Beruflich Dokumente
Kultur Dokumente
on a mission
The bar is being raised.
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T H E
C U L V E R H O U S E
NCAA BRAcket
c o m m u n i t y o u t r e ac h
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C O L L E G E
Page 28
O F
C O M M E R C E
E X ECUT I V E
M A G A Z I N E
contents
http://www.cba.ua.edu
http://www.facebook.com/uabusiness
http://www.twitter.com/culverhouse
D ean
J. Michael Hardin
Ed i tor
William R. Bill Gerdes
Gr aph i c D esi gn
Culverhouse is on a Mission
The bar is being raised.
10
A cc o u n t i n g S t an d ar d s
London class provides insight.
12
B u s i n e s s A na l y t i c s
Program marks 10 years of success.
Co n tr i b u ti ng Wr i ter s
Bill Gerdes
Amanda Sams
Kyle Fondren
Charlotte Voss
Contr i b u ti ng
Ph otogr aph er s
Jeff Hanson
Bryan Hester
Zack Riggins
Comments, suggestions,questions:
205-348-8318
bgerdes@cba.ua.edu
The University of Alabama is an equal-opportunity
educational institution/employer.
MC8357
15
16
Alumni News
N C A A B rac k e t
Professors offer scheduling advice.
2 0 G o o d J o b
C o l l e g e Sa v i n g s T i p s
22
F ar - R e ac h i n g
24
28
31
C o m m u n i t y O u t r e ac h
Accounting students mix learning with service.
A cr e
New advisory board member, officers announced.
3 2 H i g h - F i v e
B u s i n e s s Ha l l o f F a m e
36
4 0 Pr i v ac y On l i n e
42
F ac u l t y Ha l l o f F a m e
Sterling, Misiolek and Barron are new inductees.
4 4 In s u ranc e Da y 2 0 1 2
C U L V E R H O U S E
Culverhouse is on
a mission
t h e bar i s b e i n g ra i s e d , an d d e an H A R DI N s
c u l v e r h o US e i s b e c o m i n g a f o r m i d ab l e f o r C e i n
2 1 s t c e n t u r y b u s i n e s s e d u ca t i o n
BY Kyle Fondren
or years, business schools have produced a workforce for the existing
landscape, but the mentality of today is no longer sufficient. Graduates
must be prepared to succeed in a world where business is moving faster than
ever before, and the foundation of relevance shifts forward every day.
To compete with other top-tier schools, Culverhouse must be in the business
of tomorrow.
When Dr. Michael Hardin was appointed dean at Culverhouse in August
2011, he found himself facing the same problem that CEOs all over the
world are dealing with: an aging, inefficient website structure; a dated
brand identity; and the advent of mobile devices as a powerful force in
brand discovery and Web standards.
We found ourselves at a fork in the road that presented us with the
options of, for lack of a better term, duct taping new technologies
and branding on the old website or having the courage to start from
scratch and embrace the new Web and a new identity, Hardin said.
It takes a lot of courage to make that call.
Hardins five-year goal for the College hinges on bringing
Culverhouse into the top 25 public business schools in the nation.
After an in-depth study by Dr. Bruce Barrett, professor of statistics
at Culverhouse, it was determined that the Colleges weakest
areas in ranking criteria were in the more subjective areas of
recruiter perception, peer perception and visibility. To begin to
address the misconception, the College needed a new, bold way
of presenting to the world its culture of innovation, relevance and
rigor in its curriculum and programs.
We needed an identity that mirrored our principles here at
Culverhouse. It must be true to our tradition, tasteful, elegant,
iconic and, at the same time, deliver that message in a way that
speaks to the 21st century, Hardin said.
In early December, the College got in
touch with Red Square Agency, a Mobile,
Ala.-based creative and advertising firm
led by UA alumnus Rich Sullivan Jr., to begin
preliminary work on redesigning the College
website and branding.
C U L V E R H O U S E
our
strategy
and
guidelines.
Weve
page
Culverhouse.
any website.
navigation,
the
College
based
email functionality.
Sullivan
upon
this
vision,
In order to define a digital-age brand, Hardin, Red Square and the Culverhouse media team had to make sure that the new website reflected
and championed the new direction in design, function and structure.
C U L V E R H O U S E
3
2
The Culverhouse website epitomizes what it means to be in the business of tomorrow streamlined, fluid and intuitive with a
modern look. Call it a hub, a dashboard or a command center the new home page gives users quick reads and simple access to
the core information on the site: (1) Recent news, (2) Upcoming events, (3) Department overviews.
Business news just evolved to an entirely new level. Users can collectively share articles right on the site, creating a potent news
source for everyone involved: (1) News categories, (2) Article archive, (3) News RSS feed, (4) Quick glance at articles.
C U L V E R H O U S E
opportunities
professors
Alabamas students.
door
nameplate
now
The
for
branding
The
and
University
of
website
fit
as Culverhouse.
Rankings and image are important parts of Hardins strategy, but the heart of the
effort lies in providing the best possible education and pl acement opportunities
for THE Universit y of Al abamas students.
1 0
1 1
C U L V E R H O U S E
Accounting Standards
stating
how
particular
types
of
Standards Board.
because
of
variations
in
1 2
1 3
C U L V E R H O U S E
Pr o g ra m m ar k s 1 0 y e ar s o f s u cc e s s
global-academic
teaching,
B y C h ar l o t t e V o s s
program
learning
and
supports
research
in
P ro g r a m s
and
Mike Rowell
Vice President of Corporate Development, Alfa Insurance Co.
Global
of
who
Erin
Green
have
Lambert
analytics
received
and
Labor
Statistics,
employment
of
business
Co.,
Mike
Rowell,
was
tasked
vice
with
president
building
of
an
business
intelligence
training.
The
and
Universitys
analytics
business-
with
b u s in e ss
in te l l ig e n ce
and
worldwide
software
company
that
with
masters
degrees,
business-
UAs success.
1 4
1 5
C U L V E R H O U S E
was
Business
intelligence
concentration.
He
corporations
Brussels, Belgium.
Symposium
that
intelligence
business
or
applied-economics
in
with
SAS
and
predictive
telecommunications,
project
evaluation,
crisis
capitalrecovery
world.
The
Developers
Utility
Association,
Carolina
responsible
for
Economic
Developers
and
Economic
affairs,
of
about internships.
Now
business-analytics
gap
technical
be
hard-core
will
between
Gillespy
alumni news
regulatory
economic
initiatives
development,
and
for
business
Association
Development
and
economic
and
community
the
bandwagon,
everyone
is
jumping
on
took
Ireland,
Advanced
analytics
program
implements
the
In
summer
2012,
McManus
their
International
Business
Analytics
industry
Industrials
Sponsors
complex
business
have
and
solutions
used
analytically
site-selection
where
by
reviewed
problems
Guinness
the
and
Beer;
unlimited
potential
because
of that.
five-year
and
Financial
practice.
compliant
has
more
infrastructures,
navigate
and
the
federal
and
myriad
She
regulations
accounting
University
of
Alabama.
He
holds
from
The
University
of
1 6
1 7
C U L V E R H O U S E
NCAA Bracket
Pr o f e s s o r s o ff e r s c h e d u l i n g a d v i c e
B y A m an d a Sa m s
basketball tournament.
fans each year, only a select few of these fans actually get to
costs, and more fans can go travel to see them play, he said.
1 8
1 9
C U L V E R H O U S E
research
attempted
previous
to
the
model
maintains
or
improves
designing
the
optimization
fan
reduce
costs
and
increase
Distance
Duke
Jacksonville, FL
Jacksonville, FL
480
480
Kansas
Oklahoma City, OK
Oklahoma City, OK
317
317
Kentucky
New Orleans, LA
Milwaukee, WI
744
468
276
Syracuse
Buffalo, NY
Buffalo, NY
150
150
reduce
Kansas State
Oklahoma City, OK
Oklahoma City, OK
316
316
travel
costs
and
maximize
teams
Ohio State
Milwaukee, WI
Milwaukee, WI
458
458
Villanova
Providence, RI
Providence, RI
284
284
West Virginia
Buffalo, NY
Buffalo, NY
285
285
competitive
balance
of
top
NCAA
preferential
consideration
in
Baylor
New Orleans, LA
New Orleans, LA
531
531
Georgetown
Providence, RI
Jacksonville, FL
405
712
307
New Mexico
San Jose, CA
San Jose, CA
1047
1047
Pittsburgh
Milwaukee, WI
Spokane, WA
553
2247
1695
explains
that
would
assignments,
the
professors
wrote.
optimization model.
process
faster
because
their
Maryland
Spokane, WA
Providence, RI
2485
400
2085
Purdue
Spokane, WA
San Jose, CA
1909
2262
354
Vanderbilt
San Jose, CA
New Orleans, LA
2266
532
1734
Wisconsin
Jacksonville, FL
Spokane, WA
1215
1648
432
model
of
focuses
on
optimization
2 0
2 1
C U L V E R H O U S E
Good Job
M B A A h o n o r e d f o r t o rna d o - r e l i e f e ff o r t s
B y A m an d a Sa m s
This
project
absolutely
exceeded
management
Master
of
Business
and
business-strategy
Administration
that
The
grand
total
of
$7,000
Elizabe th Gane y
Our
program
students
can
and teamwork.
tor n ad oes
Tu s caloos a ,
Fo ur
mo nt hs
demo lis h e d
much
af ter
of
is
join
unique
straight
in
out
that
of
Many
of
our
students
are
coming
happened
without
Thomas
Ganey
2 2
2 3
C U L V E R H O U S E
Gar y H o o v e r o ff e r s i n s i g h t
On e of the bi g personal financ e top i cs of t h e la st
y e a r h as be en the skyroc keting co st of h i gh e r
e d ucati on. Its a big top ic beca use wer e ta lk i ng
en o r m ou s s u ms of money. Student s a r e gr a duat i ng
w i t h an abs urd level of student loa n de bt, ve r y
l i ttle i n s av i ngs, and w ith the re ce nt fa i lur e of a
m otion to e xtend low c ost loans, co st s a r e p r ob a b ly
n ot c om i ng bac k dow n anytime soo n.
We reached out to some experts to
active
one.
high
By
school
getting
student.
good
When
grades
and
more
to
of
Q: A g re e o r d i s a g re e : 5 2 9 c o l l e g e
Q : B a c h e l o r s d e g r e e s a r e q u i c k l y
s a v i n g s p l a n s a re t h e w a y t o g o .
Southern
Public
savings plan?
Journal
We
activities, students
reduced or no costs.
http://www.bargaineering.com/articles
Economic
of
Political
Journal,
Economy.
be
attempted.
Certain
types
attractive
for
partial
or
full
Fin ch
a g re e d
with
We e ks
th a t
Th e Cu lv e rhouse Co llege of Co mm e r ce
a n d Bu s i ne ss Administration has lo ng
pieces
b ee n
m a jor
provider
of
qua li t y
b us i n e ss e ducation as evidenc e d b y
in
financial
economics,
and
finance at FGCU.
s u c ce ss fu l alumni.
developing
and
academic
programs
same way.
educational experiences.
school education.
2 6
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C U L V E R H O U S E
motivated person.
s i g n i f i c a n t ly i n d e v e l o p i n g m y
u n d e r s ta n d i n g o f m a n a g e m e n t
a n d h e l p i n g m e t o a p p r e c i at e
t h r o u g h o u t m y c a r e e r .
Dr. Byron Che w
greatly
that
breadth,
Culverhouse
University of Alabama.
depth
and
A l a b a m a e d u c at i o n h e l p e d
has
My University of
admires
aspects
business
business program.
of
the
program
such
In
addition
to
Robicheaux,
Chew
She
was
of
leadership at Birmingham-Southern
Birmingham-
Birmingham-Southern College.
Robicheaux
associate
business
appointed
programs
at
served
the
as
dean
understanding
of
management
and
Chew said.
at
business student.
Helms,
head
of
the
Birmingham-Southern,
and
she
economics,
relationships
and dean.
Finch
c re d i t s
his
developed
with
the
Robicheaux
can
easily
make
p ro fe ss i o n a l
at Birmingham-Southern College.
College
the
first
and
understands
2 8
2 9
C U L V E R H O U S E
Communit y Outreach
A cc o u n t i n g s t u d e n t s
m i x l e arn i n g w i t h s e r v i c e
B y A m an d a Sa m s
The
40
students
in
McKinneys
preparation
and
Social
Responsibility.
software
to
complete
SaveFirst
with SaveFirst.
McKinneys
about
my
tax
accounting
filing
perspective
and
on
the
class.
also
Little
change
low-income
Lisa McKinney
3 0
3 1
C U L V E R H O U S E
thought-provoking.
Blacks
initiative,
which
Acre
N e w a d v i s o r y b o ar d m e m b e r ,
o ff i c e r s ann o u nc e d
Stephen Black
CESR Director
Corder
is
active
in
the
local,
state
and
national
Builders Committee.
University of Alabama.
Jones
explained
that
while
the
in the community.
I
distinctly
taxpayer
that
Glaze also said Hal Tillman Jr. was elected the 2012 chair
of ACRE, and Tom Chambers was elected vice chair.
Tillman, of Birmingham, Ala., is president of Tillman Realty LLC.
He was recognized as the 2009 Alabama Realtor of the Year.
housed
within
UAs
Culverhouse
College
of
remember
the
first
helped
during
the
3 2
3 3
C U L V E R H O U S E
High-Five
U A p r e p ar e s c h a m p i o n s
o n an d o ff t h e f i e l d
B y A m an d a Sa m s
a ro u n d
the
C u lv e r h o u s e
football
players,
are
members
of
three
and
national
business school.
And some of them attribute part of
their success to their education at the
marketing
professor.
He
brought
strategy,
leadership,
competitive
3 4
3 5
C U L V E R H O U S E
masters degree.
Obviously
playing
football
for
otherwise, he said.
Another
academic
and
athletic
from
degree
Morgan Ogilvie
with
Culverhouse
who
Tinker
serves
as
president
of
the
Crimson
Tide
quarterback
As
an
undergraduate
student,
Brooke Pancake
and
honor
prestigious
senior
Academically,
Pancake
said
that
winning
in
areas of my life.
the
Fellowship
of
Christian
the
national
championship
or situation improved.
Ogilvie said.
many
the
lessons
from
the
teams
3 6
3 7
C U L V E R H O U S E
Construction
is
major
markets,
credit-card-processing subsidiary.
Civic
Caddell
affiliations
have
included
prisons,
including
hospitals,
U.S.
diplomatic
airports,
hotels,
Ha r va rd
and
Financial
Engineer
of Commerce.
Richard E. Anthony
Retired Chairman of the
B o a r d a n d C EO o f S y n o v u s
CEO
of
S y n ov u s
in
of
finance
from
The
University
B u s in e ss
Technical
S ch o o ls
School,
AMP
USAF
than 130 men and women who are some of the states most
international prominence.
presence as a foundation.
Anthony
was
president
First
general
contractors
in
the
nation.
S y n o v u s b a n k i n g o p e r a t i o n s . I n
John A. Caddell
honors
from
construction
J o h n A . C a d d e l l , o f M o n t g o m e r y,
was
Blount
with
His
leadership
responsibilities
at
and
CEO
at
the
sophisticated
management
3 8
3 9
C U L V E R H O U S E
Alabama
project.
and
Caddell
Construction
was
recently
To
encourage
the
growth
Baptist
Childrens
Home
Council
T. Michael Goodrich
F o r m e r C h a i r m a n a n d C EO
of BE&K
in
2000.
He
is
former
Oncology
Alabama at Birmingham.
bachelors
headquartered
The
in
Birmingham.
degree
corporate board.
He has been a longtime member
Christian ministry.
his
business
Fo u n d a t i o n
and
Throughout
in
R e s e a rc h
career,
he
has
Finance
Sanctions
Executive Committee.
her honor.
at Samford University.
Goodrich
graduated
Tulane
contributions
in 1971.
E. Grace Pilot
Co-founder of Pilot
Catastrophe Services Inc.
construction
civil
from
University
the
engineering
the
to
with
Committee,
and
Commerce
many
member
of
the
organizations,
including
the
16
grandchildren
and
one
great-
4 0
4 1
C U L V E R H O U S E
Troy
University
and
consumers
provide
reluctance
to
disclosure
overcoming
recognizing
the
and
the
of
difficulty
of
consumer
concerns,
be disclosed.
needs at hand.
to
app ro p r ia te ,
Mo th e rs b a u g h
Firms
consider
sensitive in nature.
information
consumers
one-size-fits-all
in fo r ma tio n
must
strategy
g a th e r in g
needs
and
is
both
the
not
s a id .
their
privacy
to
information
in
according to Google.
Chrome,
meaningful
choices
off-the-record
chatting,
possible
Additionally,
for
firms
customer-privacy
effectively
can
concerns
mitigate
if
they
information is sensitive.
our
research
suggests
marketers
burdens
more
easily
gather
A copy of the article Disclosure Antecedents in an Online Service Context: The Role of
Sensitivity of Information by Mothersbaugh, Foxx, Beatty and Wang can be viewed at the
University of Alabama.
Sharon Beatty, another author of the
paper and a professor of marketing
4 2
C U L V E R H O U S E
4 3
Faculty
Hall of Fame
of the Future.
logistics,
management,
management science.
marketing-management
for
and
was
management
management
supply-chain
graduate
levels.
courses
Sterling
science
science
and
and
degree
from
statistics
economics
statistics
in
Imagine that you changed the future. That with your help,
someone became a teacher who turned at-risk students
into high achievers. Or a professor who discovered a
medical breakthrough.
Miami
4 4
4 5
C U L V E R H O U S E
College of Commerce.
and
earn
essential
Donna
dkeene@ccs.ua.edu.
at
205-348-6513
or
nonprofit
u.s. postage paid
THE UNIVERSITY
OF ALABAMA