USC Third International Conference on Business Analytics

University of Southern California, Marshall School of Business

Department of Data Sciences and Operations and M.S. in Business Analytics Program
Friday, March 6, 2015
Radisson Hotel, 3540 South Figueroa Street, Los Angeles, CA 90007
Theme: Analytics for Data-Driven Business Leadership, Innovation, and Growth
The University of Southern California Marshall School of Business is hosting the Third International Conference on
Business Analytics. This conference provides a forum for leaders from industry, academia, and government to
gather to discuss topics related to the research, development, and application of business analytics. Everyone is
welcome to attend including industry, faculty, students, and government.

Program
8:00am-8:30am, Refreshments
8:30am-8:35am, Welcome and opening remarks, Rick Selby, Professor, USC, and Director of Engineering,
Northrop Grumman, Los Angeles, CA
8:35am-9:05am, Business Intelligence and Data Exploration in the Era of Cognitive Computing, Rob Risany,
Practice Director, Business Analytics, Aviana Global, Chicago, IL
9:05am-9:35am, Business Analytics for Effective Decision Making, David Tompkins, Director of Predictive
Analytics, Kelley Blue Book, Irvine, CA
9:35am-10:05am, What is Relevant: A Key Question for Working with Big Data, Carlos Lara, Solutions Architect,
SAS Institute Inc., Lafayette, CO
10:05am-10:25am, Break
10:25am-10:55am, Demystifying Data Science for Advanced Analytics, Don Hilborn, Data Scientist, Hortonworks,
Santa Clara, CA
10:55am-11:25am, Driving Revenue by Being Data Driven, Rob Armstrong, Director, Teradata, San Diego, CA
11:25am-11:35am, Business Analytics in the Department of Data Sciences and Operations, Yehuda Bassok,
Professor and Chair, Department of Data Sciences and Operations, USC, Los Angeles, CA
11:35am-11:45am, Overview of Marshall Data Analytics Club, Jeff Lu, President and MBA student, Marshall Data
Analytics Club, USC, Los Angeles, CA
11:45am-12:30pm, Lunch
12:30pm-1:00pm, Predictive Analytics for Data-Driven Development and Management of Large-Scale Systems,
Rick Selby, Professor, USC, and Director of Engineering, Northrop Grumman, Los Angeles, CA
1:00pm-1:30pm, Business Leadership, Innovation, and Growth Using Analytics, Jordan Wiggins, Principal,
Deloitte Consulting LLP, Los Angeles, CA
1:30pm-2:45pm, Panel Discussion on Analytics for Data-Driven Business Leadership, Innovation, and Growth, All
presenters
2:45pm-3:00pm, Closing remarks and adjourn, Rick Selby, Professor, USC, and Director of Engineering, Northrop
Grumman, Los Angeles, CA

Registration and Parking

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To register for the conference, please click this link: https://www.eventbrite.com/e/usc-third-internationalconference-on-business-analytics-registration-15761205189. The conference location is the Radisson Hotel, 3540
South Figueroa Street, Los Angeles, CA 90007. The Radisson Hotel is adjacent to USC, and parking is available
at the hotel.

Key Contacts
For any questions about registration or administrative issues, please email Tonisha Jester
(tonisha.jester@marshall.usc.edu). For any questions about the overall conference or presentations, please email
the Conference Chair Prof. Rick Selby (rselby@marshall.usc.edu) or call him (949-400-8941, cell). This conference
is sponsored by the Department of Data Sciences and Operations and M.S. in Business Analytics Program in the
USC Marshall School of Business.