAR & GRILLE
12
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms

16
32 FT
13
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
FLOOR PLAN LEVEL 08

14
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
FLOOR PLAN LEVEL 09

16
32 FT
15
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
FLOOR PLAN LEVEL 10

16
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
FLOOR PLAN LEVEL 11

16
32 FT
17
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
FLOOR PLAN LEVEL 12

18
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
FLOOR PLAN LEVEL 13

16
32 FT
19
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
2 BAY SUITE
1035 SF
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
520 SF
SU PP ORT
KING
618 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
DOUBLE QUEEN
519 SF
KING
460 SF
KING
459 SF
KING
451 SF
KING
451 SF
STOR
265 SF
MECH
116 SF
KING
470 SF
DOUBLE
QUEEN
586 SF
KING
604 SF
DOUBLE
QUEEN
587 SF
KING
598 SF
CORRIDOR
3964 SF
MECH
90 SF
KING
596 SF
DOUBLE
QUEEN
582 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
459 SF
KING
458 SF
DOUBLE QUEEN
521 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
26 GUESTROOMS
18 King Bedrooms
FLOOR PLAN LEVEL 14

20
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BAY SUITE
1034 SF
RE TA I L
LO BBY
PA RK I NG
3 BAY
1449 SF
DOUBLE QUEEN
519 SF
SU PP ORT
KING
459 SF
KING
451 SF
KING
617 SF
DOUBLE
QUEEN
584 SF
KING
516 SF
STOR
265 SF
STOR
116 SF
5 BAY
3058 SF
CORRIDOR
3778 SF
MECH
90 SF
KING
595 SF
DOUBLE
QUEEN
581 SF
KING
516 SF
HOUSEKEEPING
359 SF
KING
451 SF
MECH
111 SF
KING
471 SF
KING
451 SF
KING
458 SF
KING
457 SF
DOUBLE QUEEN
520 SF
DOUBLE QUEEN
520 SF
2 BAY SUITE
1033 SF
20 GUESTROOMS
11 King Bedrooms
Riverside Blade features a 2-Bay Suite and a 3-Bay Suite
Upriver Blade features a 5-Bay Suite

16
32 FT
21
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
4 BAY
1914 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
3 BAY
1256 SF
3 BAY
1250 SF
KING
495 SF
STOR
268 SF
STOR
220 SF
5 BAY
3390 SF
CORRIDOR
1689 SF
5 BAY
3524 SF
MECH
88 SF
HOUSEKEEPING
367 SF
MECH
107 SF
3 BAY
1242 SF
KING
492 SF
3 BAY
1250 SF
4 BAY
1915 SF
10 GUESTROOMS
2 King Bedrooms
Riverside and Lakeside Blades features a
two 3-Bay Suites and a 4-Bay Suite
Upriver and Downriver Blades features a 5-Bay Suite

22
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
4 BAY
1914 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
3 BAY
1256 SF
3 BAY
1250 SF
KING
495 SF
STOR
268 SF
STOR
220 SF
5 BAY
3390 SF
CORRIDOR
1689 SF
5 BAY
3524 SF
MECH
88 SF
HOUSEKEEPING
367 SF
MECH
107 SF
3 BAY
1242 SF
KING
492 SF
3 BAY
1250 SF
4 BAY
1915 SF
10 GUESTROOMS
2 King Bedrooms
Riverside and Lakeside Blades features a
two 3-Bay Suites and a 4-Bay Suite
Upriver and Downriver Blades features a 5-Bay Suite
FLOOR PLAN LEVEL 17

16
32 FT
23
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
KING
529 SF
KING
529 SF
RE TA I L
LO BBY
PA RK I NG
DOUBLE QUEEN
521 SF
SU PP ORT
DOUBLE QUEEN
519 SF
KING
467 SF
KING
467 SF
KING
455 SF
KING
455 SF
STOR
266 SF
STOR
118 SF
CLUB @ CONRAD
3565 SF
KING
471 SF
DOUBLE
QUEEN
594 SF
KING
617 SF
DOUBLE
QUEEN
595 SF
KING
611 SF
CORRIDOR
3924 SF
MECH
91 SF
HOUSEKEEPING
364 SF
KING
454 SF
KING
471 SF
KING
454 SF
KING
466 SF
KING
469 SF
DOUBLE QUEEN
528 SF
21 GUESTROOMS
MECH
114 SF
DOUBLE QUEEN
525 SF
2 BAY SUITE
1048 SF
14 King Bedrooms
Downriver Blade features the 6-Bay Club
@ Conrad Concierge Lounge
Lakeside Blade features a 2-Bay Suite

24
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
STOR
266 SF
STOR
116 SF
MECH
18783 SF
MECH
90 SF
STOR
356 SF
MECH
104 SF
Entire floor to house necessary mechanical equipment and

provide use separation between Hotel and Residences
FLOOR PLAN LEVEL 19 | MECHANICAL

16
32 FT
25
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
Four 1-Bedroom Units
Eight 2-Bedroom Units
FLOOR PLAN LEVEL 20 | RESIDENTIAL UNITS

26
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 21

16
32 FT
27
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 22

28
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 23

16
32 FT
29
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 24

30
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 25

16
32 FT
31
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 26

32
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 27

16
32 FT
33
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
2 BR/2.5 BA
1624 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
1 BR/1.5 BA
1078 SF
1 BR/1 BA
836 SF
2 BR/2 BA
1344 SF
MECH
308 SF
STOR
461 SF
2 BR/2 BA
1245 SF
CORRIDOR
2799 SF
2 BR/2.5 BA
1625 SF
2 BR/2 BA
1261 SF
STOR
458 SF
2 BR/2.5 BA
1632 SF
MECH
91 SF
MECH
114 SF
1 BR/1 BA
810 SF
1 BR/1.5 BA
1082 SF
2 BR/2.5 BA
1535 SF
2 BR/2.5 BA
1624 SF
12 UNITS
FLOOR PLAN LEVEL 28

34
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
3 BR/3.5 BA
2313 SF
3 BR/3.5 BA
2324 SF
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
MECH
183 SF
3 BR/3 BA
2034 SF
STOR
472 SF
3 BR/3 BA
1958 SF
CORRIDOR
1432 SF
3 BR/3 BA
2018 SF
STOR
461 SF
3 BR/3.5 BA
2317 SF
MECH
92 SF
3 BR/3 BA
2019 SF
3 BR/3.5 BA
2428 SF
8 UNITS
Eight 3-Bedroom Units, 2 Per Blade

16
32 FT
35
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
4 BR / 4.5 BA PENTHOUSE
4801 SF
LO BBY
PA RK I NG
SU PP ORT
MECH
174 SF
STOR
359 SF
4188 SF
CORRIDOR
1170 SF
STOR
339 SF
4095 SF
MECH
89 SF
4896 SF
4 UNITS
Four 4-Bedroom Units, 1 Per Blade

36
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
OWNER
BOARD ROOM
2582 SF
LO BBY
PA RK I NG
SU PP ORT
MECH
1765 SF
MECH
511 SF
OWNER
LOUNGE
2063 SF
MECH
268 SF
OWNER
LIBRARY
2581 SF
CORRIDOR
4499 SF
MECH
417 SF
MECH
304 SF
MECH
1831 SF
OWNER FITNESS CENTER

2586 SF
EXCLUSIVE RESIDENCE ONLY ACCESS

Riverside Blade to house Residential
Boardrooms and meeting space
Upriver Blade to house Residential Library and Sitting Area
Downriver Blade to house Residential
Lounge and Show Kitchen
Lakeside Blade to house Residential Fitness Center
FLOOR PLAN LEVEL 31 | RESIDENTIAL AMENITIES

16
32 FT
37
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
MECH
1773 SF
MECH
3798 SF
MECH
1834 SF
Entire drum to house necessary mechanical equipment and

provide use separation between Observation and Residences
FLOOR PLAN LEVEL 32 | MECHANICAL

38
16
32 FT
HOT EL
RESI DEN T I A L
BA L L ROOM
MEE T I NG ROOM
A M EN I T Y
RE TA I L
LO BBY
PA RK I NG
SU PP ORT
STOR
83 SF
MECH
77 SF
OBSERVATION DECK
7153 SF
MECH
77 SF
STOR
87 SF
360 Degree View - Observation Deck

Light F&B Operation to Service Patrons
Express Elevator Access to Floor 2
Observation Deck Welcome Center
FLOOR PLAN LEVEL 33 | OBSERVATION DECK

16
32 FT
39
WEST ELEVATION
40
32
64FT
SOUTH ELEVATION
32
64FT
41
LONGITUDINAL SITE SECTION

42
32
64FT
TRANSVERSE SITE SECTION

32
64FT
43
ZONING ANALYSIS
Off-Street Parking Requirements (per Table 15.C of the CZO)
SUMMARY
The cantilevered projections over the sidewalk and public way are
(based on Current Comprehensive Zoning Ordinance)
Multi-family residential ......................... 50% of dwelling units
Our proposal meets the requirements of the current CZO as outlined
proposed as a public benefit, and will require incorporation into the
above with the exception of Off-Street Loading Requirements,
final Lease Agreement with the City. While we see these elements
which will require a variance per the provisions of Section 14.6.
as a powerful addition to our project, our proposal is not ultimately
Our development proposal includes the construction of a new

4-story annex building to house certain program elements of the
hotel that cannot be effectively accommodated within the existing
tower. These program components include a flexible, column-free
ballroom with associated pre-function areas, support parking for
valet holding, and an expansive pool deck and outdoor amenity
for hotel guests and residential users. This annex will also provide
ground floor loading and associated service program, along with
street level retail space.
120 units provided
required 60 spaces
Hotel ....................................................... 1 space per 3 rooms

307 keys provided
dependent on them and we would expect advancing discussions
required 103 spaces
Our design proposal specifically addresses the design criteria outlined
with the City, as well as others having certain property rights (such
Restaurant .................................. 1 space per 800 sf floor area
as part of the Downtown Design Review District and, in particular,
as Riverwalk), in order for us to realize this proposal.
2062 sf provided
required 5 spaces
clearly establishes the creation of a strong pedestrian environment
Retail Store .......................................... 1 per 600 sf floor area
with the addition of the annex building at the corner of Convention
Lastly, while the RFP specifi cally requests a summary based on
Center Boulevard and Poydras Street. Here, we have maximized retail
current zoning, we are also familiar with the requirements of the
frontage, provided a sheltered pedestrian environment by means of
draft CZO, and we look forward to working with City Planning to
cantilevering upper floors of the annex over the sidewalk to create
coordinate our efforts with other agencies and authorities having

jurisdiction on the project.
7531 SF provided
required 13 spaces
Total Required Parking ........................................... 181 spaces
The RFP requests an analysis of the current zoning and any other
As part of our design proposal, we are providing 127 off-street
an arcade for sun and weather protection, and created a lively and
restrictions affecting this new building, which are summarized below:
parking spaces. Additional required parking spaces will be
visually diverse faade treatment that provides a larger civic function
accommodated off-site in accordance with Section 15.2.7.9. Joint
with regard to creating a fitting terminus to Poydras Street.
Property Description
The World Trade Center is located at 2 Canal St, on a property
bound by Poydras St, Convention Center Blvd, Canal St, and Spanish
Plaza. It is located in a CBD-2 Central Business District.
Use and Off-Site Facilities.

Off-Street Loading Requirements (per Table 15-G of the CZO)
Hotel and Apartment Building 688,120 sq. ft. provided
100,000 200,000 SF
Permitted Uses
Multi-family residential, retail stores, bars/cocktail lounges, hotels,
accessory parking lots, and restaurants are permitted by right in
CBD-2 districts. Parking garages providing non-accessory offstreet parking spaces require conditional use approval.
for each 100,000 sf over 200,000
3 required
1 additional (add 5)
Retail Store .................................................... 7530 sf provided

2,000 10,000 sf
1 required
Total Required Loading ............................................... 9 spaces

Total Provided .............. 2 spaces (variance of 7 spaces required)
Height, Area, and Bulk Requirements

Maximum FAR for mixed buildings ................................... 12
(max 13 with bonuses)
Design Review District Requirements

(per Section 10.10 of the CZO)
Maximum Height .......................................................... None
The WTC site is located within a Downtown Design Review District.
Minimum Open Space Ratio ........................................... 0.07
In summary, this particular development must meet the following

design criteria:
Maximum FAR (per property survey) ............. 1,270,380 sq.ft.

Existing FAR (WTC tower) ................................ 655,750 sq.ft.
Architectural details, materials, colors, textures and landscape
Proposed FAR (including annex building) ......... 695,650 sq.ft.
treatments should be coordinated to provide visual continuity,

quality and consistency throughout the zone with sufficient
Special Regulations
diversity to create a lively and interesting skyline and streetscape.
All developments of at least 50,000 square feet in aggregate
Development frontage on the river side of Convention Center
floor area are subject to site plan review under Section 16.7., and
Boulevard should be built to the property line and maintain a
to approval of a traffic impact analysis under the provisions of
consistent scale related to the scale of the building opposite.
Section 6.12.
Special off-street parking standards apply in accordance with the
regulations in Section 15.2.
The provisions of both the Downtown Design Review District and
this district, in accordance with Section 10.10.
E X IS T I NG
CURB
Developments along Convention Center Boulevard should

provide for the pedestrian environment, where appropriate,
PROP OSED
CURB
with the use of sheltered sidewalks, visually active ground level

facades in fronting development, arcade treatment, protective
landscaping, signage and clear convenient pedestrian crossings.
44
50
100 FT
1. E X T RU DE DE V ELOPE A BL E A RE A U P
2. F OUR S TORY M A SSI NG
3. E X T RU DE W ES T & SOU T H FACES OU T
4. CA N T I L E V ER OV ER SI DE WA LK S
5. E X T EN D TOP EDGE O F A N N E X BU I L DI NG OU T
6. E X T EN D TOP EDGE O F H I LTO N OU T
7. CO N N ECT H I LTO N A N D A N N E X W I T H MEDI A WA L L
8. ES TA BL ISH V ISUA L CO N T I N U I T Y A LO NG ENGL ISH CI RCL E
ANNEX MASSING STRATEGY

45
73- 6
PERF OR AT ED
ME TA L SCREEN
1 I NSU L AT E
GL A ZI NG U N I T
62- 0
PRE- FU N CT I O N
BA L L ROOM
C.I.P. CO N CRE T E
SU PER S T RUCT URE
5 4- 0
B.O.H.
39- 0
PA RK I NG
PERF OR AT ED
ME TA L SCREEN
17- 0
0- 0
RE TA I L
PPROPERT Y L I N E
TRANSVERSE ANNEX SECTION

46
62- 0
5 4- 0
PERF OR AT ED
ME TA L SCREEN
1 I NSU L AT E
GL A ZI NG U N I T
PRE- FU N CT I O N
PRE- FU N CT I O N
BA L L ROOM
39- 0
PA RK I NG
C.I.P. CO N CRE T E
SU PER S T RUCT URE
PERF OR AT ED
ME TA L SCREEN
17- 0
RE TA I L
LOA DI NG
SPEED R A MP
0- 0
PPROPERT Y L I N E
LONGITUDINAL ANNEX SECTION

47
FACADE ELEMENT
One of the signature design features of our proposal is a new
architectural element that forms a dramatic elevated terminus to
Poydras Street, one of the great commercial boulevards of New
Orleans.
Our design proposes a new, four-story annex building adjacent
to the WTC, located between the existing tower and the foot of
Poydras Street. This annex will define the northern edge of English
Place, which functions as a roundabout at the end of Poydras. This
area is currently a disjointed collection of random design elements
that provide no order or clarity to the public realm. As a result
of this incremental accumulation of independently designed and
built elements, the terminus of Poydras Street lacks the necessary
cohesion or identity commensurate for such an important civic
space.
Our proposal clads the upper three floors of the new Conrad annex
building with a series of gold-anodized perforated metal panels.
These panels vary in perforation from more solid at the bottom to
more open at the top, where views from the ballroom pre-function
areas of the annex will be maximized. These perforated panels
also screen the parking levels below the ballroom and provide for
natural ventilation of the garage structure.
We propose expanding the use of this metal screen element and
continuing it around English Place to the Hilton Hotel Towers,
where it will provide a new faade above the current arrivals and
drop off location at the Hilton front door. By these means, this
dramatic architectural feature will organize and define a new civic
plaza at the foot of Poydras Street.
This design element will incorporate state-of-the-art lighting and
kinetic, digital effects to bring drama, life, and a unifi ed sense
of identity to a space that has been sorely lacking same since its
creation. In addition to integrated LED lights for animated content,
there will also be opportunities for projected video art similar to
PERF OR AT ED ME TA L SCREEN
W I T H GL A ZI NG AT BA L L ROOM L E V EL .
*DES MO I N ES PU BL I C L I BR A RY
OPP ORT U N I T I ES F OR PROJECT ED V I DEO A RT.

I N T EGR AT ED L ED L IGH T S F OR DISPL AY A N D SU PER GR A PH I CS.
*L EF T - DOUG A I TK EN H I R SHHORN I NS TA L L AT I O N
*RIGH T - KU NS T H AUS GR A Z
that experienced last year during LUNA Fete, where video images
were projected onto the faade of Gallier Hall.
We see this design proposal acting not only as a fitting terminus to
Poydras Street, but also as a ceremonial gateway to Spanish Plaza, the
Riverwalk, and the Mississippi River beyond. It will become a critical
link in an expanded Central Riverfront, connecting the downtown
core of the City to a new Riverfront Plaza that commemorates and
celebrates the 300th anniversary of our great city.
Poydras Street Terminus
48
Image|by|Mir
POYDRAS STREET PERSPECTIVE

49
ENLARGED WEST ELEVATION

50
16
32 FT
SOUTH WEST AERIAL PERSPECTIVE

51
CONRAD ENTRY PERSPECTIVE

52
CONRAD LOBBY PERSPECTIVE

53
RESTAURANT PERSPECTIVE
54
OBSERVATION DECK PERSPECTIVE

55
CENTRAL RIVERFRONT REDEVELOPMENT

Our proposal envisions the redevelopment of the 2 Canal Street as a
means to stimulate a much larger and compelling program of public
and private investment, with tremendous benefits to the City.
Elements of this larger coordinated plan contemplate the acquisition
of the ITM Parking Facility from the City by the Convention Center,
CO N R A D HOT EL
2 CA N A L S T REE T
BU I L DI NG
on terms acceptable to both parties, and exchanging between the

Hilton and Convention Center the strategic Whale Lot property
owned by Hilton Worldwide. From the standpoint of the City, the
positive results of this transaction would be dramatic. First, the
acquisition of the ITM Parking Facility unlocks the capacity of Hilton
AU DU BO N
AQUA RI U M O F
T H E A M ERI CA S
I T M PA RK I NG FACI L I T Y
CI T Y OW N ED
SPA N ISH PL A Z A
H I LTO N H OT EL
H I LTO N W H A L E LOT
to expand its Hilton Riverside Hotel complex. The resulting expanded

and improved hotel complex would be an added powerful tool for
citywide convention and meeting business.
WO L DEN BERG
PA RK
CO N R A D HOT EL
A N N E X BU I L D I NG
H I LTO N
GAR AGE
RI V ERWA LK
CO N V EN T I O N
CEN T ER
More importantly, however, the potential acquisition of the Hilton

Whale Lot property by the Convention Center would allow the
Convention Center to achieve the long-held aspiration of expanding
the Convention Center on this property, to include state-of-the-art
exhibition and meeting space, substantial parking, and an expansive
plaza at the foot of Julia Street which would serve as a dramatic
entrance into both the Convention Center and the Riverwalk.
This unique expansion possibility, together with the exciting plans
which the Convention Center is developing upriver and along
Convention Center Boulevard, are literal game changers for the
marketability and national competitiveness of our Citys hospitality
industry. As we reach the 30th anniversary of this facility, this
comprehensive plan of redevelopment and expansion will allow
the Convention Center to continue to compete with competitive
facilities across the country.
The economic impact of this overall development plan would be
transformative for the City and for its hospitality industry. This plan
represents a huge move in the fulfillment and realization of the
Boston Consulting Groups Hospitality Master Plan, carried out
under the leadership of then Lt. Governor Landrieu. That plan, which
envisions goals of over 13 million visitors and over $8 billion in visitor
spending, established several key building blocks for success. Among
these were turbo-charging the Central Riverfront, expanding and
reimagining the Convention Center, and adding to our hotel room
inventory. The development plan proposed by our team, all triggered
by our partnership with Hilton Worldwide and the redevelopment of
the 2 Canal Street into the Conrad New Orleans Hotel and Residences,
advances these core concepts in a unique, unprecedented, and
stunning fashion.
56
AERIAL PERSPECTIVE
57
2015
J
2016
M
2017
2018
TRICENTENNIAL
M
CONCEPT
DESIGN
SELECTION & LEASE
NEGOTIATIONS
SCHEMATIC
DESIGN
DESIGN DEVELOPMENT
CONSTRUCTION DOCUMENTS
DEMO / FOUNDATION
PACKAGE
PERMIT /
LANDLORD REVIEW
PERMIT /
LANDLORD REVIEW
DEMOLITION
RENOVATION OF 2 CANAL STREET
FOUNDATIONS
CONSTRUCTION OF ANNEX
JULY 31, 2017
ANNEX FINAL OCCUPANCY
MAY 1, 2017
SUBSTANTIAL COMPLETION & TEMPORARY OCCUPANCY
FEBRUARY 15, 2016
CONSTRUCTION OF TOWER & ANNEX
OCTOBER 30, 2015
COMMENCE CONSTRUCTION
SEPTEMBER 1, 2015
SUBMIT FINAL DESIGN / DEMO & FOUNDATION PACKAGE
JULY 1, 2015
SUBMIT SCHEMATIC DESIGN
APRIL 30, 2015 OR EARLIER
LEASE EXECUTION
PUNCH LIST &

MOVE IN
COMING FALL 2017
2 CANAL STREET ANNEX BUILDING TIMELINE

58
TRICENTENNIAL CELEBRATION
59

Conrad New Orleans Hotel World Trade Center Proposal

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DAWN PERSPECTIVE FROM CANAL STREET

2 CANAL STREET REDEVELOPMENT, LLC PROPOSAL

forthcoming soon or have been under discussion for years, such

annex, with generous pre-function areas overlooking Spanish Plaza,

elevator. The observatory will be open in the daytime from mid-

as the conversion of the ferry from vehicular to pedestrian only

English Place, and Convention Center Boulevard. The ballroom will

morning to dusk, and will also be available for special functions in

use, removal of the existing Ferry Terminal Building - both to open

contain 9,000 square feet of meeting space, divisible by operable

walls into as many as five separate meeting rooms.

connectivity between Spanish Plaza and Woldenberg Park and

In addition to the interior renovations, the exterior of the tower

Escalators provide a direct connection from this to the meeting

will be renovated to upgrade the existing landmark building to

ensure that the building continues to be an iconic structure for

provide an additional 5,300 square feet of space that can be divided

These initiatives, in concert with the development of a new

efficient double glazed windows, the exterior skin will be cleaned

floor also contains a double height junior ballroom of approximately

and waterproofed and the exterior will be repaired to restore the

a new space of public celebration, while enabling a continuous

building to its original beauty. All improvements will be done

public waterfront promenade from Spanish Plaza to the Moonwalk,

ground floor lobby via elevator as well as the existing escalators

in accordance with US Department of Interior Standards for

opening up the entire downtown central riverfront.

original to the tower, which will be refurbished as part of the

Rehabilitation for Historic Structures in order to take advantage of

historic rehabilitation of the building.

existing State and Federal historic tax credits.

of our design proposal, representing a complete renovation and

Hotel administrative spaces and back of house shall be housed

In addition, the adjacent four-story annex building will be discreetly

refurbishment of the current World Trade Center, designed by

connected to the existing tower with a minimal corridor at the

Edward Durrell Stone and dedicated in 1968. This iconic building

sixth fl oor will be partially devoted to hotel guestrooms in two

was viewed as an enduring symbol of our great City, with a clear

front on Convention Center Boulevard and English Place will be clad

message that while this is a City with a great past, it embodies an

in a series of gold-anodized perforated metal panels. These panels

undoubtedly greater future. Our redevelopment of this important

structure is designed to convey the exact same message.

compelling rooftop amenity.

be maximized and will also provide for natural ventilation at the

Canal and Poydras Streets.

Following this narrative are drawings and architectural renderings

courts accessed off Convention Center Boulevard providing

Guestrooms totaling 307 keys will occupy floors five through

separate Hotel and Residential entrance arrivals with independent

eighteen. The hotel will include 23 junior suites dispersed

throughout the guest room floors and 18 larger suites of differing

Place terminus of Poydras Street alongside the Hilton Towers,

feature a signature ground level restaurant with stunning views

will house an exclusive hotel concierge club lounge of approximately

Hilton Riverside Hotel. This important public space, the terminus of

overlook Convention Center Boulevard. Also included as part of the

3,500 square feet in the downriver wing of the tower.

one of the Citys great commercial boulevards, is visually disjointed

project is an independent public entrance off of a new pedestrian

A 120-unit residence by Conrad will be located on floors twenty