A Practical Approach to Green Data Center Design

An Inflection Point For the

Data Center Business ..

4 November 2009

Quick Survey Why do we even care about

being Green ?

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Because the Government Advices us to look into it and

on top of it I get a nice little grant

Because its the cool thing to do for the future

Because I think I can make some money from doing it

4 November 2009

Critical Revolution in the History of Mankind

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Fire Revolution 1st Control usage of Fire, 200,000

years ago a a site in FRANCE

Industry Revolution 1st Introduction of Steam power, in

ENGLAND in the 18th century

The Green Revolution Developing a new lifestyle

based on efficient used of energy source and the need
to use recyclable energy source, present time 2009

4 November 2009

My Definition of Green Initiative Paying it

Forward

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Continual human development that meets

the needs of the present without
comprising the ability of future generations
to meet their own needs, a
continuous
ability to
create
sustainable
development as we know it today !

4 November 2009

New Philosophy for a New Generation DC

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A New set of Business Development Principals for a new generation of DCs

Green Designs philosophy
Scalable cooling Designs
Multi-standard Operating space

Concept of developing operating campus instead of single building, DC consolidation of into:

North Asia Campus
Central Asia Campus
South East Asia Campus

Virtualization of Managed Services will allow DC operators to extend their 24X7 Operational
skills to geographically distributed sites via a super-HUB approach

Combination of DC Property REITS and Data Center Operation brands working in close
collaborations will mean we can finally scale this industry technologically and financially

4 November 2009

Key Structural Challenges for DC Industry

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The Go Green movement is now a major agenda for all corporations, key motivation is to
look for significant gain in operating efficiency

Tangible solution will be implemented in next 5 years to address escalating cost relating to
Power
Water
Broadband Networks

Location consolidation to gain Operational efficiency in Asia will make the Industry stronger
and move the industry towards a value added framework

The internet is going broadband globally driven in the next 10 years by content distributors
and owners, creation of the Global Content meeting points (Global CIXs) delivering global
knowledge

The beginnings of a new business model which fundamentally change the business scaling
challenge encounter currently by the DC industry (move from the Raffles to the Marriott
models)

4 November 2009

The Data Center Industry Value Chain

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Key Components of the Data Center

Domains

Computers, Networks and Digital Equipments

CUSTOMERS

Monitoring and Management Environment

CUSTOMERS/MS Operators

Total Operational maintenance of Base Building and DC

enhancements

DC Operator

ID and business and operations management structures

DC Operator

Major enhancements to operational M&E and FM systems

LANDLORD/DC Operator

Base Building enhancements to common M&E, civil structure and

external security

LANDLORD/DC Operator

Land and Base Building structure

LANDLORD/DC Operator

4 November 2009

A new Global Market Segment Model

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By Industry Type

By Organization Type

Healthcare
FSI
Electronics Manufacturing
Telcos & SPs
Hospitality
Broad Band Content
Mobile Content

MNC
Large Companies
SMEs
SOHOs
RHQs
Governments

5 new Value Perception Segments

Power
Guzzlers

Groupies

Outsourcers Platformers

Greenies

4 November 2009

Key Components that needs our considerations

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The Building

Mechanical Systems

Electrical Systems

Air Flow Systems

Electrical Distribution Systems

Space Layout Design

Networks

4 November 2009

Guiding Principals that determines our Decision

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Scalability of the feature

Fixed start-up cost VS Long term operational cost

Maintainability

Value Added to my customer

Measurable capability

Managebility

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The Building
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Orientation of Building to the key climatic influence

East/West Orientation captures intensity of heat
Wind Influences

Shape of Building contributes to the efficient layout of DC utilities

Support of New Water provision coming into the building

Percentage of outer wall space with windows and the used of heat sensitive
materials on roof

Double skin building which supports insulation and humidity controls

Good ventilation design for the area supporting utilities deployment

4 November 2009

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The Mechanical Systems

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Chillers

Pumps

Cooling Towers

Piping systems designs

CRACS

Humidifiers (standalone or integrated with CRACS)

Monitor the entire Mechanical systems to ensure optimal operation base on

dynamic load

4 November 2009

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The Electrical Systems

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Generators

Switch Gears

UPS (D-UPS vs S-UPS deployment)

Batteries (very nasty things.)

The entire electrical systems in essences provides a measurable

resistance to how electrical power is finally delivered to the rack

4 November 2009

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The Air Flow Systems

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Air Flows Management Approach

Hot Aisle/Cold Aisle
Overhead boosters
In-Rack Water cool

Sensor systems to monitor effectiveness of airflow dynamically

Rack Deployment strategy in a large space scenario

Support for super High Power Density (HPD) racks

Pre-provisions of infrastructure to support In Rack cooling deployment

Effective use of the external environment to influence cooling (not possible

in non temperate climate)

4 November 2009

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The Electrical Distribution Systems

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Electrical delivery systems (effective use of copper)

High Power PDUs

Dynamically configurable PDUs with Utilization meters

Different products and different quality of raw material will impact the
efficiency of the entire systems

4 November 2009

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The Space Layout Design

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Design of Mechanical Corridor around the DC space

Reduce access to stable DC environment Create remote support center

Smart layout of rack deployment with better understanding of customer

equipment installation to maximise the hot aisle/cold aisle deployment

Isolate HPDs deployment from other normal rack deployment

Remove all unnecessary deployment under floor to improve air flow velocity

Wider cold aisle for higher load deployment area

4 November 2009

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The Networks
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LAN networks within the DC

Efficiently design meeting points within DC for customers to cross connect

to external or other internal networks

Public WAN networks (are you GREEN too ???)

All infrastructure will be scrutinized, its a matter of time

Again here we will look at value chain effect, are these networks design on
Green certified equipment and are their location GREEN certified site

Cabling plans within the DC supports good reuse policy ?? Wastage factor

4 November 2009

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Summary FlashForward
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Data Center will all have an Operating Green Index way beyond PUE or DCiE and it
will be backwards compatible

Operating Green Index measures continuous effects of efficient DC operations within

a set of agreed global KPIs and makes the Green Implementation measurable and
accountable

Pricing model will change dramatically in support and promotion of Green DC and the
Operating Green Index

The Operating Green Index will be used as a determining factor for baseline pricing
of a site as opposed to the current Tiered definition from Uptime Instituted

In some countries DC business will operate off Power Grid and with close support of
an integrated Tri-Gen and Co-Gen plants

Data Centers and Green Tech are going to be part of a Global sustainable
development

4 November 2009

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