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Week 7

Persona Development
Information to Consider

Basic demographics such as age, occupation,


Length of time with the organisation, role in organization
Responsibilities to the organization/school/job
Tasks that take the longest, are the most critical or performed most
often
Major frustrations with the organisation or their role in it
What the person likes best about the organization or their role in it
What people within the organisation the person interacts with most
Skill levels relating to their role in the organization, as well as
technology
Time availability
Goals, attitudes, beliefs (conscious and subconscious)
What a typical day looks like

Persona Development
Analyzing the Data

Review all the research data and look for patterns in


attitudes and behaviours.
Identify clusters of attitudes and behaviours that
make up different personas.
Once you have defined these clusters of attitudes and
behaviours, give each persona a brief description,
such as Socially Driven Member or Extracurricular
Achiever.

You have mostly done this.


Hooray!

Using Personas
Challenges

Who is your primary persona?

Using Personas
Challenges

Using Personas
Challenges

Who are you designing for?

Next Week
Persona Assignment

Create three Personas relevant to your design focus. Each


Persona should be based on thoughtful analysis of data
you've collected through research you've completed with
your participant groups. Use the readings as your guide in
creating the personas.
For each persona you will need to provide a foundation
document that provides in depth details about your
persona and demonstrates how it is supported by your
research data.
You will also need to provide one relationship poster
comparing the three personas.

Next Week
Persona Assignment

1) Build the foundation documents (one per persona):


Provide detailed information on each persona
Reference your interview/probe findings
Be careful to avoid quirks (odd/specific habits)
Building archetypes (researched), not stereotypes (biased)
2) Build the persona posters (one per persona):
Present key points in a quick and readable fashion
Make us want to know the persona
Make them real: Name, non-stock photo, behaviours, etc.
Help us understand the persona (the 5 ws)
3) Build the persona relationship poster:
Present key similarities and differences
Should use info from persona posters
Should help us see the personas are reasonably unique
Think about: Could they be friends? If so (or not), why?

Next Week
Persona Assignment

Deliverables:
3 Persona Posters
3 Foundation Documents
1 Relationship Poster
Print out your three persona posters and relationship
poster in color and bring them to class.
Also upload all your files to canvas The files should be
reasonably sized and zipped into a single uploaded file.
(Canvas doesn't allow multiple uploads for each
assignment.)

Next Week
Readings

Informances
Colin Burns, Eric Dishman, William Verplank, and Bud
Lassiter. 1994. Actors, hairdos & videotapeinformance
design.
Kristian T. Simsarian. 2003. Take it to the next stage: the
roles of role playing in the design process.
Dag Svanaes and Gry Seland. 2004. Putting the users
center stage: role playing and low-fi prototyping enable
end users to design mobile systems.

In Studio
Speed Personas

Eachofyouwillinterview4ofyourclassmates.
Youwillcollectdataaboutthem,theirlives,interests,
etc.
Youwilllookforpatternsinthedatatohelpyouidentify
similaritiesbetweenthepeopleyouinterviewed.
Fromthisyouwilldeveloponepersonatorepresentthe
archetypalIAT333student.

In Studio
Speed Personas

Youdonotneedimages
Createcategorieswithinformationunderneath.
Forexample:
DEMOGRAPHICS
Age21
Male
FAMILY
Liveswithmomandsister
Closewithgrandparentswholivenearby
SubmityourpersonatotheLab6ActivityonCanvas