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1.2 Whats most important In a Recognition Program:a) The recognition program does not exclude any employee
b) The employees know exactly what should be accomplished in order to
earn recognition and rewards
c) The manager's success is tied to the employees' success
TO SENIOR
TO
TO MANAGERS OF
MANAGEMENT
EMPLOYEES
Increases
productivity
Improves attitudes
recognition Needs
Satisfies
PROGRAM
administration
Creates positive
Excites employees
recognition
Creates pride
commitment
experience
Pleases management
Provides a wide
Involves all
Generates positive
Includes efficient
feedback
selection of
Empowers the
attractive,
workforce
personalized
Assures efficiency
awards
employees
Develops a
partnership with the
workforce
Provides timeliness
of recognition
Guarantees quality
of award
1.3 Designing a Reward Program:The keys to developing a reward program are as follows:
1
s
t
2
n
3
r
4
t
h
5
d
(Figure No-1.1, Process of Designing a Reward)
4
1.4 Types of Employees:a) Commercial / Admin / HR / Manager - Its represents a highest level of
supervision besides this a manager is required to carry out planning,
organizing, directing, coordinating, and controlling all the functions.
b) All India Employee Cadre
1.5 Schemes:Purpose:
a) To recognize the achievements of the employees
b) To motivate the employees to perform better
c) To increase the sales revenue and the profit margins of the company
Monthly
CUSTOMER
DELIGHT
DELIGHT
On The Spot
Quarterly
SOM
A-T BOOK
TOTB
SAQ
1.5.1 In Brief schemes use in HUL:1) SOM:1. This is a performance based award. Rating of the employees
is done on the grade basis. According to company rules.
2. These grades are given on the basis of achievements of
targets by manager or supervisors,
assigned targets
I AM DELIGHTED!!!
MY NAME
MY DESIGNATION
MY DEPARTMENT
I VOTE FOR:
HIS/HER NAME:
HIS/HER DESIGNATION:
HIS/HER DEPARTMENT:
I VOTE BECAUSE:
I HAVE NO COMPLAINTS AGAINST THIS EMPLOYEE
THIS EMPLOYEE PROVIDES A SPEEDY DELIVERY
THIS EMPLOYEE PRODUCES ACCURATE DATA
THIS EMPOYEE SHOWS A DECENT CONDUCT
OTHER REASONS:
WHAT WOULD HAVE HAPPENED IF HE/SHE DID NOT DO
WHAT HE/SHE DID?
THINGS I WOULD DO TO EXPRESS MY THANX:
SIGNATURE
7
3) A-T Book:
1. All achievements of the employees can be talked in this
monthly book & gives them recognition.
2. This is a very good way of public recognition.
3. As every employee loves to be recognized at his
working place and amongst the people he works with,
this is a very effective form and way of recognizing ones
performances.
4. This book will be circulated at the beginning of every month.
This book consists of:
milestone.
Birthday wishes are sent to the employees through this
book.
Various articles or precious experiences of employees.
4) SAQ:
1. This is a performance based award.
2. Rating system is required.
3. These grades are given on the basis of achievements of
targets, best five should be selected.
4. This is a quarterly award where employees are rated for
a quarter and then the deserving candidate is awarded.
The ratings are as follows:
assigned.
achieving
some
of
the
assigned targets
5) TOTB:
1. This is the way of idea/suggestion management.
2. An issue can be put up and employees can be asked to
give their suggestions or ideas on the concerned issue.
3. Web based applications like emails
can be used to collect and evaluate
the suggestions/ideas.
4. Idea/suggestion board can be put up
in the cafeteria and learning center,
as these places are easily accessible
to all employees.
5. Best ideas would be collected on the monthly basis but
rewarded on the quarterly basis.
Feedback can be given to the employee through:9
Web
Through phone,
Voice mails etc.
10
2. COMPANY PROFILE
2.1 History
In the summer of 1888, visitors to the Kolkata harbor noticed crates full
of Sunlight soap bars, embossed with the words "Made in England by Lever
Brothers". With it began an era of marketing branded Fast Moving Consumer
Goods (FMCG). Soon they launched Lifebuoy in 1895 and other famous brands
like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda
brand came to the market in 1937. In 1931, Unilever set up its first Indian
subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever
Brothers India Limited (1933) and United Traders Limited (1935). These three
companies merged to form HUL in November 1956.
HUL has also set up a subsidiary in Nepal, Unilever Nepal Limited
(UNL).The UNL factory manufactures HUL's products like Soaps, Detergents
and Personal Products both for the domestic market and exports to India.
In January 2000, in a historic step, the government decided to award 74
per cent equity in Modern Foods to HUL, thereby beginning the divestment of
government equity in public sector undertakings (PSU) to private sector
partners. HUL's entry into Bread is a strategic extension of the company's wheat
business. In 2002, HUL made its foray with the Ayush product range and Ayush
Therapy Centers. Hindustan Unilever Network, Direct to home business was
launched in 2003 and this was followed by the launch of Pureit water purifier
in 2004.
In 2007, the Company name was formally changed to Hindustan Unilever
Limited after receiving the approval of share holders during the 74th AGM on
18 May 2007.
11
Brooke Bond and Surf Excel breached the Rs 1,000 crore sales mark the same
year followed by Wheel which crossed the Rs.2, 000 crore sales milestone in
2008.
On
17th
12
October
2008,
HUL
MISSION
Unilever's mission is to add Vitality to life. We meet everyday needs for
nutrition, hygiene, and personal care with brands that help people feel
good, look good and get more out of life.
14
VISION
To earn the love respect of India by making a real difference
to every Indian HLL in north will be the best in class on customer
delight in FMCG industry ..
QUALITY POLICY
TO MEET THE EVERYDAY NEEDS OF PEOPLE
EVERYWHERE
2.3 Awards & Recognition:These are some highlights of recognition we have received from external
bodies on our social, economic and environmental performance during 2009
and 2010.
Awarded top Indian company in the 'FMCG' sector for the third
consecutive year at Dun & Bradstreet-Rolta Corporate Awards, 2009
HUL ranked fourth in the Top Companies for Leaders, 2009' (Asia
Pacific region) and 10th place in the global rankings in a survey carried
out by Hewitt Associates
15
Our Orai unit received the Gold Excellence award and the Khalilabad
unit received the Silver Excellence award in the environment category
by Greentech Foundation in 2009
Kwality Wall's Swirl's awarded 'The Franchisor of the year' for the Icecream parlour category by Franchise India in 2009
HUL brands have topped Brand Equity's Indias Most Trusted Brands
Survey rankings for 2010. Six HUL brands (Lux, Lifebuoy, Clinic
Plus, Pond's, Fair & Lovely and Pepsodent) feature in the top 10 and
16
eight in the top 20. All together there are 17 HUL brands among the
100 most trusted brands in the 2010 survey. Additionally, five HUL
brands (Fair & Lovely, Lifebuoy, Lux, Pepsodent and Ponds) featured
in the list of ten Hall of Fame brands. In 2009, three HUL brands
featured in the top ten, and seven in the top twenty.
HUL was felicitated for receiving the highest number of patents in the
year 2009 at Annual Intellectual Property Awards 2010. The award was
instituted by Confederation of Indian Industry (CII) in association with
Department of Industrial Policy & Promotion (DIIP) and Intellectual
Property India (IPI) in New Delhi.
2.4 Role of Social Responsibility HUL:Corporate Social Responsibility (CSR) in Hindustan Lever
Limited (HLL) is rooted in its Corporate Purpose - the belief that "to
succeed requires the highest standards of corporate behavior towards our
employees, consumers and the societies and world in which we live". HLL's
CSR philosophy is embedded in its commitment to all stakeholders
17
in the world, to ensure that we are recognized and trusted for our integrity,
the quality of our brands and products, and the high standards we set.
45%
30%
1
2
3
4
5
6
7
20
Supermarket
Villages
IT
3. INDUSTRY PROFILE
Hindustan Unilever Limited (HUL for short) is engaged in the
manufacturing of Soaps and Detergents, Personal Products, Beverages, Foods,
etc. at its plant at Khamgaon, District Akola. Khamgaon Unit are engaged in
various kinds of manual jobs based on skills required at different levels It is
contended that the contribution of the Khamgaon Unit was a paltry 2.6% to the
overall annual turnover of the company, which was Rs.16,345 Crores. Total 700
21
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
LUX
WHEEL
BREEZ
LIFEBOY
COMPETITOR
COMPETITOR
23
PEARS
COMPETITOR
COMPETITOR
COMPETITOR
COMPETITOR
24
This study will give knowledge about reward and recognition schemes
currently running in the organization.
Study will help company to know about which reward and recognition
schemes appreciated more.
The study will help HUL to recognized eligible employees and reward
them timely.
This study will provide effective schemes to motivate more and more
employees.
25
The working forces of HUL all play a significant role in the continuous
progress of the company. Hence it is essential to keep them motivated
and keep their spirits high.
The broad objective of the study was to provide the working forces
of HUL with some new reward and recognition schemes so that
they could feel appreciated and recognized and rewarded timely for
their precious efforts as they are the assets of the company.
27
6. RESEARCH METHODOLOGY
Research in simple terms, refers to a search for knowledge. It is also
known as the art of scientific investigation. Thus, research is an original addition
to the available knowledge, which contributes to its further advancement. It is an
attempt to pursue truth through the methods of study, observation, comparison and
experiment.
6.1Research design:A research design helps to decide upon issues like what, when, where,
How much, by what means, etc., with regard to an enquiry or a research study. The
research design is the conceptual structures within which research is conducted.
28
D
s
e
c C r
i p a t si
v
ue
a
R
el
s
e R a
r
c e h s
e
a
r
c
h
R
e
s
e
a
r
c
h
D
e
s
g
n
(Figu
E
x
p
o
i r
a
o
r
y
l
t
6.2Data collectionData collected from two methods they are explain below29
Survey,
Observation,
Interview,
Questioner.
In this project I have taken primary data from survey, observation, and
questionnaires.
B) Secondary Data:Data which is are taken published and unpublished copies it is
known as secondary data. Following are some types of secondary data
Books,
Magazine,
Printed articles,
E-mails.
6.4Sampling Method:-
31
P N
b
t
m
p
i
o o
b
n
a
P
oS
b
l i
S tratified S am pling-
C luster sa m pling
a) Pure Random SamplingThis type of sampling is one in which everyone in the population has an
equal chance of being selected in the sample.
b) Systematic sampling33
This is used when the subjects or respondents in the study are arranged
in some systematic or logical manner such as alphabetical arrangement
and geographical placement.
c) Stratified SamplingThe process of selecting randomly, samples from the different strata of
the population used in the study it contributes much to the representative
of the sample.
d) Cluster samplingUsed when the population is so big or the geographical area of the
research is so large.
2. Non-Probability SamplingPurposive
sampling
Accidental
Sampling
NonProbabilit
y
Sampling
Quota
sampling
Snowball
sampling
34
35
Q
RSO
b
u
Eers
Ssve
Eteriyv
Aao
tn
Ri
a
Cor
n
y
H
36
7. DATA ANALYSIS
Data Analysis:After all the above steps are completed now the important step is
data analyzing and interpretation. For this there are various analytical
and statistical tools. Some of these tools are Percentage, Average, etc.
Once the data have been tabulated, interpreted and analyzed,
the researcher has to prepare a report. The report consists of findings of
the research studies and recommendations also. Report writing needs
some skills, which can be develop with practice. The researcher should
follow certain principles while writing a report. These principles include
objectivity, clarity of ideas and use of charts and diagrams. A good
research report should effectively communicate its research findings.
37
(I)
Employees
Q 1. How long has you worked with the organization?
Responses
1-2 years
15%
3-5 years
25%
60%
25%
35
ye
a
ye
ar
ar
ye
M
or
e
th
12
r1
00
=6
0%
10
0=
25
%
10
0=
15
%
15%
an
60%
50%
40%
30%
20%
10%
0%
Sales
From above data I interpret that most of the employees are working
in a company from more than 6 yrs. out of 100% respondent 60%
respondent are having more knowledge of R&R policies used by HUL
compare to other employees who are working in the company.
Q 2. Would you describe your role in the organization as
satisfactory?
Purpose- To know whether employees think they are doing proper
work to achieve company companies goal.
Researcher
Respondent
Yes
85%
No
15%
15%
Yes 100=85%
No 100=15%
85%
Responses
Yes
84%
No
16%
Sales
16%
Yes 100=84%
N0 100=16%
From the above data I interpreted that 84% of the employees are
happy with their boss. And 16% respondent thinks that boss is unfair with
them.
Q 4.
Responses
Yes
87%
No
13%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Series 1
Yes 100=87%
No 100=13%
Q 5.
Responses
Yes
81%
No
19%
(Table No-7.5, Benefit package)
42
19%
Yes 100=81%
No 100=19%
81%
(Cha
rt No-7.5, Benefit package)
Interpretation:
HUL provide many benefits package to employees. 81% of
workers are seems to be happy with benefit packages provided by the
HUL. Only 19% of the workers are unsatisfied with current benefit
package of the company.
Q 6. Which type of rewards offered in your organization?
Purpose- To study which type of rewards company offer to
organization.
Respondent
Responses
Monetary
50%
Non-monetary
50%
43
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Monetory 100=50%
Non-monetory 100=50%
Q 7.
awards?
Purpose - To know on which basic company reward their employees.
Respondent
Responses
Maintaining discipline in
0%
working procedure
Brining new ideas
20%
44
Accuracy in work
20%
Performance
70%
10%
20%
70%
Maintaining discipline
in working procedure
100=0%
Brining new ideas
100=10%
Accuracy in work
100=20%
Performance 100=70%
Interpretation:
There are basic four parameters to give R&R to employees. Like
maintaining discipline in working procedure, brining new ideas,
accuracy in work, performance. Out of all this parameters R&R is
mostly given on the basis of performance. About 70% of the rewards are
given on the basis of the performance, remaining 30% on the basis of
new ideas and accuracy in work.
45
Q 8.
Purpose- from 700 employees how many employees should get reward
at regular intervals.
Respondent
Responses
Between 1-5
17%
Between 5-10
23%
46
Between 10-15
35%
Between 15-20
25%
35%
30%
25%
20%
15%
10%
5%
0%
%
10
n
Be
tw
ee
n
Be
tw
ee
15
-1
5
10
-2
0
10
0=
25
%
0=
35
%
10
510
n
Be
tw
ee
Be
tw
ee
15
10
0=
23
0=
17
Series 1
Responses
Once a month
53%
21%
15%
47
Once in a year
6%
(Table No-7.9, Rewarding interval)
6%
15%
58%
21%
Once a month
100=53%
Once in three month
100=21%
Once in a six month
100=15%
once in a year
100=6%
Responses
Yes
98%
48
No
2%
No 100=6%
(C
49
Respondent
Responses
Yes
86%
No
24%
40%
20%
0%
Yes 100=86%
No 100=24%
and recognition. Only 24% employees dont want to take part in the
policy making.
Q 12. From the following R&R scheme which scheme you like
most?
Purpose- To know which reward and recognition schemes employees
like most.
50
Respondent
Responses
SOM
33%
RECOGN
17%
IDEA MGMT
27%
ON SPOT
13%
CUST DELITE
10%
10%
CU
ST
DE
LI
GH
T
SP
O
T
D
O
N
M
GM
T
13%
ID
EA
RE
CO
GN
17%
SO
M
35%
30%
25%
20%
15%
10%
5%
0%
From above data I can interpreted that employees like SOM most from
the entire scheme given by the organization. Which is followed by the IDEA
MGMT.
(II)Human resources department
Q 13. Do you have any REWARD AND RECOGNITION
schemes running currently in your organization?
Purpose- To know is there any R&R current schemes in organization.
Respondent
Responses
Yes
100%
No
000%
100%
90%
80%
70%
60%
Serie s 1
50%
40%
30%
20%
10%
0%
Yes 100=100%
No 100=000%
Interpretation:
100% respondents say they are having rewards and recognition schemes.
None of the respondent says that they are not having reward and
recognition schemes. It says that HUL is using some scheme in
organization for their employees to motivate them.
Q 14. Do you evaluate field employees on a regular basis?
Purpose- To know managers role on giving rewards to employees.
Respondent
Responses
Yes
100%
No
000%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Series 1
Yes 100=100%
No 100 =000%
(
Interpretation:
HUL HR department evaluate employees on a field at a regular
level. So 100% respondents said yes. It says that managers evaluate
employees performance to achieve companys goal.
Responses
Yes
60%
No
40%
54
60%
50%
40%
Se rie s 1
30%
20%
10%
0%
Yes 100=60%
No 100=40%
(
Chart No-7.15, Necessary to communicate)
Interpretation:Out of 100% of respondent 60% of respondent says that they find
it necessary to communicate with the employees issues such as future
work prospects; success and failure of the company because of these
employees get positive motivation to achieve their goal. And 40% says
that its not necessary.
Q 16. Do you have a pay-for-performance policy that rewards
good performing employees?
Purpose - To know policies used by manager for performance.
Respondent
Responses
Yes
100%
No
000%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Se rie s 1
No 100 = 000%
(
Chart No-7.16, Pay-for-performance policy)
Interpretation:HUL is using pay-for-performance policy that rewards good
performing employees. 100% respondent said that HUL uses pay-forperformance policy. Due to these employees start showing good
performance.
Q 17. Does reward and recognition serve these goals?
a) Employee Satisfaction
Purpose: - To know does reward and recognition provide employees
satisfaction in the organization.
Respondent
Responses
Yes
80%
No
20%
56
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes 100 =80%
No 100=20%
(C
hart No-7.17, Employee Satisfaction)
Interpretation: After doing survey we come to know that HUL department
thinks that reward and recognition program help to achieve company
satisfaction. 80% of the officers are agreeing with this only 20% are
opposing this.
b) Performance improvement
Purpose: To know does reward and recognition provide Performance
improvement in the organization.
Respondent
Responses
Yes
70%
No
30%
57
70%
60%
50%
40%
Serie s 1
30%
20%
10%
0%
Yes 100 =70%
No 100=30%
(C
hart No-7.18, Performance improvement)
Interpretation: This question interpreted that after getting reward or recognition
by the company 70% of the officer said they have seen positive
motivation in work of employees.30% officers said no.
c) Achievement of business results
Purpose: To know does reward and recognition help company to
achieve the business results.
Respondent
Responses
Yes
85%
58
No
15%
90%
80%
70%
60%
50%
Serie s 1
40%
30%
20%
10%
0%
Yes 100 =85%
No 100=15%
(Chart
Interpretation: This help to know that 85% of the officers think that reward and
recognition help to achieve business result. Due to increase in the
performance level of the employees. And 15% of the employees dont
think that way.
8. FINDING
This project was undertaken as a one related to HR. Hence it was totally
based on information collected within company. Within the company the main
sources were the information provided by employees of various departments
like: legal, HR, administration, finance, sales, logistics, and market research.
Hence on that basis only some findings can be drawn, which are as
follows:
59
Most of the employees are working in the organization from more than
five years; it means that most of the employees in the HUL have a good
knowledge about the R&R schemes used in the organization.
85% of the employees think that they are doing well to achieve
organization goals. They are getting good returns from the company for
their efforts.
HUL knows all duties very well toward their employees. They treat all
employees equally. 84% of the employees think that boss treat all
employees equally. And only 16% employees are not agreeing with.
While working with HUL employees get personal satisfaction. They get
benefit packages for their appreciative work and they also get pay for
ideas 20%.
Employees want some more reward and recognition schemes in HUL.
They want to participate in the decision making process related to R&R
policies.
Employees are evaluated on filed regularly. Which help officer to give
them rewards or recognized their work. Officer also fined it necessary to
communicate with the employees issues such as future work prospects,
success and failure of the company. Officers think that R&R serves
companies goal.
According to all employers the rewards and recognition are must as they
serve the goals like1. Employee satisfaction
2. Performance improvement
3. Achievement of business results
60
According to all the employers the reward and recognition is a must not
only for the individual employee but also if there are certain project
teams in the organization.
9. LIMITATION
While doing this project, a few problems were faced which are mentioned below.
be biased.
All expenses of the project are born by me, which become heavy on their
pocket.
Since the project duration was only two months, time constraint limits the
area of study.
The people from whom the information was collected were always
busy in their work, so time was a major constraint.
To get the appointments from the HR personnel was a time consuming and
a difficult task.
As per the findings of the survey the monetary as well as the nonmonetary awards both are equally important but the main aim is to
reward or recognize employees time to time.
The get together or parties within the branch, such that the employees
get to interact and communicate with their colleagues, is of great
importance.
The rewarding system should be such that the reward being given to
the employee means something to him/her, i.e. the reward should have
meaning for the recipient.
These rewards should be used as reward for their extra effort and it has
to other then the incentives/bonus, which gets added to their salary.
It may seem simplistic, but people who feel recognized and cared
about produce more and better work.
11. CONCLUSION
65
12. BIBLIOGRAPHY
While doing this summer training project to formulate a Reward and
Recognition schemes for the employees of HLL, I needed opinions and
guidance from some authorities on similar matters. In this direction, I
came across the following books and magazines, which I have gone
through for reference; they areBOOKS: 1. Brandi JoAnna. "9 Ways to Keep Employees Engaged."
Entrepreneur. 2nd Edition, Published On 12th April 2005, Publisher
Brandi Education Pvt Ltd. New Delhi. Page no. 157
2. Nelson Bob 1001 ways to reward and recognize your employee
1st edition 2008, published by Education Pvt Ltd New Delhi, Page
no.86
3. Gregory Smith Dynamic rewards energies your team3rd edition
2007,published by Hill Publishing Company Pvt Ltd. Page no.339
WEBSITES: www.unilever.com. On 18.9.2011 at 2.25 pm
www.google.com.On 3.8.2011 at 8.15 pm
www.motivationonline.com. On 2.8.2011
66
QUESTIONNAIRE
NAME:
DESIGNATION:
Sir, Madam,
I am a summer trainee in HINDUSTAN LEVER LIMITED,
specializing in HR. I am working on a project Rewards and
Recognition for employees, my target category is the employees
within the branch. My aim is to prepare some rewards and
recognition schemes for these employees as their jobs are
monotonous and they do not receive any rewards and
recognitions for their contribution. These schemes will be a great
help to make their jobs more interesting and motivate them to
perform better. So I would need your help to know a few things
about your company regarding this topic.
(I)
1.
Employees
1-2 years
3-5 years
67
68
69
(II)
71