Beruflich Dokumente
Kultur Dokumente
Operating Revenue
COGS
Year 0
2008
2,000,000
Gross Margin
Expenses
SDA
Marketing
Depreciation
Development Cost
4,000,000
1,500,000
EBIT
tax (40%)
Net earnings
###
Cannibilization
44,000,000
24,000,000
44,000,000
24,000,000
20,000,000
20,000,000
1,000,000
2,000,000
800,000
###
###
1,280,000
-
16,200,000
6,480,000
15,720,000
6,288,000
9,720,000
9,432,000
23,700,000
5,500,000
5,500,000
FCF
NPV
IRR
2009
(5,500,000)
3,301,624
0.2363
(18,680,000)
5,500,000
10,712,000
2010
2011
2012
4,000,000
44,000,000
24,000,000
44,000,000
24,000,000
44,000,000
24,000,000
20,000,000
20,000,000
20,000,000
1,000,000
2,000,000
768,000
-
1,000,000
2,000,000
460,800
-
1,000,000
2,000,000
460,800
-
16,232,000
6,492,800
16,539,200
6,615,680
16,539,200
6,615,680
9,739,200
9,923,520
9,923,520
5,500,000
-
5,500,000
-
5,500,000
-
10,507,200
10,384,320
10,384,320
Depreciation
0.20
0.32
0.19
0.12
0.12
OPTION 2
Operating Revenue
COGS
Year 0
2008
3,250,000
Gross Margin
Expenses
SDA
Marketing
Depreciation
Development Cost
4,000,000
1,500,000
EBIT
tax (40%)
Net earnings
###
Cannibilization
68,250,000
39,000,000
68,250,000
39,000,000
29,250,000
29,250,000
1,000,000
3,500,000
800,000
###
###
1,280,000
-
23,950,000
9,580,000
23,470,000
9,388,000
14,370,000
14,082,000
38,512,500
8,531,250
5,500,000
FCF
NPV
IRR
2009
(5,500,000)
5,441,948
0.2519
(28,842,500)
8,531,250
15,362,000
2010
2011
2012
4,000,000
68,250,000
39,000,000
68,250,000
39,000,000
68,250,000
39,000,000
29,250,000
29,250,000
29,250,000
1,000,000
3,500,000
768,000
-
1,000,000
3,500,000
460,800
-
1,000,000
3,500,000
460,800
-
23,982,000
9,592,800
24,289,200
9,715,680
24,289,200
9,715,680
14,389,200
14,573,520
14,573,520
8,531,250
-
8,531,250
-
8,531,250
-
15,157,200
15,034,320
15,034,320
Depreciation
0.20
0.32
0.19
0.12
0.12
OPTION 3
Operating Revenue
COGS
Year 0
2008
1,000,000
Gross Margin
Expenses
SDA
Marketing
Depreciation
Development Cost
4,000,000
1,500,000
EBIT
tax (40%)
Net earnings
###
Cannibilization
23,000,000
12,000,000
23,000,000
12,000,000
11,000,000
11,000,000
1,000,000
1,000,000
800,000
###
###
1,280,000
-
8,200,000
3,280,000
7,720,000
3,088,000
4,920,000
4,632,000
10,050,000
2009
(5,500,000)
(128,875)
0.1544
2,875,000
5,500,000
2,875,000
-
(9,830,000)
5,912,000
2010
2011
2012
4,000,000
23,000,000
12,000,000
23,000,000
12,000,000
23,000,000
12,000,000
11,000,000
11,000,000
11,000,000
1,000,000
1,000,000
768,000
-
1,000,000
1,000,000
460,800
-
1,000,000
1,000,000
460,800
-
8,232,000
3,292,800
8,539,200
3,415,680
8,539,200
3,415,680
4,939,200
5,123,520
5,123,520
2,875,000
-
2,875,000
-
2,875,000
-
5,707,200
5,584,320
5,584,320
Depreciation
0.20
0.32
0.19
0.12
0.12
OPTION 1
NPV
IRR
OPTION 2
3,301,623.58
24%
5,441,947.96
25%
OPTION 3
(128,874.90)
15%