Success criteria :

The company is currently performing well and there is no competitor of this company so their
market share is more than 90%.tetra pak is the only company who provide pack for all big
companies of Pakistan .company also install a new plant in sundar industrial state and the
growth of this company also increases. Tetra pak is well known company of Pakistan .on the
bases of this we can say that it is one of the successful company of Pakistan.
SWOT Analysis
Strengths

Environmental friendly packaging

R&D in production of packaging process
Training and development programs to train their employee
Strong relationship with their partners
Their other strength is getting ISO 9001 and ISO 14001 accreditation, making it the first
and only packaging company in Pakistan to achieve the honor.
Their biggest strength is their goodwill and old name because it is the only packaging
company in Pakistan. It is the most trusted company in Pakistan. They offer packaging to
products of 20 companies in Pakistan.
Because of economy of scale it produce product at low cost
Efficient and new technology is use in manufacturing
Company culture is supportive .which increase synergy in company.

Weaknesses

Slow Information Flow

Just Large Orders
Tetrapak production facility is inflexible, in a sense that it is unable to operate for small
orders due to increased fixed cost. In this way, a lot of small orders are rejected.
High Prices
Tetrapak deserve to charge high prices for its quality products but in this way, the
companies who are not financially sound or in development stage cant have access to the
tetrapak.
Due to a lot of work load, the lead times are mostly longer so creating frustration in
customers and causing dissatisfaction.
High tetrapak prices for local manufacturers
Human Errors contributes significantly to excessive waste and quality problems.

Opportunities

Consumption of milk and other liquid products is expected to increase from 15-25%.

Packaged milk consumption expected to reach 5-10% increase.

Increase their product line

Threats
Tetra pak (especially flexible or poly packing) negatively influences the environment by increasing the wastes.
So this is a real threat for tetrapak.

Taxation is introduced on product or service

Like engro other company may install its own unit to produce tetra pack.

Product market strategy:

Tetra pak install a new plant in sundar industrial estate. Through market
penetration through advertising company will increase present buyers usage
or consumption rates.

BCG matrix:

Currently tetra Pac is the only major supplier who provide tetrapak to all
companies i.e nestle its business is B to B. compare it with engro and other
small manufacturer estimated its market share is 90%.and company is
expecting to increase its sale we can consider it in growth stage .it lies in star
because of high growth and high market share.

Porters Five Forces

Buyer Power of customer:

Bargaining power of customer is low because tetra pack is only suppler for
them .As they only provide packaging to milk and liquid products
manufacturers only ( i.e) nestle etc .
Supplier Power:
Packages is the supplier of tetra pack. Bargaining power of supplier is high
because packages have some shares of tetra pack.
Threats of new entrants:

As this process need special and high qualified people to produce quality
packaging for milk and other liquid products. Also it requires huge capital
investment thats why it discourages new competitors to enter in the market.
The major barrier for entry is high capital requirement and tetra pak has an
advantage of economy of scale.

Threats of substitutes:
Pet Bottles are the substitute of tetra pack for example some juices are
available in tetra pak while some are in bottles (i.e) pulpy orange .when the
consumption of bottle product increases the demand of tetra pak will be
decrease which is threat of substitute.
Intensity of competitive rivalry
Tetra pak is the only company which produce tetra pak .and supplies it to all
multinational companies.

Branded house
The company falls under category of branded house as it is only product with single
name and logo and there is no sub brand, and endorser brand of this company.

House of branded house quality product

Target market selection
This product fall under category of market specialization because that a
single product is avalible in all size for a milk and juice market all types and
size of packing is avalible .but it is not product specialize because comnay is
not producing produt for whole industry .i.e not making pet bottles.
Market Segmentation
The company is B to B .it manufacture products for other companies which use it as
a packing pack for other products.
Recommendation:
The company is only producing pack it should increase its product line and should
produce other product like bottles and cans.