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The Sales division was formed by experienced engineers, having their main
responsibility the analysis of the quotation requests received and the elaboration of
price offers. The price offer was based on a profound analysis of the request and
numerous of technical discussions with the customer regarding the final product
characteristics.
The Marketing division was formed by marketing specialists they main activity
being the international market analysis and develop marketing strategies.
The commercial department was being coordinated between 2004 and 2006 by
an experienced economist.
After 2 years, in 2006, a new Commercial manager, mechanical engineer, came
from Ramnicu Valcea in Griro. The new vision of the manager brought major changes
in the Department.
The Manager analyzed the situation and came to the conclusion that the
commercial department needed a change in structure and also needed a new
development.
He noticed that the most important problem was the unknowing the needs of
the customers and communications with them. Maintaining the relations with the old
customers was a real problem, also attracting new ones. It was time for new visions in
developing of market.
For achieving success in these actions was imperative to improve the relations
between all departments and inside the departments.
The tasks for department and each employee must be well defined and
efficiently repartized and each employee needs to realize that working as a team will
be more efficient.
The strategy adopted for improving activities was based by changing the entire
structure of the Comercial Department.