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Disclaimer

We understand the nature of plagiarism and we are aware of the Universitys policy on
this. We certify that this dissertation report is an original work by us during our
University project where we have taken help from different articles, journals, websites,
etc. we have undertaken this project under the supervision of our instructor Mr. Emaad
Zubair, and we will be submitting this report to him.

Signature .

Date..

Project Supervisor
Mr. Emaad Zubair

Institute of Management Sciences

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Abstract

The project on the whole is based on online photo printing. In which, a company named
PhotoBox that is founded by a group of students in IMS batch of 2015, would give
customers a chance to relive their memories by getting the hard copy of the pictures
they take. The biggest advantage that we are providing our customers is a free delivery
of photos. The customers just have to upload the pictures they take from their mobile
phones or camera, on the photobox accounts provided by the website.

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Acknowledgement

We first and foremost thank Allah, the most Beneficent and Merciful, who gave us the
abilities, strength and knowledge to carry out this fruitful mission.
We would like to thank our beloved tutor of Sales management Mr. Emad Zubair for his
devotion to us, and to our fellow classmates and friends who were always there to give
us a helping hand.
And finally to our beloved parents who, through their unbound love gave us the courage
to achieve this venture.

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Letter of Transmittal:
February 3rd , 2015
Mr. Emad Zubair
IMS (Pak-Aims)
23 E || Gulberg, Lahore.

It is a great pleasure that we are writing the project report, this report consists of new business
PhotoBox various aspects, our idea, market analysis, costing and much more. We could get out
the best possible knowledge; we have tried to put the latest information in the report. We are
really grateful to you sir that you provided us with the opportunity, we hope that we will stand on
your expectation.
Thank you!

Yours sincerely;
Waleed Ahmad
Ali Fayyaz
Ali Raza Ghaffar
Asma Rafique
Affifa Mehmood

Institute of Management Sciences

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Table of contents
Title

Page #

Introduction

Company name and logo

The process

Marketing objectives

Sales objectives

Profit objectives

Pricing objectives

Market analysis

10

Market segmentation

11

Costing

12

SWOT

14

Future Plans

15

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Introduction
Photobox is an online photo printing company
founded in 2015, by a group of students of IMS. The
company has currently one office in Lahore, and is
currently operating in Lahore and its surrounding. This
era of technology all of us are given so many facilities
but the bitter reality is we never based on technology.
As far as capturing the important events and moments
are concerned we always try to keep this thing with us
so we can enjoy the old days. Today, we all use mobiles and digital camera to capture
such moments but the truth is we can lose this data if any of our concerned machines
malfunctions. So in order to safe our self and remove such problems we are launching a
photo box through which we will provide people those pictures in print form so that they
keep it with them for long.
Our visionary idea is to print your digital photos online. We are going to build a service
that allows customers to take their most precious digital memories and create
something unique that can be shared with family and friends as a physical and often
emotive product. For this we are going to make a website for our product in which you
can simply send us your desired photos by making an account in our website
photobox.com where you have your simply login through your account and send us
photos which you want to get printed.
Photobox is proud to announce the unique service of digital photo printing for Lahore
Pakistan. You can now order your digital prints for Lahore from the comfort and
convenience of your home or office. We are Internet-based publishing service that
enables consumers to print and preserve their memories by using our technology-based
platform. We focus on helping our customers manage their memories through the
powerful medium of photos and send these memories to their loved ones in Lahore. We
provide a full range of services that make it easy, convenient and fun for consumers to
upload, organize, print and ship their digital photos.

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Company Name and Logo

Photo Box
Vision statement:
To preserve whats yours

Mission statement:
Still photography at your foot steps

Slogan:
Relive your memories

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The process
The process starts with the very first click of your digital camera. Once you are ready to
order your photos, simply transfer them into your computer and it only takes a few
minutes

to

upload

batch

of

digital

photos

to

Photobox.

You can manage different albums on Photobox for your different occasions.

Upload your photos to any of your selected album.

Order the selected album.

Select photo size for the order.

Provide the recipient Name and Address details in Lahore.

Select time criteria.

And we will take care of your order from here.

After you place your order, we typically print and ship it out within 2-4 business days.
Except for certain holidays, print orders are typically shipped within two - four business
days of when your order is placed.

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Marketing goals and objectives


Sales Objectives
As we have different competitors in market like blue bell, Pak prints Clifton and many
others. They are our competitors as there is too much difference in their services and
our services. As they cannot provide with different benefits that we provide to our
customers like we provide them with printing with free home delivery, provide them
identity on our website and different packages and we also provide them with an official
whatsapp number face book page instagram email etc.
We came into the market with enhanced future plan. We have different goals for our
future as to introduce mobile application.
Profit Objectives
According to profit objectives we are going to save our profit for future enhancement like
Our business plan is that no cash will be withdrawal from the companys account for the
first year, during these the revenue generated by the company has to be used for
companys expansion, Purchase of own printing machine, introducing different facility in
our product like calendar printing photo book, mug printing etc.
Pricing Objectives
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We are charging prices according to the quality we provide. The prices would be
according to the size of the picture and time duration. It is also beneficial for the
customer to save their time as they just send us their pictures and get their pictures
within 2-4 working days at their doorstep and to provide them with a best quality picture
in a box. There is an extra charge if you want your pictures in a day this option is called
premium option.
Standard prints:
Quantity

20-50

50-100

100-150(with

150-250

album)

250-500
and
above

6 x 4.5

60 Rs

55 Rs

55 Rs

50 Rs

45 Rs

6 x 4

60 Rs

55 Rs

55 Rs

50 Rs

45 Rs

5 x 3.75

60 Rs

55 Rs

55 Rs

50 Rs

45 Rs

Premium Prints:
Quantity

20-50

50-100

100-

150-250

150(with

250-500 and
above

7 x 5

70 Rs

65 Rs

album)
65 Rs

10 x 8

70 Rs

65 Rs

65 Rs

60 Rs

55 Rs

15 x 10

70 Rs

65 Rs

65 Rs

60 Rs

55 Rs

Market Analysis
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60 Rs

55 Rs

Communicating channels with our customers would be through socialization site like
face book instagram, Broachers, our own website, flex, mobile marketing (mobile and
whatsapp) etc. Selfie booth would be the major source for our advertisement because
people would see and get to know about our business plan. Also, the information on the
selfie booth is more readily available to an individual's subconscious than an
advertisement seen in something like an other medium of advertisement.
Broachers are also a part of our advertisement that will be distributed in public places,
universities, colleges etc within Lahore. We have considered broachers as our source to
communicate with people as we would have a detailed information for our target
customers, we will have a full fledge control on the flow of information provided in it.
Our own website would also help us in promoting our business. More over social
website or in other words social networking would also be a source of communicating
as Social networking platforms may allow business to improve communication properly
to the customers as they visit our page on face book and get entire information of our
business.

Market segmentation
In the start of the business we are just going to cover the area of Lahore and afterwards
we will cover more cities. Our segmentation would consist of customers of Lahore
region including students, families etc.
Segmentation objectives:

Our Segmentation objective is to target the upper class and middle class.

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Providing free home delivery in order to please our customer.

We are also targeting customers around different malls and entertainment


places.

We focus event organizer, interact with them in order to enhance the awareness
of our business among people.

Costing

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Estimating start up cost

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SWOT Analysis
The SWOT Analysis is very important and it includes the following factors which must
be under consideration in order to run a good business. The following factors are given
below:
Strengths:

We are providing the high quality and premium features.


The price of it is affordable easily.
Our effective advertising plan.
Customer can easily get the desired product according to his will while sitting at

home.
We can create monopoly in the market because there is a huge gap between the
service levels.
Free home delivery.
Weakness:

The weak financial position


New brand in the market
We are only covering the geographic area of Lahore
We only rely on technology which could be our weakness.

Opportunities:
Gap in the market, high quality premium and standard features in affordable
price.
We can also charge our desired price because of our services.
After meeting the profit objectives we would expand our business to other cities
of Punjab.
Threats:
New entrant in the market.
Secrecy of others or security reasons could be a threat.
Future plans
Canvas print:

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Personalize you or your loved ones home with custom made canvas print
A family portrait for your parents, a landscape shot from your last holiday, that photo of
your childhood pet - our wall art range offers a gift idea for each of your loved ones. Our
canvas and wall art range are perfect for decorating your home. Whether it's your living
room, your bedroom or kitchen, show off your best memories or your favorite photos on
your wall. Creating a personalized canvas has never been easier or more rewarding.
Select the photos you want for your photo canvas and within a few minutes you can
place your order.

Photo calendar:
A little forgetful? Well dont worry our personalized PhotoDays will ensure you
remember all those important birthdays and anniversaries.
Click on the date and add a photo and text to make sure youre never in the bad books
again. You can even reuse these PhotoDays for your creations next year.

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Cases:
Create a beautiful Mobile or Tablet Case from your most special photos. Personalise
your phone or tablet, make your device say something about who you are. Add your
own photos and text and choose between our different layouts and themes. Protect your
Smartphone or tablet from scratches, general wear and tear or your own clumsy hands!
PhotoBox only use premium material to ensure your case is sturdy and robust.

Photo Cards:
A personalized photo card is perfect for every occasion. Whether it's for a birthday or for
Christmas, a wedding or a kids party, our range of beautiful cards will bring a smile to
their faces. Choose between different formats and sizes and add as many photos to
your cards as you want. Make the card truly personal and meaningful. You can write
your own messages on the cards too.

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